Friendship Paradox
Friendship Paradox
Formally, Feld assumes that a social network is represented by an undirected graph G = (V, E), where the
set V of vertices corresponds to the people in the social network, and the set E of edges corresponds to the
friendship relation between pairs of people. That is, he assumes that friendship is a symmetric relation: if x
is a friend of y, then y is a friend of x. The friendship between x and y is therefore modeled by the edge
{x, y}, and the number of friends an individual has corresponds to a vertex's degree. The average number
of friends of a person in the social network is therefore given by the average of the degrees of the vertices
in the graph. That is, if vertex v has d(v) edges touching it (representing a person who has d(v) friends),
then the average number μ of friends of a random person in the graph is
The average number of friends that a typical friend has can be modeled by choosing a random person (who
has at least one friend), and then calculating how many friends their friends have on average. This amounts
to choosing, uniformly at random, an edge of the graph (representing a pair of friends) and an endpoint of
that edge (one of the friends), and again calculating the degree of the selected endpoint. The probability of a
certain vertex to be chosen is
The first factor corresponds to how likely it is that the chosen edge contains the vertex, which increases
when the vertex has more friends. The halving factor simply comes from the fact that each edge has two
vertices. So the expected value of the number of friends of a (randomly chosen) friend is
where is the variance of the degrees in the graph. This allows us to compute the desired expected value
as
For a graph that has vertices of varying degrees (as is typical for social networks), is strictly positive,
which implies that the average degree of a friend is strictly greater than the average degree of a random
node.
Another way of understanding how the first term came is as follows. For each friendship (u, v), a node u
mentions that v is a friend and v has d(v) friends. There are d(v) such friends who mention this. Hence the
square of d(v) term. We add this for all such friendships in the network from both the u 's and v's
perspective, which gives the numerator. The denominator is the number of total such friendships, which is
twice the total edges in the network (one from the u 's perspective and the other from the v's).
After this analysis, Feld goes on to make some more qualitative assumptions about the statistical correlation
between the number of friends that two friends have, based on theories of social networks such as
assortative mixing, and he analyzes what these assumptions imply about the number of people whose
friends have more friends than they do. Based on this analysis, he concludes that in real social networks,
most people are likely to have fewer friends than the average of their friends' numbers of friends. However,
this conclusion is not a mathematical certainty; there exist undirected graphs (such as the graph formed by
removing a single edge from a large complete graph) that are unlikely to arise as social networks but in
which most vertices have higher degree than the average of their neighbors' degrees.
The Friendship Paradox may be restated in graph theory terms as “the average degree of a randomly
selected node in a network is less than the average degree of neighbors of a randomly selected node”, but
this leaves unspecified the exact mechanism of averaging (i.e., macro vs micro averaging). Let
be an undirected graph with and , having no isolated nodes. Let the set of
neighbors of node be denoted . The average degree is then .
Let the number of "friends of friends" of node be denoted . Note that this
can count 2-hop neighbors multiple times, but so does Feld's analysis. We have .
Feld considered the following "micro average" quantity.
However, there is also the (equally legitimate) "macro average" quantity, given by
Algorithm MacroAvg
1.
2.
3. return
"←" denotes assignment. For instance, "largest ← item" means that the value of largest changes to
the value of item.
"return" terminates the algorithm and outputs the following value.
. We thus get
Applications
The analysis of the friendship paradox implies that the friends of randomly selected individuals are likely to
have higher than average centrality. This observation has been used as a way to forecast and slow the
course of epidemics, by using this random selection process to choose individuals to immunize or monitor
for infection while avoiding the need for a complex computation of the centrality of all nodes in the
network.[12][13][14] In a similar manner, in polling and election forecasting, friendship paradox has been
exploited in order to reach and query well-connected individuals who may have knowledge about how
numerous other individuals are going to vote.[15] However, when utilized in such contexts, the friendship
paradox inevitably introduces bias by over-representing individuals with many friends, potentially skewing
resulting estimates.[16][17]
A study in 2010 by Christakis and Fowler showed that flu outbreaks can be detected almost two weeks
before traditional surveillance measures would do so by using the friendship paradox in monitoring the
infection in a social network.[18] They found that using the friendship paradox to analyze the health of
central friends is "an ideal way to predict outbreaks, but detailed information doesn't exist for most groups,
and to produce it would be time-consuming and costly."[19] This extends to the spread of ideas as well,
with evidence that the friendship paradox can be used to track and predict the spread of ideas and
misinformation through networks.[12][20] This observation has been explained with the argument that
individuals with more social connections may be the driving forces behind the spread of these ideas and
beliefs, and as such can be used as early-warning signals.[17]
Friendship paradox based sampling (i.e., sampling random friends) has been theoretically and empirically
shown to outperform classical uniform sampling for the purpose of estimating the power-law degree
distributions of scale-free networks.[21][22] This is because sampling the network uniformly will not collect
enough samples from the characteristic heavy tail part of the power-law degree distribution to properly
estimate it. However, sampling random friends incorporates more nodes from the tail of the degree
distribution (i.e., more high degree nodes) into the sample. Hence, friendship paradox based sampling
captures the characteristic heavy tail of a power-law degree distribution more accurately and reduces the
bias and variance of the estimation.[22]
The "generalized friendship paradox" states that the friendship paradox applies to other characteristics as
well. For example, one's co-authors are on average likely to be more prominent, with more publications,
more citations and more collaborators,[23][24][25] or one's followers on Twitter have more followers.[26]
The same effect has also been demonstrated for Subjective Well-Being by Bollen et al. (2017),[27] who
used a large-scale Twitter network and longitudinal data on subjective well-being for each individual in the
network to demonstrate that both a Friendship and a "happiness" paradox can occur in online social
networks.
See also
Second neighborhood problem
Self-evaluation maintenance theory
List of paradoxes
References
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External links
Strogatz, Steven (September 17, 2012). "Friends You Can Count On" (http://opinionator.blog
s.nytimes.com/2012/09/17/friends-you-can-count-on/). New York Times. Retrieved
17 January 2013.