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Purposive Communication Syllabus

This course is about writing, speaking, and presenting to different audiences and for various purposes (CMO 20 s 2013), that develops students' communicative competence and enhances their cultural and intercultural awareness through multimodal tasks that provide them opportunities for communicating effectively and appropriately to a multicultural audience in a local or global context.

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Nikki Agtoto
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
0% found this document useful (0 votes)
336 views8 pages

Purposive Communication Syllabus

This course is about writing, speaking, and presenting to different audiences and for various purposes (CMO 20 s 2013), that develops students' communicative competence and enhances their cultural and intercultural awareness through multimodal tasks that provide them opportunities for communicating effectively and appropriately to a multicultural audience in a local or global context.

Uploaded by

Nikki Agtoto
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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COURSE OUTLINE AND TIME FRAME

TIME FRAME COURSE CONTENT / SUBECT MATTER

Week 1-2 Module 1 – Communication Processes, Principles and Ethics


Communication and Globalization
Week 3-5 Module 2 – Local and Global Communication in Multicultural Settings
Varieties and Register of Spoken and Written Language

***********************************************************PRELIM EXAM*****************************************************************************

Week 6-7 Module 3 – Evaluating messages and/or images of different types of texts reflecting different cultures
Week 8-9 Module 4 – Communication Aids and Strategies using tools of technology

***********************************************************MIDTERM EXAM**************************************************************************

Week 10-12 Module 5 – Communication for various Purposes


Week 13-14 Module 6 – Communication for work purposes (A)

**********************************************************PRE-FINAL EXAM*************************************************************************

Week 15 Module 6 – Communication for work purposes (B)


Week 16-18 Module 7 – Communication for academic purposes

*************************************************************FINAL EXAM*****************************************************************************

1st SEMESTER, A.Y. 2023-2024 4


LEARNING PLAN
Time INTENDED LEARNING OUTCOMES (ILO) COURSE CONTENT/ SUBJECT TEACHING & ASSESSMENT RESOURCE
Frame MATTER LEARNING TASK(ATs) MATERIALS
ACTIVITIES (TLAs)
At the end of the unit, the students should
be able to:

a. Identify the institutional Vision-Mission- Orientation on the Vision-Mission- Self-introduction Recitation of Revised
Objectives (VMO) of CSAV, its quality Objectives (VMO) of CSAV, its core CSAV’s Student
policy statement, and the ISO 9001:2015 values, quality policy statement, and Sharing of V-M-O and core Handbook and
principles; the ISO 9001:2015 principles; expectations values; ISO 9001:2015
b. Observe the classroom policies; Manual
c. Discuss the course description and course Discussion of the classroom policies, Interactive discussion Pre-Assessment on
outline; course description, and course outline types of Google
d. Familiarize the navigation, functions, tools, with timeframe communication Classroom
and settings of Google applications such Student’s
12 as Classroom, Meet, and Gmail. Manual
hours

a. Describe the nature, elements and • Module 1 - Communication


functions of verbal and non-verbal Processes, Principles and Presentation & Quizzes Online:
communication in various and multicultural Ethics interactive discussion PowerPoint
contexts. o Components of Communication Reflective Presentation,
b. define globalization Process Individual assessment Questions Google Meet,
c. explain the relationship between o Kinds of Interference/Barriers / Group work Google Forms
communication and globalization o Communication Principles/Ethics Activity and Google
• Communication and Asynchronous/ Classroom
Globalization Modular activity
o Communication then and now F2F: Handouts,
o Challenges in today’s board, laptop,
communication projector

1st SEMESTER, A.Y. 2023-2024 5


d. Determine culturally appropriate terms, • Module 2 - Local and Global Presentation & Quizzes Online:
expressions, and images (sensitivity to Communication in Multicultural interactive discussion PowerPoint
gender, race, class, etc.) Settings Reflective Presentation,
e. Adopt cultural and intercultural awareness o Cultural Awareness & Sensitivity Individual assessment Questions Google Meet,
and sensitivity in communication of ideas o Gender Sensitivity / Group work Google Forms
o Political Correctness Activity and Google
• Varieties and Register of Asynchronous/ Classroom
Spoken and Written Language Modular activity
o Language Varieties F2F: Handouts,
o American vs. British English board, laptop,
o Philippine English projector
o Language Registers

