The Heritage Academy

Lecture Plan of Fundamentals of Data Analytics Skills for Managers (BBA 504A)
of BBA 6th Semester
Contact: 6L
Credit: 6
Faculty: Mr. Sayan Majumde r
Lecture Hours: 60

Module No. Topics Lecture Hours

 Introduction to Data Analytics: Definition 1
 Role of data analytics in business 1
 Role of data analytics in business 1
Module 1  Tools used in data analytics 1
 Application of analytics in business 1
 Previous Year Question Discussion 1
 Basic Statistics Practice 1
 Data Collection and Data Pre-Processing 1
 Data Collection Strategies 1
 Data Pre-Processing Overview 1
Module 2  Data Cleaning, Data Integration and Transformation 1
 Data Reduction – Data Discretization 1
 Previous Year Question Discussion 1
 Basic Statistics Practice 1
 Exploratory Data Analytics and Descriptive Statistics 1
 Stem and Leaf Diagram, Mean 1
 Standard Deviation, Skewness and Kurtosis 1
 ANOVA 1
Module 3
 Some useful plots: Box Plots – Pivot Table – Heat Map 1
 Previous Year Question Discussion 1
 Basic Statistics Practice 1
 Correlation and Regression 1
 Scatter Diagram – Karl Pearson’s Correlation Coefficient 1
 Rank Correlation 1
Module 4  Correlation Coefficient for Bivariate Frequency Distribution 1
 Simple and Multiple Regression: Introduction 1
 Overview, Importance 1
 Application of Least Square Method 1
 Model Evaluation through Visualization: Residual Plot 1
 Distribution Plot 1
 Previous Year Question Discussion 1
 Basic Statistics Practice 1
 Chapter No. Topics Lecture Hours
 Logistic Regression 1
 Discrete choice models 1
 Logistic Model Interpretation 1
 Logistic Model Diagnostics 1
Module 5  Logistic Model Deployment 1
 Previous Year Question Discussion 1
 Basic Statistics Practice 1
 Strategic Marketing Analytics: The STP framework 1
M e

odul

 Value generation through STP framework 1

 Managing the segmentation process 1
 Segmentation in Real world: Cluster Analysis 1
Module 6  Hierarchical and Non-Hierarchical - K Means Clustering 1
 Hierarchical and Non-Hierarchical - K Means Clustering 1
 Prediction of Customer’s segment membership: Discriminant 1
Analysis (DA)
 Prediction of Customer’s segment membership: Discriminant 1
Analysis (DA)
 Two-Group DA 1
 Two-Group DA 1
 Previous Year Question Discussion 1
 Quantitative Techniques used in Advanced Decision Making 1
 Quantitative Techniques used in Advanced Decision Making 1
\  Multi-Criteria Decision Making [MCDM] 1
 Multi-Criteria Decision Making [MCDM] 1
 Analytic Hierarchic Processing [AHP] 1
Module 7
 Analytic Hierarchic Processing [AHP] 1
 Using Excel Solver for Optimization Techniques 1
 Using Excel Solver for Optimization Techniques 1
 Using Excel Solver for Optimization Techniques 1
 Previous Year Question Discussion 1
 Basic Statistics Practice 1
Module 8  Data Analysis using MS-Excel 1

Total No. of Lecture Hours 60
Internal Assessment Examination & Preparation of Semester Examination 4
Total 64
Suggested Reference Books:

1. Data communication and Networking by Behrouz A. Forouzan, McGraw Hill Pvt. Ltd.
2. Certified Ethical Hacker Certification Exam , Education (India)