Date: April 19, 2023

Teacher: Mr. Mardie C. Comique

Subject: Entrepreneurship

I. LEARNING OBJECTIVES

At the end of the lesson, the students will be able to:

a. identify the most common medium in promoting a product;
b. perform advertising in promoting a product;
c. value the importance on advertising a product.

II. SUBJECT MATTER

Topic: The Marketing Mix (Promotion) in Relation to the Business Opportunity

References: CS_EP11/12ENTREP-Oh-j-10
Materials: Laptop, Flat screen Tv, Instructional materials.
Teaching Approach: Collaborative, Interactive, and Constructive Approach
Values focus: Cooperation and Attentiveness
Time Frame:

III. INSTRUCTIONAL PROCEDURES- 4A’s

Teacher’s Activity Student’s Activity

A. Preparation

May I request everyone to please stand.

Class President, kindly lead us to a prayer.
(Student’s pray)
Before you take your seats, kindly arrange
your chairs, and kindly pick-up some
pieces of paper under your chair.

Good morning once again.

Good morning, sir!
How are you today class?
We are good sir.
Great to hear that.
May I ask the class secretary if who is
absent today?
Yes, sir. We are all present.
Very good. It seems that you really want
to learn this morning.
Alright class, I believe that this is my first
time teaching in this class. Allow me
introduce myself. I am Mr. Mardie C.
Comique your teacher this morning. You
can call me teacher Mardie.
Am I clear class?

Just like your other teachers, I have also Yes, sir.

my classroom rules. I want you to listen
attentively during my discussion,
participate in every activity, and give
respect to everyone and if you want to
answer my questions, please raise your
hand, and don’t answer me in chorus.
Are the rules Clear class?

Alright class, is there any assignment to Yes, sir.

be pass?

1. Review None, sir.

Alright class, who among you here could

still remember the topic that you
discussed last meeting?

Last meeting, we discussed about the

other P’s of the marketing matrix which is
Very good! Now, why is it important in the Price.
any businesses to have their product
prices?
It is important sir so that the product that
they made or manufactured will be sold.
Very good, it is important so that the
product that they made or manufactured
will be sold base on the preference of the
customers.
Now, who can give me the 11 pricing
 strategies under the Price in marketing
mix?
The prices strategies are: Penetration
pricing, skimming pricing, competition
pricing, product line pricing, bundle
pricing, premium pricing, psychological
pricing, optional pricing, cost plus pricing,
cost-based pricing and the value-based
pricing.
Very good. Let us give him a barangay
clap.
(Student’s clap)
Very good class. It seems that you learned
a lot from our previous topic.

2. Motivation

Before we proceed to our topic this

morning I just want to ask some
questions, and with these questions there
is no wrong answer because it refers to
your preferences.

1. Which do you prefer in buying

goods in the supermarket? And
why?
a. Goods with tie-up
b. Buy one take one
c. Goods on sale or discounted
d. Goods that has a regular price
(Teacher started asking students, and
calling their names while they are raising
their hands)
(Student’s answer the teacher’s
Thank you, class. Now, based on my question.)
question and your answers a while ago,
what do you think is our topic this
morning?

Our topic this morning sir is all about

You’re almost there, thank you for your promotional product.
answer.
Our topic this morning is all about the
Promotion or one of the 7 P’s of
marketing mix.
But before that, let me present to you our
objectives for you to be guided and at the
end of the lesson the students will be able
to.
Everybody read the objectives.

a. identify the most common

medium in promoting a product;
b. perform advertising by choosing
from the common medium in
promoting a product;
Now class, when we say promotion what c. value the importance on
does it mean or what comes in your advertising a product.
mind?
Thank you!

Promotion is something that promoting a

Thank you for your answer. Promotion product
refers to the complete set of activities,
which communicate the product, brand
or service to the user.

B. Activity

This time class, let us start by determining

some common medium in promoting a
product, so let us have an activity first.
“Jumbled LetterS”
Mechanics:
The class will be divided into 6 groups.
Each group will choose a leader as their
representative.
The teacher will provide the activity sheet
to the students, and the students will
answer based on the given questions.
Each group will be given 20 points to
 those who can answer the jumbled
letters.
You will be given 5 minutes to do the
activity.
Am I understood?

