An Integrated Terminal Operating System For Enhancing The Efficiency of Seaport Terminal Operators
An Integrated Terminal Operating System For Enhancing The Efficiency of Seaport Terminal Operators
a
Department of Management, College of Business Administration, Bowling
Green State University, Bowling Green, OH 43403, USA.
E-mail: [email protected]
b
Graduate School of Logistics, Incheon National University, Incheon, Korea.
*Corresponding author.
Abstract A seaport terminal is a vital link in the global supply chain which has a
profound impact on port competitiveness and international trade. However, ongoing
worldwide economic slumps, coupled with the proliferation of terminal operators, have
created a glut for terminal-related logistics services and intensified competition among
terminal operators. As a way to better utilize the existing terminal infrastructure and
enhance terminal operating efficiencies, we propose an integrated terminal operating system
that can reduce duplicated investments in equipment, redundant workforce, and non-value-
adding processes, while standardizing terminal services including loading/unloading, dis-
charging, and transferring cargo. To verify the usefulness of the proposed integrated ter-
minal operating system, we develop key performance indicators of terminal operations
which help to measure the comparative performances of both an integrated group and a
non-integrated group of terminal operators and then formulate viable strategic options for
creating ‘‘win–win’’ situations for terminal operators and their stakeholders including port
administrators. In so doing, we examine the current practices of terminal operators at the
Incheon Inner harbor in Korea through in-depth interviews and then identify critical success
factors for integrated terminal operations based on a questionnaire survey and analytic
hierarchy process. These factors include the terminal operator’s cargo attraction level, cargo
turnover ratio, cargo storage capacity, and ability to comply with government rules and
policies.
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Integrated terminal operating system
Introduction
Thanks to the recent improvement in the global economic climate, the ocean
cargo industry is finally showing signs of recovery from the doldrums it has
experienced in the last decade. Oskin (2014) reports that ocean transportation in
the major shipping lanes increased in 2014 four times as much compared to
1992. This growth has been partially fueled by the rapid rise of sea freight
bilateral trades between China and its major trading partners such as the United
States (U.S.), Japan, Korea, Brazil, and India. For example, the volume of trade
between China and the U.S. is expected to increase, by 2030, more than twice as
much as in 2009 (Selfin and Hope, 2011). Riding on this optimistic trend and
rosy outlook, a number of gateway- or hub-ports in the Asia–Pacific region have
made sizable investments in the expansion and modernization of their ports. For
example, in 2011, Shanghai started its fourth phase of expansion of its Yangshan
port, a project that would add more than 40 per cent to port handling capacity
(Ren, 2011). Similarly, through continuous capacity expansion, the Incheon Port
handled a total throughput of 2.84 million TEUs in 2015, expected to rise further
to 4.27 million TEUs by 2020 (Lee, 2013). Ironically, coinciding with sluggish
demand for port services, the rapid and unplanned expansion of port capacity
deteriorates port finances and results in broad-ranging impacts on the maritime
logistics industry including the terminal operating industry. As the port suffers
from mounting financial pressures, it tends to keep its charges (including
concession fees) deliberately low to lure more carriers and shippers, passing on
its cost drivers to cargo handlers such as terminal operators. In general, terminal
operators (or dubbed terminal operating companies) are organizations which
provide various port-related logistics services and make wharfs, docks,
warehouses, or other marine terminal facilities and equipment available to
ocean transportation companies. These TOs are publicly or privately or semi-
privately (both publicly and privately) owned (Federal Maritime Commission,
2016). Typical logistics services of a TO include the following: Loading/
unloading (e.g., ship to truck/truck to ship), intermodal cargo interchanges,
cargo inspections at the in-gate and out-gate, container repair and maintenance,
container yard management, chassis rentals, office support (including support
for electronic data interchange and telecommunications), and cargo booking. As
such, TO activities are broader than those of terminal-operating shippers (TOS),
which are mainly active in non-containerized cargo operations, and those of
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Relevant literature
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efficiency. Also, through a case study, Song (2002) found a pattern of increasing
collaboration (so-called ‘co-opetition’ meaning collaborate to compete) and
integration between Hong Kong and South China ports, as well as between TOs
operating in those ports. Motives for collaboration and integration include the
following: risk reduction, economies of scale, rationalization, technology
transfers, co-opting or blocking competition, overcoming government-mandated
trade or investment barriers, and vertical quasi-integrated advantages of linking
the complementary contributions of partners in a global supply chain.
