St.

Xavier’s Catholic College of Engineering

Chunkankadai, Nagercoil – 629 003

Question Bank
Subject: MS 22207 - Marketing Management

Unit-1
Part-A
1. What is Marketing Management? 2 Kn CO1
2. Illustrate major markets available to the marketer. 2 Un CO1
3. Briefly examine the societal marketing concept. 2 Kn CO1
4. List the difference between Marketing and selling. 2 Kn CO1
5. Knowledge of external Marketing environment is important‐Interpret. 2 Un CO1
6. Summarize the important factors that influence the internal environment of the
2 Un CO1
Organization.
7. How the marketer can utilize the information relating to the political environment? 2 Kn CO1
8. Point out the importance of Human Relations Management in Marketing. 2 Un CO1
9. Summarize about global environment. 2 Un CO1
10. Marketing intermediaries’ help the company promote, sell and distribute the
2 Un CO1
product-Explain.
11. What is the relationship between the marketing department and purchasing
2 Kn CO1
department?
12. How can the marketer utilize the information relating to needs, wants and
2 Kn CO1
demand?
13. What are the major ways available for a marketer to enter a foreign market? 2 Kn CO1
14. Discuss the objectives of marketing department in the organization. 2 Un CO1
15. New technology creates new opportunists for marketers‐outline. 2 Un CO1
16. Why the Joint Venture is required? 2 Kn CO1
17. What are the advantages and disadvantages of licensing arrangement used to enter
2 Kn CO1
a foreign country?
18. What is meant by storage and warehousing in marketing functions? 2 Kn CO1
19. List out the core concepts of Marketing. 2 Kn CO1
20. Illustrate with example why industrial demand is called derived demand. 2 Un CO1
Part-B
1. Explain how the external environment affects the marketing operations of the
16 Un CO1
company. Summarize the other functions performed by the marketers.
2. What are the core concepts of marketing? Explain in detail. 16 Kn CO1
3. Summarize the major lessons learnt by industrial marketers from environmental
analysis? What are the relevant external environment factors for a large diesel 16 Un CO1
generator marketer?
4. Outline the facilitating function of the marketing department. Examine the
16 Un CO1
challenges of Marketing in India.
5. Elaborate on the prospects and challenges of Marketing in the present global 16 Un CO1
 Environment.
6. "Think global Act local". Explain how the marketers relate this in India 16 Un CO1
7. Explain in detail, how marketing interface with other functional departments of
16 Un CO1
management like HR, Finance, Production and Information system.
8. A company wishes to launch new toothpaste, which could prevent tooth cavities
and tooth decay. But tooth paste market is highly crowded with multiple brands.
16 Ap CO1
As marketing executive prepare a market research strategy so that the company’s
new brand could be established in the market.
9. Write short notes on SWOT and PESTEL analysis. 16 Un CO1
10. A popular Indian brand wants to establish coffee vending machine in various
cities and locations in the country. Before they establish, the company wants to
know their market opportunities and environment.
A) Formulate a market feasibility study to help them from a marketing 16 An CO1
plan.
B) Develop an analysis of their marketing and competitive
marketing.
Unit-2
Part-A
1. Define Marketing Strategy formulations. 2 Kn CO2
2. List out the key drivers of marketing strategies. 2 Kn CO2
3. Recall few strategies for Industrial Marketing. 2 Un CO2
4. List the strategies for marketing services. 2 Kn CO2
5. Briefly explain the term product and consumer markets. 2 Un CO2
6. Recall the difference between industrial and consumer marketing. 2 Kn CO2
7. Discuss the different types of consumer products. 2 Kn CO2
8. In your opinion what are the different types of industrial products. 2 Kn CO2
9. What is meant by services? 2 Kn CO2
10. Outline the unique characteristics of services. 2 Un CO2
11. Briefly describe the term competitor. 2 Kn CO2
12. Who are Strong Vs. Weak competitors? Give example. 2 Kn CO2
13. Explain marketing mix? List the types of international marketing mix strategy. 2 Kn CO2
14. What is meant by mission statement? 2 Kn CO2
15. Examine word of mouth (WOM) strategy. 2 Kn CO2
16. Discuss what is meant by Competitor Analysis. 2 Un CO2
17. Assess the benefits of competitor analysis. 2 Un CO2
18. What do you mean by threat of substitutes? 2 Kn CO2
19. Explain the bargaining power of the buyer. 2 Un CO2
20. List out the main sources of competitors’ information. 2 Kn CO2
Part-B
1. Explain the factors to be considered for formulating a good marketing strategy. 16 Un CO2
2. Explain the characteristics that affect the marketing of services and the additional
16 Un CO2
considerations that services require.
