INM100 - 14 Weeks

DESIGN PRINCIPLES 1 PROFESSOR: Kathy-Ann Scantlebury

DESIGN PRINCIPLES 1 CREDIT STATUS: 1 COURSE CREDIT

Successful completion of this course is necessary to advance in the INM programme at the
School of Communication Arts and Animation and is governed by the following elements of the
Seneca College Academic Policy:

1.4.2 Diploma: A diploma is awarded to a student who has successfully completed all
requirements of an approved post-secondary program of four to six semesters (or the
equivalent in part-time studies).

5.4 Subjects: Specific subjects are those in which the primary emphasis is on material related
directly and practically to the field of work for which the student is preparing. Successful
acquisition of appropriate skills and satisfactory performance in field placements are the
required ingredients for success in certain subjects. For these, a satisfactory level must be
achieved in both theory and field placement before a passing grade may be granted.

Cheating and Plagiarism: Each student should be aware of the College's policy regarding
Cheating and Plagiarism. Seneca's Academic Policy will be strictly enforced. To support
academic honesty at Seneca College, all work submitted by students may be reviewed for
authenticity and originality, utilizing software tools and third party services. Please visit the
Academic Honesty site on http://library.senecacollege.ca for further information regarding
cheating and plagiarism policies and procedures.

Discrimination/Harassment: All students and employees have the right to study and work in an
environment that is free from discrimination and/or harassment. Language or activities that defeat
this objective violate the College Policy on Discrimination/Harassment and shall not be tolerated.
Information and assistance are available from the Resolution, Equity and Diversity Centre at ext.
2078 or via email at [email protected].

Accommodation for Students with Disabilities: The College will provide reasonable
accommodation to students with disabilities in order to promote academic success. If you
require accommodation, contact the Counselling and Disabilities Services Office at ext.
2900 to initiate the process for documenting, assessing and implementing your individual
accommodation needs.

11.2 Promotion Committee: At the end of each semester, and at other intervals as may be
appropriate, the cumulative record of each student is reviewed by a Promotion Committee. The
Committee officially represents the teaching faculty involved with the student. The Promotion
Committee recommends to the College: the grades which shall appear on the Student
Academic Record (transcript); the granting of Supplemental Privilege, the granting of Advanced
Standing; the withdrawal of students from the College for reasons of unacceptable performance
including protraction by more than a year of the normal time required for completion of a
program, attendance or behaviour; the awarding of Seneca College certificates, diplomas and
applied degrees upon satisfactory completion of program learning outcomes; and other matters
regarding the academic progress and performance of each student.
INM100 - 14 Weeks DESIGN PRINCIPLES 1 PROFESSOR: Kathy-Ann Scantlebury

DESIGN PRINCIPLES 1 CREDIT STATUS: 1 COURSE CREDIT

INM100 - Design Principles 1

This class is an introduction to design principles as applied to interactive media. Students will
develop a series of design skillsets that can be applied to various formats and applications.
We will use Illustrator and InDesign to explore colour theory, typography, hierarchy and visual
relationships, grid systems, etc

Learning Outcomes

Upon successful completion of this subject, the student will be able to:

1. Describe and demonstrate the menu structures and file management techniques used in
effective asset management for complex projects.

2. Evidence proficiency in the understanding of visual systems and their impact on the user.

3. Describe and demonstrate an elemental knowledge of all of the drawing and image editing
tools found within Adobe Illustrator and Adobe InDesign. The learner will be able to create
patterns, either from placed scans or original designs, be able to draw complex illustrations
with the various tools including the pencil, brush and Bezier pen tools.

4. The learner will also be able to evidence an elemental understanding of colour systems and
effective typography and their application through the harnesssing of grid systems and
common element design techniques.

5. The learner will be able to produce efffective and properly constructed electronic illustrations
using accepted professional techniques in file construction and accepted digital techniques.

6. Demonstrate understanding of the design process using a variety of thinking skills to

problem solve

7. Understanding of visual communication skills to design for target audiences through the
development of several ideas and variations on a single idea

Topic Outline

Week 1 – Introduction to class and Principles of Design

Week 2 - Physical Attributes of Type & Classifications
Week 3 - Legibility, Hierarchy and Accessibility
Week 4 - Legibility, Hierarchy and Digital Accessibility
Week 5 - Grids & Visual organization
Week 6 - