Course & Syllabus

MBA (FT)

The nomenclature of Master of Foreign Trade

(MFT) has been changed to MBA (FT) from
2015-16
 MBA (FT)
The nomenclature of Master of Foreign Trade (MFT) has been changed to MBA
(FT) from 2015-16
I-Semester Credit Sessional Written Full
Marks
MFT 411 Entrepreneurship 3 30 70 100
MFT 412 Management Accounting 3 30 70 100
MFT 413 Business Statistics 3 30 70 100
MFT 414 Organisation Behaviour 3 30 70 100
MFT 415 Management Information 3 30 70 100
System
MFT 416 Management Principles and 3 30 70 100
Practices
MFT 417 International Economics 3 30 70 100
Credit of 1st Semester 21
II-Semester
MFT 421 Corporate Tax Planning and 3
Management
MFT 422 Financial Management 3 30 70 100
MFT 423 Marketing Management 3 30 70 100
MFT 424 Marketing Research 3 30 70 100
MFT 425 Customer Relationship 3 30 70 100
Management
MFT 426 International Business 3 30 70 100
Environment
Credit of 2nd Semester 18
III -Semester
MFT 511 Consumer Behaviour 3
MFT 512 Marketing Logistics & Risk 3 30 70 100
Management
MFT 513 Computer Application in 3 30 70 100
Business
MFT 514 International Business 3 30 70 100
Strategy
MFT 515 International Marketing 3 30 70 100
Research
MFT 516 International Financial 3 30 70 100
Management
MFT 517 Summer Training Report 6 100
rd
Credit of 3 Semester 24
IV -Semester
MFT 521 International Marketing 3 30 70 100
MFT 522 India’s Foreign Trade and 3 30 70 100
Policy
MFT 523 Export Financing and 3 30 70 100
Institutions
MFT 524 Export Promotion 3 30 70 100
Management
MFT 525 Sectoral Strategy For Exports 3 30 70 100
MFT 526 Export & Import Procedure 3 30 70 100
& Documentation
MFT 527 Project Report 6 100
MFT 528 Comprehensive Viva-Voce 2 100
Credit of 4th Semester 26
 Detailed Syllabus
MFT 411: Entrepreneurship

UNIT-I : Introduction : Concept and Characteristics of Entrepreneurship. Theories of

Entrepreneurship. Process of Entrepreneurship. Entrepreneurship Environment. Barriers to
Entrepreneurship. Entrepreneurship and Innovation. Entrepreneurship and Economic
Development. Corporate Entrepreneurship – Concept and Types. Women Entrepreneurship.
Rural Entrepreneurship.

UNIT-II : Entrepreneur : Concept, Characteristics Types, Roles and Functions of

Entrepreneurs. Qualities of a Successful Entrepreneur, Ethical and Social Responsibilities of
Entrepreneurs. Entrepreneur Vs. Manager. Entrepreneur Vs. Entrepreneurship. Entrepreneurial
Mobility. Entrepreneurial Culture. Entrepreneurial Motivation.

UNIT-III : Entrepreneurship Development Programmes (EDP) : Need for and

Significance of EDP. Objectives of EDP. Phases of EDP. Course Contents of and Curriculum
for EDP. EDP at International Levels. EDP Programmes in India. Small and Medium
Enterprises – Government Policies for Micro, Small and Medium Enterprises (MSMEs),
Institutional Support System for MSMEs in India. Role of DICs, SFCs, SIDBI, EDI etc.

UNIT-IV : New Venture Promotion : Identification of Business Opportunities; Choice of

Appropriate Form of Business Organisation. Determining the Size of Operation. Plant Location
Decision. Choice of Technology. Sources of Raising Capital.

UNIT-V : Project Management : Concept, Characteristics and Significance of Project

Management. Components of Project Management. Project Life Cycle. Project Identification
and Selection. Project Formulation and Appraisal.

References :

1. David H. Holt : Entrepreneurship – New Venture Creation (Prentice Hall of India, New Delhi)
2. Marc. J. Dollinger : Entrepreneurship – Strategies & Resources (Pearson Education, New Delhi)
3. Peter F. Drucker : Innovation and Entrepreneurship (William Heinemann Ltd., Landon)
4. M.B. Shukla : Entrepreneurship and Small Business Management (Kitab Mahal, Allahabad)
5. S.S. Khanaka : Entrepreneurial Development (S. Chand & Company Ltd., New Delhi)
6. Vasant Desai : Dynamics of Entrepreneurial Development & Management
(Himalaya Publishing House, Bombay)
7. B.K. Singh : Entrepreneurship (Wisdom Books)
 MFT 412: Management Accounting
Orientation in Accounting : Recording, Classifying and Summarising of Business
Transactions. Accounting Principles and Concepts. Bank Reconciliation Statement. Preparation
of Final Accounts of Proprietorship and Partnership Firms. Forms of Company Annual
Accounts as per the Companies Act. (No numerical questions will be asked, however,
theoretical questions may be asked).

UNIT-I : Conceptual Aspects of Management Accounting : Nature, Scope, Objectives and

Importance of Management Accounting. Status and Functions of Management Accountant.
Management Accounting Vs. Financial Accounting. Responsibility Centres.

UNIT-II : Analysis of Financial Statements : Concept, Objectives and Importance of

Financial Analysis. Horizontal, Vertical, Internal and External Analysis. Ratio Analysis –
Meaning, Purposes, Importance and Limitations of Ratio Analysis. Classification and
Computation of Accounting Ratios.

UNIT-III : Fund Flow and Cash Flow Statements : Meaning and Importance of Fund Flow
and Cash Flow Statement. Preparation and Interpretation of Fund Flow and Cash Flow
Statements.

UNIT-IV : Budget and Budgetary Control : Concept and Nature of Budget and Budgetary
Control. Advantages and Limitations of Budgeting. Essentials of an Effective Budget.
Classification and Preparation of Budgets. Sales Budget. Production Budget. Cash Budget and
Flexible Budget. Objectives, Essentials and Types of Managerial Reports.

UNIT-V : Standard and Marginal Costing : Types of Standards and Procedure of Setting
Standard Cost. Meaning and Application of Marginal Costing. Determination of Marginal
Costs and Profits. Break-even Analysis and its Uses. Variance Analysis – Concept, Kinds and
Uses. Analysis of Material, Labour and Overhead Variances.
 MFT 413: Business Statistics

Orientation in Statistics : A Brief Discussion on the Concept and uses of Statistics.

