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Methods

The three documents discuss quantitative research methods and TikTok marketing. Quantitative research relies on observing and measuring data from a sample population to examine relationships between variables. A correlational study looks at relationships between two or more variables in a non-experimental design where the researcher does not manipulate the variables. TikTok offers opportunities for businesses to connect with potential customers and influence purchasing decisions. Shopee is an e-commerce platform in Southeast Asia that builds communities between buyers and sellers.

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119 views3 pages

Methods

The three documents discuss quantitative research methods and TikTok marketing. Quantitative research relies on observing and measuring data from a sample population to examine relationships between variables. A correlational study looks at relationships between two or more variables in a non-experimental design where the researcher does not manipulate the variables. TikTok offers opportunities for businesses to connect with potential customers and influence purchasing decisions. Shopee is an e-commerce platform in Southeast Asia that builds communities between buyers and sellers.

Uploaded by

maemae
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Quantitative methods include formalized principles that form the basis for a stringent research process

that proceeds from formulation of research questions, research design and the selection and analysis of
data to interpretations and conclusions. The data will be linked to specific variables, and standardized
methods are applied for data collection (for example in expert assessments, observations, interviews or
formal testing). The variables can thus be expressed in numerical form, and the data material can be
described in the form of tables, graphs or statistical measurements. (Matthias Kaiser 2019)

https://www.forskningsetikk.no/en/resources/the-research-ethics-library/methods/quantitative-
methods/

Quantitative research is a way to learn about a particular group of people, known as a sample
population. Using scientific inquiry, quantitative research relies on data that are observed or measured
to examine questions about the sample population. Allen, M. (2017).

https://libguides.uta.edu/quantitative_and_qualitative_research/quant

A correlational study is a type of research design that looks at the relationships between two or more
variables. Correlational studies are non-experimental, which means that the experimenter does not
manipulate or control any of the variables. Researchers use correlations to see if a relationship between
two or more variables exists, but the variables themselves are not under the control of the researchers.
The goal of correlational research is often to look for relationships, describe these relationships, and
then make predictions. Kendra Cherry (June 05, 2022)

https://www.verywellmind.com/correlational-research-2795774
Quantitative methods include formalized principles that form the basis for a stringent

research process that proceeds from formulation of research questions, research design and the

selection and analysis of data to interpretations and conclusions. The data will be linked to

specific variables, and standardized methods are applied for data collection (for example in

expert assessments, observations, interviews or formal testing). The variables can thus be

expressed in numerical form, and the data material can be described in the form of tables, graphs

or statistical measurements. (Matthias Kaiser 2019). A correlational study is a type of research

design that looks at the relationships between two or more variables. Correlational studies are

non-experimental, which means that the experimenter does not manipulate or control any of the

variables. Researchers use correlations to see if a relationship between two or more variables

exists, but the variables themselves are not under the control of the researchers. The goal of

correlational research is often to look for relationships, describe these relationships, and then

make predictions.

Vhpt 3

https://sproutsocial.com/insights/tiktok-marketing/?fbclid=IwAR0-
ql1HyLl5ZlGQrcgtiK0la9BFhwfhAf0rB636qSPo3G-fwkzXSwjwO4I

https://www.socialpilot.co/tiktok-marketing/tiktok-for-business?fbclid=IwAR3-
OQ7qZXluCC01YDNFzyNn9ODK_BiYKknivlvZBDMtQ6Ri3UwvSKMmx74#:~:text=TikTok
%20offers%20a%20unique%20opportunity,%25%20of%20users'%20purchasing
%20decisions.&text=Reach%20potential%20customers%20who%20would%20be%20interested
%20in%20your%20products%20or%20services
https://golocad.com/e-commerce/shopee/?fbclid=IwAR2UGviEdrkNrNFN2UDjl0ZJ2ohv-
yKkp35ZIY2nYhm6_0go339W7PXgrXQ#:~:text=Shopee%20is%20one%20of%20the,and
%20sellers%20within%20a%20community

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