Unlike these earlier studies, Slack and Frémont (2005) observed the
transformation of TOs as a result of the globalization of maritime logistics. Two
of the most notable patterns that they found were the increased role of a small
number of transnational TOs in the global container handling market, and the
increased participation of international shipping lines in terminal operations.
These patterns have resulted in the disappearance of independent local TOs.
Based on a case study of the port of Rotterdam, Van der Horst and De Langen
(2008) analyzed the various managerial challenges of coordinating hinterland
services provided by shipping lines, TOs, freight forwarders, and hinterland
transportation providers. These challenges included the following: difficulty in
building contractual relations among different actors (e.g., shipping lines, TOs),
information asymmetry (or insufficient information exchange among the actors
involved in hinterland services), a limited exchange of cargo handling capacity,
and a lack of incentives for cooperation among multiple actors (or logistics
firms) in the hinterland transportation network. From a different angle, De
Langen and Chouly (2009) analyzed the changing role of terminal operating
companies (TOs) in supply chains based on a case study of the Netherlands.
They discovered that TOs in the Netherlands, such as APM Terminals,
increasingly offered integrated logistics services, depending on the commodities
they handled. For instance, container TOs offered fewer integrated logistics
services than break-bulk TOs which handle and transport oversized, over-
weight, or odd-sized cargoes individually, e.g., on a skid or pallet or in a crate,
without using standard shipping containers. Most of the TOs operated in their
‘home port’ alone and provided additional services in-house, with a less well-
developed partnership. That is to say, the extent of integrated service offerings
among container TOs was still limited despite growing demand for those
offerings in times of fierce competition in the cargo handling industry. Based on
case studies on the Hamburg–LeHavre port range, Franc and Van der Horst
(2010) explained why and how shipping lines and TOs integrate their hinterland
services. One of the reasons for such integration includes synergistic benefits
gained from the coordination of intermodal transportation services and inland
terminal operations in the hinterland areas. Predicated on the resource-based
view (RBV) and the theory of transaction cost economics (TCE), they argued
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that the strategic integration between shipping lines and TOs would improve
their competitive advantages by broadening the scope of their services.
More recently, Chiu et al (2015) identified key determinants affecting
strategic collaboration among container terminal operators, specifically in the
port of Kaohsiung, Taiwan. They found that cost was the most important factor,
followed by efficiency, service, risk, and compatibility. Their findings also
indicated that a joint venture was the common strategic collaboration pattern in
container terminal operations. Reflecting this pattern, Table 1 illustrates the
worldwide joint venture operations of TOs.
Most recently, Yoon et al (2015) examined the determinants of compet-
itiveness in the South Korean TO industry by considering both traditional (e.g.,
facilities, location, cost, and service) and softer (e.g., human resource,
network, customers, government support policy, and reputation) factors and
then investigated empirical relationships amongst the determinants of com-
petitiveness and I–U–G (Industry–University–Government) alliance networks.
Based on the test results of structural equation models, they found that, except
for government support policy, factors such as human resources, facilities,
service quality, customer orientation and reputation, had significant effects on
the competitiveness of TOs. In particular, they discovered that an I–U–G
alliance network could play a pivotal role in improving the competitiveness of
TOs.
As this literature review reveals, the majority of the aforementioned prior
studies on TO integration/coordination seem to focus on the examination of the
changing roles of TOs over the years, the observation of recent trends in
terminal operations, and the identification of key determinants for TO
competitiveness. As recapitulated in Table 2, none of the prior literature on
TOs to date has discussed the significance of integrating terminal operating
Terminal Operators …and their Joint Venture Partners (selected, non-exhaustive, list)
APM Terminals Container Corporation of India (CONCOR), Cartagena, Compañia de
Puertos Asociados (Compas), New Jersey Container Terminal
Hutchison Port Holdings (HPH) Shanghai International Port, Shanghai Mindong Container
Terminals, Shenzhen Yantian West Port Terminals, COSCO-HIT
Terminals (Hong Kong), Alexandria International Container
Terminals Company Ltd. (Egypt)
Dubai Ports (DP) World Pusan Newport Company (PNC), Caisse de Depot et Placement du
Quebec, Montreal, Somaliland Port of Berbera
PSA Singapore Terminals Pte. Ltd. CMA CGM Lion Terminal, COSCO Pacific
(PSA)
China Ocean Shipping Company PSA, Hong Kong International Terminals Limited (HIT)
(COSCO) Pacific Limited
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K ey p e r f o r ma n c e i n d i c a t or s f o r t e r mi n al o pe r a t o r s
Table 3: The cargo shipping volume of the inner and North Harbor in Incheon Port (in 1,000 tons)
Data source: Internal report on terminal operators at the Incheon Port, Korea Maritime Institute (2014).
