6 - Session - Attitude Values
6 - Session - Attitude Values
Defining Attitudes
• Direct Experience
• Social Learning
Components of Attitudes
Cognitive = Belief
(involves knowledge)
Cognition, affect and behavior are closely related.
Behavioral = Action
(I am looking for another job. I’ve
complained about my supervisor to
anyone who would listen)
Cognitive Dissonance Resolution
Cognitive dissonance occurs due to the incompatibility between two
or more beliefs or between beliefs and behavior.
Functions of Attitudes
• Discrepancy
• Work-situation
• Fairness
The Dispositional Model of Job Satisfaction
• People with low emotional stability are less satisfied with their
jobs.
Discrepancy: A Value Theory of Job Satisfaction
- Distributive Justice
- Procedural Justice
- Interactional Justice
What people want from their jobs and how they will be reacting to
the discrepancies is influenced by their perception of fairness.
Distributive Fairness
Absenteeism
Employee turnover
Responses to Job Dissatisfaction
Work Attitude
• Psychological Empowerment
Source Characteristics
Target Characteristics
Message Characteristics
How to Persuade Others to Change Their Attitudes?
Message
Meaning of Values
( According to Rokeach)
Types of Values
According to Rokeach Value Survey…
VALUES
Instrumental
Terminal
Values
Values
(Preferable modes of
(Desirable end-states
of existence)
behaviors or means of
achieving the terminal
value)
Work Values
Cultural Difference and Work-Related Values - Beliefs