Slide 1 Title
Slide 2 Agenda
Slide 3 Introduction
Slide 4 Understanding of Google Analytics
Slide 5 Advantages of Google Analytics
Slide 6 Disadvantages of Google Analytics
Slide 7 Insight 1: The number of users in the Australian merchandise
Slide 8 Insight 1: The number of users in the Australian merchandise
Slide 9 Insight 2: Generated user time
Slide 10 Insight 2: Generated user time
Slide 11 Insight 3: Seven-day data analytics for user engagement
Slide 12 Insight 3: Seven-day data analytics for user engagement
Slide 13 Insight 4: Average user engagement time
Slide 14 Insight 4: Average user engagement time
Slide 15 Insight 5: Revenue Generation of the merchandise store
Slide 16 Insight 5: Revenue Generation of the merchandise store
Slide 17 Conclusion
Slide 18 Reference List
Slide 3 Introduction
● In the current digital era, successful firms need to have a strong online presence.
Businesses now primarily use websites to reach clients, increase brand recognition, and
make money.
● An online analytics tool called Google Analytics provides useful information about
website traffic, user activity, and money production.
● Use Google Analytics to get important data, such as the average user engagement time
and revenue creation for a shop that sells goods.
Speaker Notes: Successful businesses nowadays need to have a significant internet presence.
Websites are currently the main tool used by businesses to connect with customers, build brand
awareness, and generate revenue. Google Analytics, an internet analytics tool, offers helpful data
on website traffic, user activity, and revenue generation. Get crucial information from Google
Analytics, such as the typical user engagement time and revenue generation for a store that sells
products.
Slide 4 Understanding of Google Analytics
● Google Analytics is an online tool provided by Google to help website owners track and
report on their website traffic.
● It offers valuable insights on visitor behavior, demographics, interests, and source of
traffic.
● It operates through a tracking code embedded in a website, which collects data about
website visitors
Speaker Notes: Website owners can make use of Google Analytics, an online tool created by
Google, to monitor and analyze their website traffic (Domazet and Simović, 2020). The service
provides useful information on visitor behavior, demographics, interests, and traffic sources. It
works by using a tracking code that is integrated into the website, which gathers data about the
visitors to the site.
Slide 5 Advantages of Google Analytics
● Google Analytics is a powerful tool that allows businesses to gain valuable insights into
their website performance.
● It can track traffic sources, user behavior, demographics, and interests, as well as e-
commerce transactions, conversion rates, and revenue generated by the website.
● By analyzing this data, businesses can identify areas for improvement in their online
presence and marketing campaigns, ultimately improving their overall performance.
Speaker Notes: Google Analytics is a potent online instrument that provides businesses with
vital information regarding their website performance (Awichanirost and Phumchusri, 2020).
With its ability to track and report on website metrics such as traffic sources, user behavior,
demographics, and interests, as well as e-commerce transactions, conversion rates, and revenue
generated, businesses can analyze this data to identify areas that require improvement in their
online presence and marketing strategies, thereby improving their overall performance.
Slide 6 Disadvantages of Google Analytics
● The implementation of the tracking code required by Google Analytics on a website may
pose technical challenges for some website owners.
● It may raise privacy concerns as it involves the collection of personal data of website
visitors.
● The tracking may not accurately capture all website interactions, such as clicks on
external links or certain multimedia content.
Speaker Notes: Website owners may encounter technical difficulties in implementing the
tracking code required by Google Analytics on their websites. Privacy concerns may also arise
since the collection of personal data of website visitors is involved (Jansen et al., 2022).
Moreover, Google Analytics may not be able to accurately track all website interactions,
including clicks on external links or some types of multimedia content.
Slide 7 Insight 1: The number of users in the Australian merchandise
Speaker Notes: According to the statistic, 52 thousand visitors visited the Australian goods shop
last month, an increase of 2.5 percentage points. 34 thousand new users have signed up, which is
an increase over the previous month.
Slide 8 Insight 1: The number of users in the Australian merchandise
● The average interaction duration decreased from the prior month to 7 minutes and 24
seconds, or around 0.6% less than the data from the prior month
● The total revenue is $14.36, which is a 7.6% improvement over the analytics from the
prior month
● The line graph demonstrates that all other parameters, including the number of users, are
at their highest on September 12 as well.