Classification. Frequency Distribution. Statistical Series. Presentation of Data. Measures of
Central Tendency. Standard Deviation. Correlation. Regression and Analysis of Time Series.
(Students are required to acquire only general awareness of these topics and no need to go in
minute details. From this part, only theoretical questions may be asked at sessional level).

UNIT-I : Probability Theory : Simple, Joint, Conditional and Marginal Probabilities.

Addition and Multiplication Theorems. Bayes Theorem (Simple problem). Binomial, Poisson
and Normal Distributions – Their Characteristics and Applications.

UNIT-II : Sampling Methods : Nature of Sampling. Methods of Sampling. Sampling and

Non-Sampling Errors. Law of Large Number and Central Limit Theorem. Sampling
Distributions and their Characteristics. Statistical Estimation – Point and Internal Estimation of
Population, Mean, Proportion and Variance.

UNIT-III : Statistical Testing : Hypothesis and Errors. Sample Size – Large and Small.
Sampling Tests – Z Test. t. Test and F Test. Chi-Square Test.

UNIT-IV : Statistical Quality Control : Causes of Variation in Quality Characteristics.

Quality Control Charts – Purpose and Logic, Construction of Control Chart. Process under
Control and Out of Control. Control Charts for Attributes – Fraction Defectives and Number
Defects. Acceptance Sampling.

UNIT-V : Statistical Decision Theory : Decisions under Certainty Risk and Uncertainty.
Decision Criteria – Minimax, Maximax and Baye’s Criteria. Utility Theory. Decision Trees
and Their Application.

References :

1. S.P. Gupta – Statistical Methods (Sultan Chand & Sons).

2. T.L. Kaushal – Statistical Analysis (Kalyani Publication).
3. K.L. Gupta – Advanced Statistics (Navyug Sahitya Sadan)
4. R.S. Bhardwaj – Business Statistics – Excel Books.
5. S.C. Gupta – Fundamentals of Statistics – Himalyay Publishing House.
6. D.N. Elhance – Fundamentals of Statistics – Kitab Mahal.
7. R.P. Hooda – Statistics for Business & Economics (Mcmillan India).
8. Richard Levin – Statistics for Management – Pearsons.
9. S.P. Singh – Statistics : Theory & Practice (S. Chand & Co.).
 MFT 414: Organisation Behaviour

UNIT-I : Introduction : Concept, Features, Elements, Role and Limitations of Organisational

Behaviour (OB). Foundations and Models of OB. Challenges and Opportunities for OB.
Human Behaviour – Nature and Process of Human Behaviour. Models of Man. Role of
Positive Thinking in Human Behaviour.

UNIT-II : Individual Behaviour : Personality – Concept & Determinants. Perception –

Concept and Process of Perception. Factors Influencing Perception. Learning – Concept,
Process and Components. Motivation – Important Theories of Motivation.

UNIT-III : Interpersonal Behaviour : Transactional Analysis – Levels of Self-awareness.

Ego-states. Life Positions. Transactions. Stroking. Group Dynamics – Concept and
Classification of Groups. Stages of Group Development. Formal vs. Informal Groups.
Organisational Conflicts – Concept, Levels, Sources and Effects of Conflicts.
UNIT-IV : Communication and Leadership : Communication – Concept, Functions, Process
and Direction of Communication. Formal and Informal Communication Channel. Barriers to
Communication and the Measures to Overcome them. Leadership – Concept, Types of Leaders
and Styles of Leadership. Authority vs. Power.

UNIT-V : Organisational Dynamics : Organisational Change – Nature of Organisational

Change. Factors Responsible for Organistional Change. Planned Change and its Process.
Resistance to Change. Organisation Development – Concept, Characteristics, Process of
Organisation Development. Important OD Interventions. Stress and its Management.

References :

1. Stephen P. Robbins : Organisational Behaviour (Pearson Education).

2. J.W. Newstrom & Keith Davis : Organisational Behaviour – Human Behaviour at Work
(Tata Mc Graw-Hill).
3. Fred Luthans : Organisational Behaviour (Mc Graw-Hill).
4. L.N. Prasad : Organisational Behaviour (Sultan Chand & Sons).
5. Paul Hersey, K.H. Blanhard & D.E. Hohnson : Management of Organisational Behaviour
(Pearson Education).
6. M.N. Mishra : Organisational Behaviour (Vikas Publishing House).
7. Suja R. Nair : Organisational Behaviour (Himalaya Publishing House).
 MFT 415 : Management Information System (MIS)
UNIT-I : Introduction : Meaning, Definition, Characteristics and Importance of MIS.
Elements of MIS. Information at Different Levels of Management. Nature of Reports at
Different Levels of Management. MIS Structure. MIS Classification. MIS and Decision
Making. Advantages and Disadvantages of MIS.

UNIT-II : MIS and System Analysis : System Concepts. Types of System. Principles of
System and Subsystems. Organisation as a System. Systems Approach. Meaning, Nature,
Functions and Principles of System Analysis. Data Flow Diagrams. Data Dictionary. Analysis
of MIS.

UNIT-III : MIS and System Design : System Design Concept. Principles of System Design.
Input and Output Designing. Relevant Information Needs in MIS Design. Conceptual System
Design. Detailed System Design. Implementation, MIS Installation and Evaluation.

UNIT-IV : Major Management Information Systems : Accounting and Financial

Information System. Production and Operations Information System. Marketing Information
System. Personnel Information Systems and Their Integration with Other Information Systems.
Transaction Processing Systems, Enterprise Resource Planning Systems. Other Information
Systems.

UNIT-V : MIS Evaluation and Applications : MIS Evaluation-Cost-Benefit Analysis.

Product-Based Analysis. Critical Evaluation of MIS. MIS and Control System. Effectiveness
of MIS. Implementation of ERP Package Solutions. Status of MIS in Indian Banks and
Financial Institutions.

References :

1. Murdic & Ross : Information for Managers.

2. D.P. Goel : Management Information System.
3. Lauden & Lauden : Management Information System.
4. Autherten & Autherten : Management Information System.
5. Marry & Summer : Management Information System.
6. Javedkar : Management Information System.
7. S. Sadagoppan : Management Information System.
8. Arora : Management Information System.
 MFT 416: Management Principles and Practices
UNIT-I : Introduction : Nature and Significance of Management. Functions and Levels of
Management. Managerial Roles. Managerial Skills. Development of Management Thoughts –
Classical, Behavioural, Systems, Contingency and Quality Approaches. Managers and Their
Environment. Social and Ethical Issues in Management. Concept, Elements and Process of
Planning, Concept and Process of Decision – Making.

