GS1US GS1 Digital Link Getting Started Guide Brands61641af
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kshitijGS1US GS1 Digital Link Getting Started Guide Brands61641af
Uploaded by
kshitijFor Brands
Consumers are scanning product
Getting Started
barcodes with smartphones to
learn more about what they are
buying—or considering buying.
However, the barcodes that
smartphones can scan today are
based on proprietary embedded
URI formats. As a result, they can
With GS1 Digital Link
enable only a single experience.
What does GS1 Digital Link offer your brand?
GS1 Digital Link helps make it possible to web-enable all your products. It offers:
• Ability to help provide consumers enhanced content and experiences, such as detailed ingredient or allergen
information, hints and tips for product use, and recommendations for related offerings
• Decrease the complexity—and overhead—of multiple labels or codes on a single product or package
• A single identifier to ensure authenticity more easily and to track a product from point of manufacture to the
consumer’s purchase
• Improved business-to-business processes for data sharing to support a variety of capabilities—from streamlining
recall management to automating price adjustments due to product expiration dates
How GS1 Digital Link Works
Consumers scan a 2D data carrier, such as a QR code, with their smartphones. Retailers scan the same code at
the point of sale. In either case, the web-enabled barcode directs the user to an intelligent product identity in the
cloud. Based on that intelligent product identity, the consumer or retailer is directed to a variety of digital content
and services to enhance experience or safety.
How can you get started with GS1 Digital Link?
Whether you use internal resources or engage a GS1 US Solution Provider, there are three core steps to
implementing GS1 Digital Link.
GS1 Digital Link web-enables barcodes
Step 1: Create Digital Identifiers cases where you want to combine these; GS1 Digital
by providing a simple, standards-
Link can support that approach as well.
Once you have determined which products are top
based structure for encoded data
priorities for GS1 Digital Link, create a digital identifier Step 3: Enhance Experiences for Consumers
in any 2D line-of-sight data carrier. for each using the GS1 system of identification or and Retailers
a GTIN®. Map the relevant GTIN, SKU-level, and/or
This helps enable brands to meet This is your chance to bring your brand to life and
serialized (item-level) identifiers to a corresponding
foster customer loyalty by bridging your physical
consumer needs for more context-based digital identity constructed in the GS1 Digital
product with digital services and content. With one
Link syntax.
experiences. Given that GS1 Digital scan on a smartphone, a consumer can access different
Step 2: Select a Web-Enabled Data Carrier and product-related experiences, such as more detailed
Link is a standards-based structure, it
Incorporate it on Your Products/Packaging product information, promotions, sustainability,
allows the use of simple rules so apps, frequently asked questions, and more. When retailers
The GS1 Digital Link standard is data carrier agnostic—
scan the barcode, they can be notified at the point of
websites, and POS scanners can enable enabling you to implement the carrier that works
sale if a product has been recalled, has expired, or is
best for your use cases. For consumer engagement
connections, shopping experiences, counterfeit. Behind the scenes, they can better manage
use cases, you will want to select a line-of-sight data
inventory and access critical product details, including
interesting product content, and more. carrier, such as a QR code or Data Matrix. GS1 Digital
safety manuals.
Link can also be used with NFC, RFID, or other non-
line-of-sight carriers. In addition, you may have use
2
Get Started With GS1 Digital Link Today
Brands can now speak directly to consumers through a single,
smarter barcode on their packaging, providing detailed, reliable
information and richer, personalized experiences.
Visit www.gs1us.org/gs1digitallink, or scan to learn more about
GS1 Digital Link!
GS1 US Corporate Headquarters Connect With Us
Princeton South Corporate Center, 300 Charles Ewing Boulevard
Ewing, NJ 08628 USA
T +1 937.435.3870 | E [email protected]
www.gs1us.org