3. With the help of theory, define the product and give the major classification of
16 Kn CO2
products.
4. Examine the strategies required for marketing consumer products. 16 Un CO2
 5. List out the characteristics of industrial market and explain briefly. 16 Kn CO2
6. Explain briefly the strategies followed by market leaders and challengers.Market
16 Un CO2
Niche strategies are also profitable‐Explain.
7. What are the difference between consumer marketing and industrial marketing?
16 Kn CO2
List the strategies followed by both the markets.
8. Examine Michal Porters generic strategies 16 Un CO2
9. “Marketing should aim at meeting a given customer need rather than selling a
given product”. Explain this statement with reference to planning a marketing 16 Un CO2
strategy.
10. List and define the five dimensions of service quality. Describe the service quality
provided by a firm you do business with any one of your favorite hotel on each of 16 An CO2
the dimensions.
Unit-3
Part-A
1. What are the five levels of product? Give example. 2 Kn CO3
2. List out some of the product mix strategies. 2 Kn CO3
3. Briefly explain the stages in product life cycle and its advantage. 2 Un CO3
4. What are all the benefits of product portfolio planning? List few product portfolio
2 Kn CO3
models.
5. How would you use the theory to define market segmentation? 2 Kn CO3
6. What are the stages in New product development process? Explain concept
2 Kn CO3
testing.
7. Test marketing involves testing the new product and the marketing program in
2 Kn CO3
more realistic market settings‐Match the statement.
8. Explain STP and VAL's system of market segmentation. 2 Un CO3
9. Briefly explain channel management. 2 Un CO3
10. Define physical distribution and what are the conflicting objectives of physical
2 Kn CO3
distribution?
11. Outline the channel of distribution for the following: a. Homemade pickles b.
2 Un CO3
Fragrant incense sticks C. Handmade boxes
12. List out the difference between Retailing and wholesaling with examples. 2 Kn CO3
13. List out different types of stores with example. 2 Kn CO3
14. Briefly explain logistics management with example. 2 Un CO3
15. Examine the term product price. List the factors to be considered when setting the
2 Kn CO3
product price.
16. Make use of the theory to explain the influence of discounts, allowances on
2 Un CO3
pricing decisions.
17. Summarize the methods of sales promotion. 2 Un CO3
18. Define the concept of advertising. Explain 'DAGMAR' approach in advertising. 2 Kn CO3
19. State the advertising budgetary process. List the five "M's in advertising 2 Kn CO3
20. Outline the types of advertising media available to Indian Management. 2 Un CO3
Part-B
1. "Packaging and Labeling place a vital role in product development" Relate your
16 Un CO3
answer.
2. Explain the meaning of product life cycle and state the challenges a marketing 16 Un CO3
 manager has to face in introducing a new consumer product.
3. Explain the use of BGG or GE matrix in preparing a market strategy. Explain with
16 Un CO3
examples.
4. List and explain the stages involved in the new product development. 16 Kn CO3
5. Illustrate about the different ways of segmenting the market based on behavior of
16 Un CO3
the consumer.
6. "Positioning is the act of designing the company's offering and image to occupy a
distinctive place in the minds of the target markets”. Explain the same with 16 Un CO3
examples.