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of the maximum score of 1), based on the analytic hierarchy process (AHP)
results, and thus were eliminated from further consideration for the TO
evaluation criteria. In other words, they were no longer considered to be key TO
performance indicators. Among the four remaining criteria, the cargo attraction
ratio was considered the most important, based both on the perceived
importance score (5.9 out of 7) and the AHP priority score (0.505 out of 1).
The level of compliance with government rules and policy guidelines was
considered the least important (with an AHP score of 0.324 out of 1). The second
most important criterion was the productivity ratio.
Since the cargo attraction ratio is heavily affected by the volume of cargo
handled by TOs in a given year, a gradual decline in this volume, handled by
TOs at the Incheon port, over the last seven-year span (2007–2013) reflects the
TO’s failure to attract more cargoes. This pattern prompted us to investigate
further the causes of this development. Both the majority of the respondents (8
out of 13) and the panel of the seven experts pinpointed a lack of integrative
efforts among TOs as the main culprit for the TO’s lagging performance. For
instance, they believed that a lack of integration among TOs has led to the
underutilization of their resources (both human and capital) due to the
imbalance between TO service capacity and service demand. They also believed
that a lack of integration among TOs has created inequity between TOs, due to
the government’s preferential treatment of several TOs. Furthermore, they
believed that a lack of integration among TOs further constrained their financial
resources in making the necessary investments to upgrade and modernize their
facilities, equipment, and information systems. With this mind, the following
section discusses ways to facilitate integration among TOs, while overcoming
any potential integration barriers.
A c o n c e p t u a l f r a m e w o r k o f a n i n t e gr a t e d t e r mi n a l o p e r a t i n g
system
TO [Investor(s)] Available berth Facility Cargo handling Cargo type Cargo The number
capacity handled volume of
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Data Source: The internal report of the Incheon Port Authority Statistics of Incheon Port in 2014.
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5.7
Separate facility 5.6
5.8
5.8
Separate equipment 5.8
5.8
5.7
Separate workforce 5.9
5.5
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Integrated terminal operating system
(1) joint berth operations of multiple TOs which share the same berth for their
business activities; (2) joint yard operations through coordination of inbound
and outbound flows of containerized cargoes; (3) joint demand planning, which
encourages TOs to share their demand forecasts and thus improve their sales
forecasting accuracy; (4) sales integration, which encourages TOs to share their
marketing budgets and salesforce, jointly advertising their service capabilities;
(5) joint workforce planning that aims to eliminate duplicate tasks (e.g., multiple
IT managers and salesforces working on the same, routine managerial tasks for
different TOs) and reduce the underutilization of current labor forces. Given the
complexity and variety of aforementioned integration options, integrative efforts
should entail the multiple phases of incremental strategic plans as depicted in
Figure 2. Specific details of these phases are described below.
As shown in Figure 2, the last but most important phase of integrative
procedures is the development of an integrated terminal operating system
(ITOS) which is designed to smooth out the flow of cargo unloading/loading,
discharging, and transfer processes at the port’s operational areas and areas
surrounding the port such as the hinterland. Examples of port operational areas
include (1) an area (e.g., apron) between quay wall and container yard; (2) a
container yard where containers are stacked and stored; and (3) an area
dedicated to landside operations (e.g., gates, parking space, office buildings,
customs offices, container freight stations, and the container/equipment
maintenance and repair space). To better utilize these areas and allow the
uninterrupted flows of cargo movement at the port and across its surrounding
areas, we propose the ITOS. Primarily ITOS aims to not only streamline terminal
operations, but also facilitate terminal integrative efforts through coordinated
information and communication flows. For example, ITOS is designed to
encourage multiple (often competing) TOs to share real-time information about
the availability of yard space and port equipment, for the use of TOs which
urgently need such space and equipment. Our interviews of TO executives
revealed that a lack of integration among TOs often created a situation where
some TOs’ yard space became empty, or cranes were idle, when other TOs
needed additional yard space and cranes for ongoing terminal operations. In the
current unintegrated setting, TOs are not allowed to use each other’s yard space
and equipment, regardless of availability.
