Nikhil Bhutada - Manyavar SIP Report - 2nd Draft

Summer Internship Project
Mahanagar (Pune) - Location Analytics for Retail
Project Report
Submitted By
Nikhil Nitin Bhutada
PGDM – FullTime (2021-23)
from
Institute of Management Technology, Ghaziabad
Under the guidance of –
Industry Mentor -
Mr. Arif Raza
Chief Retail Business Development Officer
Vedant Fashions Ltd.
Industry Guide -
Ms. Alakananda Das
Senior Executive, Retail Business Development
Vedant Fashions Ltd.
Faculty Mentor -
Prof. Juhi Gahlot Sarkar
Institute of Management Technology, Ghaziabad
PUNE CITY – BUSINESS DEVELOPMENT REPORT 1

Abstract
The Project ‘Mahanagar City Location Analytics for Retail’ aims to perform market
research and catchment analysis and find out prospective locations where Vedant Fashions
Limited should set up its store in order to expand its retail reach in tier I, tier II and tier III
cities. This report specifically presents the analysis of markets in Pune City of Maharashtra,
which comes under tier I city of India.
As the company VFL has its 5 brands – Manyavar, Mohey, Twamev, Mebaz and Manthan in
the ethnic wear segment, the project starts with finding out the business gap of the company in
the ethnic wear segment. At present VFL has 9 running stores in Pune and its total annual
revenue accounts for around 28 crores for FY 2021-22.
Since Pune is cultural capital of Maharashtra and there is always a threat of losing any
opportunity to local competitiors, Vedant Fashions is now expanding its reach across the city.
The project features comparison of various cities with Pune on their retail market spaces and
Manyavar’s business in those cities with respect to Pune. It has further two major parts – first
to estimate the business gap in various catchments of Pune and secondly then to find a potential
property where Manyavar’s store can be launched to bridge that market gap. All the standard
requirements and checklists have to be taken care of while having a property for Manyavar
Store.
The study, analysis and calculations involved throughout this project is completely based on
market research findings. And finally, an estimate for revenue and productivity of
recommended potential stores has been given based on experienced reasoning.

Acknowledgement
For an Intern, the guidance of his/her seniors is the most encouraging thing in the learning
journey. I would like to extend my heartfelt thanks to Mr. Arif Raza - Chief Retail Business
Development Officer VFL, Mr. Joydeep Das – General Manager RBD VFL, Ms. Alakananda
Das - Senior Executive RBD VFL, Mr. Dhrubjyoti Roy – Asst. Manager and the complete
Retail Business Development Team of Vedant Fashions Ltd. for their support in this project
and all the key learnings for the Retail Industry.
I would also like to thank Ms. Kanchan Banerjee – Chief Human Resource Officer VFL and
the complete HR and Recruitment Team for providing me the opportunity to work at such a
honorable organization – Vedant Fashions Ltd.
My heartfelt gratitude to my faculty mentor from IMT Ghaziabad – Ms. Juhi Gahlot Sarkar for
her constant support and guidance throughout the internship tenure.
Last but not the least I would like to thank the Placement department of IMT Ghaziabad and
all the colleagues here in Vedant Fashions Limited for providing me with such a learning
environment where I could sharpen my skills.

Table of Contents
Table of Contents
Abstract ___________________________________________________________________ 2
Acknowledgement __________________________________________________________ 3
Table of Contents ___________________________________________________________ 4
Table of Figures and Maps ____________________________________________________ 6
CHAPTER I _____________________________________________________________ 8
Scope of the Project________________________________________________________ 8
CHAPTER II _____________________________________________________________ 9
Literature Review _________________________________________________________ 9
Research Methodology: _______________________________________________ 9
A. Gap Analysis – __________________________________________________ 9
B. City Catchment Property Analysis - __________________________________ 9
Chapter III ______________________________________________________________ 12
Industry and Company Profile ______________________________________________ 12
Indian Retail Industry _________________________________________________ 12
Indian Textile & Apparel Industry ________________________________________ 12
Ethnic Wear Market in India ____________________________________________ 14
Vedant Fashions Limited: ______________________________________________ 23
Brand Portfolio of Vedant Fashions Private Ltd. - _____________________________ 25
VFL Channels & their contribution in sales - _______________________________ 25
Pune City & Its Retail Market Overview: __________________________________ 27
Major Competitors of Manyavar-Mohey in Pune: _____________________________ 34
Major Catchments in Pune: _______________________________________________ 34
Major Malls in Pune: ____________________________________________________ 35
Malls Classification: ____________________________________________________ 36
Catchments at which Manyavar is present: ___________________________________ 38
Manyavar Fleet Review in Pune:___________________________________________ 44
Chapter IV ______________________________________________________________ 46
City Analysis: _________________________________________________________ 46
Analysis of Pune Ethnic Business w.r.t Other Major Cities:______________________ 46
Analysis of Catchments according to Productivity Numbers:_____________________ 48
Detailed Analysis of each Catchment:_______________________________________ 48
1. Aundh: _________________________________________________________ 48

2. Baner: __________________________________________________________ 54
3. Shivaji Nagar: ____________________________________________________ 60
4. Peth – Bajirao Road, Laxmi Road: ____________________________________ 65
5. Pune Camp:______________________________________________________ 71
6. Kothrud & Karve Road: ____________________________________________ 77
7. Pimpri-Chinchwad: ________________________________________________ 80
8. VimanNagar – Phoenix Marketcity: ___________________________________ 84
9. Pavillion Mall - S.B Road: __________________________________________ 91
10. Hadapsar – Seasons & Amanora Mall : ______________________________ 93
11. Hinjewadi: _____________________________________________________ 95
12. Swargate:______________________________________________________ 97
13. Bibwewadi, Kondhwa and Marketyard: ______________________________ 98
Chapter V _____________________________________________________________ 100
Gaps Identified for VFL (Ethnic Market) _____________________________________ 100
Recommendations _________________________________________________________ 101
References _______________________________________________________________ 102
Appendix ________________________________________________________________ 103

Table of Figures and Maps
Table of Figures & Maps
City – Catchment – Property Analysis....................................................................................... 5
Indian Statistics for Apparel Industry ........................................................................................ 5
Growth of Indian Textile & Apparel Market ............................................................................. 5
Contribution of branded & unbranded Indian wedding & Celebration wear retail market ...... 5
Market Value of Men’s Apparel Market (In billion INR) across India, by Category ............... 5
Market Share of Men’s Apparel across India, by Category ...................................................... 5
CAGR of Men’s Apparel Market across India from 2018 to 2028 (10-Years), by Category .. 5
Market Value of Women’s Apparel Market (billion INR) across India, by Category ............. 5
Market Share of Women’s Apparel Market across India, by Category .................................... 5
CAGR of Women’s Apparel Market across India from 2016 to 2026, by Category ............... 5
Reasons for Purchase of Ethnic Wear ....................................................................................... 5
Monthly Spend by Indians on Ethnic Clothing – May 2019 .................................................... 5
Major Brands present in Celebration Wear Market in India - .................................................. 5
Brand & Product Portfolio of Vedant Fashions Private Ltd. .................................................... 5
Contribution of various channels in VFL Sales ........................................................................ 5
Manyavar EBO Network across Indian Cities .......................................................................... 5
Comparison of Population Growth and GDP per Capita of the Region ................................... 5
The Share of Retail Consumption by Pune is 1.4% of the country in the year 2020-21. Given
below is the share of major cities .............................................................................................. 5
The share of organized retail space in Pune is 8.2 million square feet. Given below is share of
organized retail spaces for major Indian Cities ......................................................................... 5
The share of occupied Modern Retail Space in Pune city according to Product Categories
(2014) ........................................................................................................................................ 5
Distribution of Retail Spaces in Pune by Origin of Brand ........................................................ 5
Share of Malls vs High Streets in Pune .................................................................................... 5
Map of Major Malls in Pune ..................................................................................................... 5
Malls Classification Table ......................................................................................................... 5
Maps of Pune with all Manyavar Stores ................................................................................... 5
Map of Formal Men’s Wear Brands in Pune ............................................................................ 5
Map of Jai Hind & Raaya, CLai World, Ray Ethnic Stores ..................................................... 5
Map of Biba, Aurelia, W for Woman and Fab India Stores ..................................................... 5
Map of Major Jewellery Stores (Tanishq, PNG and Raanka Jewellers) in Pune ..................... 5

Manyavar Fleet Review ............................................................................................................ 5
Business Distribution of all catchments .................................................................................... 5
Catchment Analysis Graph of all catchments ............................................................................ 5
Catchment Spheres – Primary, Secondary & Tertiary of all catchments .................................. 5
Maps and Proposed Property Locations for all catchments ....................................................... 5

CHAPTER I
Scope of the Project
Project Title – Mahanagar (Pune) Location Analytics for Retail Spaces

Project Description - Identification and analysis of four potential retail stores in Pune.
Project Objective – Identifying gaps in ethnic apparel market for Pune City and propose 4
catchments & retail spaces based on location analytics.
Project Deliverables –
1. Analyze existing Pune Stores data and their productivity figures.
2. To visit the existing stores in Pune and respective catchments.
3. Look at high productivity stores and if productivity is greater than the company
standards, then suggest a store in the same catchment – primary, secondary and tertiary
catchment analysis.
4. Track relevant brand stores, analyze their productivity data in corresponding
catchments by finding their sales revenue figures.
5. Evaluate all malls in the city on basis of mall decision tree
6. Use highstreets checklist, malls checklist and network with property consultants – local
and IPCs
7. Predict sales of the shortlisted property on basis of productivity with the reference of
parameters –
1. Area of the proposed property (Carpet area in sq. ft.)
2. Productivity of Anchor Brands in respective catchments.
3. Similar Manyavar existing stores in similar locality in same/different city
8. Assisting in draft LOI and finalizing the property

CHAPTER II
Literature Review
Research Methodology:
For Identifying and finalizing the retail spaces for a brand in a city, the following steps needs to
be followed.
A. Gap Analysis
B. City-Catchment-Property Analysis
A. Gap Analysis –
Gap analysis is used extensively by Retail Organizations to estimate the brand penetration into
the catchment and the city in terms of revenue of retail business. It is also an estimation of supply
and demand of that retail category in that specific market and where the company stands with
respect to competitors in fulfilling the demand.
B. City Catchment Property Analysis -
• Analysis &
comparison of the
City Analysis prospect city w.r.t
other high
performing cities in
India
• Finding relevant brand

productivity figures in
Catchment Malls or on Highstreets
• Analysis and comparison of
Analysis various catchments on the
basis of its productivity
figures
• Using Highstreet
Property and Mall checklists
for identifying and
Analysis evaluation of
potential properties
for Retail Spaces

1. City Analysis –
For Analysis of any City, we first need to analyze the total retail market spaces present in
top performing cities and compare it with strength of company floor spaces in those cities.
It gives us the potential scope for the company to expand its retail business in terms of
retail area in the prospective city.
The next step that follows is analysis of revenues and productivities of company stores of
all the top performing cities with respect to the prospective city. This gives us the position
where each city is standing in terms of the retail business and target productivity to be
achieved in the prospective city.
2. Catchment Analysis –
Once we get to know the target that needs to be achieved in terms of area (addition of
square feet) and productivity, there needs to be market research defining productivity of
each major catchment in the prospective city by analyzing the sales data for each relevant
brand. Also, the business gap in each catchment needs to be found out. The catchment
where the company has a market gap and is showing high productivity is chosen as a
potential one for opening a store.
The Catchment area is divided into three parts namely –
➢ Primary Catchment – The area within approximately 4 to 5 Km radius of the

store (depending on the type of city) from where most footfall is likely to occur in
the store.
➢ Secondary Catchment – This is area within approximately 8 to 10 Km radius of

the store. It is the area from where there will be medium footfall of customers
➢ Tertiary Catchment – This area is beyond 10 Km radius of the store. The

customers living in this area may prefer to go to another market place which is
near to that point, hence it is likely to provide least footfall of customers
Please note – In the catchment maps given below, the area under inner green
circle (4km) denotes primary catchment, the area between inner and outer circle
(4 to 8km) denotes secondary catchment and the area beyond outer circle (>8km)
denotes tertiary catchment.
3. Property Analysis –
Once the catchment is finalized, the final step is to find a potential property and a potential
franchise where the retail store of our brand can be launched. The property can be in a
mall or on a high-street. A major part of it includes building relationships with franchises,
property brokers and builders. The property needs to have passed all the checklist
standards of the company then only it is finalized. After the property clears all the
checklists, an expected sales and productivity figures are calculated by comparing the
sales and productivity factor of each relevant brand.

