6000It’s crucial that visitors and search engines can easily navigate your website. That's why you need to create a logical site structure. To do this, sketch out a simple mind map: Use a Mind Map to Create Your Site Structure Home serve we | [om | ppc Internal tinks Each branch on the map should be an internal link to allow search engines and visitors to navigate between pages. GtMake Sure Your Site is Crawlable Google can't properly index content that isn’t crawlable, so it’s worth checking the Coverage report in Google Search Console for any warnings or exclusions relating to robots.txt. Coverage exronr CO imeeeine Details = 1 [locked by robots tt r If you want Google to make sure Google indexes any of the blocked Pages correctly, you should remove the rule that’s causing the block from your robots.txt file. @Sure Your Site Indexing and crawling are two different things. Just because search engines can crawl a page doesn’t mean they can index it. If there's a ‘noindex’ robots meta tag or x-robots-tag on the page, indexing isn’t possible. Google tells you about noindexed URLs in the Coverage report. Details overview BERT) Anissves Importance » © Noindex fotow page 318 592 1D Print to POF If you have ‘noindexed’ pages that should be indexed, remove the ‘noindex’ tag. ndexable Gtsure you’re using HTTPs HTTPS is a confirmed lightweight ranking factor. Potential ranking boosts aside, HTTPS will protect your visitors’ data. This is especially important if you have any contact forms on your site. If you're asking for passwords or payment information, then it's not just important; it's an absolute must. ‘http://’ is Not Secure vs. ‘https://’ is Secure wwebsesecurtyenw.com You can get a free SSL certification from Lets Encrypt. 6000 Digital GtCUP ttt d Visitors shouldn't be able to access your website at multiple locations. It can lead to crawling, indexing, and security issues. To check that everything's in order, plug these four URLs into httpstatus.i « http://yourdomain.com * http://(www.yourdomain.com https://yourdomain.com https:/Awww.yourdomain.com If everything's good, three of them should redirect to the fourth. Request URL Status codes > http://ahrefs.com a Eo > http://www.ahrefs.com > — https:/wwwahrefs.con (ay Gy > https://ahrefs.com 200 If that doesn’t happen, you need to set up a permanent 301 redirect. If you're using HTTPS (you should be), it’s also important that the accessible version of your website is the secure version. That's either https://yourdomain.com or https://www.yourdomain.com. GtMake sure your Site Loads Fast Page speed has been a ranking factor on desktop since 2010 and mobile since 2018. It’s easy to see why. It’s frustrating to click on a search result and have to wait for it to load. That’s why the probability of a bounce increases as page speed decreases. You can use tools like PageSpeed Insights and GTMetrix to see how fast your web page loads. Latest Performance Report for: http://ahrefs.com/blog/website-traffic/ pert gee et Sane Ragone sina: @ ena es: Performance Scores Page Detalls PageSped Sore Sow Score Fly Loaded Tr A(97%)* A(92%)* 4.3s- To check all your pages, crawl your site with Ahrefs’ Site Audit. You'll see slow pages flagged in the Performance report. GtMost searches happen on mobile devices, so having a mobile- friendly website is more important than ever. Check whether your site needs work with Google’s Mobile-Friendly Test tool. Coes ace Cee Page is mobile friendly Tea ‘This page is easy to use ona mobile device Be Ue 179 Additional resources ED open stewie mt uebity pert Beam mor about motte tan pagen @__Postconments cr uesbons to our @Fix Broken Pages Broken links can negatively impact user experience and break the flow of ‘authority’ into and around your website. To find broken links on your site, use Ahrefs Webmaster Tools. * Crawl your website with Site Audit * Go to the Internal pages report * Look for “404 page” errors Here's how to deal with any broken links you find: © > Reinstate | 9 Does it have backlinks? Oo} Redirect 9° Remove or update internal tinks Gt9. Fix Duplicate Content Issues Duplicate content is exact or near-duplicate content that appears on the web in more than one place. It's acommon ecommerce SEO issue thanks to faceted navigation. That alone can cause hundreds of duplicate content issues. You can find duplicate content issues for free with Ahrefs Webmaster Tools. * Crawl your website with Site Audit * Go to the Duplicate content report * Hit the “Issues” tab Ona Duplicate content Brn news @ = Omer fi toe