UNIT-II : Organising : Nature, Process and Significance of Organising. Formal and Informal
Organisation. Theories of Organisation. Organisation Structure – Concept, Types and
Determinants of Organisation Structure. Concept and Bases of Departmentation and the
Factors Affecting it. Delegation of Authority. Span of Management. MBO Vs. MBE.
Centralisation Vs. Decentralization.

UNIT-III : Staffing : Concept and Process of Staffing. Manpower Planning Process. Job
Analysis, Description and Specification. Sources of Recruitment and Process of Selection.
Types of Interview. Concept, Significance and Methods of Training. Concept and Methods of
Performance Appraisal. Job Evaluation – Concept and Methods.

UNIT-IV : Directing : Concept, Techniques and Principles of Directing. Motivation –

Concept, Characteristics and Significance of Motivation. Motivation Theories – Maslow’s
Hierarchy of Needs Theory. Herzberg’s Hygiene Theory. Mc Gregor’s Theory X and Theory
Y. Vroom’s Expectancy Theory. Mc Clelland’s Theory. Equity Theory and Theory Z only.
Financial and Non-financial Incentives. Leadership – Styles and Theories. Managerial Grid.
Coordination – Concept, Significance, Techniques and Limitations.

UNIT-V : Communication and Controlling : Concept, Types and Process of

Communication. Barriers to Communication and the Measures to Overcome Them.
Controlling – Concept, Objectives and Process of Controlling. Techniques of Controlling. Role
of Self – Control in Organisation. Total Quality Management and Quality Circle. Human
Resource Accounting.

References :

1. Drucker, Peter F. – The Practice of Management (Allied Publishers).

2. Drucker, Peter F. – Managing For Results (Allied Publishers).
3. Drucker, Peter F.– Management :Tasks, Responsibilities, Practices and Performance (Allied Publishers).
4. Barnard, Chester I. – The Functions of Executive (Harvard University Press).
5. Koontz, Harold & Heinz Weihrich – Essentials of Management (Tata Mc Graw-Hill).
6. Stoner, J.A. F. & R.E. Freeman – Management (Prentice – Hall of India).
7. Robbins, Stephen P. & Coulter – Management (Pearson Education).
8. Certo, S.C. – Modern Management (Pearson Education).
9. Prasad, L.M. – Principles and Practice of Management (Sultan Chand & Sons).
10. Murugan M.S. – Management Principles & Practices (New Age International).
11. Jha. B. – Industrial Organisation & Management (Novelty & Co.).
 MFT 417: International Economics
Orientation in Economics : Nature and Scope of Economics. Features of Macro and Micro
Economics. Nature and Classification of Demand. Law of Demand. Elasticity of Demand and
Indifference Curves. Different Costs and Revenue. Pricing under Different Competitive
Conditions. Factor Pricing. (No question is to be asked from this part at the Semester
Examination. However, it may form the part of sessional work).

UNIT-I : Introduction : Nature, Scope and Importance of International Economics. Features

of International Economics and Trade. Gains from International Trade. Economic Growth and
International Trade. International Trade Vs. Domestic Trade. Reasons of International
Economic Theories and Polices. Current International Economic Opportunities and Challenges.

UNIT-II : International Trade Theories : Adam Smith’s Theory of Absolute Cost

Advantage. Ricardian Theory of Comparative Cost Advantage. Haberfer’s Theory of
Opportunity Cost. Heckscher-Ohlin Theory of International Trade. Samuelson’s Factor
Equalization Theorem.

UNIT-III : International Trade and Factor Price : Porter’s Theory of Competitive

Advantage of Nations. Terms of Trade – Concept and Types of Terms of Trade. Theory of
Reciprocal Demand. Marshall – Edgeworth Offer Curves. Factors Affecting Terms of Trade.
Causes of Unfavourable Terms of Trade of Developing Nations.

UNIT-IV : Balance of Trade, Balance of Payment and Capital Movements : Nature and
Importance of Balance of Trade and Balance of Payments. Structure of Balance of Payments.
Disequilibrium in Balance of Payments – Kinds, Causes and Measures. International Capital
Movements – Meaning, Classification and Role International Capital Movements. Factors
Governing International Capital Movements. Foreign Direct Investment – Concept,
Significance and Impact. Multinational Corporations – Concept, Features, Classification, Role
and Limitations.

UNIT-V : Foreign Exchange and International Trade Policy : Meaning and Importance of
Foreign Exchange. Determination of Exchange Rate – Mint Parity Theory, Purchasing Power
Parity Theory and Balance of Payments Theory. Exchange Control – Meaning, Objectives,
Methods and Effects of Exchange Control. International Trade Policy – Instruments of Trade
Policy. Tariffs and Non-Tariff Barriers. Free Trade and Protection.

References :

1. Krugman, Paul R. & Obstfeld Maurice – International Economics : Theory and Policy (Pearson Education).
2. Salvatere, Dominick – International Economics (John Coileyacons).
3. Chacholiades, Miltiades – International Economics (Mc Graw-Hill).
4. Mithani, D.M. – International Economics (Himalaya Publishing House).
5. Agrawal, Raj – International Trade (Excel Books).
6. Jhingan, M.L. – International Economics (Vrinda Publications).
7. Vaish, M.L. & Singh, S. – International Economics.
8. Varshney R.L. & Maheshwari – International Economics.
 MFT 421: Corporate Tax Planning and Management
Orientation in Income Tax : Important Definitions : Assessment Year; Previous Year;
Person; Assessee; Income; Residence and Tax Liability. Exemptions from Tax. A brief
discussion on different heads of Income Tax. (Students are expected to acquire a general
awareness of different aspects of Tax. Only theoretical questions may be asked at sessional
level.)

UNIT-I : Introduction : Concept and Significance of Tax Planning. Tax Avoidance and Tax
Evasion. Corporate Taxation and Dividend Tax. Tax Planning with Reference to Location,
Nature and Form of Organisation of New Business. Tax Planning in Relation to Capital Gains,
Income From other Sources and Clubbing of Income.

UNIT-II : Tax Planning and Financial Management Decisions : Tax Planning Regarding
Capital Structure Decision, Dividend Policy, Inter-corporate Dividends and Bonus Shares.

UNIT-III : Tax Planning and Managerial Decision : Tax Planning Regarding Own or Lease;
Sale of Assets used for Scientific Research; Make or Buy Decisions, Repair, Replacement,
Renewal or Renovation and Shutdown or Continue Decisions.