7. What do you mean by Channel of Distribution? Explain the various kinds of
16 Kn CO3
Channels of Distribution and discuss their functions.
8. Explain the changing scenario in Retailing market in India. Explain in brief any
16 Un CO3
two retail outlets including their operations.
9. Critically interpret the importance of brand and brand management in retailing. 16 Un CO3
10. What are the merits in Road transportation? How does transportation play an
16 Kn CO3
important role in satisfying customer needs to bring about customer satisfaction?
11. What factors would you consider while designing a warehouse? Where would you
locate the ware house and which consideration should be of paramount 16 Kn CO3
importance?
12. Describe the types of advertising media. Discuss their merits and demerits. 16 Un CO3
13. "Selling of goods and services is one of the functions of marketing. Explain the
16 Un CO3
different functions of marketing with reference to this statement.
14. Promotion consists of those activities that are designed to bring a company's goods
and services to the favorable attention of customers". Discuss this in respect of 16 Kn CO3
sales promotion and personal selling.
15. What do you understand by public relations? What are the methods of public
16 Kn CO3
relations? Discuss in detail.
16. State briefly the various methods of pricing a product in the terms of objectives.
16 Kn CO3
Also explain the factors affecting pricing decisions.
17. You are the marketing manager of Wipro which has been carrying a number of
baby products on its product line Wipro wants to diversify and expand its product
16 An CO3
mix. Briefly describe what product line extension and brand extensions should it
undertake. Justify your answer.
18. Even though books are available in the physical markets, websites like
www.amazon.com, www.firstandsecond.com have been huge successful. Interpret 16 An CO3
the pricing strategies followed by them.
Unit-4
Part-A
1. Define Business Buyer behavior. 2 Kn CO4
2. Summarize the organizational factors that influence business buyer behavior. 2 Un CO4
3. Choose one from the major types of buying situations that industry experiences
2 Kn CO4
and briefly explain.
4. What are the characteristics of a straight rebuy and a new task? 2 Kn CO4
5. Explain the Role of Decider in the industrial buying process. 2 Un CO4
6. Briefly discuss about the problem recognition stage related to industrial buying 2 Kn CO4
 process.
7. In your opinion who is the proposal solicitor in the business buying process. 2 Kn CO4
8. Define the term consumer behavior. 2 Kn CO4
9. Recall the different types of consumer buying behavior. 2 Kn CO4
10. Examine the influence the cultural factors exist on consumers buying Behavior. 2 Un CO4
11. How does perception affect consumer behavior? 2 Kn CO4
12. How would you distinguish between organizational buying from consumer
2 Kn CO4
buying?
13. What is meant by social class? Explain with example. 2 Kn CO4
14. List out the influence factors of social factors on consumer behavior. 2 Kn CO4
15. Briefly elaborate on customer satisfaction. 2 Kn CO4
16. Briefly explain why customer retention is important. 2 Kn CO4
17. What is the role of marketing managers in ensuring customer satisfaction? 2 Kn CO4
18. What constitute the customer life time value and satisfaction proposition? 2 Kn CO4
19. Trace the need to reach customer delight and customer devotion than customer
2 Un CO4
satisfaction.
20. Explain the term CRM with examples. 2 Un CO4
21. What is meant by customer acquisition? 2 Kn CO4
22. Briefly analyses the term customer defection. 2 Kn CO4
23. How can companies increase customer loyalty? 2 Kn CO4
24. What is customer touch point? Why is it important? 2 Kn CO4
25. List out types of CRM and explain briefly. 2 Kn CO4
Part-B
1. What are the Individual and environmental factors that influence industrial buyer
16 Kn CO4
behavior?
2. Briefly explain the steps involved in industrial buying process? 16 Kn CO4
3. Explain the importance of consumer behavior. Briefly explain the types of
16 Un CO4
consumer problem solving and buying processes.
4. Illustrate some points to overcome the post purchase dissonance? 16 Un CO4
5. How can companies build customer satisfaction? Recall the reasons and methods
16 Kn CO4
to measure customer satisfaction.