Checklist for Malls:
• High footfall property

• Convenient location (People can travel easily)
• Presence of a Multiplex like PVR/INOX/CINEPOLIS
• Presence of few brands like – Arvind Brands, Madura Brands, Reliance Brands,
Bestseller Brands.
Checklist for Highstreet Properties:

• Should be on a Buoyant Stretch (i.e., Relevant Brands present with considerable
footfall and connectivity)
• Ground Floor Availability
• Appropriate Visibility (Property on corner of junction is preferred so that it is
visible from multiple roads.
• Store Size, Frontage (Minimun 25Ft.)
• Façade Size (according to company standards)
• Store Shape (Preferably Rectangular), Appropriate Floorwise Breakup
• Pillarless
• Adjacencies: No unwanted or disturbance causing entity should be there adjacent
to Property
• Clean documents
• Expected Rent Revenue Ratio, Security Deposit.

Chapter III
Industry and Company Profile
Indian Retail Industry

The Indian Retail Industry is growing at a dynamic pace of 9% CAGR and is expected to reach
US$ 1407 billion by the year 2026 and US$ 1.8 trillion by year 2030, due to major driving
socio-demographics and economic factors such as urbanization, digital payments systems,
inventory management systems, substantial growth in per capita income of the nation,
increased purchasing power and steep rise in number of nuclear families. It accounts for 10%
of India’s GDP and 8% of total employment. Today India is world’s 5th largest destination
in terms of retail space.
During the pandemic, the E-Retail has proved to be a boon and according to Bain & Company
the E-Retail Indian Market is expected to grow at approximately 25-30% per annum over next
5 years and reach up to US$ 120-140 billion by the year 2026. India has third largest population
of E-Retail shoppers after China and the US.
The challenges in the Indian Retail Industry are high dispersity of Indian population
geographically, small sales per customer, complex supply chain and distribution networks,
little use of IT systems as compared globally and presence of counterfeit goods. Unfortunately,
even if the Indian retail sector is 5th largest in the world, the retail space per person is lowest in
the world – 0.19m square (2sq.ft.) due to high population
Source – IBEF (Indian Brand Equity Foundation)
Indian Textile & Apparel Industry

The domestic Indian textile and apparel industry contributes to 5% of India’s GDP and 12%
of exports. The apparel industry provides employment to 45 million people directly and 100
million people in allied sectors. It is expected to grow at 11% CAGR and reach $190 billion
by 2026.
India has an abundant availability of raw material for apparel sector such as cotton, wool, silk
and jute. India is the largest producer of cotton and 2nd largest producer of silk in the world. It
also has an advantage with respect to other countries in terms of skilled manpower, and cost of
production and required weather.
The Indian apparel industry is very varied in two parts with handspun textiles on one side and
capital-intensive computerized mills at another end. The major states that are textile hubs in
India are – Maharashtra, NCR, UP, Gujrat, West Bengal, Madhya Pradesh, Tamil Nadu and
Rajasthan. Due to strategic advantage of various locations in the country, India is one of the
few manufacturing countries in the world which has all the levels of textile value chain i.e.,
from production of fiber to manufacturing of finished goods – garments.

Source - https://www.investindia.gov.in/

Ethnic Wear Market in India
The Ethnic wear in India is preferred as the dress code majorly for wedding and festive
occasions. Total share of Indian ethnic wear market is approximately US$ 17.18 billion
and constitutes of approximately 32% of Indian Apparel market. In recent times ethnic wear
is becoming a part of comfortable clothing gradually and also being regarded as Indian formal
wear. Indian population has the lowest median age amongst key emerging and developed
nations across the world and there has been a increase in spending on ethnic wear segment by
youth in last 8 years.
Even though the kurtas, sherwanis, sarees and lehenga are universally wore ethnic wear
garments, there are varied types in all these that differ from state to state in India.
As of 2018, the market value for men’s ethnic wear is 104.91 billion INR, and for women’s
it is 848.42 billion INR.
Source - https://www.investindia.gov.in/ & IBEF
Contribution of Branded and Unbranded Indian Wedding and Celebration Wear Retail
Market -
Source - Vedant Fashions Ltd. DRHP

Market Value of Men’s Apparel Market (In billion INR) across India (2018), by
Category –
Ethnic Market Value for Men’s – 104.91 billion INR

Market Share of Men’s Apparel across India (2018), by Category -

CAGR of Men’s Apparel Market across India from 2018 to 2028 (10-Years), By
Category
Expected Value in 2023 – 156.3 billion INR
Source - Statista

Market Value of Women’s Apparel Market (In billion INR) across India (2018),
by Category
Women’s ethnic and saree total value – 848.42 billion INR

Market Share of Women’s Apparel Market across India (2018), by Category

CAGR of Women’s Apparel Market across India from 2016 to 2026, by Category
Expected Market Value of Women’s ethnic wear and saree in 2023 = 711.73 + 471.25
= 1182.98 billion INR

Reasons for Purchase of Ethnic Wear (2019) -

Monthly Spend by Indians on Ethnic Clothing – May 2019

Vedant Fashions Limited:
‘Vedant Fashions Ltd.’ is Branded Indian Wedding & Celebration Wear company
headquartered in Kolkata. It was incorporated in the year 2002 by the name ‘Vedant Fashions
Pvt. Ltd.’ and has traversed a phenomenal trajectory by the brand name ‘Manyavar’ since the
beginning of its full swing retail operations in 2008. A new Brand ‘Mohey’ was launched in
2015 for expanding the business in Women’s Indian wedding and celebration wear market.
VFL acquired a renowned brand in South India ‘Mebaz’ in the year 2018 that had an established
presence in the states of Andhra Pradesh and Telangana.
Today, by the incredible vision of our Founder ‘Manyavar Ravi Modi’ Vedant Fashions has
built a production capacity to cater more than 3 – million pieces and has approximately 1.1
million square feet of EBO retail space (exclusive brand outlet) across around 200+ towns and
cities in India and 8 cities globally.
Vedant fashions Ltd. as Manyavar-Mohey has gained a lot of strength in Brand identity by the
virtue of its advertising with distinct marketing campaigns through a varied mix of digital,
social and offline media. It had also signed various Brand Ambassadors in the past such as
Virat Kohli, Anushka Sharma, Amitabh Bachchan, Ranveer Singh, Alia Bhatt and other
leading celebrities from the film and sports industries.
Vedant Fashions Ltd. has around 600 stores globally and continues to grow its retail operations
extensively across pan India as well as internationally. It has a multi-brand portfolio with
brands ‘Manyavar’, ‘Mohey’, ‘Twamev’, ‘Manthan’ and ‘Mebaz’ under its portfolio. As of
Financial Year 2021, ‘Vedant Fashions Ltd.’(Manyavar) holds the category leader position in
the branded Indian wedding & celebration wear market in India.
Source – www.manyavar.com & Vedant Fashions Ltd. DRHP

Major Brands present in Celebration Wear Market in India -

Brand Portfolio of Vedant Fashions Private Ltd. -
Product Portfolio –
VFL Channels & their contribution in sales -

Manyavar EBO Network across Indian Cities -

Pune City & Its Retail Market Overview:
The Pune City of Maharashtra has a population of 6.81 million (0.681 Crore) in 2021, and the
population is expected to reach 8.44 million (0.844 crore) by the end of year 2030 with a growth
of 24%. The City’s population density is 12000 persons per square Km. The GDP per capita is
US$ 6,838 (5.31 lakh INR), whereas the per capita income of the city’s population is 63,944
INR. Marathi, Hindi, English are the main languages spoken in this City. The literacy rate in
the city is 77.3%, slightly higher than national average of 74.04%. The distribution of Urban
and Rural population is 60.99% and 39.01% respectively.
Pune City has been ranked 185th in global business rankings by Statista and ranked 6th in India
after Mumbai, Chennai, Delhi, Ahmedabad and Kolkata. The total count of companies’ head-
quartered in this city with a revenue more than US $5 million is 73. The internet penetration in
this city is 55%.
Gender Urban Population in Pune Percentage

Male 23.29 Lakh 58.96%
Female 21.53 Lakh 48.03%
Transgender 374 0.01%
Total 44.83 Lakh 100%
Education Status Population (Out of Urban Percentage

Population)
Graduate or Higher 8.71L 19.44%
Primary to Higher Secondary 28.96L 64.62%
Illiterate 5.61 L 12.53%
Source – SECC Gov & https://www.pmc.gov.in/, https://pune.gov.in/ & Symboisis School of

Economics.

Comparison of Population Growth and GDP per Capita of the Region -

The Share of Retail Consumption by Pune is 1.4% of the country in the year
2020-21. Given below is the share of major cities –

The share of organized retail space in Pune is 8.2 million square feet. Given
below is share of organized retail spaces for major Indian Cities (2019) -
Please note: The above graph (values) is considered for calculating Manyavar & Mohey
retail spaces for City Analysis and Comparison for Pune.

The share of occupied Modern Retail Space in Pune city according to
Product Categories (2014) –

Distribution of Retail Spaces in Pune by Origin of Brand (2014) -
Source: All the Retail spaces data from https://www.statista.com/

Share of Malls vs High Streets in Pune (2014) -
Source – Statista Business Cities Reports, Cushman and Wakefield
Total Ethnic Business in Pune – Approximately 738.84 Crores (excluding unorganised

market and local small shops)
Total VFL Business in Pune – Approximately 30.84 Crores in 2021-22
Description FY 21-22
Total Ethnic Business (Pune) 738.84 Cr
Total VFL Business (Pune) 30.84 Cr
Share 4.17%
Gap 708.0 Cr
Target Percentage 10%
Business to be Increased 43.06 Cr

Major Competitors of Manyavar-Mohey in Pune:
1. Jai Hind
2. Raaya
3. Mewar
4. Pareha
5. CLai
6. W
7. Aurelia
8. Ethnicity
9. Swayamvar
10. Biba
11. Kasat Exclusive
12. Pallod
13. Snusha
14. Fab India
15. Taniera
16. Ray Etnic
17. Ritu Kumar
18. Kajree
19. Jahapanah
20. Vaama
21. Soch
22. Global Desi
Major Catchments in Pune:

1. Baner
2. Aundh
3. Hinjewadi
4. ShivajiNagar – JM Road, FC Road, University Road
5. S.B Road
6. Kothrud – Karve Road
7. Hadapsar – Magarpatta
8. Pimpri – Chinchwad
9. Pune Cantonment – MG Road
10. Bibwewadi – Swargate - Katraj
11. NIBM – FatimaNagar - Kondhwa
12. MarketYard
13. VimanNagar – Kalyani Nagar
14. Peth – Lakshmi Road, Tilak Road, Bajirao Road

Major Malls in Pune:
1. Westend, Aundh
2. Amanora, Hadapsar
3. The Pavilion, SB Road
4. Phoenix Marketcity, Vimannagar
5. Seasons, Hadapsar
6. SGS Mall, Pune Camp
7. Elpro, Pimpri-Chnichwad
8. Kumar Pacific, Swargate
9. Phoenix Marketcity, Wakad
Map of Major Malls in Pune:

Malls Classification:
1. Phoenix Marketcity, Vimannagar
Grade A
Mall Size – 1.19 million Sq. Ft.
Type A Anchors – M&S, Zara, Lifestyle present
Type B Anchors – Pantaloons, Westside present
More than 3 international brands present
Cineplex – PVR Present
2. Westend Mall, Aundh

Grade A
Mall Size – 4.3 Lakh Sq. Ft.
Type A Anchors – M&S, Zara, Shoppers Stop present
Type B Anchors – Pantaloons present
Cineplex – Cinepolis Present
3. The Pavillion, S.B. Road

Grade A
Type A Anchors – M&S, Zara, Lifestyle present
Type B Anchors – Pantaloons present
Cineplex – PVR Icon Present

4. Seasons Mall, Hadapsar
Grade A
Type A Anchors – M&S, Shoppers Stop, Lifestyle present
Cineplex – Cinepolis Present
5. Amanora Mall, Hadapsar