With this in mind, as displayed in Figure 3, the proposed ITOS consists of
six modules: (1) berth planning module, which optimizes vessel berthing and
controls vessel traffic to avoid vessel bunching or traffic congestion, and
maximizes the allocation of resources (e.g., gantry cranes, crane operators) on
berth; (2) yard planning module which optimizes yard configuration/layout,
container stacking density, container dwell time in the stacking yard, and
movement of tractor-trailers and other equipment (e.g., reachstackers, forklift
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trucks) in the yard; (3) vessel planning module which monitors vessel schedules,
prepares for shipside operations, minimizes load shifts and re-stowage, and
maximizes crane productivity; (4) resource planning module which tracks
container movement on a real-time basis, reduces/eliminates unproductive
container movement and equipment idle/waiting time, minimizes port traffic
congestion (or minimizes the disturbance of tractor-trailer movement), and
optimizes the work assignment (including scheduling) of labor force (e.g., dock
workers) using both mathematical (e.g., mixed-integer programming) and
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Integrated terminal operating system
Vehicle
Booking Berth Planning
System (VMS) Module
EDI
Vessel Planning
EDI Yard Planning
Module
Module
EDI
Interface Module
Intelligent
Transporta!on Yard
System (ITS) Management
EDI System (YMS)
EDI
Labor
Enterprise Repor!ng Access
Management
Resource Control and
System (LMS)
Planning (ERP) Data Security
K ey s u c c e s s f ac t o r s a n d m a n a g er i a l gu i d e l i n e s f o r T O
integration
Since 2009, TOs doing business in the Inner Harbor of the Incheon Port have
suffered from chronic profit losses. Their total estimated loss grew from $5
million in 2009 to $30 million in 2013 and eventually led to the bankruptcy of
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one TO (Chung Myoung) in 2013. One of the leading causes of such losses is a
constant increase in labor costs. In fact, labor costs have gone up at an average
rate of 3 per cent since 2008, and the average (per worker) annual labor cost for
the TOs reached approximately $50,000 in 2013. Ironically, TOs ended up hiring
more workers than needed lost their profits during 2011–2013 with a misguided
expectation that the volume of cargo would increase in the foreseeable future, as
the expanded reconfiguration of two berths (berths 1 and 8) was planned. For
example, in 2013, TOs newly hired a total of 54 workers after losing 10 workers.
In addition to this poor manpower plan, the TOs struggled to cope with a
growing competition from a nearby port (Pyeong-Taeck Port), in the same
province, which recently became fully operational. To stop bleeding from
accumulating deficits and competitive pressures, TOs should identify key
success factors, essential for the improvement of their financial health and
sustained business growth. Some of such factors were revealed in our in-depth
interviews with the expert panel and the survey of TO executives: the
inducement of TOs into integration including mergers and acquisitions
(M&A); development of incentives for TO integration (e.g., 15 per cent discount
for leasing berth areas and tax benefits); ease of internal resistance against
integration (especially M&A); assignment of TOs to berths based on their
performances including their operating efficiency and earned income; enhance-
ment of labor stability and productivity; integration of information and
communication technology (ICT) across TOs; and a change in service offerings
in accordance with a projected decrease in the shipping volume of certain bulk
cargoes such as lumber, coal, steel, and agricultural crops.