UNIT-IV : Special Tax Provisions : Tax Provisions Regarding Free Trade Zones, Special
Economic Zones, Infrastructure Sector and Backward Areas. Tax Incentives for Exporters and
100% Export Oriented Units. Carry Forward and Set-Off of Losses and Depreciation.

UNIT-V : Tax Payment and Issues Regarding Amalgamation : Tax Deductions and
Collection at Source. Advance Payment of Tax. Tax Planning with Reference to Merger,
Demerger, Reverse merger, etc.

References :

1. Ahuja G.K. and Ravi Gupta : Corporate Tax Planning & Management (Bharat Law House, New Delhi)
2. Lakhotia, R.N. : Corporate Tax Planning & Management (Vision Publications, New Delhi)
3. Singhania, Vinod K. : Direct Taxes : Law & Practice (Taxman, Publication, New Delhi)
4. Singhania, Vinod K.: Direct Tax Planning & Management (Taxman, Publication, New Delhi)
5. Income Tax Rules, 1962.
6. Circular Issued by C.B.D.T. Income Tax Act, 1961.
 MFT 422: Financial Management
UNIT-I : Introduction : Concept, Nature and Scope of Business Finance. Objectives and
Functions of Financial Management. Role of the Finance Manager. Time Value of Money,
Risk and Return. Forms of Business Organisation and Financial considerations underlying the
Choice of Form of Business Organisation.

UNIT-II : Financial Planning : Concept, Objectives, Importance and Limitations of Financial

Plan. Types of Financial Plans. Process of Financial Planning. Characteristics of Sound
Financial Plans. Factors Affecting Financial Plan. Sources of Long-term, Medium-term and
Short-term Finance.

UNIT-III : Funds Management : Concept and Significance of Capital Budgeting. Nature of

Investment Decisions. Factors Affecting Capital Investment Decisions. Methods of Evaluating
Investment Opportunities. Capital Rationing. Risk Analysis in Capital Budgeting. Cost of
Capital – Meaning and Significance, Costs of Equity and preference Capital, Cost of
Borrowings, Combined Cost of Capital. A Broad out line of Working Capital Management.

UNIT-IV : Finance Decisions : Leverage – Meaning and Types of Leverages, Measurement

of Leverages, Effects of Operating and Financial Leverage on Profit, Combined Leverage and
Analysis of Alternative Financial Plan. Capital Structure – Meaning and Theories, Factors
Influencing Capital Structure Decisions and Determining Capital Structure in Practice.

UNIT-V : Management of Incomes : Accounting and Economic Concepts of Income.

Internal Financing – Determinants and Dangers. Issues in Dividend Decisions – Walter’s
Model, Gordon’s Model and M.M. Hypothesis. Forms of Dividend Payment. Factors
Determining the Quantum of Dividend Policy in Practice. Stability in Dividend Policy.
Corporate Dividend Behaviour.
 MFT 423 : Marketing Management
UNIT-I : Introduction : Meaning, Scope and Significance of Marketing. Functions of
Marketing. Different Concepts of Marketing. Marketing Tasks. Marketing Environment.
Strategic Marketing Planning and Marketing Mix. Market Segmentation and Targeting. Buyer
Behaviour – Concept, Types and Decision-making Process.

UNIT-II : Product and Pricing Decisions : Concept and Classification of Product. Product
Mix and Product Line Decisions. Branding Packaging and Lebelling Decisions. Product Life
Cycle. Product Positioning Strategy. New Product Planning and Development. Consumer
Adoption Process. Pricing Decisions – Concept, Objectives and Role of Pricing. Procedure of
Setting Price. Pricing Policies. Initiating and Responding to Process Changes.

UNIT-III : Channel and Communication Decisions : Channel Functions and Flows.

Channel Levels. Channel Design Decisions. Channel Management Decisions. Channel
Dynamics. Retailing, Whole-soling and Market Logistics. Communication Decisions –
Communication Process. Developing Effective Communication Strategy. Marketing
Communication Mix – Advertising, Personal Selling, Sales Promotion and Sales Force
Management. Factors in Setting Marketing Communication Mix. Measuring Communication
Efforts.

UNIT-IV : Marketing Research, Organisation and Control : Marketing Research –

Concept, Scope and Types of Marketing Research. Marketing Research Process. Marketing
Information System and Marketing Intelligence. Marketing Organisation – Evolution of
Modern Marketing Department. Ways of Organising Marketing Department. Types of
Marketing Control. Marketing Audit.

UNIT-V : Recent Issues in Marketing : Marketing of Services – Concept, Types and

Characteristics of Services. Elements of Services Marketing Mix. Financial Services Marketing
– Concept and Features. Direct Marketing. Telemarketing. Customer Relationship Marketing.
Supply Chain Management.

References :

1. Philip Kotler – Marketing Management (Pearson Education).

2. V.S. Ramaswy and S. Namakumari – Marketing Management (Mcmillan India).
3. Michael R. Czin Kota and M. Kotabe – Marketing Management
4. Mc Carthy et. al – Basic Marketing (Richard D. Irwin).
5. William Stanton et. al – Fundamentals of Marketing (Tata Mc Graw-Hill).
6. Philip Kotler and Armstrong – Principles of Management (Prentice – Hall of India).
7. R.L. Varshney and Gupta – Marketing Management (Sultan Chand & Sons).
 MFT 424 : Marketing Research
UNIT-I : Introduction : Nature, Scope, Importance and Limitations of Marketing Research.
Classification of Marketing Research. Market Research Vs. Marketing Research. Users of
Marketing Research. Marketing Research Process. Marketing Decision Support System
(MDSS), Marketing Intelligence, Data Warehousing and Data Mining.

UNIT-II : Marketing Research Design & Sampling : Research Design – Exploratory

Research, Descriptive Research and Casual Research. Marketing Research Proposal. Principles
of Sampling, Sampling Design Process and Sampling Methods. Instrument for Data
Collection- Observation, Questionnaire, Focus Groups & Depth Interviews.

UNIT-III : Measurement & Scaling in Marketing Research : Levels of Measurement

Scales-Nominal, Ordinary, Interval and Ratio Scales. Types of Attitude Scales – Comparative
and Non-comparative Rating Scales. Itemized Rating Scales- Semantic Differential, Likert
Scale, & Stapel Scale. Reliability & Validity of Measurement Instruments.

UNIT-IV : Tools in Marketing Research : General Procedure for Hypothesis Testing.

Analysis of Variance (ANOVA). Multivariate Analysis (Application & Methodology): Factor,
Discriminant, Cluster & Conjoint Analysis.