Grade B+
Mall Size – 1.2 million Sq. Ft. (But top 4 floors leased to corporates now)
Type A Anchors – M&S present
Type B Anchors – Absent
Cineplex – Inox Present
6. SGS Mall, Camp

Grade B-
Type A Anchors – M&S present
Cineplex – Absent
7. Elpro Mall, Pimpri Chinchwad

Grade A
Type A Anchors – M&S, Shoppers Stop present
Type B Anchors – Absent
Cineplex – Inox Present
8. Kumar Pacific Mall, Swargate

Grade C
Type A Anchors – Shoppers Stop present
Type B Anchors – Pantaloons, Big Bazaar present
Cineplex – PVR present

Catchments at which Manyavar is present:
1. Peth – Laxmi Road (2) and Bajirao Road (2)
2. Hadapsar – Seasons Mall (1)
3. Viman Nagar – Phoenix Marketcity (1)
4. Kothrud – Karve Road (1)
5. Pune Camp – M.G. Road (1)
6. Pimpri Chinchwad (1)

Maps of Pune with all Manyavar Stores:

Map of Formal Men’s Wear Brands in Pune:

Map of Jai Hind & Raaya, CLai World, Ray Ethnic Stores:

Map of Biba, Aurelia, W for Woman and Fab India Stores:

Map of Major Jewellery Stores (Tanishq, PNG and Raanka Jewellers) in
Pune:

Manyavar Fleet Review in Pune:
The following are the five categories of brief recommendations that could be applied for each store.
Name of Store Brand present Recommendation

Productivity – Higher than catchment
average but can be increased if parking is
Sunny-Nx – Pune, Bajirao managed by any means like Valley.
Manyavar
Road Moreover, there is some demand for Mohey
here so Mohey should be introduced as a trial
here.
Productivity lower than catchment average
due to a large number of local players that
BWH Fashions - Laxmi Manyavar Mohey &
offer traditional clothing according to Puneri
Road, Pune Twamev
Culture. The scope of operations should be
increased to improve sales in this store.
Its productivity is lower than catchment
average and also has a lower visibility as it is
Mafatlal C. Shah Fabrics & not exactly on high street. It should be
Manyavar
Readymades – Pune Camp shifted to larger property on MG Road to
utilize the potential of catchment more
effectively

Productivity lower than catchment average
due to a large number of local players that
Bharat Woollen House,
Manyavar Mohey offer traditional clothing according to Puneri
Laxmi Road
Culture. The scope of operations should be
increased to improve sales in this store.
Its productivity is higher than average
Vinayaka Retail – Pimpri
Manyavar Mohey productivity of the catchment. It should be
Chinchwad
maintained.
This store has the highest productivity but
lowest area among all Pune VFL stores
Vinayaka Retail - Phoenix
Manyavar (20000). It should be relocated to lower floor
Pune
in the same mall or shifted to a larger area
near the mall
Krazy Kids, Karve Road, Productivity greater than catchment average.

Manyavar
Kothrud This store must be maintained
Productivity slightly lower than catchment
BWH Fashions, Seasons Mall Manyavar average. The scope of operations should be
increased to improve sales in this store
Productivity slightly lower than catchment
BWH Fashions – Pune,
Manyavar average. The scope of operations should be
Shukrawar Peth
increased to improve sales in this store

Chapter IV
City Analysis:
Analysis of Pune Ethnic Business w.r.t Other Major Cities:
Total Reqd. Pune
Total Manyavar Manyavar
City Manyavar Manyavar
Area Productivity
Revenue Area
Delhi 67608.00 85.23 12606.17 23394
Banglore 82118.00 103.03 12546.20 61282
Hyderabad 64451.00 159.69 24776.20 99155
Ahmedabad 13072.00 13.11 10029.07 25138
Chennai 29521.00 29.93 10139.16 39893
Kolkata 28187.00 55.83 19806.72 49451
Pune 19895.00 22.62 11368.69 -
Average - 14983.92 49719
Total Mohey Total Mohey Mohey Reqd. Pune

City
Area Revenue Productivity Mohey Area
Delhi 13894.00 8.20 5900.39 4808
Banglore 21833.00 12.63 5784.82 16293
Hyderabad 5589.00 7.48 13376.81 8598
Ahmedabad 2000.00 1.19 5965.00 3846
Chennai 5540.00 2.96 5340.79 7486
Kolkata 9239.00 5.99 6481.87 16209
Pune 5265.00 2.58 4902.56 -
Average - 7141.61 9540
City Total Modern Retail Space Ratio of Total Retail

(in M Sq.Ft) Spaces w.r.t Pune
Delhi 23.70 2.89
Banglore 11.00 1.34
Hyderabad 5.40 0.65
Ahmedabad 4.30 0.52
Chennai 6.10 0.74
Kolkata 4.70 0.57
Pune 8.20 1
Analysing various cities productivity, there is a acute need to increase Pune’s floor space for
Manyavar, Mohey as well as their respective productivities.

The best performing Manyavar cities are Kolkata, Hyderabad, Delhi, Bangalore on the basis of
Productivity and Pune should have an average productivity in line with their average
i.e., Approximately 14984 INR/Sq.ft per Year for Manyavar & 7142 INR/Sq.ft per Year for
Mohey.
Also, if we compare Total Retail Spaces of top performing Manyavar Cities (Kolkata, Delhi,
Bangalore, Hyderabad) with Pune. The average floor space that Manyavar should have in
Pune should be approximately 49,719 square feet. i.e., 30,000 sq. ft. rise in area needed.
Similarly for Mohey, the average floor space that should be in Pune is approximately
9,540 square feet. i.e., 4275 sq. ft. rise in area needed.
Please Note – Hyderabad Mebaz Stores are excluded here.

Analysis of Catchments according to Productivity Numbers:
Average Productivity of Catchments in Pune:
Sr. No Catchment Type Average Productivity

1. Aundh – ITI Road & Sanghvi Road Highstreet 18975
2. J.M.Road Highstreet 18491
3. Baner Highstreet 18127
4. ShivajiNagar (FC & JM Combined) Highstreet 17641
5. F.C Road Highstreet 17215
6. Laxmi Road Highstreet 16439
7. MG Road, Camp Highstreet 16376
8. Kothrud & Karve Road Highstreet 15727
9. Bajirao Road Highstreet 14264
10. Pimpri Chinchwad Highstreet 12339
11. Sinhgad Road Highstreet 8522
Sr. No Catchment Type Average Productivity

1. Pavillion Mall, SB Road Mall 20680
2. Phoenix Marketcity, Vimannagar Mall 19489
3. Westend Mall, Aundh Mall 15856
4. Seasons Mall, Hadapsar Mall 14296
5. Grand High Street Mall, Hinjewadi Mall 11265
6. Kumar Pasific, Swargate Mall 11111
7. Elpro Mall, PCMC Mall 10942
8. SGS Mall, Camp Mall 8966
9. Amanora, Hadapasar Mall 5725
Detailed Analysis of each Catchment:

(Please Note: The analysis of the catchments is done in a chronological order
according to their productivity from highest to lowest.)
1. Aundh:
Aundh is an upscale & affluent neighbourhood in the Pune City. It has developed significantly as
a residential area with proximity to University of Pune. Aundh has Two Major Highstreets – ITI
Road and Sanghvi Kesari Road as well as one Mall – Westend. It has resident population of 48,261
in an area of 6.1Km square.
Recommended Potential Properties in Aundh –
1. PNG Jewellers, On ITI Road
2. Next to Puma Store, Sanghvi Kesari Road

Key Points about this Catchment –
1. There is no Manyavar store within a Radius of 8kms
2. Sanghvi Kesari Road length is 550m. ITI Road length is 800m. Both roads are perpendicular
to each other and meet at Parihar Chowk, Aundh
3. The Proposed store is of 4500 sq. ft. and is beside PNG Jewellers
4. There are around 18 ATMs in 1.5 Km Radius of Proposed Store
5. There are ample parking spaces for 2 wheelers as well as 4 wheelers on both the roads (Photos
shared in the attachments)
6. There is also a dedicated car parking 500m from proposed store (near Parihar chowk) which
can occupy around 25+ Cars (Space marked in Blue)
7. Both Roads have wide footpath and area for peoples to sit under shade
8. The traffic on each of the roads is around 55000 to 60,000 vehicles per day (Manual estimate)
9. Aundh Catchment has residents working in mostly IT Parks in Hinjewadi and Pimpri
Chinchwad
10. Jewellery Stores like Tanishq and PNG present at this Location
Store beside PNG Jewellers, ITI Road Expected Figures

Carpet Area 4500
Expected Revenue/Year 6.014Cr
Expected Productivity 13367
SSPD 36.6
SBA 4500
Rent + CAM / annum 1.2 Cr
Rent/Sq.Ft. 240
CAM/Sq.Ft.
OC 19.9%
Target OC 15%
Revenue for Target OC 8Cr

Business Distribution in Aundh by number -
Brands Mix present in Aundh market:

1. Ray Ethnic
2. Fab India Experience Centre
3. Tainera (Tata)
4. Jai Hind
5. Puma
6. Mufti
7. US Polo
8. Cantabil
9. BlackBerry
10. Van Heusen
11. Planet Fashion (Non-Ethnic MBO)
12. Gimmics
13. Tales & Stories
14. Klub Fox
15. Peter England
16. Fab Design (Womens Ethnic)
17. Kurti Huse (Womens Ethnic)
18. Shrungar (Local)
19. Utsa by WestSide (Tata Brand)
20. Parampara
21. Satguru (Womens Ethnic Local Brand)
22. Anjali Wadhwani Couture (Local)
23. Manikarnika Boutique (Local)

24. Ethnic Story (Local)
25. BIBA Girls
26. H&M
27. Shoppers Stop
28. Louis Phillipe
29. Levis
30. Raymonds
31. W
32. Max
33. Aurelia
34. Soch
35. Global Desi
36. Ray Ethnic
37. Ethnicity
38. Biba
39. Pantaloons
40. Jashn
41. Imara
Catchment Analysis Graph:

Aundh Ethnic Wear Business Statistics:

Total Ethnic Business 28.68 Cr
Total VFL Business 0 Cr
Current Share % 0%
Target Share % 10%
Target Share Revenue 2.87Cr
Market Gap 2.87Cr

Aundh Catchment Map and Proposed Property Location -

Catchment Spheres – Primary, Secondary & Tertiary -
2. Baner:
Baner is one of the highly developed catchments in Pune. It is a suburb Aundh the Western
Metropolitan Corridor of Pune. It has a mix of premium residential societies, top restaurants
and pubs and multinational offices. It is one of the major localities near Bombay-Pune
Highway. It has resident population of 64,605 in area of 16.2 km square
Recommendation for Potential Properties in Baner –

1. Amar Business Zone – Shop no. 14, Baner Chowk
2. Solitaire Business Hub, Balewadi High Street

1. Footfall of ABZ Mall is average 1500 to 1800 on Weekdays and 2500 to 3000 on
weekends or in festive season
2. Present at one of the busiest Baner Chowk which is a junction of 5 Roads. Daily Traffic
count is around 1.5Lakh vehicles daily.
3. Store Carpet Area – 3244 Sq.ft.
4. Nearest Manyavar store is around 7Km far from this site.
5. Ample Parking Space (around 40 Car parks and 70 two-wheeler parks) in Amar
Business Zone. Parking spaces also available on Balewadi High Street.
6. Baner is a crème-area of Pune with high standard of living residents, mostly
cosmopolitan, working in IT sectors
7. Property near to Bombay Highway, hence easily accessible to people coming from
Bombay side
8. Balewadi High Street is 200m from the proposed site, which is a famous partying and
leisure place all over Pune, having around 18 clubs or restaurants.
9. Total 22 ATMs in 2Km radius area
10. Jewellery stores like Ranka Jewellers present at this location
Amar Business Zone, Baner Expected Figures

Carpet Area 3244
Expected Revenue/Year 4.02 Cr
SSPD 34
SBA 4865
Rent + CAM / annum 72.9L
Rent/Sq.Ft. 125
CAM/Sq.Ft.
OC 18%
Target OC 15%
Revenue for Target OC 4.8Cr

Business Distribution in Baner by number -
Brand Mix Present in Baner market

1. Pantaloons
2. Zudio
3. Biba
4. WestSide
5. Raymonds
6. Fab India

Baner Ethnic Wear Business Statistics -

Current Share % 0%
Target Share % 10%
Market Gap 1.17Cr

Baner Catchment Map and Proposed Property Location -


3. Shivaji Nagar:
It is the main central hub of Pune (heart of the city) with 2 major highstreets – FC Road and
JM Road. It has resident population of 89,279 in area of 5km square and is considered one of
the crème localities of Pune. Being the centre of Pune, it is also one of the travel junctions with
all types of general transports available. It is a home to several educational institutions –
Fergusson College, Modern College, Indian Law School and the famous Savitri Bai Phule
University. It is famous among youth for student-friendly casual eateries and shopping stalls
along the F.C. Road.
Potential Properties -
1. On J.M. Road having high visibility
2. One Place by Mittal group – on FC Road near Tukaram Paduka Chowk
Key points about this Catchment
1. Consists of youth crowd from Pune University, Fergusson College, Modern College
and other coaching institutes
2. Shopping Hub at the heart of the city
3. Around 2600 parking spaces for 2 wheelers on FC & JM road each and 3000 on
neighborhood lanes, and Around 200 dedicated 4 wheelers parking spaces for both the
Roads
4. Mall will have its own parking space
5. Traffic – 1.8 lakh vehicles daily on both FC and JM Roads
6. Nearest Manyavar store 2km away, but the type of audience is completely different –
FC & JM consists middle and upper middle-class audience having modern shopping
habits, Laksmi Road consists of lower middle and middle-class people having
traditional shopping habits
7. 4 large designer stores specially for women’s ethnic – Pallod, Snusha, Kanya Heritage
and Zardozi present 150m from FC Road having Revenue 50Lakhs to 70Lakhs per
month
8. No of ATMs – 45 within 2 Km Radius
9. Jewellery stores like Tanishq, Joy allukas present at this location
FC Road One Place Expected Figures

Carpet Area 1000
SSPD 61.1
SBA 1000
Rent/Sq.Ft. 260
CAM/Sq.Ft.
OC 13.9%
Target OC 15%
Revenue for Target OC 2.08 Cr

Business Distribution in ShivajiNagar -
Brand Mix present in Shivaji Nagar by number -

1. WestSide
2. Cotton Village
3. Aurelia
4. W
5. BIBA
6. Zudio
7. Poshakh
8. Raymonds
9. Kanya Heritage
10. Zardosi
11. Pallod
12. Snusha
13. Raymonds
14. Kala Niketan
15. Fab India
16. Taniera
17. Ray Ethnic
18. Van Heusen
19. Blackberry
20. Allen Solly
21. Louis Philipe

Shivajinagar Catchment Map and Proposed Property Location -


Shivaji Nagar Ethnic Wear Business Statistics -

Current Share % 0%
Target Share % 10%
Market Gap 7.25Cr

4. Peth – Bajirao Road, Laxmi Road:
Peth Area is the biggest local market of Pune City and holds a historical importance. A large
number of people come to this locality for shopping during festive as well as non-festive
season. It has shops of products ranging from local made to multinational brands. It is also
famous for its un-organised fashion market ‘Tulsi Baug’. Peth area is also famous for its typical
Puneri traditional clothing including kurta, dhoti, and paithani and navari silk sarees. It has
resident population of 1,28,951 in area of 2.1 km square
Manyavar has 4 stores present in Peth area.
Potential Property for Manyavar Store in Peth –
1. Beside Raaya Showroom, Avaanti Complex, Tilak Road
Key Points about this Catchment -
1. Peth area is an old market hub in Pune, having all sorts of shops.
2. There are 4 Manyavar stores in this Locality.
3. 4 major High Streets –
a) Bajirao Road
b) Lakshmi Road
c) Tilak Road
d) Kumthekar Road
4. Manyavar Stores are at Bajirao Road (2) and Lakshmi Road (2)
5. The Proposed store (Avaanti Complex) is of 7796 carpet Area sq. ft. & 11694 total
area, and is at the Junction of Bajirao and Tilak Road
6. There is very less Mohey penetration in this catchment, this store will enable
manyavar to penetrate Mohey at a higher level here.
7. The density of ATMs is too high in this locality (w.r.t other localities) – around 50
ATMs in 1.5Km Radius of Proposed Store
8. There is very less parking spaces for 2 wheelers as well as 4 wheelers on all the 4 roads,
However the proposed property has around 15 car parks for the store.
9. Tilak Road is two ways, while all other Roads are one-way roads.
10. The traffic on the Junction is around 1.6 Lakh vehicles per day (Manual estimate)

Avaanti Complex, Peth Expected Figures
Carpet Area 7796
SSPD 36.6
SBA 48
Rent + CAM / annum 2.05 Cr
Rent/Sq.Ft. 220
CAM/Sq.Ft.
OC 14.98 %
Target OC 15%
Revenue for Target OC 13.65 Cr
Four major high-streets in Peth are

1. Bajirao Road
2. Lakshmi Road
3. Kumthekar Road
4. Tilak Road
Business Distribution in Peth Area by number -

Catchment RoadMap:



Brand Mix in Peth -
1. Raaya
2. Clai World
3. Manyavar
4. Raymond
5. Klub Fox
6. Jai Hind
7. Vaama Sarees
8. Zudio
9. Manik Moti
10. Mulchand
11. Peter England
12. Linen Club
And more than 150 Local Saree Brands that majorly sell Silk Paithani Sarees and Navari
Sarees.
Peth – Bajirao Road Ethnic Wear Business Statistics -

Total VFL Business 5.01 Cr
Current Share % 10.3%
Target Share % 10%
Market Gap 0Cr
Peth – Laxmi Road Ethnic Wear Business Statistics -

Total VFL Business 14.52Cr
Target Share % 10%
Target Share Revenue 13Cr
Market Gap 0Cr

5. Pune Camp:
Also known as Pune Cantonment is an army residential area, consisting of lavish societies, a
large army hospital, multiple restaurants, a Mall - SGS and a High street – M.G.Road. Its
residents consist of mainly army and business families. It is also home to the city's oldest
bakeries and patisseries operated by the Parsi Businessmen. It has resident population of
296695 in area of 13.8 km square
Recommended Potential Property for Manyavar Store in Pune Camp –
1. Beside Cantabil, M.G. Road, Pune Camp
Key Points about this Catchment
1. Manyavar has 1 store in this locality near to M.G Road, but its visibility is low as it is
not on the High Street. It should be shifted to M.G Road having a larger carpet area.
2. Traffic Count on M.G.Road – around 85 thousand vehicles daily
3. Major part of this area has Indian Army residencies, hospital, offices and training
units.
M.G. Road, Pune Camp Expected Figures
Carpet Area 3000
SSPD 44.42
SBA 3000
Rent/Sq.Ft. 240
CAM/Sq.Ft.
OC 17.6%
Target OC 15%
SSPD of existing store 36

Business Distribution in Pune Camp by number -


Catchment Roadmap:
Brand Mix in Pune Camp –

1. Amarsons
2. Cantabil
3. Indo-Foreign
4. W
5. Blackberrys
6. Raymonds
7. Peter England
8. Nike
9. Louis Phillipe
10. Van Huesen
11. Biba

12. Mewar (By JaiHind)
13. Pantaloons
14. WestSide
15. Marks & Spencers
16. Mewar by JaiHind
17. Nike
18. Puma
19. Adidas
20. Levis
21. United Colors of Benetton
22. Mufti
23. Pepe Jeans

Pune Camp – MG Road Ethnic Wear Business Statistics -

Current Share % 6.27 %
Target Share % 10%
Market Gap 1.09Cr

6. Kothrud & Karve Road:
One of the oldest localities of Pune, having residents with deep rooted Puneri culture. It is also
one of the localities having upper-middle class societies. In the recent times, Kothrud has seen
a rapid expansion as well as development in commercial and residential real estate. It has
resident population of 1,49,280 in area of 13.2 km square.
Manyavar has 1 store on Karve Road. But the major footfall is on the road in front of Karishma
society, 100m from existing store, because of Food & Beverage brands present there along
with other fashion brands. So, it should be a better location for Manyavar.
Business Distribution in Kothrud by number -

Brand Mix in Kothrud & Karve Road -

1. Jai Hind
2. Adidas
3. Manyavar
4. Kasat Exclusive
5. Biba
6. Kosho by Apoorva Chajjed
7. Utsav (Near Karishma Society)
8. Trends
9. Van Heusen
10. Peter England
11. Allen Solly
12. Louis Phillipe
13. Adidas
14. CLai
15. Mens Avenue & Kajree
Kothrud - Karve Road Ethnic Wear Business Statistics -
Target Share % 10%
Market Gap 2.44Cr


7. Pimpri-Chinchwad:
Pimpri Chinchwad is the newly developed metro-city and an extension of Pune city towards
Mumbai Highway. It is also known as one of the richest municipal corporations, this
neighbourhood is home to extensive industries and is well known for its automotive, IT and
manufacturing sectors. It has a developed good mix of social and retail infrastructure. Most of
the residents in Pimpri Chinchwad work in IT hub at Hinjewadi or Industrial sector in Pimpri.
It is a cosmopolitan locality with mix of people from all parts of India. It has resident population
of 1,17,785 in area of 9 km square
Manyavar has 1 store in Chinchwad.
Business Distribution in Chinchwad by number -


Brand Mix in Pimpri Chinchwad:

1. Jai Hind
2. Raymonds
3. Kala Shetra
4. Trends
5. Zudio
6. Hastkala
7. Peter England
8. Clai World

9. FabIndia
10. WestSide
11. Vaama (Collection)
12. Pantaloons
13. Kajree
14. Aurelia
15. W
16. Global Desi
17. Ethnicity
18. Biba
19. Span
20. Soch
21. Louis Phillipe
22. Blackberry
23. Van Heusen
24. Allen Solly
25. Trends
26. Shoppers Stop
27. Max
28. Levis
Pimpri Chinchwad Ethnic Wear Business Statistics -

Target Share % 10%
Market Gap 0.25Cr
Elpro Mall Ethnic Wear Business Statistics -

Current Share % 0%
Target Share % 10%
Market Gap 0.96Cr

8. VimanNagar – Phoenix Marketcity:
VimanNagar is also one of the largest IT Hub in Pune and consists of various small localities
like Kalyani Nagar, Kharadi etc in it. It has World Trade Centre and the busiest mall of Pune
so far – Phoenix Marketcity, that features fashion and dining chains, spas and salons, and a
bowling alley. The area is also a hub for trendy global and Indian restaurants, and its roads are
lined with cafes and bistros. It also includes areas like Kalyani Nagar which has upmarket
boutiques, trendy global restaurants and lively bars. The locality is situated on Nagar Road i.e.,
Eastern Part of Pune. It has resident population of 5,86,143 in area of 23.1 km square
Manyavar has 1 store on the second floor of Phoenix Marketcity but only of 608 sq. Ft. There
is less footfall on the 2nd floor of the mall as there are a smaller number of fashion brands
present there. The store should be shifted to First floor or Ground Floor having a larger carpet
area or should be shifted to properties near to Phoenix Marketcity.
Potential Properties in Vimannagar –
1. First Floor of Phoenix Marketcity Mall
2. Solitaire Business Hub VimanNagar
3. Pebbles Plaza Mall, property near Airport

1. Vimannagar is one of the high-class localities with an IT Hub in Pune
2. It is situated on Nagar Road having a traffic of 1.5Lakh vehicles per day
3. Stores ranging from 2000 to 3000 sq.ft available here
4. This locality has the busiest mall in Pune City – Phoenix market city
5. It has a great mix of Multinational Companies, Lavish clubs, pubs and restaurant
6. This locality gets its name because Pune Airport is situated here, hence has a high
movement of upper middle class and upper-class people
Phoenix Mall Expected Figures

Carpet Area 1500
SSPD 71.2
SBA 1500
Rent/Sq.Ft. 283.79
CAM/Sq.Ft. 60.73
OC 15.89%
Target OC 15%
SSPD of Existing Store 72.05

Solitaire Business Hub, Vimannagar Expected Figures
Carpet Area 7500
SSPD 71.2
SBA 7500
Rent + CAM / annum 2.52Cr
Rent/Sq.Ft. 280
CAM/Sq.Ft.
OC 12.9%
Target OC 15%
More-over there is substantial demand for Mohey in this store, and the only brand available is
Manyavar. Hence Mohey should also be constitute this store’s stock.
Business Distribution in Vimannagar by number -


Catchment Road Maps:

Brand Mix in VimanNagar Pune -

1. Allen Solly
2. Aurelia
3. Biba
4. Blackberry
5. Ethnicity
6. FabIndia
7. Global Desi
8. H&M

9. Indya
10. Indifusion
11. Jaypore (Designer wear)
12. Jahapanah
13. Lifestyle
14. Louis Philippe
15. Max
16. Neerus
17. Park Avenue
18. Pantaloons
19. Peter England
20. Raymonds
21. Trends
22. Ritu Kumar
23. Soch
24. Swayamvar
25. Van Heusen
26. W
27. Westside
28. Wishful
29. Mohanlal Sons
30. Meena Baazar
31. Zara
Vimannagar - Phoenix Marketcity Ethnic Wear Business Statistics -
Target Share % 10%
Market Gap 4.06Cr

9. Pavillion Mall - S.B Road:
It is one of the busiest streets of Pune having Symbiosis University, offices of multinational
companies and Pavilion Mall. It has resident population of 1,05,869 in area of 3.93 km square
Recommended Potential Properties on SB Road -
1. First floor of Pavillion Mall, next to Aurelia
2. First floor of Pavillion Mall, infront of ZARA
Store next to Aurelia, Pavillion Mall Expected Figures
Carpet Area 1300
SSPD 38.9
SBA
Rent + CAM / annum
Rent/Sq.Ft.
CAM/Sq.Ft.
OC
Target OC
Revenue for Target OC
Business Distribution in S.B.Road Area by number -
Brand Mix on SB Road and in Pavilion Mall –

1. Zara
2. Lifestyle

3. Label by Ritu Kumar
4. BIBA
5. W
6. Global Desi
7. Aurelia
8. Raymonds
9. Pantaloons
10. Arrow
11. Van Heusen
12. Jack n Jones
13. US Polo
S.B.Road & Pavillion Mall Ethnic Wear Business Statistics -

Current Share % 0%
Target Share % 10%
Market Gap 1.02Cr

10.Hadapsar – Seasons & Amanora Mall :
Hadapsar is a densely populated area in the Eastern side of the city. It has a mix of tech parks,
shiny corporate office buildings, and exclusive high storeyed residential complexes. It includes
large privately owned community called Magarpatta city which has commercial areas,
residential areas, hospitals with several specialisations, shopping complexes, restaurants, a
gym, and even schools. There are 2 malls in Hadapsar - Seasons Mall and Amanora Mall,
which offer upscale fashion and home decor along with Indian and global dining. Hadapsar has
resident population of 135,538 in area of 3.66 km square.
Manyavar has 1 store in Seasons Mall of Hadapsar.
Business Distribution in Hadapsar by number -

Brand Mix in Hadapsar –

1. Allen Solly
2. Adidas
3. Clai
4. Ethnicity

5. Lifestyle
6. Louis Phillipe
7. Manyavar
8. Max
9. Peter England
10. Trends
11. Sabhyata
12. Shoppers Stop
13. Soch
14. Van Heusen
15. W
16. Westside
17. Blackberry
18. Lifestyle
19. Levis
20. Pantaloons
21. Puma
22. Raymonds
23. Nawabi
24. H&M
Hadapsar – Seasons Mall Ethnic Wear Business Statistics -

Target Share % 10%
Market Gap 0.45Cr
11.Hinjewadi:
Hinjewadi is a newly developed area of Pune with a large concentration of Global Technology
Companies and Start-Ups and also an Infotech Park by the name of Rajeev Gandhi spreading
across 23 hundred acres, built by MIDC Pune. Hinjewadi is divided into 3 phases and is close
to Baner catchment. It has comparatively less population of residents but people from all over
Pune travel regularly to Hinjewadi for their jobs during week-days. It has one mall – Grand
High Street.

Business distribution in Hinjewadi -

Hinjewadi Ethnic Wear Business Statistics -
Target Share % 10%
Market Gap 0.15Cr
12.Swargate:
Swargate is one of the busiest transport hubs of Pune and connects the city to areas like
Hadapsar, Bibwewadi, Katraj, Peth, Marketyard etc by Satara Road. It has the busiest Pune
Local Busses (PMT) stand as well as Maharashtra State Transport Intercity Bus Stand. This
place is not so known for shopping, yet there is one mall near it – Kumar Pacific. The Peth area
is just 2Km from Swargate.
Brand Mix in Swargate –
1. Ethnicity
2. Span
3. Max
4. Pantaloons
5. Zudio
6. Shoppers Stop
Kumar Pacific Mall, Swargate Ethnic Wear Business Statistics -

Target Share % 10%
Market Gap 0.5Cr

13.Bibwewadi, Kondhwa and Marketyard:
These are the old residential areas of Pune with very little presence of Retail Brands. They are
developing localities in the south-eastern premises of Pune. It is a semi-urban area, with small
factories and some farmlands in its outskirts. Real Estate developers have begun to exhibit
interest in the area, due to its strategic location advantage and growth potential.
The nearest localities where the Manyavar store is present are Pune Camp and Laxmi Road,
both at a distance of 6.5 km approximately. Bibwewadi and Marketyard combined have a
resident population of 418,158 in area of 10.5 km square and Kondhwa has a resident
population of 467,742 in area of 25.9 km square.
Potential Properties in Bibwewadi –
1. Solitaire Business Hub, Bibwewadi
2. Solitaire Maha Trade Market, Bibwewadi – Kondhwa Road
Key Points for this Catchment
1. Nearest Manyavar store 5.5Kms far from the site.
2. Inox and Reliance have also been booked at the mall.
3. Traffic at Gangadham square – 40 to 45 thousand vehicles daily.
4. Marketyard is one of the largest wholesale grains, fruit, vegetable and other agriculture
related product market in Pune.
Solitaire Business Hub, Bibwewadi Expected Figures
Carpet Area 10000
Expected Revenue/Year
Expected Productivity
SSPD
SBA
Rent + CAM / annum
Rent/Sq.Ft.
CAM/Sq.Ft.
OC
Target OC
Revenue for Target OC
Bibwewadi Ethnic Wear Business Statistics -

Total Ethnic Business Almost negligible
Target Share % 10%
Target Share Revenue -
Market Gap -

Catchment RoadMap:

Chapter V
Gaps Identified for VFL (Ethnic Market)
Sr.No. Locality Type Gap Identified (In Cr)
1. Aundh Highstreet 2.87
2. J.M.Road Highstreet 1.39
3. Baner Highstreet 1.17
4. ShivajiNagar (FC & JM Combined) Highstreet 7.25
5. F.C Road Highstreet 5.86
6. Laxmi Road Highstreet 0.00
7. MG Road, Camp Highstreet 1.09
8. Karve Road - Kothrud Highstreet 2.44
9. Bajirao Road Highstreet 0.00
10. Pimpri Chinchwad Highstreet 0.25
11. Pimple Saudagar Highstreet 0.58
12. Sinhgad Road Highstreet 0.50
Sr.No. Locality Type Gap Identified

1. Pavillion Mall, SB Road Mall 0.83
2. Phoenix Marketcity, Vimannagar Mall 4.06
3. Westend Mall Mall 1.61
4. Seasons Mall 0.45
5. Grand High Street Mall, Hinjewadi Mall 0.16
6. Kumar Pasific, Swargate Mall 0.50
7. Elpro, PCMC Mall 0.96
8. SGS Mall, Camp Mall 0.42
9. Amanora Mall 0.34

Recommendations
Analysing the business of Vedant Fashions Ltd. (Manyavar-Mohey) in various cities and comparing
it with Pune. It is recommended to expand the business in the Pune city by floor space - 30 thousand
square feet and to reach an average productivity of 12000 to make the best of the city’s potential.
This would also mean the operations in Pune need to be made very strong so as to reach the revenue
of approximately 72 Cr/year so as to be in line with best performing cities with Manyavar stores.
After thorough catchment analysis and estimation of ethnic wear markets in the city, the following
list of catchments is most suitable to open new retail stores for Manyavar or expand existing
business
1. Aundh – ITI Road
2. Baner – Amar Business Zone
3. ShivajiNagar – JM Road/ FC Road
4. Bibwewadi
5. Pune Camp – Beside Cantabil, M.G. Road
6. Peth – Avaanti Complex (Junction of Bajirao & Tilak Road)
7. Viman nagar – Near Phoenix Mall
The detailed analysis of these catchments along with proposed potential properties, road maps, rent
& estimated occupancy costs are given in Chapter III – Catchment Analysis
The following table summarises the expected revenue, area and productivity of proposes properties
at these localities
New Store Expected Figures:

Store Name Area Exp. Productivity Exp. Revenue/month
ABZ Baner 3244 12400 33.5L
Aundh, Next to Puma 2300 13367 25.6L
Aundh PNG 4500 13367 50.12L
FC Road One Place 10000 22388 186.5L
Bajirao Road 7796 17630 114L
Pavillion Mall 1300 | 800 14233 15.4L | 9.5L
WestEnd Mall 870 | 2000 20057 14.5L | 33.4L
M.G.Road 3000 16216 40.5L
Solitaire Viman nagar 7500 26061 162.88L
Solitaire Baner 7500 12400 77.5L
Solitaire Bibwewadi 7500 - -

References
Websites
1. https://www.ibef.org/
2. https://www.investindia.gov.in/
3. https://www.statista.com/
4. https://www.manyavar.com
5. https://www.vedantfashions.com/ (& Vedant Fashions Ltd. DRHP)
6. https://postal-codes.cybo.com/
7. https://secc.gov.in/homepage.htm
8. https://www.pmc.gov.in/
9. https://www.google.com/maps/place/Pune (For Mapping Catchments)
10. https://pune.gov.in/
11. Symboisis School of Economics.

Appendix
➢ Appendix I to XX – Location and Business details of Relevant Fashion Brands
➢ Appendix XXI to XXIX - Business Statistics of Relevant Brands in Catchment: Highstreets
➢ Appendix XXX to XXXVIII - Business Statistics of Relevant Brands in Catchment: Malls
Appendix I
Raymonds Business in Pune
Name Location Area Avg SSPD
Rev/Year
Raymonds Baner 1000 1.5 41.10
Raymonds WestEnd Mall, Aundh 1000 2.472 67.73
Raymonds FC Shivajinagar 2000 2.52 34.52
Raymonds SB Road 5000 1.44 7.89
Raymonds Bajirao Road 4500 9.6 58.45
Raymonds - Fabrics Laxmi Road 600 1.44 65.75
Raymonds Kothrud 1500 2.76 50.41
Raymonds MG Road, Pune Camp 1900 3 43.26
Raymonds Phoenix Marketcity 2500 3.24 35.51
Raymonds Pimpri Chinchwad 4200 4.8 31.31
Raymonds - 2 Pimpri Chinchwad 2200 5.4 67.25
Raymonds Elpro Mall, Pimpri 1700 2.16 34.81
Chinchwad
Raymonds Seasons Mall, Hadapsar 2400 2.16 24.66
Raymonds Pimple Saudagar 2000 1.8 24.66
Appendix II
Van Huesen Business in Pune
Rev/Year
Van Heusen Parihar Chowk Aundh, 2500 2.88 31.56
Sanghvi Nagar
Van Heusen JM Shivajinagar 3000 6.6 60.27
Van Heusen Pavillion SB Road 800 1.56 53.42
Van Heusen Kothrud 1500 4.56 83.29
Van Heusen Satara Road 3000 8.4 76.71
Van Heusen MG Road, Pune Camp 1500 5.22 95.34
Van Heusen Phoenix Marketcity 1800 4.56 69.41
Van Heusen Elpro Mall, Pimpri 1000 1.44 39.45
Chinchwad
Van Heusen Seasons Mall, Hadapsar 7500 3.36 12.27
Van Heusen Pimple Saudagar 950 1.32 38.07

