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APPENDIX

This document contains a questionnaire with 12 multiple choice questions regarding customers' usage and preferences between food delivery platforms Swiggy and Zomato. The questions cover topics like how customers first learned about the platforms, which they use more frequently, what factors influence their choice of platform, their satisfaction levels with delivery speed and accuracy, and their perceptions of which platform has a more effective marketing strategy. It also includes a bibliography with 12 relevant sources cited.

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61 views6 pages

APPENDIX

This document contains a questionnaire with 12 multiple choice questions regarding customers' usage and preferences between food delivery platforms Swiggy and Zomato. The questions cover topics like how customers first learned about the platforms, which they use more frequently, what factors influence their choice of platform, their satisfaction levels with delivery speed and accuracy, and their perceptions of which platform has a more effective marketing strategy. It also includes a bibliography with 12 relevant sources cited.

Uploaded by

aditya
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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APPENDIX

QUESTIONNAIRE

. 1. Name

2. Age

3. How did you first become aware of Swiggy and Zomato?


Through social media advertisements
Through television commercials
Through word-of-mouth recommendation

4. Which platform do you use more frequently for ordering food?


Swiggy
Zomato
Both equally
I do not use either platform

5. What factors influenced your decision to choose Swiggy or Zomato for food delivery?
Availability of discounts and offers
User-friendly app or website interface
Wide range of restaurant options
quick and reliable delivery service

6. How effective do you find the marketing campaigns of Swiggy and Zomato in grabbing your
attention?
Highly effective
Moderately effective
Somewhat effective
Not effective at all

7. Which platform do you perceive to have a stronger brand presence?


Swiggy
Zomato
Both equally
I'm not sure
8. How likely are you to recommend Swiggy or Zomato to others based on your experience?
Very likely
Somewhat likely
Neutral
Not likely at all

9. Do you feel that Swiggy or Zomato offers better discounts and deals on food orders?
Swiggy
Zomato
Both offer similar discounts and deals
I'm not aware of the discounts and deals they offer

10. How satisfied are you with the delivery speed and accuracy of orders placed through
Swiggy or Zomato?
Very satisfied
Satisfied
Neutral
Dissatisfied
Very dissatisfied

11. Have you ever used any loyalty programs or rewards offered by Swiggy or Zomato?
Yes, from Swiggy
Yes, from Zomato
Yes, from both
No, I have not used any loyalty programs

12. Overall, which platform do you believe has a more effective and appealing marketing
strategy?
Swiggy
Zomato
Both have equally effective strategies
Neither has an effective marketing strategy
BIBLIOGRAPHY
BIBLIOGRAPHY

• India Online Food Delivery Market to 2026 by Delivery Type, City, Ordering Platform, Cuisine,
Ordering Frequency & Major Players - ResearchAndMarkets.com. (2021, May 13). Business
Wire.
• https://www.businesswire.com/news/home/20210513005822/en/India-Online-FoodDelivery-
• Market-to-2026-by-Delivery-Type-City-Ordering-Platform-Cuisine-Ordering- Frequency-Major-
Players---ResearchAndMarkets.com
• https://www.businesstoday.in/entrepreneurship/news/story/indian-startups-raised-84-bnin-
q12022-india-ranks-4th-globally-with-96-unicorns-328859-2022-04-06
• Online Food Service in India: An Analysis | AIMS Institutes, Bangalore. (n.d.). AIMS Institutes,
Bangalore. Retrieved May 26, 2022, from https://theaims.ac.in/resources/online-food-service-
inindia-an-analysis.html
• Prasetyo, Y. T., Tanto, H., Mariyanto, M., Hanjaya, C., Young, M. N., Persada, S. F.,
• Saad, A. T. (2020). Factors affecting online food delivery service in Bangladesh: an empirical
study. British Food Journal, 123(2), 535–550. https://doi.org/10.1108/bfj-05- 2020-0449
• Zeithaml, V. A., Berry, L. L., & Parasuraman, A. (1988). Communication and Control
• Processes in the Delivery of Service Quality. Journal of Marketing, 52(2), 35.
• https://doi.org/10.2307/1251263
• Chandrasekhar, N., Gupta, S., & Nanda, N. (2019). Food Delivery Services and Customer
• Preference: A Comparative Analysis. Journal of Foodservice Business Research, 22(4), 375–386.
• https://doi.org/10.1080/15378020.2019.1626208
• Chandrasekhar, N., Gupta, S., & Nanda, N. (2019). Food Delivery Services and Customer
Preference: A Comparative Analysis. Journal of Foodservice Business Research, 22(4), 375–386.
• https://doi.org/10.1080/15378020.2019.1626208
• https://iaeme.com/MasterAdmin/Journal_uploads/JOM/VOLUME_5_ISSUE_5/JOM_05_
05_015.pdf
• https://doi.org/10.1108/bfj-05-2016-0207

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