Given that the integration of TO is the core of TO success, we asked both the
TO executives and the panel of external experts to suggest which form of
integration would work best for the improvement of TO performances. All five
TO executives and seven out of eight experts believed that total managerial
integration (including M&A and strategic partnership), or at least the sharing of
equipment and facilities, was preferred over the limited sharing of berths or
yard. In particular, both TO executives and experts rated the shared use of
manpower as the most important factor for successful TO integration (5.9 out of
7-point Likert scale, as shown in Figure 4). Also, all five TO executives and six
out of eight experts believed that the reduction of TOs from the current 10
separate companies to two or three integrated TOs was preferable, over the
restructuring of four or five merged TOs with niche service offerings. In other
words, the respondents felt that no more than three TOs in the current market
situation made sense. Other suggestions made by these respondents included as
follows: the gradual phase-by-phase integration of TO operations as opposed to
the instant integration; the encouragement of TO executives who would be
dismissed as a result of M&A, or full integration, to participate in the integrated
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5.0
Sales integra!on 4.0
5.9
5.9
Workforce integra!on 5.3
6.4
5.9
Berth integra!on 5.5
6.3
5.8
Yard integra!on 5.3
6.3
5.4
Equipment integra!on 5.0
5.5
0 1 2 3 4 5 6 7
0.390
0
0.400 40
0.255
0.300 0
30
0.200
20
0 0.125 0.122 0.108
0.100 0
10
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Priority score
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Stakeholder Perspective
Goals Key Measures
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Financial Perspective
Goals Key Measures
TO revenue Volume of cargo handled by
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growth TOs
Improved Profitability of TO in the
profitability assigned berth
Higher return on Return on TO assets (e.g.,
investment equipment and facilities)
Asset turnover of the TO
collect target data, we develop a basic BSC framework of the proposed PMS
depicted in Figure 6.
C o nc l u di n g r e ma r ks an d f u t u r e r e s e a r c h d i r ec t i o n s
Since ocean and land traffic converges at a seaport, the latter has become the
most critical intermodal link between maritime and surface transportation. As
such, deficiencies at the seaport could disrupt the smooth flow of cargo transfers
between different modes of transportation and thus undermine supply chain
efficiency. Although conscientious efforts have been made to prevent port
deficiencies, the continuous improvement of port efficiency still remains an
onerous task due in part to little flexibility associated with fixed port
infrastructure. Such infrastructure includes terminals where cargo is assembled,
stored, and distributed, while a variety of value-adding logistics activities (e.g.,
customs clearance, container staging, cargo tracking, on-site repair services) are
performed. Despite the usefulness of terminals for productive port operations,
they can be a major cost driver because the development and maintenance of
terminal sites and equipment require substantial financial resources and time
commitments with unforeseen risks. Thus, once unwise terminal operating
decisions, such as the fragmentation of TO operations in the crowded TO
market, are made, it would have a long-lasting adverse impact on the TO’s
bottom-line. For example, the TOs serving the Incheon Inner harbor have
suffered from such decisions in the last few years, as evidenced by their
declining revenue, underutilization of terminal equipment and workforce, and
chronic budget deficits which have led some TOs to the brink of bankruptcy.
As a viable solution to these problems, we propose an integrated terminal
operating system (ITOS) that aims to increase the opportunities for cost savings,
resource sharing, information sharing, risk sharing, organizational learning, and
unified management. Given a lack of understanding of ITOS roles in TO
integration and the absence of assessment tools for TO integration strategy, this
paper develops a conceptual framework and action plans for systematically
building ITOS, while introducing key performance indicators (KPIs) with
specific formulas through both descriptive and exploratory case studies of 10
TOs at the Incheon Port in Korea. Based on the lessons learned from these
studies, we recommend the following guidelines.
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R e f e r e n c es
Ahn, S.B. and Lee, H.S. (2014) The Status of Incheon Inner Harbor: The Integration Strategy of
Terminal Operating Companies. Unpublished Internal Report, Incheon, Korea: Incheon
Graduate School of Northeast Asia Logistics.
Bichou, K., and M.G. Bell. (2007) Internationalisation and consolidation of the container port
industry: Assessment of channel structure and relationships. Maritime Economics & Logistics 9
(1): 35–51.
Chiu, R.H., C.W. Wong, T.C. Lirn, and K.C. Shang. (2015) Determinants of strategic collaborations
in container terminal operations. International Journal of Shipping and Transport Logistics 7
(2): 156–173.
De Langen, P.W., and A. Chouly. (2009) Strategies of terminal operating companies in changing
environments. International Journal of Logistics: Research and Applications 12 (6): 423–434.
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