Brochure

8 Weeks Online
Business
Management
Organise, plan and analyse business activities to
efficiently scale your business
Confidently integrate various
business management
disciplines into your business
to meet internal and external
challenges.
Fundamental business
management skills are essential for
aspiring business leaders wanting a
successful career in management.
This 8-week online course provides The skills you will develop:
Learners with the academic
foundation as well as real-world Describe the role of business management
skills to organise, plan and in a changing economic environment
Recognise areas of development in internal

effectively manage businesses in
team structure, skills and culture
the 21st century. Thrive across a
Identify the key components of an
variety of business settings with a
operations system and understand the role
comprehensive understanding of
of a business manager in operations
business management, focusing on
Use the key tools of basic financial
specific areas within an management.
organisation that are crucial to its Demonstrate basic knowledge of the role
success.
of analytics in a business
Discuss an analytics-based marketing plan.
02
Who is the course for?
This course aims to develop the fundamental business
skills of individuals seeking to gain insight into the
business environment, managers seeking to understand
business in a larger context and entrepreneurs needing
a comprehensive understanding of starting, running and
scaling a successful business
Admission requirements
Copy of ID book/ID card or valid passpor
Completed registration form
Course requirements
A good grasp of the English language (reading, writing
and speaking
Basic computer and internet skills
03
How you’ll learn
MasterStart courses have been methodically developed to improve both the competence
and professional confidence of our Learners. This humanised online learning approach
means our Learners will:
Engage in workshops, Explore practical case

Practise interpersonal skills in
breakout sessions and studies small groups under the
collaborative group work guidance of experienced
coaches
Learner Support Resources eCertification
Document (LSD)
Additional readings lists are Upon successful completion
available via the online of a competency-based

A learner support document
campus. Learners will be short course, Learners will
is provided to assist with
expected to refer to receive an eCertificate from
informing and recording
relevant and up-to-date Gordon Institute of Business
workplace applications.
journal articles to conduct Science (GIBS). All
independent research. eCertificates are encrypted
to ensure there is no
attempted fraudulent
activity.
04
Course Layout
Welcome to your online course
Get acquainted with the MasterStart online campus, familiarise yourself with our course structure, meet
your fellow Learners and attend the Welcome Event.
MODULE ONE
Introduction to Business Management

Understand the key concepts, functions and impact of business management in an organisation.
MODULE TWO
People Management
Dive into organisational structures, people management, performance management, effective
communication and leadership.
MODULE THREE
Operations Management
Learn the 7 elements of operations management to create an efficient working environment.
MODULE FOUR
Financial Management
Gain a fundamental understanding of financial management, financial decision making and the
objectives of financial management.
MODULE FIVE
Business Analytics
Analyse and utilise data to drive decision making and solve business problems.
MODULE SIX
Marketing
Explore the marketing environment, including customer behaviour, branding and international marketing.
Final Assessment
The learner is required to successfully complete one summative assessment.
05
Industry Experts
Dr Motshedisi
Mathibe
Dr Motshedisi (Tshidi) Mathibe is an experienced lecturer, researcher and mentor, specialising
in Business Management , Entrepreneurship and Strategic Marketing. Alongside her vital role in
the development and design of sustainable and innovative curriculum, Dr Tshidi is involved in
The United Nation’s Global Impact Young SDG Innovators Programme, supervises Masters and
MPhil students, as well as presents her work to both a local and international audience.
Masterstart and the Gordon Institute of
Business Science (GIBS) have collaborated
to offer world-class, career-focused online
programmes that combine contextualised
coursework, meaningful skills development
and a human-centered approach to
learning.
CONTACT US
+27 21 201 1167
[email protected]
www.masterstart.com
Icon Building, Cube Workspace, 24 Hans Strydom Avenue, Foreshore, Cape Town, 8001

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8 Weeks Online

management skills are essential for

aspiring business leaders wanting a

successful career in management.

Learners with the academic

foundation as well as real-world Describe the role of business management

skills to organise, plan and in a changing economic environment

Recognise areas of development in internal

Discuss an analytics-based marketing plan.

This course aims to develop the fundamental business

skills of individuals seeking to gain insight into the

business environment, managers seeking to understand

business in a larger context and entrepreneurs needing

a comprehensive understanding of starting, running and

scaling a successful business

Copy of ID book/ID card or valid passpor

Completed registration form

A good grasp of the English language (reading, writing

Basic computer and internet skills

means our Learners will:

Engage in workshops, Explore practical case

breakout sessions and studies small groups under the

collaborative group work guidance of experienced

Learner Support Resources eCertification

available via the online of a competency-based

independent research. eCertificates are encrypted

Introduction to Business Management

Dr Motshedisi (Tshidi) Mathibe is an experienced lecturer, researcher and mentor, specialising

Masterstart and the Gordon Institute of

Business Science (GIBS) have collaborated

to offer world-class, career-focused online

programmes that combine contextualised

coursework, meaningful skills development

and a human-centered approach to

+27 21 201 1167

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