EMOTIONAL RESPONSE CARDS I

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Quick Guide: Emotional Response Cards can be used to

learn more about users' feelings, get better interview Lewrick / Link / Leifer
results and insights. Print and cut the words from the The Design Thinking Toolbox
two template pages with the adjectives. More tips & tricks for this template on book page: 87 978-1-119-62919-1

old stimulant appealing demanding appealing

thrilling exceptional impressive satisfactorily cheap

unambiguous simple easy to use intimidating anticipated

impressive flexible kind frustrating ordinary

helpful inconsistent innovative intuitive comfortable

complex creatively not valuable slow boringlyGet a PDF

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 EMOTIONAL RESPONSE CARDS II
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Quick guide: See Emotional Response Card I

Lewrick / Link / Leifer
The Design Thinking Toolbox
More tips & tricks for this template on book page: 87 978-1-119-62919-1

is fun modern laborious new not relevant

beneficial personal professional relevant unruffled

swift difficult to apply difficult sure useful

solid stressful comprehensive unattractive unwanted

unconventionally unprofessional vital trustworthy intimate

disheveling predictable valuable time-consuming time-saving

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 STAKEHOLDER MAP
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Quick guide: The Stakeholder Map gives an overview of all
stakeholders, i.e. organisations and people who have a claim Lewrick / Link / Leifer
or interest in the problem and a potential solution. In a first
The Design Thinking Toolbox
step, start by determining the use cases.
More tips & tricks for this template on book page: 83 978-1-119-62919-1

1
Use case
Define the use case. Public Create the map
stakeholders Place the stakeholders in the map

External
stakeholders
Internal
stakeholders

Customer/
user

2
Stakeholders
Identify all stakeholders

Relationships
Draw the appropriate
relationships.
relation
Unclear, informal relationship
Institutional Relationship
Directed flow of information

5
Relationship with conflict potential
Interrupted relationship

Findings
Describe your findings from the Stakeholder Map.

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 EXTREME USER/LEAD USER
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Quick guide: With the Extreme User/Lead User concept, new,
innovative ideas and user needs can be found that are not yet
known to the average user, and a potential Extreme User must be Lewrick / Link / Leifer
identified. This is based on attributes in which such a "user" could The Design Thinking Toolbox
More tips & tricks for this template on book page: 79 978-1-119-62919-1

2 4
be interesting, e.g. age, experience, etc.

Characteristics Range Define users Prioritize

Define the attributes Define the spectrum. List the users. Determine the priority

freshman average user expert

Findings Ideas

5 6
Describe your findings. Derive ideas and trends.

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 JOBS TO BE DONE
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Brief instructions: The aim is to record customer tasks

(jobs-to-be-done) in a structured way and to gain new Lewrick / Link / Leifer
insights. The JTBD consists of three elements: (1) The Design Thinking Toolbox
description of the situation, (2) explanation of motivation More tips & tricks for this template on book page: 75 978-1-119-62919-1

1 2 3
and (3) expected result.

Situation Motivation Expected result

Describe the situation and application. Explain the motivation. Define the result and goal of the task.

Sentence: When I ... I want to... so I can ...

1st iteration
2nd iteration
3rd iteration

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 ASK 5x WHY
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Quick guide: With the 5x Why questions a problem can be
understood in depth and not only scratched on the surface. The Lewrick / Link / Leifer
principle is very simple: You ask, for example, like a toddler,
again and again "Why". Repeated questions help to identify The Design Thinking Toolbox
978-1-119-62919-1

1
hidden problems that would not emerge from a one-off More tips & tricks for this template on book page: 71
questioning.

Why is the problem a problem?

2
e.g. problem description

Why?

3
e.g. direct impact

Why?

4
e.g. cause - effect

Why?

5
e.g. organizational hurdles

Why?

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e.g. system hurdles
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 EXPLORATIVE INTERVIEW
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Quick guide: The Explorative Interview helps to explore
the everyday life of the user and to understand his
needs without already thinking about the solution. Lewrick / Link / Leifer
First, an interview guide is created with the topics and The Design Thinking Toolbox
possible questions (left side of the template). The More tips & tricks for this template on book page: 63 978-1-119-62919-1
answers are noted on the right.

Introduction Name of the interviewee

Answers
Determine the introduction Place, date Write down the answers of the person interviewed. . .
Context
Questions
Define the questions

Get to know the entire story

Which questions help to understand the hopes, fears and motivations of the interviewees?

Conclusion
Explain what happens with the answers and thank the interviewee for the discussion.

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 INTERVIEW FOR EMPATHY
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Quick Guide: The Interview for Empathy is intended to
provide a good understanding of the user's needs, Lewrick / Link / Leifer
emotions and motivation. The goal is to look at the world
from the user's perspective and learn more about his The Design Thinking Toolbox
motivations. More tips & tricks for this template on book page: 57 978-1-119-62919-1

Question map Description of the person interviewed

2
What?

1
Make a note of the central theme and the Make a note of your interviewee's details and add a photo or sketch if possible.
key questions Name
subject
Age
How? Who?
Personal data

When?
Place/date of the interview

Describe the journey stages. Sketch

the timing.

Enter the frequency of the actions.

All the time

3
Often

Seldom

Gains
Write down notes about the
user's emotions during the test.
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 DESIGN PRINCIPLES
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Brief instructions: With the help of the design
principles, guidelines can be defined that form the Lewrick / Link / Leifer
framework for the team's actions during a design The Design Thinking Toolbox
thinking project (e.g. always starting with the needs of More tips & tricks for this template on book page: 53 978-1-119-62919-1
the customers).

Gathering Sorting Selecting

Project-
specific
principles
Design principles for project: …………………………………………….

1 2 3
General design principles
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 PROBLEM STATEMENT
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Brief instructions: A Problem Statement provides the
framework for later solutions. The goal of this template
Lewrick / Link / Leifer
is to summarize the central problem formulation in one
sentence and to develop a common understanding of the The Design Thinking Toolbox
problem. More tips & tricks for this template on book page: 49 978-1-119-62919-1

Preparatory questions
Why? Who? What? When? Where? How?

Problem Statement Proceed in iterations when creating the Problem Statement. iteration
Iterate until all essential aspects
are covered.

How might we Context: How might we Context: How might we Context:

what? what? what?

for Actor: for Actor: for Actor:

for whom? for whom? for whom?

(re)design, so that Need: which? (re)design, so that Need: which? (re)design, so that Need: which?

is satisfied. is satisfied. is satisfied.

Taking into account Taking into account Taking into account

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