Your timer starts now. Yes, sir.

SINGTIRIVAD (students start doing their activity)

LARENIOT
BUPCLI LERANIOT
LASONPER LINGLES
SLEAS MOTPROION

C. Analysis

After you arranged the jumbled letters,

what are your observation?

Quite hard sir and we think our answers

Some of your answers are correct. What are incorrect.
makes it correct or what is your basis
class?

Reporting:
(Student and Teacher Interaction)

Very good!
Let us give everyone a Dionesia clap.

D. Abstraction (Students clap)

Now that we know the most common

mediums in promoting a product, let us
now identify the features of its
promotional mix.
(The teacher show PowerPoint
Presentation)

ADVIRTISING
When we say advertising class what are
those ways in promoting a product or
shall we say mediums in advertising a
product?
Yes, john.
Television, radio, magazines, and
newspaper sir.
Very good! Let us give him a Durian clap.
(student’s clap)
In advertising class, it will include the
different mediums on how to promote
product. It includes the following:

 Radio
 Television
 Print
 Electronic
 Word of mouth
 Generic

PUBLIC RELETION OR PR
When we say public relations, it involves
sharing information with the public using
platforms that do not require a payment
such as,
 Press releases
 Article
 Films
 Shared with magazines and
newspaper

PERSONAL SELLING
When we say Personal selling, it involves
a selling process that is summarized in the
following Five Stage Personal Selling
Process.
 Prospecting
 Making first contact
 The sales call
 Objection handling
 Closing the sale
SALES PROMOTION
Now class, when we say sale promotion,
what is it all about?

Sales promotion is to promote a product

by giving a sample of a product that you
Very good! It refers to any initiatives wanted to promote to the consumers.
undertaken by any organization to
promote an increase in sales. The
following are the sales promotion
techniques.
Sales Promotion Technique
 Free Gifts
 Free Samples
 Free Trial
 Customer Contest
 Special Pricing

DIRECT MARKETTING
Do you have an idea class about direct
marketing?

Since you don’t have an idea, direct None, sir

marketing is a promotional method that
involves presenting information about
your company. It also in the form of:
Forms of Marketing
 Brochure
 Coupons
 Catalogs
 Email
 Fliers
 Phone calls
 Newsletter
 Text messages
 Post cards

Alright class, any questions and

.
clarifications?
 E. Application
None, sir
This time with the same group, you going
to promote a product that you find inside
the classroom using the advertising. You
may use any languages you want. It will
be graded using the performance rubrics.
You will be given 5 minutes to have a
brain storming, and another 5 minutes to
present your advertisement. 30 points.

(The Rubrics is on a separate sheet).

Go to your respective groups.

Time is up.
Let start with the advertisement from (Student’s starts their brain storming).
group 1.

Thank you so much class for your

participation. (Student’s do as told)

Values Integration

While making the brain storming with

your respective group mates class, how
did you come up with your
advertisement?

During or brain storming sir, we collected

ideas from our group mates and then we
Very good. started finalizing our advertisement.
Now class, what do you think is the
importance of advertisement when it
comes in promoting a product?

Advertising is important in promoting a

product as it caters or show on what
makes a certain product unique compare
Yes, very good. Because thru an to others.
advertisement we will be able to know
the features of a certain product.
 How does advertisement affect your
choices in purchasing a product?

It helps us in deciding when it comes on

buying a product.
Exactly! So, do have any questions class?

F. Assessment None, sir!

Directions: For 20 points Essay question,

give your own idea on the given question
below. Write your answer in a ¼ sheet of
paper.

1. Among the 5 most common

mediums in promoting a product,
choose only one, and explain why
do you choose it over others.
explain your answer briefly.

IV. Assignment:

Research on the internet on how to make an info-graphic in promoting a product.

Create an info-graphic in promoting a product, you may choose the product that you
want to advertise. Make it in a creative way.

Are you done copying class?

Yes, sir
Do have any questions and clarifications?
None, sir
If none, requesting everybody to please
stand.
Let us call it a day! Good bye class.
Good bye sir.

Prepared by:
MARDIE C. COMIQUE
Student Teacher
Checked by:
Mrs. MARIA BENNA D. MENDIOLA
Cooperating Teacher