Speaker Notes: To 7 minutes and 24 seconds, or around 0.6% less than the data from the
preceding month, the average engagement time declined from the previous month (Fischer et al.,
2021). The overall revenue of $14.36 is an increase of 7.6% over the figures from the previous
month. According to the line graph, September 12 also marks the peak for all other variables,
including the number of users.
Slide 9 Insight 2: Generated user time
Speaker Notes: The aforementioned graph shows how much new user time has been produced,
which has been impressive for the shop (Meng et al., 2019). The figure has been recorded as 80
as opposed to 78 only a few minutes ago since the number of visitors per minute is likewise
rising. As a result, this suggests that average usage time is growing, which may be seen as a good
indicator for the retail outlet.
Slide 10 Insight 2: Generated user time
● There are now 52k active members and a total of 34k new individuals have been
discovered
● As revenue generating has been increasing, it may be assumed that more people are using
the service and are satisfied with it now than in the past
● There have been 77 users found in the last 30 minutes.
Speaker Notes: There are now 52k users that are active, and 34k new users have been found. It
might be argued that more individuals are utilizing the service and are happy with it today than
in the past since revenue generation has been rising (Kantanantha and Awichanirost, 2022).
According to the graphical display, the engagement time fluctuates according to the dates and
peaks near the conclusion of the week. 77 users have been discovered in the last 30 minutes.
Slide 11 Insight 3: Seven-day data analytics for user engagement
Speaker Notes: The aforementioned graph serves as an illustration of the data analytics for user
engagement during a seven-day period in the Australian internet company. A total of 34k new
users have been found, and there are now 52k active members.
Slide 12 Insight 3: Seven-day data analytics for user engagement
● It may be presumed that more individuals are utilizing the service and are happier with it
today than in the past given the rising income generation.
● According to the graphical depiction, the engagement time has altered based on the dates
and peaks at the end of the week.
● Throughout the past 30 minutes, 78 users have been discovered
Speaker Notes: With the increasing revenue generation, it may be assumed that more people are
using the service and are satisfied with it now than they were in the past. The graphical
representation shows that the engagement time varies depending on the dates and peaks towards
the end of the week. In the last 30 minutes, 78 users have been found.
Slide 13 Insight 4: Average user engagement time
Speaker Notes: The average engagement time on the website was discovered to be 7 minutes
and 24 seconds, showing that people were spending time there and that it included material that
may keep them hooked (Rogers, 2021). The retail store has been successful in attracting more
customers over time, despite the fact that the quantity of users and the length of engagement
have an inverse relationship.
Slide 14 Insight 4: Average user engagement time
● A longer period of interaction usually means that users are finding the website's content
to be interesting and engaging.
● A low engagement rate might mean that readers are not finding the information to be
interesting or valuable enough, or that they are having technical difficulties with the
website.
● Depending on the website's goal and the kind of material, engagement times may change.
A blog, for instance, could have higher engagement rates than an e-commerce website.
Speaker Notes: Website owners may concentrate on producing high-quality and interesting
content, improving the website's design and user experience, and resolving any technical
difficulties that could be influencing engagement in order to increase the average user
engagement duration. To find areas that need work, such as the website's navigation or call-to-
action buttons, it may also be useful to examine user behavior.
Slide 15 Insight 5: Revenue Generation of the merchandise store
Speaker Notes: The aforementioned representation is the overall revenue generated by the
products business, and the analytics data shows that it has climbed by around 1.25 percent.
Visitation has increased over the last 30 minutes, which has resulted in an increase in sales
(Pavithra, 2020). As a result, the retail store has been successful in gratifying customers' needs
and wants, increasing the company's profitability.
Slide 16 Insight 5: Revenue Generation of the merchandise store
● Total income earned over a certain time frame, such a month or a year.
● Revenue per product or per product category, which enables the identification of the most
well-liked and lucrative items.
● Average order value is a measurement of the typical revenue per order.
Speaker Notes: Website owners may concentrate on developing a compelling and user-friendly
online shop, giving competitive pricing, optimizing their product offers and promotions, and
delivering top-notch customer support to increase income generation for a retail outlet.
Monitoring income generation may also point up opportunities for improvement, such as
streamlining the checkout procedure or concentrating marketing efforts on a select group of
customers.
Slide 17 Conclusion
● With the help of Google Analytics, one can analyze the effectiveness of websites and
learn a lot about user behavior, traffic sources, and income production.