Appendix III
Blackberry Business in Pune
Rev/Year
BlackBerry Parihar Chowk Aundh, 2600 3.48 36.67
Sanghvi Nagar
Blackberry JM Shivajinagar 2000 6 82.19
Blackberry Kothrud 1000 3 82.19
Blackberry MG Road, Pune Camp 3200 3.84 32.88
Blackberry Phoenix Marketcity 1200 4.8 109.59
Blackberry Elpro Mall, Pimpri 1100 2.04 50.81
Chinchwad
Blackberry Seasons Mall, Hadapsar 1000 1.44 39.45
Appendix IV
Louis Philippe Business in Pune
Rev/Year
Louis Philippe WestEnd Mall, Aundh 1500 3.78 69.04
Louis Philippe JM Shivajinagar 2250 6 73.06
Louis Philippe Kothrud 1000 2.64 72.33
Louis Philippe Satara Road 2200 5.04 62.76
Louis Philippe MG Road, Pune Camp 1500 3.6 65.75
Louis Philippe Phoenix Marketcity 1400 5.4 105.68
Louis Philippe Elpro Mall, Pimpri 1100 1.8 44.83
Chinchwad
Louis Philippe - 2 Elpro Mall, Pimpri 1100 1.32 32.88
Chinchwad
Louis Philippe Seasons Mall, Hadapsar 3000 5.04 46.03
Louis Philippe Pimple Saudagar 1000 1.68 46.03
Appendix V
Jai Hind Business in Pune
Rev/Year
Jai Hind ITI Road Aundh 10000 13.2 36.16
Jai Hind Laxmi Road 35000 25.2 19.73
Jai Hind Karve Road 25000 18 19.73
Mewar (By JaiHind) Pune Camp 10000 9.6 26.30
Jai Hind Pimpri Chinchwad 15000 43.2 78.90
Raaya Bajirao Road 10000 19.2 52.60

Appendix VI
BIBA Business in Pune
Rev/Year
BIBA Baner 1300 0.84 17.70
BIBA Girls Aundh - University Road 500 0.72 39.45
BIBA WestEnd Mall, Aundh 1450 1.59 30.04
BIBA FC Shivajinagar 1800 0.9 13.70
BIBA Pavillion SB Road 400 1.32 90.41
BIBA Karve Road 1100 0.96 23.91
BIBA MG Road, Pune Camp 3000 3.12 28.49
BIBA Phoenix Marketcity 950 2.28 65.75
BIBA Elpro Mall, Pimpri 1700 0.96 15.47
Chinchwad
Appendix VII
Aurelia Business in Pune
Rev/Year
Aurelia WestEnd Mall, Aundh 1200 1.08 24.66
Aurelia FC Shivajinagar 400 1.44 98.63
Aurelia Pavillion SB Road 1200 1.56 35.62
Aurelia + W Satara Road 1200 0.48 10.96
Aurelia Phoenix Marketcity 1000 1.5 41.10
Aurelia Elpro Mall, Pimpri 800 0.72 24.66
Chinchwad
Appendix VIII
W for Women Business in Pune
Rev/Year
W Grand Highstreet Mall, 1300 0.48 10.12
Hinjewadi
W WestEnd Mall, Aundh 1600 1.32 22.60
W FC Shivajinagar 2000 2.4 32.88
W Pavillion SB Road 600 2.16 98.63
Aurelia + W Satara Road 1200 0.48 10.96
W MG Road, Pune Camp 1300 2.04 42.99
W Phoenix Marketcity 850 1.2 38.68
W Elpro Mall, Pimpri 800 0.69 23.63
Chinchwad
W Seasons Mall, Hadapsar 850 0.96 30.94

Appendix IX
Fab India Business in Pune
Rev/Year
Fab India Baner 2000 6 82.19
Fab India Experience ITI Road Aundh 8500 12 38.68
Centre
Fab Design Parihar Chowk Aundh, 500 0.96 52.60
Sanghvi Nagar
Fab India JM Shivajinagar 2000 4.8 65.75
Appendix X
Ethnicity Business in Pune
Rev/Year
Ethnicity WestEnd Mall, Aundh 1300 2.49 52.48
Ethnicity Phoenix Marketcity 3800 4.2 30.28
Ethnicity Elpro Mall, Pimpri 1000 0.78 21.37
Chinchwad
Ethnicity Seasons Mall, Hadapsar 4500 2.4 14.61
Ethnicity Amanora Mall, Hadapsar 8000 1.8 6.16
Ethnicity Kumar Pasific Mall, 1130 0.84 20.37
Swargate
Appendix XI
Global Desi Business in Pune
Rev/Year
Global Desi WestEnd Mall, Aundh 1200 1.2 27.40
Global Desi Pavillion SB Road 900 1.44 43.84
Global Desi Phoenix Marketcity 980 1.32 36.90
Global Desi Elpro Mall, Pimpri 700 0.6 23.48
Chinchwad

Appendix XII
Other Major Ethnic Stores & Their Business in Pune
Rev/Year
Clai Kothrud 2800 3.96 38.75
Clai Seasons Mall, Hadapsar 600 0.84 38.36
Clai World Bajirao Road 7000 12 46.97
Clai World Pimpri Chinchwad 30000 24 21.92
Clai World - 2 Bajirao Road 9000 16.8 51.14
Imara WestEnd Mall, Aundh 600 0.48 21.92
Jahapanah Phoenix Marketcity 750 1.02 37.26
Jashn WestEnd Mall, Aundh 650 1.14 48.05
Kajree Laxmi Road 2500 5.7 62.47
Kajree Kothrud 3600 5.16 39.27
Kasat Exclusive Karve Road 6500 7.8 32.88
Kasat Exclusive - 2 Karve Road 6500 7.8 32.88
Label by Ritu Kumar Pavillion SB Road 2000 1.8 24.66
Naksh Aundh 850 0.84 27.07
Naksh Pimple Saudagar 1800 1.08 16.44
Neerus Phoenix Marketcity 2500 3.6 39.45
PALLOD FC Shivajinagar 6500 7.8 32.88
PALLOD - 2 FC Shivajinagar 6500 7.8 32.88
Pareha Bajirao Road 9500 6.6 19.03
Ray Ethnic ITI Road Aundh 1600 3.36 57.53
Ray Ethnic WestEnd Mall, Aundh Closed - -
Ray Ethnic JM Shivajinagar 1360 1.44 29.01
Ritu Kumar Phoenix Marketcity 1000 2.7 73.97
Snusha FC Shivajinagar 5000 13.8 75.62
Snusha Kumthekar Road 3500 6.6 51.66
Soch WestEnd Mall, Aundh 1700 2.64 42.55
Soch SGS Mall, Pune Camp 1100 1.08 26.90
Soch Phoenix Marketcity 1800 2.34 35.62
Soch Elpro Mall, Pimpri 1800 0.96 14.61
Chinchwad
Soch Seasons Mall, Hadapsar 900 1.08 32.88
Swayamvar Phoenix Marketcity 700 0.78 30.53
Taniera (Tata) ITI Road Aundh 6000 7.2 32.88
Taniera (Tata) JM Shivajinagar 6500 7.8 32.88
Zardosi FC Shivajinagar 6500 7.8 32.88

Appendix XIII
Westside in Pune
Rev/Year
WestSide Baner 14000 54 105.68
WestSide FC Shivajinagar 9500 27.6 79.60
WestSide SGS Mall, Pune Camp 27000 31.2 31.66
Westside Phoenix Marketcity 27000 54 54.79
WestSide Pimpri Chinchwad 18000 19.8 30.14
Westside Seasons Mall, Hadapsar 19000 36 51.91
Westside Pimple Saudagar 15000 12 21.92
Appendix XIV
Pantaloons Business in Pune
Rev/Year
Pantaloons Grand Highstreet Mall, 6000 7.56 34.52
Hinjewadi
Pantaloons ABZ, Baner 14370 19.2 36.61
Pantaloons Baner Road 10500 22.56 58.86
Pantaloons WestEnd Mall, Aundh 10000 20.4 55.89
Pantaloons SB Road 20000 22.8 31.23
Pantaloons SGS Mall, Pune Camp 19000 10.5 15.14
Pantaloons Phoenix Marketcity 17000 15.6 25.14
Pantaloons Pimpri Chinchwad 30000 9.6 8.77
Pantaloons Seasons Mall, Hadapsar 20000 9.6 13.15
Pantaloons Pimple Saudagar 15000 12 21.92
Pantaloons Kumar Pasific Mall, 18000 12 18.26
Swargate
Appendix XV
Zudio Business in Pune
Rev/Year
Zudio Grand Highstreet Mall, 4000 9.84 67.40
Hinjewadi
Zudio ABZ, Baner 15000 18 32.88
Zudio FC Shivajinagar 6000 15.6 71.23
Zara Pavillion SB Road 23000 42 50.03
Zudio Laxmi Road 7000 12.6 49.32
Zara Phoenix Marketcity 37000 42 31.10
Zudio Pimpri Chinchwad 5000 12 65.75
Zudio Kumar Pasific Mall, 6000 11.4 52.05
Swargate

Appendix XVI
Reliance Trends Business in Pune
Rev/Year
Trends Karve Road 8000 10.5 35.96
Trends Sinhgad Road 8000 10.8 36.99
Trends Phoenix Marketcity 12000 17.4 39.73
Trends Pimpri Chinchwad 10000 12 32.88
Trends Elpro Mall, Pimpri 16000 16.8 28.77
Chinchwad
Trends Seasons Mall, Hadapsar 8500 14.4 46.41
Trends Amanora Mall, Hadapsar 10000 6.96 19.07
Trends Pimple Saudagar 20000 14.4 19.73
Appendix XVII
Max Business in Pune
Rev/Year
Max Grand Highstreet Mall, 11000 8.4 20.92
Hinjewadi
Max WestEnd Mall, Aundh 12000 26.4 60.27
Max Phoenix Marketcity 13500 16.8 34.09
Max Elpro Mall, Pimpri 20000 19.2 26.30
Chinchwad
Max Seasons Mall, Hadapsar 13000 18 37.93
Max Amanora Mall, Hadapsar 10000 4.8 13.15
Max Kumar Pasific Mall, 12000 19.8 45.21
Swargate
Appendix XVIII
H&M Business in Pune
Rev/Year
H&M WestEnd Mall, Aundh 23000 26.88 32.02
H&M Phoenix Marketcity 35000 18 14.09
H&M Amanora Mall, Hadapsar 22000 15.6 19.43
Appendix XIX
ZARA Business in Pune
Rev/Year

Appendix XX
Vedant Fashions Business in Pune
Name Location SSPD
Manyavar Bajirao Road 44.40

Manyavar - 2 Bajirao Road 23.94
Manyavar Laxmi Road 22.67
Manyavar - 2 Laxmi Road 34.49
Manyavar Karve Road 44.16
Manyavar MG Road, Pune Camp 36.00
Manyavar Phoenix Marketcity 72.05
Manyavar Pimpri Chinchwad 39.66
Manyavar Seasons Mall, Hadapsar 34.47
Appendix XXI
Business Statistics of Relevant Brands in Catchment: Baner
Name Location Area Avg Productivity
Rev/Year
Zudio ABZ, Baner 15000 18 12000.00
Pantaloons ABZ, Baner 14370 19.2 13361.17
Pantaloons Baner Road 10500 22.56 21485.71
BIBA Baner 1300 0.84 6461.54
Suhasini Creations Baner 600 0.504 8400.00
Raymonds Baner 1000 1.5 15000.00
WestSide Baner 14000 54 38571.43
Urban Kurtis Baner 400 0.96 24000.00
N&M Designer Studio Baner 800 0.96 12000.00
Fab India Baner 2000 6 30000.00
Appendix XXII
Business Statistics of Relevant Brands in Catchment: Aundh
Rev/Year
Ray Ethnic ITI Road Aundh 1600 3.36 21000.00
Fab India Experience ITI Road Aundh 8500 12 14117.65
Centre
Taniera (Tata) ITI Road Aundh 6000 7.2 12000.00
Jai Hind ITI Road Aundh 10000 13.2 13200.00
Puma Parihar Chowk Aundh, 2500 2.88 11520.00