UNIT-V : Applications of Marketing Research : Product Research. Advertising Research.

Motivation Research. Market and Sales Analysis Research. Ethical Issues in Marketing
Research.

Suggested Readings

1. Alvin C Burns & Ronald F. Bush, “Marketing Research”, Pearson Education.

2. Balram Dogra, “Marketing Research: Concepts & Applications”, Kalyani Publishers.
3. Bruce Wrenn & Robert Stevens, “Marketing Research: Text & Cases”, Haworth Press.
4. David A. Aaker, “Marketing Research”, Willey.
5. David J. Luck & Ronald S. Rubin, “Marketing Research”, Prentice Hall of India.
6. Harper W. Boyd, “Marketing Research: Text & Cases”, Richard D. Irwin Inc.
7. Marcos J. Schmidt, “Marketing Research: An International Approach”, Pearson Education.
8. M.N. Mishra, “Modern Marketing Research”, Himalaya Publishing House.
9. N. K. Malhotra, “Marketing Research: An Applied Orientation’, Pearson Education.
10. Patil & Kulkarni, “Modern Marketing Research”, Himalaya Publishing House.
 MFT 425: Customer Relationship Management
UNIT-I : Introduction : Concept, Objectives and Significance of Customer Relationship
Management (CRM). Evolution of CRM. Factors Responsible for Growth of CRM.
Transaction Marketing Vs. Relationship Marketing. Schools of thought on CRM. Role of CRM
in Marketing and HRM. Factes of CRM.

UNIT-II : Customer Development and Acquisition : Concept, Nature and Types of

Customer. Objectives of Customer Development and Acquisition. Process of Customer
Development. Inputs for Customer Acquisition. Essentials of Effective Acquisition. Customer
Interaction Management (CIM) – Nature and Methods of CIM. Factors Influencing CIM.
Customer Knowledge Management (CKM) and its Relations with CRM.

UNIT-III : Customer Satisfaction, Loyalty and Equity : Nature, Role and Aspects of
Customer Satisfaction. Measurement of Customer Satisfaction. Concept, Significance and
Lively of Customer Loyalty. Factors Influencing Customer Loyalty. Concept and Significance
Customer Loyalty. Process of Developing Loyalty Strategy. Total Quality Management and its
Relations with CRM. Complaint Management - Reasons, Classification and Advantages of
Complaints and Complaint Management System.

UNIT-IV : Customer Retention and Regaining : Concept and Significance of Customer

Retention. Stages of Retention in Customer Life Cycle. Retention Process. Role of Satisfaction
in Retention Process. Customer Retention Plans. Nature and Significance of Customer
Regaining Strategy. Regaining Strategies. Factors Affecting Regaining Strategy.

UNIT-V : Issues Relating to CRM : Technology and CRM. eCRM - its Components. Call
Centres Role in CRM in B 2 B Markets. CRM in Services. CRM in Product Markets.
Economics of CRM.

References :

1. Sketh, Jagdish N., Parvatiya, Atul and Shinesh. G – Customer Relationship Management –
Emerging Concepts, Tools and Applications (Tata Mc Graw-Hill Publishing Co.).
2. Shinesh, G. and Sheth, Jagdish N. – Customer Relationship Management –
A Strategic Perspective (Macmillan).
3. Sugandhi, R.K. – Customer Relationship Management (New Age International).
4. Mohamed, H. Peem and Sagadevan, A – Customer Relationship Management (Vikas).
5. Kotler, Philip – Marketing Management – Prentice-Hall.
 MFT 426: International Business Environment
UNIT-I : Introduction : Nature, Scope and Significance of International Business
Environment. Structure of International Business Environment. Features of International
Business Environment. Globalisation. Advantages and Challenges of Globalisation and
International Business. Modes of International Business. International Business Vs. Domestic
Business. Impact of Protectionism of International Business. Technology and International
Business.

UNIT-II : Geographical and Cultural International Environment : Need for and

Significance of the Study of Geographical and Cultural International Environment. Climate
and Topography. Population and its Structure. Physical and Human Resources. World Trade
Routes. Culture – Characteristics and Elements; Cultural Awareness, Identification and
Dynamics. Cultural Influence on International Business. Business Customs and Ethics.

UNIT-III : Political and Legal Environment : Political Systems and Stability of Government
Policies. Nationalism. Political Risks in International Business. Assessment of Political
Vulnerability. Legal System – Jurisdiction in International Legal Disputes and Protection of
Intellectual Property Rights. Commercial Laws within Countries. Grey Market. Money
Laundering. Antidumping. Counterfeiting. Governmental Influence on Trade.

UNIT-IV : International Economic Environment : A Brief Study of World Economy.

Elements of Economic Environment. Economic Systems and Levels of Economic Growth.
Evolution, Objectives and Functions of IBRD, IDA, IFC and ADB. Free Trade Area, Custom
Union, Common Market, Economic Union, EU, NAFTA, ASEAN and OPEC – Their
Objectives and Achievements.

UNIT-V : Multinational Organisations and Institutions : Genesis, Objectives, Functions

and Operational Policies of IMF, GATT and UNCTAD. WTO – Genesis, Structure, Functions
and Achievements. Implications of WTO on International Business Environment. International
Trade in Services – Role, Opportunities and Challenges.
 MFT 511: Consumer Behaviour
UNIT-I : Introduction : Concept, Scope and Significance of Consumer Behavour. Personal
Consumer vs. Organisational Consumer. Consumer Behaviour and Marketing Strategy.
Development of Consumer Behaviour as a Field of Study. Determinants of Consumer
Behaviour.

UNIT-II : Consumer Motivation and Personality : Concept and Characteristics of

Motivation. Needs and Goals. Dynamic Nature of Motivation. Maslow’s Hierarchy of Human
Needs. Motivation Research. Personality – Concept and Nature of Personality. Theories of
Personality. Personality and Understanding Consumer Diversity. Brand Personality.

UNIT-III : Learning, Attitude and Perception : Concept and Characteristics of Learning.

Behavioural Learning Theories. Cognitive Learning Theory. Brand Loyalty. Nature of
Consumer Attitudes. Attitude Formation. Strategies of Attitude Change. Concept of
Perception. Dynamics of Perception. Consumer Imagery.

UNIT-IV : Group, Family, Social Class : Concept and Types of Group. Reference Group.
Consumer Related Groups. Family and Socialisation of Family Members. Family Life Cycle.
Concept of Social Class. Select Consumer Behaviour Applications of Social Class. Concept of
Culture and Influence of Culture on Consumer Behaviour. Sub-culture. Models of
Organisational Buying Behaviour.

UNIT-V : Cross-Cultural Consumer Behaviour and Decision Making : An International

Perspective of Cross-Cultural Consumer Behaviour. Cross-Cultural Consumer Analysis.
Alternative Multinational Strategies – Global vs. Local. Consumer Decision –making Models.
Diffusion Process and Adoption Process. Consumer Behaviour Audit.

References:

1. Leon G. Schiffman and Leslie Lazar Kanuk : Consumer Behaviour (Pearson Education)
2. Suja R. Nair : Consumer Behaviour in Indian Perspective (Himalaya Publishing House)
 MFT 512: Marketing Logistics & Risk Management
UNIT-I : Introduction : Concept, Scope and Objectives of Marketing Logistics. Factors
Responsible for the Importance of Logistics. Total Cost Approach to Logistics. Supply Chain
Management Vs. Logistics. Relevance of Logistics in Foreign Trade. Transportation – Modes
of Transportation. Concept and Elements of Customer Service.

UNIT-II : Air Transport and Shipping : Importance of Air Transport in International Trade.
International Set-up for Air Transport. Air Cargo Tariff Structure. Problems and Prospects of
Air Transport. Structure of Shipping – Characteristics of Shipping. Classification of Ships –
Liner and Tramp. Chartering Practices. Organisation of Shipping Company. Freight Structure.

UNIT-III : Containerization : Concept and Significance of Containerization. Infrastructure

for Containerization. Inland Container Depot (ICD) : Concept and Functions. Container Freight
Stations (CFS). Container of India (Concor) – Objectives and Functions. Shipping
Intermediaries.

UNIT-IV : Inventory Management and Warehousing : Concept and Significance of

Inventory Management. Inventory Decisions. Warehousing – Concept and Functions. Types of
Warehouses. Order Processing – Factors Affecting Order Processing Time. Material Handling
and Packaging.

UNIT-V : Logistics Audit Control and Risk Management : Concept and Process of
Logistics Audit. Logistic Control Process. Risk Management – Concept, Importance and
Types.

References:

1. Kapoor, Satish K. & Purva Kausal : Marketing Logistics : A Supply Chain Approach
(Pearson Education)
1. Ismail, Rege : Logistics Management (Excel Books)
2. Khanna, K.K. : Physical Distribution Management : Logistical Approval (Himalayan Publishing
House).
3. Gourdin, K.N. : Global Logistics Management : A Competitive Advantage for the New Millennium
(Blackwell).
4. Lambert, D. et al : Strategic Logistics Management (Tata McGraw-Hill).
5. Wood. D. et al : International Logistics (Kluwer Academic Publishers).

MFT 513: Computer Application in Business

UNIT-I : Introduction : Evolution of Computers. Computer System as Information
Processing System. Types of Computer Systems. Hardware Options – CPU; Input Devices;
Output Devices; Storage Devices. Configuration of Hardware Devices and their Applications.
PC and its Main Components. Factors Influencing PC Performance. PC as Virtual Office. Use
of Computers in Business Organisations.

UNIT-II : Information Technology and Business : Meaning and Components of Information

Technology. Basic Idea of Different Types of Networks. E-mail. Internet Technologies. Access
Devices. Concept of a World Wide Web and Internet Browsing. Multimedia. Internet Security.
Internet Application in Business.

UNIT-III : Operating Systems : Software Needs. Operating Systems. Application of

Softwares and Programming Languages. DOS. Windows. Window Explorer. Print Manager.
Control Panel. Paint Brush. Calculator. Desk Top. My Computer, Setting, Find and Run.
UNIX.

UNIT-IV : Word Processing, Spread Sheets and Presentation with Power-Point :

Introduction and Working with MS-Word in MS-Office. Word Basic Commands. Formatting –
Text and Documents. Sorting and Tables. Working with Graphics. Introduction to Mail-Merge.
Working with EXCEL – Formatting, Functions and Chart-Features. Working with Graphics in
Excel. Using Worksheets as Database in Accounting, Marketing, Finance and Personnel Areas.
Power-Point Basics. Creating Presentations the Easy Way. Working with Graphics in Power-
Point.

UNIT-V : Introduction to Accounting Packages and Data Management System :

Preparation of Vouchers, Invoice and Salary Statements. Maintenance of Accounting Books
and Final Accounts. Financial Reports Generation. Traditional File Management. Processing
Techniques. Limitations of File Management Systems. Meaning and Features of DBMS.
Components of DBMS. Architecture of DBMS. Functioning of DBMS. Usage of Statistical
Packages for Analysis in Research – Lotus and Excel. SPSS. SYSTAT.

References:

1. Date, C.J. : An Introduction to Database Systems-Addison Wesley; Massachusetts.

2. Dienes, Sheilas : Microsoft Office, Professional For Windows 95: Instant Reference; BPB
Publication; Delhi.
3. Mansfield, Ron : The Compact Guide to Microsoft Office, BPB Publication; Delhi.
4. Norton, Peter : Working with IBM-PC, BPB Publication; Delhi.
5. O’Brian, J.A. : Management Information System, Tata McGraw Hill; New Delhi.
6. Ullman, J.O. : Principles of Database Systems; Galgotia Publications; New Delhi.
 MFT 514: International Business Strategy
UNIT-I : Introduction : Concept, Objectives and Significance of International Business.
Types of International Business Strategy. Forces Influencing. International Business Strategy –
Economic Systems, Political and Legal Systems and Cultural Differences. Linkages Among
Counties – Trade Links Among Nations, Capital Links Among Nations and People Links
Among Nations.

UNIT-II : Country Evaluation and Selection : Location Decisions. Factors Influencing

Location Decisions. Country Comparison Tools. Geographical Diversification vs.
Concentration. Forms of International Business Operations. Exporting Strategy. Stages of
Export Development. Export Process. Import Strategy.

UNIT-III : Direct Investment and Collaborative Strategies : Need for Foreign Direct
Investment. Methods of Making Foreign Direct Investment. Factors Influencing Foreign Direct
Investment. Types of Collaborative Arrangements. Problems of Collaborative Arrangements.
Global Manufacturing Strategy.

UNIT-IV : Organisation of International Business : Concept and Significance of

Organising International Business. Organisation Structure – Concept and Importance. Types of
Organisation Structure. Coordination and Control Systems – Methods of Coordination and
Control Systems.

