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Executive Summary

- Marx's Buchi is a new buchi food business start-up located in Calatagan Senior High School that will offer different flavors of freshly made buchi including ube, pandan, chocolate, cream, sweet beans, and cheese. - The goals are to offer the lowest prices, best selection, and utmost convenience while serving as one of the most successful snack fast-food outlets in Calatagan. - Several partners will own and operate Marx's Buchi, filling roles such as CEO, sales manager, marketing, finance, manufacturing, and more to properly execute the business.

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Hazel De Vera
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128 views3 pages

Executive Summary

- Marx's Buchi is a new buchi food business start-up located in Calatagan Senior High School that will offer different flavors of freshly made buchi including ube, pandan, chocolate, cream, sweet beans, and cheese. - The goals are to offer the lowest prices, best selection, and utmost convenience while serving as one of the most successful snack fast-food outlets in Calatagan. - Several partners will own and operate Marx's Buchi, filling roles such as CEO, sales manager, marketing, finance, manufacturing, and more to properly execute the business.

Uploaded by

Hazel De Vera
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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I.

EXECUTIVE SUMMARY

Marx's Buchi is a new launch food business start-up located in Calatagan


Senior High School. The menu will include a different flavors of buchi that are
freshly made using, ube condensed, pandan condensed, chocolate condensed,
cream condensed, sweet beans and cheese. The design of Marx's Buchi will be
comfortable and convenient in order to attract all residents of Calatagan Senior High
School. It will be family-friendly, trendy, and offer a seating area for our customers.
Marx's Buchi will also include a take out for those who elect to take home their
buchi.

Our mission is to strive to offer our customers the lowest possible prices, the
best available selection, and the utmost convenience. To be the world's best buchi
company while maintaining true to our core values. To serve great tasting food,
bringing the joy of eating to everyone. Our goal is to be one of the most successful
snack fast- food outlets in Calatagan. Our main focus will be serving high quality
food at a great value.

The Buchi flavor to be offered by Marx's Buchi are ; Ube Flavor, Pandan
Flavor, Chocolate Flavor, Yema Flavor, Cheese Flavor and Sweet Beans Flavor. All
this flavor are present in one pack of Buchi. Marx's Buchi will target all residents at
Calatagan Senior High School. It will appeal to students, families, and government
employees like teachers, and other staff of the school. Because the food is
moderately priced compared to other fast food establishments, all income levels will
be able to enjoy the delicious offerings of Marx's Buchi.

Marx's Buchi is owned and operated by Hazel Ann De Vera, Francine Lugasan,
Louieza Francia, Hannah Faith Dela Torre, Karl Anthony Bautista, Mark Ahron
Aninao ,and Cedrick De Roxas. The type of business that we have is partnership. In
which every partners will give equal shares a starting capital of PHP. 200.00.

In order to properly execute Marx’s Buchi several positions will need to be


filled. Hazel is the CEO of the company, and the one who will approve every
business proposal, making major corporate decisions, and setting the company's
strategic direction, while Louieza is the the head or manager of the sales, she will be
the one to execute the approved business plan and also to check the work of each
staff and under her there are two workers, Hannah and Karl, they will overview the
selling and call out for customers to entertain and to serve customers. Under the
marketing, Cedrick and Ahron serves as the face of our company, coordinating, and
producing all materials representing our business. While under the finance are
Francine and Louieza, they will oversees income and expenses throughout a
company to ensure that it can sustain it's operation and invest in expansion. And last
is the Manufacturing under Cedrick, Ahron, Hannah Faith and Karl Anthony, they will
implement and operate the production system in order to produce the product.

Louieza manage the kitchen operations of Marx's Buchi. She will oversee the
cooks, manage inventory, place food deal with the local food vendors, and ensure
the highest customer satisfaction with our product. Francine will oversee all
administrative, accounting, the budget and all the expenses. She will take care on
proper cash handling and customer service. Francine will also ensure that the
highest level of customer service is being met on selling day and for every customer
who walks in the door to buy our product.

Although there are a lot of competetors, and there product is unique, we can
still say that our product is unique too, because of its different and unique flavors, it
also serve hot, that every customer will surely like it. After selling of our product, we
received a lot of good feedback such as ;
" Sobrang sarap nya kainin, lalo na kapag mainit"
"Yung presyo nya worth it, dahil sa sobrang sarap"
" Ang sarap po ng Ube at Pandan Flavor"
" Masarap sya kainin with coffee"
“ Good for snack and breakfast”

Marx's Buchi is seeking PHP. 1,415.00 in financing to open its start-up snack-
fast food restaurant. The funding will be dedicated for the build-out and design of the
booth , kitchen, as well as cooking supplies and equipment. Below you can see all
the expenses, gross profit and gross revenue ;
.
REVENUE COST OF GOODS SOLD

SALES REVENUE PHP.1,925.00 COGS PHP.1,415.00


GROSS REVENUE PHP.1,925.00 TOTAL COGS PHP.1,415.00
FOOD STORAGE PHP. 200.00
CHEESE PHP. 45.00
CHOCO CONDENSED PHP. 58.00
PANDAN CONDENSED PHP. 58.00
UBE CONDENSED PHP. 58.00
CREAM CONDENSED PHP. 42.00
COOKING OIL PHP. 110.00
ASSORTED FOOD COLOR PHP. 15.00
SESAME SEEDS PHP. 110.00
WHITE SUGAR PHP. 45.00 GROSS PROFIT
SWEET BEANS PHP. 30.00
Gross Revenue –
GLUTINOUS RICE FLOUR PHP. 264.00
COGS = PHP.
LOGO PRINT PHP. 60.00
510.00
FOLDER PHP. 20.00
GAS PHP. 100.00
GASUL PHP. 200.00
TOTAL EXPENSES PHP. 1,415.00

GROSS PROFIT
Gross Revenue – COGS = PHP. 510.00

As a result, we sold 55 packs of buchi, this cost PHP. 1,925.00 , this serve as
our gross revenue and our cost of goods sold is PHP. 1,415.00, so our gross profit
is PHP. 510.00.

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