Scribd
Upload
35 views20 pages

Module 6 Session 02 FB Places and Snapchat

The document discusses Facebook Places and how businesses can create and claim their Facebook Place profiles. It explains how to convert an existing Facebook Page to a Place or create a new Place profile directly. It also covers editing Place information and some benefits of Places for businesses like increased engagement, targeted advertising, and reputation management.

Uploaded by

VMP
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
35 views20 pages

Module 6 Session 02 FB Places and Snapchat

The document discusses Facebook Places and how businesses can create and claim their Facebook Place profiles. It explains how to convert an existing Facebook Page to a Place or create a new Place profile directly. It also covers editing Place information and some benefits of Places for businesses like increased engagement, targeted advertising, and reputation management.

Uploaded by

VMP
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 20

Location Based Marketing Tools

UNIT 2 : Facebook Places

Certificate in Digital Marketing | March 2022


Facebook Places

Facebook places represent specific business locations. When a Facebook user visits a place of business,
he can check in on a mobile device and tag any friends that are with him. The Facebook place for a
business can be created by anyone, but only the owner of the business can claim the place as a page. You
must provide official documentation to prove that you are the owner of the business to claim a place.
Afterwards, you manage the place address, contact information, admins, business hours and profile
picture.

Currently there are two ways to add Facebook Places


1. Via a Facebook Page
2. Directly as a Facebook Place
Converting Facebook Page to Facebook Place

1. Go to your page

2. Click on settings

3. Go to page information

4. Update general information and location details

5. This automatically allows your business to appear in the places section

6. Customers can check-in to the specific location


Creating a Facebook Place

To create a new location on an iPhone or iPad or Android

1. Turn on location services.


2. Scroll to the top of your News Feed or Profile and tap Whats on your mind? Tap Check In.
3. Tap the box at the top and enter the name of the location you'd like to add.
4. If the location doesn't exist, you'll see Add [New Location].
5. Tap Add [New Location].
6. Select a category.
7. Enter location information.
8. Tap Done or Create at the top right corner.
Scroll to the top of your News
Feed or Profile and tap Whats on
your mind? Tap Check In.
Tap the box at the top and enter
the name of the location you'd
like to add.

If the location doesn't exist,


you'll see Add [New Location].
Select a category
Enter location information.

Tap Done or Create at the top right


corner.
Editing an existing Facebook Place

1. Search for the place which you want to edit

2. Make sure that you go to Facebook Places NOT to a Facebook

Page

3. Below about you will be able to suggest an edit for address and

phone
Benefits of Facebook Place for Business

• Facebook business pages help with SEO

• Analyze customer behavior using Facebook Page Insights

• Syndicate posts automatically to store pages

• Create location-specific content

• Increase engagement using Facebook tabs

• Create better customer experiences via reputation management

• Laser targeted advertising

• Take control of your data

• Helps with Facebook Market Place


Facebook Market Place
Snap Chat

Snapchat is quickly becoming the


most used social media network,
especially with the advent of My
Story

Copyrights © 2021 – Asia Pacific Institute of Digital Marketing


Snapchat Geo Fencing
New features help position Snapchat as a viable location-based advertising partner. Snapchat is rolling
out two new location-based features to help marketers more effectively reach their target audiences.
Here’s an overview of what was announced.

1. Location Categories Targeting


2. Radius Targeting
3. Geo Stories

Copyrights © 2021 – Asia Pacific Institute of Digital Marketing


Location Categories Targeting

With the new location-category feature, advertisers can target an audience based
on a particular location type, such as a beach, or a movie theatre.

Example: Snapchat offers the examples of swimsuit brands being able to reach
users at various beaches or movie studios targeting viewers at specific theatres.

Copyrights © 2021 – Asia Pacific Institute of Digital Marketing


Radius Targeting

The second of the new location-centric features uses radius targeting, allowing
advertisers to create a customized radius based on an address, city, pin, or point of
interest like a sports stadium or university.

Example: Adding a geo fence around Collpetty area to target audience during
working hours to target the working crowd.

Copyrights © 2021 – Asia Pacific Institute of Digital Marketing


Copyrights © 2018 – Asia Pacific Institute of Digital
Marketing
Geo Stories Targeting

The Geo Targeting stories can be


targeted for the businesses to reach
people in the particular location

Example: Adding a geo stories in


Wellawatta area will be notified for
only for the people around
Wellawatta

Copyrights © 2021 – Asia Pacific Institute of Digital Marketing


Thank You!
COPYRIGHTS NOTICE
All the content on this PowerPoint presentation is
developed by the Asia Pacific Institute of Digital Marketing
Fazlan Marikkar (APIDM). APIDM holds the intellectual property rights for
all the content, illustrations, models and other forms of
Manager – Digital information unless or otherwise mentioned on each
Ogilvy Digital individual slides attributing the IP rights for other
individuals and/or organizations.
MBA (PIM), Certified Professional Marketer (Asia) APIDM has authorized the resource persons assigned for
PGDipM (SLIM), BA (Hons) in Business Management conducting classes at APIDM to use this PowerPoint
presentation deck as teaching materials. A PDF versionof
the same will be made available for the students of this
course solely for the study purposes.
Use of the content of this PowerPoint presentation in
• [email protected] whole or in parts for purposes other than what is
mentioned above is prohibited and will be considered as
• +94 77 8661667 breach of IP rights of APIDM.
• https://www.linkedin.com/in/mfazlanmarikkar/

Copyrights © 2019 – Asia Pacific Institute of DigitalMarketing

You might also like