Sanghvi Nagar

Mufti Parihar Chowk Aundh, 400 1.44 36000.00
Sanghvi Nagar
US Polo Parihar Chowk Aundh, 500 2.04 40800.00
Sanghvi Nagar
Cantabil Parihar Chowk Aundh, 650 1.32 20307.69
Sanghvi Nagar
BlackBerry Parihar Chowk Aundh, 2600 3.48 13384.62
Sanghvi Nagar
Van Heusen Parihar Chowk Aundh, 2500 2.88 11520.00
Sanghvi Nagar
Planet Fashion (Non- Parihar Chowk Aundh, 3700 4.68 12648.65
Ethnic MBO) Sanghvi Nagar
Gimmics Parihar Chowk Aundh, 600 0.96 16000.00
Sanghvi Nagar
Tales & Stories Parihar Chowk Aundh, 550 0.84 15272.73
Sanghvi Nagar
Klub Fox Parihar Chowk Aundh, 450 1.26 28000.00
Sanghvi Nagar
Peter England Parihar Chowk Aundh, 1400 2.04 14571.43
Sanghvi Nagar
Fab Design Parihar Chowk Aundh, 500 0.96 19200.00
Sanghvi Nagar
Kurti Huse (Womens Parihar Chowk Aundh, 500 1.08 21600.00
Ethnic) Sanghvi Nagar
Shrungar Parihar Chowk Aundh, 900 1.44 16000.00
Sanghvi Nagar
Utsa by WestSide (Tata Parihar Chowk Aundh, 3000 3.48 11600.00
Brand) Sanghvi Nagar
Parampara Parihar Chowk Aundh, 3600 3.84 10666.67
Sanghvi Nagar
Satguru (Womens Parihar Chowk Aundh, 800 2.16 27000.00
Ethnic) Sanghvi Nagar
Anjali Wadhwani Aundh 450 1.08 24000.00
Couture
Manikarnika Boutique Aundh 450 1.32 29333.33
Ethnic Story Aundh 450 1.32 29333.33
Naksh Aundh 850 0.84 9882.35
BIBA Girls Aundh - University 500 0.72 14400.00
Road
Appendix XXII
Business Statistics of Relevant Brands in Catchment: Shivaji Nagar
Rev/Year
Saudamini Handlooms FC Shivajinagar 1000 0.72 7200.00
All for Smalls FC Shivajinagar 10000 5.4 5400.00

WestSide FC Shivajinagar 9500 27.6 29052.63
Cotton Village FC Shivajinagar 1000 0.84 8400.00
Aurelia FC Shivajinagar 400 1.44 36000.00
W FC Shivajinagar 2000 2.4 12000.00
BIBA FC Shivajinagar 1800 0.9 5000.00
Zudio FC Shivajinagar 6000 15.6 26000.00
Poshakh FC Shivajinagar 800 3.6 45000.00
Kanya Heritage FC Shivajinagar 6500 7.8 12000.00
Zardosi FC Shivajinagar 6500 7.8 12000.00
PALLOD FC Shivajinagar 6500 7.8 12000.00
PALLOD - 2 FC Shivajinagar 6500 7.8 12000.00
Snusha FC Shivajinagar 5000 13.8 27600.00
Kala Niketan JM Shivajinagar 5000 1.74 3480.00
Fab India JM Shivajinagar 2000 4.8 24000.00

Taniera (Tata) JM Shivajinagar 6500 7.8 12000.00
Ray Ethnic JM Shivajinagar 1360 1.44 10588.24
Van Heusen JM Shivajinagar 3000 6.6 22000.00
Blackberry JM Shivajinagar 2000 6 30000.00
Allen Solly JM Shivajinagar 2000 3.84 19200.00
Louis Philippe JM Shivajinagar 2250 6 26666.67
Appendix XXIII
Business Statistics of Relevant Brands in Catchment: Peth – Bajirao Road
Rev/Year

Clai World Bajirao Road 7000 12 17142.86
Clai World - 2 Bajirao Road 9000 16.8 18666.67
Bhagya Creations Bajirao Road 1000 1.5 15000.00
Bold and Elegant Bajirao Road 14000 5.7 4071.43
Raymonds Bajirao Road 4500 9.6 21333.33
Pareha Bajirao Road 9500 6.6 6947.37
Shalgar Sarees Bajirao Road 1500 1.44 9600.00
Sakha-Sunny Bajirao Road 750 1.5 20000.00
Small Shops on Bajirao Bajirao Road - 0 -
Road (50+)

Appendix XXIV
Business Statistics of Relevant Brands in Catchment: Peth – Laxmi Road
Rev/Year
Vastrangana Laxmi Road 2000 6.6 33000.00
Vikas Silk Palace Laxmi Road 700 2.22 31714.29
Azad Laxmi Road 2000 3.3 16500.00
Siya Laxmi Road 600 1.02 17000.00
Kirti Laxmi Road 2000 2.64 13200.00
Valsons Women Laxmi Road 3000 2.7 9000.00
Designer Studio
Shakti Fashions Laxmi Road 2000 3 15000.00
Roopkala Laxmi Road 1200 1.56 13000.00
Chirmangal Laxmi Road 2000 2.1 10500.00
Naari Laxmi Road 600 0.9 15000.00
Aarini Laxmi Road 1000 3.3 33000.00
Kajree Laxmi Road 2500 5.7 22800.00
Mens Avenue Laxmi Road 10000 7.8 7800.00
Shrungar fashions - 2 Laxmi Road 1600 4.2 26250.00
floors
Saheli - 1 floor Laxmi Road 1200 2.7 22500.00
Chatak 2 Floors Laxmi Road 1600 2.7 16875.00
Petals 2 Floors Laxmi Road 800 2.1 26250.00
Ashirwad Laxmi Road 400 1.08 27000.00
Kajal Fabrics store Laxmi Road 500 1.08 21600.00
Hastkala 3 Floors Laxmi Road 3700 7.2 19459.46
Silk Museum Laxmi Road 1200 0.84 7000.00
Princess Laxmi Road 500 0.84 16800.00
Hind Creations 3 Floors Laxmi Road 3500 6.3 18000.00
Large
Kohinoor Stores - Med 2 Laxmi Road 2000 4.8 24000.00
Floors
Raymond Laxmi Road 1100 2.04 18545.45
Raymonds - Fabric Laxmi Road 600 1.44 24000.00
Peter England Laxmi Road 7000 2.28 3257.14
Klub Fox Laxmi Road 1800 1.44 8000.00
Dulhan Sarees Laxmi Road 3000 6.12 20400.00
Kala Shetram Laxmi Road 5000 7.2 14400.00
Status Laxmi Road 1100 0.96 8727.27
N rich Fashions Laxmi Road 800 0.84 10500.00
Rajanigandha Laxmi Road 1000 1.44 14400.00
Kundan Laxmi Road 6000 5.52 9200.00
Linen king Laxmi Road 1200 1.68 14000.00
Tyzer Laxmi Road 550 1.08 19636.36
Cotton king Laxmi Road 2400 2.64 11000.00
Hastakala Sarees Laxmi Road 3400 4.5 13235.29
Maitri Laxmi Road 1000 1.44 14400.00

Jai Hind Laxmi Road 35000 25.2 7200.00
Vaama Sarees Laxmi Road 18000 18.6 10333.33
Zudio Laxmi Road 7000 12.6 18000.00
Small Shops on Laxmi Laxmi Road - 0 -
Road (150+)
Appendix XXV
Business Statistics of Relevant Brands in Catchment: Peth – Tilak Road
Rev/Year
Pratima Silks Tilak Road 2000 3.6 18000.00
Peter England Tilak Road 1000 1.2 12000.00
Linen Club Tilak Road 1200 1.44 12000.00
Peter England - 2 Tilak Road 2000 0.96 4800.00
Small Shops on Tilak Tilak Road - 0 -
Road (50+)
Appendix XXVI
Business Statistics of Relevant Brands in Catchment: Kothrud & Karve Road
Rev/Year
Charvi Sarees Karve Road 900 1.44 16000.00
Celebrating Fabrics Karve Road 900 1.2 13333.33
Queens Exclusive Karve Road 900 1.32 14666.67
Jai Hind Karve Road 25000 18 7200.00
Adidas Karve Road 900 3 33333.33
Kasat Exclusive Karve Road 6500 7.8 12000.00
Kasat Exclusive - 2 Karve Road 6500 7.8 12000.00
Biba Karve Road 1100 0.96 8727.27
Kosho by Apoorva Karve Road 1100 1.08 9818.18
Chajjed
Cotton Cottage Karve Road 1000 1.44 14400.00
Utsav (Near Karishma Karve Road 9500 5.4 5684.21
Society)
Trends Karve Road 8000 10.5 13125.00
Sabhyata Karve Road 600 0.96 16000.00
Aastha Karve Road 400 0.66 16500.00
Ananya Karve Road 400 0.66 16500.00
Fashion Creations Karve Road 400 0.66 16500.00
Fragrance Designs Karve Road 400 0.66 16500.00
Manikarnika Boutique Karve Road 400 0.66 16500.00
Clai Kothrud 2800 3.96 14142.86
Kajree Kothrud 3600 5.16 14333.33
Sabhyata Kothrud 600 0.6 10000.00
Klub Fox Kothrud 500 0.6 12000.00

Raymonds Kothrud 1500 2.76 18400.00
Cantabil Kothrud 1100 0.96 8727.27
Van Heusen Kothrud 1500 4.56 30400.00
Blackberry Kothrud 1000 3 30000.00
Louis Philippe Kothrud 1000 2.64 26400.00
Allen Solly Kothrud 900 1.44 16000.00
Peter England Kothrud 800 1.32 16500.00
Appendix XXVII
Business Statistics of Relevant Brands in Catchment: Pimpri Chinchwad
Rev/Year
Peter England Pimpri Chinchwad 1600 2.4 15000.00
Jai Hind Pimpri Chinchwad 15000 43.2 28800.00
Raymonds Pimpri Chinchwad 4200 4.8 11428.57
Kala Shetra Pimpri Chinchwad 12000 2.7 2250.00
Trends Pimpri Chinchwad 10000 12 12000.00
Zudio Pimpri Chinchwad 5000 12 24000.00
Hastkala Pimpri Chinchwad 7000 6 8571.43
Peter England - 2 Pimpri Chinchwad 3500 3 8571.43
Raymonds - 2 Pimpri Chinchwad 2200 5.4 24545.45
Clai World Pimpri Chinchwad 30000 24 8000.00
FabIndia Pimpri Chinchwad 4000 2.4 6000.00
WestSide Pimpri Chinchwad 18000 19.8 11000.00
Vaama (Collection) Pimpri Chinchwad 9000 6.3 7000.00
Pantaloons Pimpri Chinchwad 30000 9.6 3200.00
Appendix XXVIII
Business Statistics of Relevant Brands in Catchment: Pimple Saudagar
Rev/Year
Raymonds Pimple Saudagar 2000 1.8 9000.00
Pantaloons Pimple Saudagar 15000 12 8000.00
Westside Pimple Saudagar 15000 12 8000.00
Trends Pimple Saudagar 20000 14.4 7200.00
Naksh Pimple Saudagar 1800 1.08 6000.00
Louis Philippe Pimple Saudagar 1000 1.68 16800.00
Cantabil Pimple Saudagar 1000 0.84 8400.00
Van Heusen Pimple Saudagar 950 1.32 13894.74
Allen Solly Pimple Saudagar 950 1.32 13894.74

Appendix XXIX
Business Statistics of Relevant Brands in Catchment: Pune Camp & M.G Road
Rev/Year
Petals NX MG Road, Pune Camp 10000 6 6000.00
Amarsons MG Road, Pune Camp 8000 7.2 9000.00
Queenstown MG Road, Pune Camp 1500 3.9 26000.00
Cantabil MG Road, Pune Camp 1800 1.8 10000.00
Indo-Foreign MG Road, Pune Camp 800 1.44 18000.00
W MG Road, Pune Camp 1300 2.04 15692.31
Blackberry MG Road, Pune Camp 3200 3.84 12000.00
Raymonds MG Road, Pune Camp 1900 3 15789.47
Peter England MG Road, Pune Camp 1000 2.4 24000.00
Nike MG Road, Pune Camp 3000 2.88 9600.00
Louis Philippe MG Road, Pune Camp 1500 3.6 24000.00
Van Heusen MG Road, Pune Camp 1500 5.22 34800.00
Wonderland Womens MG Road, Pune Camp 1000 2.4 24000.00
Biba MG Road, Pune Camp 3000 3.12 10400.00
Mewar (By JaiHind) Pune Camp 10000 9.6 9600.00
Appendix XXX
Business Statistics of Relevant Brands in Catchment: SGS Mall, Pune Camp
Pantaloons SGS Mall, Pune Camp 19000 10.5 5526.32
Soch SGS Mall, Pune Camp 1100 1.08 9818.18
WestSide SGS Mall, Pune Camp 27000 31.2 11555.56
Appendix XXXI
Business Statistics of Relevant Brands in Catchment: Phoenix Marketcity, Vimannagar
Rev/Year
Allen Solly Phoenix Marketcity 1400 3.84 27428.57
Aurelia Phoenix Marketcity 1000 1.5 15000.00
Biba Phoenix Marketcity 950 2.28 24000.00
Blackberry Phoenix Marketcity 1200 4.8 40000.00
Ethnicity Phoenix Marketcity 3800 4.2 11052.63
FabIndia Phoenix Marketcity 7500 3.78 5040.00
Global Desi Phoenix Marketcity 980 1.32 13469.39
H&M Phoenix Marketcity 35000 18 5142.86
Indya Phoenix Marketcity 750 1.32 17600.00
Indifusion Phoenix Marketcity 550 2.4 43636.36
Jaypore (Designer wear) Phoenix Marketcity 2800 10.5 37500.00
Jahapanah Phoenix Marketcity 750 1.02 13600.00
Lifestyle Phoenix Marketcity 25000 20.4 8160.00

