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Module 5 Introduction To Display Advertising

Display ads are an effective way to reach customers. They can build brand awareness, convey messages quickly, and are easy and affordable to create and place. Display ads reach customers at all stages of their purchasing journey. Modern display ads use machine learning and data to optimize targeting and bidding to help advertisers meet their goals of driving sales, leads, or building awareness. Display advertising has evolved from static banners to include animated GIFs, Flash, HTML5, and targeted mobile formats. Programmatic display advertising spending has increased significantly in recent years.

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VMP
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Download as PDF, TXT or read online on Scribd
22 views

Module 5 Introduction To Display Advertising

Display ads are an effective way to reach customers. They can build brand awareness, convey messages quickly, and are easy and affordable to create and place. Display ads reach customers at all stages of their purchasing journey. Modern display ads use machine learning and data to optimize targeting and bidding to help advertisers meet their goals of driving sales, leads, or building awareness. Display advertising has evolved from static banners to include animated GIFs, Flash, HTML5, and targeted mobile formats. Programmatic display advertising spending has increased significantly in recent years.

Uploaded by

VMP
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
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● Display ads lead to better brand awareness

● Display ads convey your message quickly

● Display ads are easy to create and place

● Display ads reach customers at every stage

of the funnel

● Display ads provide great value for your

money.
1994-1996 1999-2000 2005-2008 2009-2011 2012 to Present

Banner Era Channel Era Social Era Native Era Modern Era

The first online Google Adwords was 2006, Facebook 2010, Instagram for iOS 2012, IoT
advertisement appeared launched in 2000 introduces sponsored devices
in the year 1994 links and smaller in-app mobile
marking the start of Mobile advertising display ads Snapchat was launched advertising
digital advertising started
2016, Pokemon Go
1995- Yahoo launched became a sensation

In 1997, Pop-up ads


were invented
The first company to pay for digital banner ads was AT&T. The web page that hosted the
first banner was HotWired, the former website of the well-known digital magazine from
today, Wired Magazine. AT&T paid $30,000 for the banner to be displayed for three months
on the website.
Banner Era (1994-1996)
Evolution of Banner Ads
Evolution of Display Ads

Animated GIF
Static Banners Flash Banners HTML5 Ads
Ads
Evolution of Banner Ads
GIF Ads
Evolution of Banner Ads
Flash Ads
Evolution of Banner Ads
HTML5 Ads
Best Ad sizes for Mobile Devices
Some Examples
Some Examples
get his advertisements shown

sell to
Programmatic display advertising spending worldwide from 2012 to 2021
(in million U.S. dollars)
Reach people
worldwide
across 35 million
websites, apps
& Google
properties
1) Reach people in multiple places: Display campaigns can reach people worldwide across 35 million websites
and apps, and on Google-owned properties
2) Build campaigns around your goals: Drive sales, leads, and website traffic or build awareness and
consideration for your business, product, or service.
3) Designed for ease of use: Display campaigns use machine learning solutions across targeting, bidding, and
formats to reach a new or existing audience.
Optimized targeting: Find the best performing audience segments that include potential customers
with the highest likelihood to help you meet your conversion goals.
Smart bidding: Bidding that uses machine learning to optimize for conversions or conversion value in
each and every auction. It helps you save time and improve performance.
CPC

Audience
Impressions
Intent
Search
Vs
Display

Audience
CTR Targeting
●● Affinity Demographics
Detailed ● Keywords
●● Detailed Demographics
Affinity ● Topics
● Life Events
● In-market
● In-Market ● Placements
●● Remarketing
Your Data Segments
● Customer
○ match
Website & App Visitors
● ○
Similar Customer Match
audiences
● Life○events
Similar Segments
● Affinity: Reach users based on what they're passionate about and their habits and
interests.
● Detailed Demographics: Reach users based on long-term life facts.
● Life Events: Reach users when they are in the midst of important life milestones.
● In-market: Reach users based on their recent purchase intent.
● Your data segments: Reach users that have interacted with your business.
○ Website and app visitors: Reach people who have visited your website and/or
apps.
○ Customer Match: Reach your existing customers based on your CRM data.
○ Similar segments: Reach new users with similar interests to your website
visitors or existing customers.
Navoda Kariyawasam
MBA (UoC),
BA Hons - Economics (UoC), DipM (CIM)

❖ LinkedIn - navodak
❖ Email - [email protected]

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