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Keyword Optimization Quick Reference

The document provides guidance on keyword optimization for Etsy listings. It recommends starting by analyzing popular listings and keywords on Etsy to identify trends. Businesses should then analyze keywords to find those with high search volumes but low competition. The document advises targeting a niche or sub-niche for products and using long-tail keyword phrases for titles and descriptions to rank higher in Etsy search results. It provides examples of long-tail keywords created by combining multiple relevant descriptors.

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Zrunk3d
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20 views

Keyword Optimization Quick Reference

The document provides guidance on keyword optimization for Etsy listings. It recommends starting by analyzing popular listings and keywords on Etsy to identify trends. Businesses should then analyze keywords to find those with high search volumes but low competition. The document advises targeting a niche or sub-niche for products and using long-tail keyword phrases for titles and descriptions to rank higher in Etsy search results. It provides examples of long-tail keywords created by combining multiple relevant descriptors.

Uploaded by

Zrunk3d
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
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KEYWORD OPTIMIZATION

QUICK REFERENCE
Step 1 START WITH ETSY
Run searches using topics and terms related to your targeted style
Observe other listings and take note of Bestsellers or Popular Now items
Use tools like Etsy Hunt's Chrome Extension to analyze listings and
common keywords in tags and titles

Step 2 ANALYZE KEYWORDS


Use a tool such as eRank to determine which keywords will be the
strongest (meaning: those that have higher search volumes and lower
competition)
Verify with the USPTO.gov website that the keywords and phrases are not
actively trademarked for your product category

Step 3 TARGET A NICHE


Establish your shop strategy as it relates to niches (general store, broad
niche, or sub-niche)
Use your chosen strategy to create a clear direction and vision for the
keywords, sections, and products that you will incorporate

Step 4 OPTIMIZE FOR ETSY


Convert keywords into long-tail keyword phrases to use for titles and the
first 1-2 sentences in descriptions
Combine niche and sub-niche keywords with more general keywords to
break into more saturated areas
Shorter keywords should be noted and used for tags
KEYWORD OPTIMIZATION

QUICK REFERENCE

SHORT- VS LONG-TAIL KEYWORDS


Etsy prefers
these!

SHORT-TAIL LONG-TAIL

1-2 keywords 3 or more keywords to create a phrase


THE Higher volume of traffic Lower volume of traffic
DIFFERENCE High competition Lower competition
Lower conversion Higher conversion

Football mom sweatshirt for game day


Women's sweatshirt
Foam yoga mat for birthday gift
Yoga mat
EXAMPLES Zen mindfulness wellness coach t-shirt
Mindfulness t-shirt
Minky golden retriever dog mom blanket
Dog blanket
Christmas gift

MY SIMPLE LONG-TAIL BRAINSTORMING TRICK

3 different product facts or descriptors

List + Then mix and


out
3 different types of individuals that
might buy it or have it gifted to
match to create
+ a longer phrase!
3 different holidays or occasions that
it may apply to
KEYWORD OPTIMIZATION

EXAMPLE
LET'S FOLLOW THE PATH OF USING A NICHE TO BUILD IN KEYWORDS
THAT ARE GOING TO BE RELEVANT TO CUSTOMER SEARCHES AND CAN
BE OPTIMIZED TO ENSURE THE BEST CHANCE OF RANKING HIGHER IN
THE ETSY ALGORITHM FOR THAT NICHE

FROM NICHE TO OPTIMIZATION


NICHE = CATEGORY BASED ON
CUSTOMER IDENTITY SEO = HOW YOUR IDEAL
CUSTOMERS FIND YOUR PRODUCT
NICHE
(Wellness) SEO & OPTIMIZED KEYWORDS
- mindfulness yoga mat shorter & better
- yoga mom shirt for tags

SUB-NICHES
(Fitness, yoga, mindfulness, COMBINE WITH SATURATED
mental health) KEYWORDS
- mindfulness yoga mat long-tail & great for
Christmas gift for sister titles & descriptions
- yoga mom shirt birthday gift (remember the long tail
shorter & ok for tags formula!)
for mom

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