Louis Philippe Phoenix Marketcity 1400 5.4 38571.43
Max Phoenix Marketcity 13500 16.8 12444.44
Neerus Phoenix Marketcity 2500 3.6 14400.00
Park Avenue Phoenix Marketcity 1300 3 23076.92
Pantaloons Phoenix Marketcity 17000 15.6 9176.47
Raymonds Phoenix Marketcity 2500 3.24 12960.00
Trends Phoenix Marketcity 12000 17.4 14500.00
Ritu Kumar Phoenix Marketcity 1000 2.7 27000.00
Soch Phoenix Marketcity 1800 2.34 13000.00
Swayamvar Phoenix Marketcity 700 0.78 11142.86
Van Heusen Phoenix Marketcity 1800 4.56 25333.33
W Phoenix Marketcity 850 1.2 14117.65
Westside Phoenix Marketcity 27000 54 20000.00
Wishful Phoenix Marketcity 450 0.9 20000.00
Mohanlal Sons Phoenix Marketcity 900 2.4 26666.67
Mebaz Phoenix Marketcity 1200 2.7 22500.00
Appendix XXXII
Business Statistics of Relevant Brands in Catchment: Westend Mall, Aundh
Rev/Year
H&M WestEnd Mall, Aundh 23000 26.88 11686.96
Shoppers Stop WestEnd Mall, Aundh 30000 60 20000.00
Louis Philippe WestEnd Mall, Aundh 1500 3.78 25200.00
Levis WestEnd Mall, Aundh 1500 2.31 15400.00
Raymonds WestEnd Mall, Aundh 1000 2.472 24720.00
W WestEnd Mall, Aundh 1600 1.32 8250.00
Max WestEnd Mall, Aundh 12000 26.4 22000.00
Aurelia WestEnd Mall, Aundh 1200 1.08 9000.00
Soch WestEnd Mall, Aundh 1700 2.64 15529.41
Global Desi WestEnd Mall, Aundh 1200 1.2 10000.00
Ray Ethnic WestEnd Mall, Aundh closed - -
Ethnicity WestEnd Mall, Aundh 1300 2.49 19153.85
Biba WestEnd Mall, Aundh 1450 1.59 10965.52
Pantaloons WestEnd Mall, Aundh 10000 20.4 20400.00
Jashn WestEnd Mall, Aundh 650 1.14 17538.46
Imara WestEnd Mall, Aundh 600 0.48 8000.00

Appendix XXXIII
Business Statistics of Relevant Brands in Catchment: Elpro Mall, Pimpri Chinchwad
Rev/Year
Aurelia Elpro Mall, Pimpri 800 0.72 9000.00
Chinchwad
W Elpro Mall, Pimpri 800 0.69 8625.00
Chinchwad
Global Desi Elpro Mall, Pimpri 700 0.6 8571.43
Chinchwad
Ethnicity Elpro Mall, Pimpri 1000 0.78 7800.00
Chinchwad
Biba Elpro Mall, Pimpri 1700 0.96 5647.06
Chinchwad
Span Elpro Mall, Pimpri 1000 0.54 5400.00
Chinchwad
Soch Elpro Mall, Pimpri 1800 0.96 5333.33
Chinchwad
Louis Philippe Elpro Mall, Pimpri 1100 1.8 16363.64
Chinchwad
Blackberry Elpro Mall, Pimpri 1100 2.04 18545.45
Chinchwad
Van Heusen Elpro Mall, Pimpri 1000 1.44 14400.00
Chinchwad
Allen Solly Elpro Mall, Pimpri 1100 1.26 11454.55
Chinchwad
Peter England Elpro Mall, Pimpri 1100 1.26 11454.55
Chinchwad
Trends Elpro Mall, Pimpri 16000 16.8 10500.00
Chinchwad
Shoppers Stop Elpro Mall, Pimpri 28000 32.4 11571.43
Chinchwad
Max Elpro Mall, Pimpri 20000 19.2 9600.00
Chinchwad
Louis Philippe - 2 Elpro Mall, Pimpri 1100 1.32 12000.00
Chinchwad
Raymonds Elpro Mall, Pimpri 1700 2.16 12705.88
Chinchwad
Levis Elpro Mall, Pimpri 800 1.44 18000.00
Chinchwad
Appendix XXXIV
Business Statistics of Relevant Brands in Catchment: Pavillion Mall, SB Road
Rev/Year

Label by Ritu Kumar Pavillion SB Road 2000 1.8 9000.00
BIBA Pavillion SB Road 400 1.32 33000.00
W Pavillion SB Road 600 2.16 36000.00
Global Desi Pavillion SB Road 900 1.44 16000.00
Aurelia Pavillion SB Road 1200 1.56 13000.00
Van Heusen Pavillion SB Road 800 1.56 19500.00
Raymonds SB Road 5000 1.44 2880.00
Pantaloons SB Road 20000 22.8 11400.00
Appendix XXXV
Business Statistics of Relevant Brands in Catchment: Seasons Mall, Hadapsar
Rev/Year
Allen Solly Seasons Mall, Hadapsar 1000 1.56 15600.00
Adidas Seasons Mall, Hadapsar 1080 2.16 20000.00
Clai Seasons Mall, Hadapsar 600 0.84 14000.00
Ethnicity Seasons Mall, Hadapsar 4500 2.4 5333.33
Louis Philippe Seasons Mall, Hadapsar 3000 5.04 16800.00
Max Seasons Mall, Hadapsar 13000 18 13846.15
Peter England Seasons Mall, Hadapsar 810 1.32 16296.30
Trends Seasons Mall, Hadapsar 8500 14.4 16941.18
Sabhyata Seasons Mall, Hadapsar 600 0.96 16000.00
Soch Seasons Mall, Hadapsar 900 1.08 12000.00
Van Heusen Seasons Mall, Hadapsar 7500 3.36 4480.00
W Seasons Mall, Hadapsar 850 0.96 11294.12
Westside Seasons Mall, Hadapsar 19000 36 18947.37
Blackberry Seasons Mall, Hadapsar 1000 1.44 14400.00
Lifestyle Seasons Mall, Hadapsar 20000 12 6000.00
Pantaloons Seasons Mall, Hadapsar 20000 9.6 4800.00
Puma Seasons Mall, Hadapsar 500 1.8 36000.00
Raymonds Seasons Mall, Hadapsar 2400 2.16 9000.00
Nawabi Seasons Mall, Hadapsar 500 1.08 21600.00
Appendix XXXVI
Business Statistics of Relevant Brands in Catchment: Amanora Mall, Hadapsar
Rev/Year
H&M Amanora Mall, 22000 15.6 7090.91
Hadapsar
Max Amanora Mall, 10000 4.8 4800.00
Hadapsar
Trends Amanora Mall, 10000 6.96 6960.00
Hadapsar
Ethnicity Amanora Mall, 8000 1.8 2250.00
Hadapsar

Appendix XXXVII
Business Statistics of Relevant Brands in Catchment: Grand High Street Mall, Hinjewadi
Rev/Year
Zudio Grand Highstreet Mall, 4000 9.84 24600.00
Hinjewadi
Pantaloons Grand Highstreet Mall, 6000 7.56 12600.00
Hinjewadi
W Grand Highstreet Mall, 1300 0.48 3692.31
Hinjewadi
Max Grand Highstreet Mall, 11000 8.4 7636.36
Hinjewadi
LifeStyle Grand Highstreet Mall, 10000 7.8 7800.00
Hinjewadi
Appendix XXXVIII
Business Statistics of Relevant Brands in Catchment: Kumar Pacific Mall, Swargate
Rev/Year
Ethnicity Kumar Pasific Mall, 1130 0.84 7433.63
Swargate
Span Kumar Pasific Mall, 900 0.78 8666.67
Swargate
Max Kumar Pasific Mall, 12000 19.8 16500.00
Swargate
Pantaloons Kumar Pasific Mall, 18000 12 6666.67
Swargate
Zudio Kumar Pasific Mall, 6000 11.4 19000.00
Swargate
Shoppers Stop Kumar Pasific Mall, 20000 16.8 8400.00
Swargate

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Summer Internship Project

Mahanagar (Pune) - Location Analytics for Retail

Under the guidance of –

PUNE CITY – BUSINESS DEVELOPMENT REPORT 1

PUNE CITY – BUSINESS DEVELOPMENT REPORT 2

PUNE CITY – BUSINESS DEVELOPMENT REPORT 3

PUNE CITY – BUSINESS DEVELOPMENT REPORT 4

PUNE CITY – BUSINESS DEVELOPMENT REPORT 5

PUNE CITY – BUSINESS DEVELOPMENT REPORT 6

PUNE CITY – BUSINESS DEVELOPMENT REPORT 7

Project Title – Mahanagar (Pune) Location Analytics for Retail Spaces

PUNE CITY – BUSINESS DEVELOPMENT REPORT 8

B. City Catchment Property Analysis -

• Finding relevant brand

PUNE CITY – BUSINESS DEVELOPMENT REPORT 9

The Catchment area is divided into three parts namely –

➢ Primary Catchment – The area within approximately 4 to 5 Km radius of the

➢ Secondary Catchment – This is area within approximately 8 to 10 Km radius of

➢ Tertiary Catchment – This area is beyond 10 Km radius of the store. The

PUNE CITY – BUSINESS DEVELOPMENT REPORT 10

• High footfall property

Checklist for Highstreet Properties:

PUNE CITY – BUSINESS DEVELOPMENT REPORT 11

Indian Retail Industry

Indian Textile & Apparel Industry

PUNE CITY – BUSINESS DEVELOPMENT REPORT 12

PUNE CITY – BUSINESS DEVELOPMENT REPORT 13

Source - Vedant Fashions Ltd. DRHP

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PUNE CITY – BUSINESS DEVELOPMENT REPORT 15

PUNE CITY – BUSINESS DEVELOPMENT REPORT 16

PUNE CITY – BUSINESS DEVELOPMENT REPORT 17

PUNE CITY – BUSINESS DEVELOPMENT REPORT 18

PUNE CITY – BUSINESS DEVELOPMENT REPORT 19

PUNE CITY – BUSINESS DEVELOPMENT REPORT 20

PUNE CITY – BUSINESS DEVELOPMENT REPORT 21

PUNE CITY – BUSINESS DEVELOPMENT REPORT 22

Source – www.manyavar.com & Vedant Fashions Ltd. DRHP

PUNE CITY – BUSINESS DEVELOPMENT REPORT 23

Source - Vedant Fashions Ltd. DRHP

PUNE CITY – BUSINESS DEVELOPMENT REPORT 24

VFL Channels & their contribution in sales -

Source - Vedant Fashions Ltd. DRHP

PUNE CITY – BUSINESS DEVELOPMENT REPORT 25

PUNE CITY – BUSINESS DEVELOPMENT REPORT 26

Gender Urban Population in Pune Percentage

Education Status Population (Out of Urban Percentage

Source – SECC Gov & https://www.pmc.gov.in/, https://pune.gov.in/ & Symboisis School of

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PUNE CITY – BUSINESS DEVELOPMENT REPORT 28

PUNE CITY – BUSINESS DEVELOPMENT REPORT 29

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Source: All the Retail spaces data from https://www.statista.com/

PUNE CITY – BUSINESS DEVELOPMENT REPORT 32

Source – Statista Business Cities Reports, Cushman and Wakefield

Total Ethnic Business in Pune – Approximately 738.84 Crores (excluding unorganised

PUNE CITY – BUSINESS DEVELOPMENT REPORT 33

Major Catchments in Pune: