Bam 006 Sas 5
Bam 006 Sas 5
A. LESSON PREVIEW/REVIEW
Introduction
B. MAIN LESSON
Content Notes
A. Understand the short text on communication. Highlight important terms and details
Channels of Communication
Current Approaches
1) E-mail
2) websites—the internet (accessible by all) and intranets (accessible only by those inside the
organization)
3) 360-degree feedback (in which a person is appraised or evaluated by those above, below and at the
same level in an organization)
4) MBWA (management by walking around), a management approach that entails leaders simply
walking through work areas, making themselves available to listen to all staff members, rather than
remaining inaccessible in management offices
5) closed-circuit telecast—private television programs broadcast via cable or satellite throughout an
organization
6) videotapes—for example, briefings or training programs
7) position papers—documents outlining organizational policy
8) focus groups—small groups brought together to discuss particular issues
9) instant messaging—real-time messages sent via computer networks, often viewed on screen on an
ongoing basis
10) ombudsman or ombudswoman—a person whose role is to mediate conflicts and communication
problems within an organization.
Skill-building 1
C. LESSON WRAP-UP
Thinking about Learning
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FAQs
Q: Why is it important for a business to have multiple channels of communication?
A: Effective communication across both channels is necessary for a business to thrive. Internal
communication keeps a business viable. Without communication between all levels of the
business, directives cannot be completed, slowing the growth of the business.
KEY TO CORRECTIONS
Your answers may vary but, here are possible answers.
Skill Building 1
MBWA
Creates stronger communication channels and improving employee-superior relationships
Strengthens an environment of feedback, in which the subordinates can provide the
manager with ideas, tips and suggestions to act upon
Improves efficiency since the management will be able to clear problems quicker by
meeting people face-to-face, rather than relying on writing a string of e-mails
Focused Groups
Free and open discussion among the respondents/ employees results in generation of new
ideas that can be very useful for decision-making.
It is dynamic. Its dynamism allows better results in terms of information derived by a focus
group
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