6. Summarize any two models of organizational buying. 16 Un CO4
7. Explain the types, benefits and limitations of customer relationship management
16 Un CO4
(CRM).
8. State the importance of customer acquisition, Retention and defection. 16 Kn CO4
9. Outline the importance of online buying behavior. 16 Un CO4
10. Discuss how Maryti udyog Ltd is using the advertising of their new models to
16 An CO4
show the major factors influencing the buyer behavior of a particular market.
11. Titan and other players in the watch segment are offering bundled products to
16 Un CO4
satisfy the customers. Do you agree? Summarize.
12. You are appointed as market research executive in Raju Jewelers, Chennai. It is a
fast growing company poised for expansion of its branches in various cities in
Tamilnadu. 16 An CO4

This company is interested in studying consumer behavior. You are required to

 submit a report to the CEO about the purchasing behavior of south Indians with
regard to gold Jewelry.
Unit-5
Part-A
1. What is meant by MIS? Outline the attributes of MIS. 2 Un CO5
2. Examine the steps in market research. How would you identify the application of
2 Un CO5
marketing research?
3. Discuss about market intelligence. 2 Kn CO5
4. Compare primary data Vs. Secondary data collection methods in research. 2 Un CO5
5. Explain the importance of survey method in marketing research? 2 Un CO5
6. Making use of theory briefly explain the sampling plan to be adopted by the
2 Un CO5
research.
7. What is advertising research? Explain the role of advertising research in consumer
2 Kn CO5
marketing.
8. Briefly examine the term consumerism. 2 Kn CO5
9. What is cause- related marketing? List some organization which involved in cause
2 Kn CO5
related marketing and its benefits.
10. Explain the growth of e-commerce in India. Interpret in your own words about
2 Un CO5
internet marketing?
11. What is viral marketing? Give Examples. 2 Kn CO5
12. Do you think Guerilla marketing is relevant in India? Explain. 2 Un CO5
13. Making use of theory summarize the essential features of well-designed web page.
2 Un CO5
List some companies involved in web based marketing.
14. Define the focus group research with an example. 2 Kn CO5
15. How should the marketer formulate the research report? 2 Un CO5
16. Define marketing ethics with suitable example. 2 Kn CO5
17. Recall the impact of social media in marketing. 2 Kn CO5
18. List few online marketing trends. 2 Kn CO5
19. Define digital marketing with example. 2 Kn CO5
20. Briefly explain some customer driven organizations. 16 Kn CO5
Part-B
1. Define marketing information system and explain the importance of information to
16 Kn CO5
the company and its understanding of the market place.
2. Identify and explain the concepts, steps & applications of Market research. 16 Un CO5
3. List the advantages and disadvantages of cause related marketing. 16 Kn CO5
4. Discuss the key issues faced by traditional “Bricks – and – Mortar “retailers when
16 Un CO5
they go online to sell products.
5. Examine the ethical issues relating to promotional marketing? 16 Un CO5
6. Relate how a company designs a customer driven marketing strategy. 16 Un CO5
7. List out the trends in retailing. Explain the functions of retailers. 16 Kn CO5
8. Write short notes on the impact of social media in Marketing. 16 Kn CO5
9. Outline the important enablers of online buying. What are the Barriers to online
16 Un CO5
buying by consumers?
10. Money spend on advertisement is not wasteful. Critically examine this statement. 16 An CO5
11. One effective method of extending too far away markets is franchising. Do you 16 Un CO5
 agree? Interpret it.
12. For a company which is already present in physical form and known as a regional
brand, how would you plan the web marketing activities? Justify your answer with 16 An CO5
suitable examples.
13. What actually causes customer delight? Is customer delight different for different
16 Un CO5
class of customers? Justify your answers with examples in the Indian context.
14. Do you think the social marketer can be profit oriented? Identify any two
16 An CO5
companies in this area and explain their strategies.