UNIT-V : Managing International Operations : Marketing Orientation. Targeting and

Market Segmentation. Product Strategy. Pricing Strategy. Promotion Strategy. Branding
Strategy. Distribution Strategy.

References:

1. John D. Daniels, Radebaugh & Sullivan : International Business : Environments and Operations
(Pearson Education)
2. John D. Daniels, Radebaugh & Sullivan : Globalisation and Business (Prentice – Hall of India)
 MFT 515: International Marketing Research
UNIT-I : Introduction : Concept, Scope and Significance of International Marketing
Research. Distinction Between Marketing Research and International Marketing Research.
Classification of International Marketing Research. Role of Research in International
Marketing Strategy Formulation. Complexity in International Marketing Research.

UNIT-II : International Marketing Research Process : Steps Involved in International

Marketing Research. Problem Identification and Definition. Information Requirements for
International Marketing Decision. Data Collection–Concept, Nature and Sources of Secondary
Data. Problems in Collecting Secondary Data. Nature and Sources of Primary Data. Problems
in Collecting Primary Data. Qualitative and Observation Research. Survey Research.

UNIT-III : Scale Development and Sampling : Measurement and Scaling. Measurement of

Equivalence. Accuracy of Attitude Measurement. Sampling Process and Types. Determining
the Sample Size. Questionnaire Development. Sampling and Non-Sampling Errors.

UNIT-IV : Data Analysis and Report Preparations : Simple Data Analysis. Univariate and
Multivariate Data Analysis Techniques. Issues in Multi-Country Data Analysis. Report
Preparation and Presentation.

UNIT-V : International Marketing Research Application : Overseas Market Opportunity

Analysis. Sales Analysis. Product and Advertising Research. Consumer Research. Ethical
Issues.

References:

1. V. Kumar – International Marketing Research (Pearson Education)

2. Susan P. Douglous and Samuel Craig – International Marketing Research (Prentice – Hall)
3. OTC – Manual For Export Marketing Research, Geneva.
 MFT 516: International Financial Management
UNIT-I : Introduction : Concept, Objectives and Scope of International Financial
Management; Functions of International Financial Management; Evolution of International
Monetary System; International Financial Markets; International Financial Operations;
Financial Derivatives.

UNIT-II : International Financial Instruments and Institutions : GDRs, ADRs, Euro

Bonds, Euro Issues, External Commercial Borrowings. IMF, IBRD, Global Trends in FDI,
Role of FIIs in International Capital Market, Multinational Corporation.

Unit-III: Foreign Exchange Management: Meaning and Role of Foreign Exchange and Rate
of Exchange; Functions of Foreign Exchange Markets; Participants in Foreign Exchange
Market; Types of Exchange Rates; Factors Affecting Foreign Exchange Rate; Foreign
Exchange Contracts – Meaning and Types; Practical Problems on Foreign Exchange Rates and
Hedging of Forward Contracts.

UNIT-IV : Foreign Exchange Exposure and Risk : Nature of Foreign Exchange Exposure
and Risk; Types of Foreign Exchange Rate Risk and Exposure; Foreign Exchange Exposure -
Managing Foreign Exchange Risk and Exposure. Transaction Exposure; Hedging of
Transaction Exposure; Operating Exposure; Hedging of Real Operating Exposure.

UNIT-V : Foreign Exchange Regulation as Affecting Exports and Imports : Foreign Trade
Finance, Declaration under FEMA, 1999 - Payment for Imports and Exports; Forfaiting, Letter
of Credit, Pre-Shipment and Post Shipment Finance, Counter-Trade Government Assistance in
Exporting.

References:

1. Avadhani, V.A.; International Finance : Theory & Practice, Himalaya Publishing Company.
2. Apte, P.G.; International Financial Management, Tata McGraw-Hill.
3. Bhashyam, S. and R.L. Varshney, International Financial Management – An Indian Perspective,
Sultan Chand & Sons.
4. Eun, Cheol S. and Bruce G. Resnick, International Management, Tata McGraw-Hill.
 MFT 521: International Marketing
UNIT-I : Introduction : Nature and Significance of International Marketing. Benefits of
International Marketing. International Marketing Task. Domestic Marketing Vs. International
Marketing. International Market Orientation – EPRG Framework. International Marketing
Information System.

UNIT-II : International Market and Products Decisions : International Market

Segmentation and Targeting. Nature of Product. Product Mix Decisions. New Product
Development. Theory of International Product Life Cycle. Product Standardisation Vs. Product
Adaptation. Branding Decisions. Packaging Decisions.

UNIT-III : International Distribution Decisions : Channel of Distribution Structures.

Distribution Patterns. Alternative Middleman Choices. Factors Affecting Choice of Channels.
Locating, Selecting and Motivating Channel Members. International Physical Distribution.

UNIT-IV : International Pricing Decisions : Role of Price in International Marketing.

Approaches to International Pricing. Price Escalation. Price Standardisation. Factors Affecting
International Pricing. Countertrade as a Pricing Tool. Dumping.

UNIT-V : International Promotion Decisions : Concept and Importance of International

Promotion. International Promotion Mix. International Advertising, Personal Selling, Sales
Promotion, Publicity and Public Relations. Emerging Issues and Developments in International
Marketing.

References:

1. Onkvisit, Sak & John J. Shaw : International Marketing : Analysis and Strategy (Pearson
Education.

2. Cateora, Philip R. John L. Graham : International Marketing (Tata McGraw-Hill).

3.Albanm, Gerald, Eduih Duerr, and Jesper Strandshow : International Marketing and Export
Management (Pearson Education).
 MFT 522: India’s Foreign Trade & Policy
UNIT-I : Introduction : Nature and Importance of Foreign Trade. Historical Perspectives of
India’s Foreign Trade. India’s Balance of Trade and Balance of Payments. Terms of Trade.
Major Beneficiaries of Foreign Trade. Global Recession and India’s Foreign Trade.
Convertibility of Rupees. Inco Terms.

UNIT-II : World Trade and India : Growth in World Trade. Direction and Composition of
World Trade. Major Partners in World Trade – Exports & Imports. India’s Share in World
Trade. India’s Share in World Exports and Imports. WTO and World Trade.

UNIT-III: India’s Foreign Trade : Trends in India’s Foreign Trade During Five Year Plans.
Direction and Composition of India’s Exports and Imports. India’s Major Trading Partners –
Exports and Imports. Impact of Economic Reforms on the Direction and Composition of
India’s Exports and Exports. WTO and India’s Foreign Trade.

