ABHIJIT PAUL

EFFECTIVE GROWTH MARKETER

CAREER GOALS
REACH ME AT
I look forward to a journey in Digital
8100027506
Marketing, Online Brand Management &
Growth. Proficient in running Facebook & [email protected]
Google Ads . Open to work with Brands and Kolkata
agencies across the world. Managed Digital
Branding, content ideation, ads operation and CAREER HISTORY
scaling for various Brands.
Sr. Analyst Digital Marketing (April 2023
onwards)
Digicommerce Marketing India Pvt Ltd.
Creating daily Reports on campaigns
LEARNING CURVE See day to day campaign optimisation
Create Daily, weekly, Monthly Reports
Manage creative briefs for the clients
Grads in Pharmacy 2002-2006 Manage campaigns on FB & Google
B. Pharmacy ( WBUT) CGPA- 8.1/10 Track budget and performance

PGPM Marketing 2009-2011

Digital Marketing Specialist( Sep 2021 -Mar 2023)
Globsyn Business School GPA- 6.3/9
Virtual Employee Pvt Ltd (CMMI LEVEL3)

Marketing Ecommerce & lead generation for

MAIN INTERESTS Businesses abroad.
Managing Google & Facebook Ads.
Presenting actionable Digital Marketing
Brand Management Strategy for Ecom and B2B clients including
Online Reputation & Growth SEO,PPC and SMM.
Digital Marketing Strategy Creative testing and design strategy.
Managing PPC & Shopping campaigns for Ecom
PPC , SMM & Sales funnels
Conversant with Clevertap, Hubspot marketing
Retention & Email Marketing Campaigns for customer retention & engagement
Story Telling via Images, Video & Words Social Media Buying , strategy, creative design
Creating Social media plans.
Marketing Automation implementation.
Using Google analytics and google search
console for business insights.
Social Media A/B testing & scaling campaigns.
ACHIEVEMENTS
LinkedIn Marketing
Countries worked for: UK, AUS, NZ
Consistent Performer in SEO optimisation Managed Budgets upto: $40000 pm
Built & Managed Social Media campaigns upto 5
Business Project managed:
Roas
Beauty & cosmetics
Managed Ad spends upto $1000 per day World wide wrestling
Scaled up Ecommerce Revenue by 100% with Customised Apparels
Keya Seth Cosmetics in 6 months Dental Clinics

PLATFORMS MANAGED

Clevertap Tag Manager

Mixpanel Google Ads
Google Analytics Facebook Ads
Google Optimize Shopify
Google shopping
 Senior Sales Executive Oct 2012 - Dec 2014
Growth Marketing Manager ( Mar2021 -Aug2021 ABP Pvt Ltd, Kolkata, WB
Keya Seth Cosmetics, Kolkata
Manage Ecommerce & Digital Marketing on • Print Circulation sales and Market development in
Shopify assigned territories.
• Managing Channel Health and development by
Amazon FBA marketing
implementing new initiatives.
PPC AD campaigns, Google Analytics , Tag
Manager
SEO optimization for website
Using Google analytics for better insights and Territory Sales Executive Jan 2012 - Sep 2012
managing Ecommerce goals. Sanofi-Aventis , Kolkata, WB
Social Media Marketing (FB & IG) with Paid
campaigns • Territory sales Management through distributor and
Managing other marketplaces and proper listing retailer network.
• Launch of new products and maintaining existing
of products.
products.
Managing other marketplaces and proper listing
• In-shop Branding and local BTL activities.
of products.

Territory Executive May 2006 - Apr 2008

Chief Customer Relation and Analytics (July 20 to
Nestle India Ltd, Kolkata, WB
Feb 21)
Ability Games, Kolkata
Channel sales and Retail development.
Manage CRM and analytics of 11wickets and Primary and Secondary Sales KPI maintenance.
Rummy24 Maintaining Product and market hygiene.
Data analysis from CRM-Clevertap, Optikpi Distributor management
Customer Retention & Engagement via Retail penetration
Clevertap
PPC AD campaigns, Google Analytics , Tag
Manager (Managed budgets upto Rs.60 lakhs)
Media Plans with Google, Facebook LEARNING CURVE IN DIGITAL MARKETING
Using analytics – Singular and Google
analytics.
Certificate in Digital Marketing: Digital
Drive customer retention and revenue. Marketing
Managing Google Paid Ads for search and
Manipal Prolearn - India
Display and social media
Influencer Marketing Digital Marketing Strategy : Digital Marketing
Strategy
Media Sales Manager (Jan 2016 - Dec 2019) Digital Marketing University - Kolkata
JC Decaux Advertising India, Kolkata, WB
Digital Ads Certification
Manage all the key accounts in East spanning Media Digital Scholar - India's Only Agency Based Digital
agencies, Corporate and Govt revenue generation. Marketing Institute
•Client Engagement & liaison with Brand teams and
Key decision Makers.
Time bound payment collection & adherence to
Google Certifications
Ethical Business practices of JC Decaux. Search AD
Developed strong relationships with advertisers and Display AD
negotiated pricing following established procedures. Shopping AD
Analytics
Branch Sales Head Jan 2015 - Dec 2015
Indiamart Intermesh Ltd, Kolkata Other Certifications
Content Marketing certified on Hubspot
• Client Acquisition and Lead Branch Team for Kolkata Certified in Content Strategy Masterclass from
market.
CMC online
• Prospecting and pitching customers to understand
SEMRUSH -Certified Mobile and Technical SEO
needs and provide service.
• Digital Media Sales for leading B2B portal to SME, SEMRUSH- Certified Keyword Research &
Distributors, Direct Manufacturers of white goods and Backlink Management
traders. Google Ads PPC course from Digital Scholar
Academy