1.5 hrs. PRELIM EXAM


st
1 SEMESTER, A.Y. 2023-2024 6
LEARNING PLAN
Time INTENDED LEARNING OUTCOMES (ILO) COURSE CONTENT/ SUBJECT TEACHING & ASSESSMENT RESOURCE
Frame MATTER LEARNING TASK(ATs) MATERIALS
ACTIVITIES (TLAs)
At the end of the unit, the students should
be able to:

a. Evaluate multimodal texts critically to • Module 3 – Evaluating Presentation & Quizzes Online:
enhance receptive (listening, reading, messages and/or images of interactive discussion PowerPoint
viewing) skills different types of texts reflecting Reflective Presentation,
b. Convey ideas through oral, audio-visual, different cultures Individual assessment Questions Google Meet,
and/or web-based presentations for o Key Concepts of Media Literacy / Group work Google Forms
different target audiences in local and Activity and Google
global settings using appropriate registers Asynchronous/ Classroom
12 c. Adopt awareness of audience and context • Module 4 – Communication Aids Modular activity
hours in presenting ideas and Strategies using tools of F2F: Handouts,
technology board, laptop,
o Types of Communication Aids projector
o Multimodal Aids
o Creating Presentations
o Creating Infographics
o Creating Posters/Programs

1.5 hrs. MIDTERM EXAM

1st SEMESTER, A.Y. 2023-2024 7


LEARNING PLAN
Time INTENDED LEARNING OUTCOMES (ILO) COURSE CONTENT/ SUBJECT TEACHING & ASSESSMENT RESOURCE
Frame MATTER LEARNING TASK(ATs) MATERIALS
ACTIVITIES (TLAs)
At the end of the unit, the students should
be able to:

a. Convey ideas through oral, audio-visual, • Module 5 – Communication for Presentation & Quizzes Online:
and/or web-based presentations for various Purposes interactive discussion PowerPoint
different target audiences in local and o Public Speaking Reflective Presentation,
global settings using appropriate registers o Debate Individual assessment Questions Google Meet,
b. Create clear, coherent, and effective o Rhetoric / Group work Google Forms
communication materials o Vlogging/Blogging Activity and Google
c. Present ideas persuasively using Asynchronous/ Classroom
12 appropriate using appropriate language • Module 6 – Communication for Modular activity
hours registers, tone, facial expressions, and Work purposes (A) F2F: Handouts,
gestures o Application Letter board, laptop,
d. Adopt awareness of audience and context o Resume projector
in presenting ideas o Resignation letter

1.5 hrs. PRE-FINAL EXAM

1st SEMESTER, A.Y. 2023-2024 8


LEARNING PLAN
Time INTENDED LEARNING OUTCOMES (ILO) COURSE CONTENT/ SUBJECT TEACHING & ASSESSMENT RESOURCE
Frame MATTER LEARNING TASK(ATs) MATERIALS
ACTIVITIES (TLAs)
At the end of the unit, the students should
be able to:

a. Write and present academic papers using • Module 6 – Communication for Presentation & Quizzes Online:
b. appropriate tone, style, conventions and Work purposes (B) interactive discussion PowerPoint
c. reference styles o Job interview Reflective Presentation,
d. Adopt awareness of audience and context Individual assessment Questions Google Meet,
in presenting ideas • Module 7 – Communication for / Group work Google Forms
e. Convey ideas through oral, audio-visual Academic purposes Activity and Google
and/or web-based presentations for o Citation and References Asynchronous/ Classroom
12 different target audiences in local and o Project Proposal Modular activity
hours global settings using appropriate registers F2F: Handouts,
board, laptop,
projector

1.5hrs. FINAL EXAM


TOTAL: 54 HOURS - ONE SEMESTER

1st SEMESTER, A.Y. 2023-2024 9


TEXTBOOKS/REFERENCES AND TEXTBOOK REFERENCES:
SUGGESTED READINGS ● Adler, R. B., & Elmhorst, J. M. (2019). Communicating at Work: Strategies for Success in Business and the
Professions (12th ed.). New York: McGraw Hill.
● Adler, R., Elmhorst, J. M., & Lucas, J. (2012). Communicating at Work: Strategies for Success in Business and
the Professions. New York: McGraw Hill.
● Beebe, S. A., Beebe, S. J., & Ivy, D. K. (2019). Communication: Principles for a Lifetime (8th ed.). Boston, MA:
Pearson.
● Bullock, R., & Goggin, M. (2013). The Norton Field Guide to Writing (3rd ed.). W. W. Norton and Company.
● Chase, R., & Shamo, S. (2013). Elements of Effective Communication (4th ed.). Washington, Utah: Plain and
Precious Publishing.
● Dainton, M., & Zelley, E. (2015). Applying Communication Theory for Professional Life: A Practical Introduction
(3rd ed.). Sage Publications.
● De la Cruz, R. (2019). Purposive Communication in Global English. Mandaluyong City: Books Atbp. Publishing
Corp.
● Guffey, M. E., Loewy, D., & Almonte, R. (2019). Essentials of Business Communication (11th ed.). Boston, MA:
Cengage Learning.
● Mamansag, J. P. (2020) Purposive Communication. Manila: Mindshapers Co., Inc.
● Marduno, M. R. & Martin, I. P. (2022) Purposive Communication: Using English in Multilingual Contexts (2 nd
ed.). Quezon City: C&E Publishing Inc.
● Mariveles, H. (2021). Purposive Communication (2nd ed.). Quezon City: Wiseman's Books Trading, Inc.
● Searles, G. (2014). Workplace Communication: The Basics (6th ed.). Boston: Allyn & Bacon.
● Uychoco, M., & Santos, M. (2018). Communication for Society: Purposive Communication. Manila: Rex Book
Store, Inc.
● Wakat, G., et al. (2018). Purposive Communication. Manila: Lorimar Publishing, Inc.
● Wood, J. T. (2020). Interpersonal Communication: Everyday Encounters (9th ed.). Boston, MA: Cengage
Learning.
WEBSITE REFERENCES:
● Dananjaya Hettiarachchi - World Champion of Public Speaking 2014. Retrieved from
https://www.youtube.com/watch?v=bbz2boNSeL0
● Guidelines on Affirming Transgender and Gender Non-Conforming (TGNC) Students' Names, Pronouns, and
Titles. (Mar 15, 2021). Retrieved from https://tinyurl.com/updovcaatgnc
● Langston, C. A. (n.d.). How to use rhetoric to get what you want. Retrieved from
https://www.youtube.com/watch?v=3klMM9BkW5o
● MEDIA LITERACY. (n.d.). Retrieved from https://www.youtube.com/watch?v=oQMSKRrDjB4
● What is Media Literacy? (n.d.). Retrieved from https://www.youtube.com/watch?v=AD9jhj6tM50

1st SEMESTER, A.Y. 2023-2024 10


COURSE REQUIREMENTS 1. Examinations
2. Quizzes
3. Individual Performances
4. Reaction and reflection Papers
5. Output, Presentations

GRADING SYSTEM (Non-laboratory 40% - Performance Tasks


Subjects) Prompt submission of assignment – 10%
Active online Participation – 10%
Outcome-based tasks – 20%
40% - Periodic Examinations
20% - Quizzes

100% - Total

CLASSROOM POLICIES ATTENDANCE


• Attendance is mandatory. It is impossible for the teacher to excuse students from the class and exempt them from
graded activities or missed material. The most efficient way to cover the material is to attend classes regularly, and
do the assigned tasks or activities. It will be difficult to catch up if many classes (or two in a row) are missed.
• The instructor may withdraw students for excessive absence (4) or failure to meet course objectives and makes no
commitment. Students who miss more than 4 classes may be withdrawn as unauthorized withdrawal (UW) but if
they decide to withdraw voluntarily before the Prelim exam, they must inform the registrar’s office and concerned
subject teachers for authorized withdrawal (AW).
EXAMINATION
• The exams are given during the Prelim, Midterm, Semifinals and Finals. We follow the NO Permit, No Exam Policy.
Students are given 10 days to take the missed exam; otherwise, the exam criteria will be marked 60 or failure.
• Special Exams are given to students with valid reasons, but a new set of test paper is administered.
INCOMPLETE GRADE POLICY
• Incomplete grades (INC) will be given only in very rare circumstances. Generally, to receive the passing grade, a
student must have taken all examinations and has complied with all the missed requirements. The incomplete grade
will become a failure after the established date (submission of final grades to the registrar’s office).
FACE TO FACE CLASS SCHEDULE
• Observe one student per bathroom break.
• Be seated on the designated chair as assigned in our seat plan. Failure to be in the designated seat is equivalent to
no attendance.
• Observe appropriate uniform and posture during class time.

1st SEMESTER, A.Y. 2023-2024 11

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