UNIT-IV : Developments of Foreign Trade Policy : Need for and Significance of Foreign
Trade Policy. Historical Development of Foreign Trade Policy in India. Coverage of Foreign
Trade Policy. Rationale and Impact of Foreign Trade Policy. Salient Features of Industrial,
Investment and Credit Policies.

UNIT-V : Foreign Trade Policy : Objectives and Features of Export Policy Resolution 1970.
Objectives and Features of Recent Foreign Trade Policies of India. Salient Features of Foreign
Trade Policy 2009-14. Regulations and Procedures for Availing Foreign Exchange Facilities.
Deemed Exports. Technology Policy.

References:

1. Foreign Trade Policy, Ministry of Commerce, Govt. of India (Various Issues).

2. Economic Survey, Ministry of Finance, Govt. of India (Various Issues).
3. Rai, Usha Kiran; Export –Import and Logistics management (Prentice-Hall of India).
4. Agrawal, Raj; International Trade, Excel Books.
5. Report on Currency and Finance, Reserve Bank of India.
6. Nabhi’s How to Export; How to Import.
 MFT 523: Export Financing and Institutions

UNIT-I : Introduction : Export Financing : Concept and Significance. Trading Cycle.

Sources of Finance-Internal and External. Pre-Shipment and Post-Shipment. Export Financing
and Economic Development. Economic Implications of Export Financing.

UNIT-II : International Commercial Payments and Financing : Means of Payment - Cash

in Advance, Letter of Credit, Drafts & Open Account. Advantages & Disadvantages of
Payment Methods. Credit Extension - The Meaning of Credit. Conditions Influencing Foreign
Credit Extension.

UNIT-III : Short-Term Export Financing : Instruments of Short-Term Financing - Bankers’

Acceptance, Discounting, Factoring & Forfaiting. Counter Trade – Compensation Deal.
Buyback Arrangement. Counter Purchase. Role of Commercial Banks in Export Financing.

UNIT-IV : Export-Import Bank of India : Emergence, Organisation Structure, Objectives

and Functions of EXIM Bank. Stages of Export Financing. Financing Programs of EXIM Bank
for Domestic Companies, Foreign Companies, Govts & Financial Institutions and Commercial
Banks in India.

UNIT-V : Export Credit Guarantee Corporation : Emergence, Organisation Structure,

Objectives; Role in Risk Management; Types of Risk Covered; Standard Policies; Means of
Obtaining a Policy; Liability and Settlement of Claims; Specific Policies; Financial Guarantees
and Special Schemes.
 MFT 524: Export Promotion Management

UNIT-I : Introduction : Role of Export in Economic Development. Problems and Challenges

of Exports. Concept and Significance of Export Promotion. Structure of Export Promotion in
India – A Brief Outline.

UNIT-II : Export Promotion in Select Developed and Developing Countries :

(a) Developed Countries - USA, Canada, Japan and Australia (b) Developing Countries -
Thailand, Hong Kong, Pakistan, Nepal, Bangladesh and Sri Lanka.

UNIT-III: Institutional Infrastructure : Role and Functions of Ministry of Commerce and

Advisory Boards in Promoting Exports. Service Support Organisations – Indian Institute of
Foreign Trade, Trade Fair Authority of India, Trade Development Authority of India etc.

UNIT-IV : Export Promotion Councils and Commodity Boards : Organisation, Role and
Functions of Major Export Promotion Councils and Commodity Boards in Promoting Exports
from India.

UNIT-V : Promotional Measures : Duty Draw Back, Income Tax Exemptions and
Deductions, Central Sales Tax Exemptions, Exemptions from Service Tax, etc. Market
Development Assistance, Cash Support and General Incentives.
 MFT 525: Sectoral Strategy For Exports
UNIT-I : Nature and Significance of Export Strategy. Formulation of Export Strategy.
Importance of Sectoral Strategy for Exports. Problems and Challenges of India’s Export
Sector.

UNIT-II : Export of Agricultural Products : Performance, Problems and Prospects of

Coffee, Tea, Cashew Kernels, Spices and Tobacco and their Markets.

UNIT-III : Exports of Marine Products, Dairy Products, Fruits and Vegetables, Processed
Foods, etc. The Problems and Prospects of their Exports as also their Major Markets.

UNIT-IV : Export Performance Problems and Prospects of manufactured Goods such as

Electronic and Engineering Goods, Chemicals, Ores and Minerals, Textiles and Readymade
Garments and their Major Markets.

UNIT-V : Export Performance, Problems and Prospects of Handicrafts, Gems & Jewellery,
Carpets, Leather Products, Cotton and Cotton Yarns, Machinery and Transport, etc. Services
Exports. Markets for These Products.
 MFT 526: Export & Import Procedure & Documentation
UNIT-I : Introduction : Features and Rationale of Export and Import Business. Essentials for
Starting Export Business. Provisions Regarding Registration of Exporters. Steps Involved in
Export Order Procedure. Regulation, Procedure and Documentation for Obtaining Export
Licence and Export Credit Insurance. Selection of Overseas Agents for Export Trade.

UNIT-II : Export Documentation-I : Purpose of Export Documentation. Major Export

Documents – Export Invoice, Bill of Lading Bill of Exchange, GR Form, SDF Form, PP Form,
Shipping Bill, Air Bill/Air Consignment Note, etc. Marine Insurance – Need, Types and
Procedure.

UNIT-III : Export Documentation-II : Nature and Contents of Commercial Invoice,

consular Invoice, Customs Invoice, Packing List, Certificate of Inspection, Certificate of
Origin, etc. Letter of Credit – Nature and Types. Electronic Data Interchange System.

UNIT-IV : Import Procedure and Documentation : Essentials for Starting Import Business.
Steps involved in Import Procedure. Registration of Importers. Categories on Importers.
Provisions Regarding Obtaining Import Licence. Special Schemes for Imports. Provisions
Regarding Imports for Personal Use. Provisions Regarding Imports of Gifts. Import of
Passenger Baggage.

UNIT-V : Quality Control and Pre-shipment Inspection Schemes : Procedures for Quality
Control and Pre-shipment Inspection. Excise and Customs Clearance – Regulations, Procedure
and Documentation. Procedure and Documents for Claiming Export Assistance.

References:

1. Hand book of Export-Import Procedures –Ministry of Commerce, Govt. of India Vol. I & II.
2. How to Export-Nabhi Publications.
3. How to Import-Nabhi Publication.
4. Ram, Paras; Exports : What, Where and HZ, Anupam.
5. Nabhi’s Exporters’ Manual & Documentan – Publication, New Delhi.