● Website owners may find areas for development and make wise choices to maximize
their online presence and marketing efforts by examining indicators like average user
engagement time and revenue creation.
● It's important to remember that Google Analytics has restrictions and needs some
education and training to utilize successfully.
Speaker Notes: In conclusion, Google Analytics is a useful tool for assessing the performance of
websites and obtaining illuminating information on user behavior, traffic sources, and revenue
generation. By looking at metrics like average user engagement time and income production,
website owners may identify areas for improvement and make well-informed decisions to
optimize their online presence and marketing operations. One needs some background
knowledge and skill in addition to being aware of Google Analytics' limitations in order to use it
effectively. For businesses and website owners who wish to improve their online performance
and raise their return on investment, technology is still essential.
Slide 18 Reference List
Domazet, I.S. and Simović, V.M., 2020. The use of Google Analytics for measuring website
performance of non-formal education institution. In Handbook of Research on Social and
Organizational Dynamics in the Digital Era (pp. 483-498). IGI Global. https://www.igi-
global.com/chapter/the-use-of-google-analytics-for-measuring-website-performance-of-non-
formal-education-institution/234555
Awichanirost, J. and Phumchusri, N., 2020, April. Analyzing the effects of sessions on unique
visitors and unique page views with google analytics: a case study of a tourism website in
Thailand. In 2020 IEEE 7th International Conference on Industrial Engineering and Applications
(ICIEA) (pp. 1014-1018).
https://www.researchgate.net/profile/Naragain-Phumchusri/publication/
341695190_Analyzing_The_Effects_of_Sessions_on_Unique_Visitors_and_Unique_Page_View
s_with_Google_Analytics_A_case_study_of_a_Tourism_Website_in_Thailand/links/
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Unique-Page-Views-with-Google-Analytics-A-case-study-of-a-Tourism-Website-in-
Thailand.pdf
Jansen, B.J., Jung, S.G. and Salminen, J., 2022. Measuring user interactions with websites: A
comparison of two industry standard analytics approaches using data of 86 websites. Plos one,
17(5), p.e0268212. https://journals.plos.org/plosone/article?id=10.1371/journal.pone.0268212
Fischer, R.K., Iglesias, A., Daugherty, A.L. and Jiang, Z., 2021. A transaction log analysis of
EBSCO Discovery Service using Google Analytics: The methodology. Library Hi Tech, 39(1),
pp.249-262. https://www.emerald.com/insight/content/doi/10.1108/LHT-09-2019-0199/full/html
Meng, J., Jin, Y., Lee, Y.I. and Kim, S., 2019. Can Google Analytics certification cultivate PR
students’ competency in digital analytics? A longitudinal pedagogical research. Journalism &
mass communication educator, 74(4), pp.388-406. https://www.researchgate.net/profile/Yen-I-
Lee/publication/329993246_Can_Google_Analytics_Certification_Cultivate_PR_Students'_Com
petency_in_Digital_Analytics_A_Longitudinal_Pedagogical_Research/links/
5dc32991a6fdcc2d2ff7cc7f/Can-Google-Analytics-Certification-Cultivate-PR-Students-
Competency-in-Digital-Analytics-A-Longitudinal-Pedagogical-Research.pdf
Kantanantha, N. and Awichanirost, J., 2022. Analyzing and forecasting online tour bookings
using Google Analytics metrics. Journal of Revenue and Pricing Management, 21(3), pp.354-
365. https://link.springer.com/chapter/10.1007/978-3-031-06971-0_6
Rogers, R., 2021. 33. Digital Forensics: Repurposing Google Analytics IDs. Towards a Critical
Data Practice, p.241.
https://library.oapen.org/bitstream/handle/20.500.12657/47509/9789048542079.pdf?
sequence=1#page=244
Pavithra, R.A.R., 2020. Case study report of google analytics instant activation of remarketing in
global tech led. School of Management and Business, Manipal International University.
https://www.researchgate.net/profile/Rar-Pavithra/publication/344874412_CASE_STUDY_REP
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OBAL_TECH_LED/links/5f95ad17458515b7cf9d630e/CASE-STUDY-REPORT-OF-
GOOGLE-ANALYTICS-INSTANT-ACTIVATION-OF-REMARKETING-IN-GLOBAL-
TECH-LED.pdf
Slide 19 Thank You…..
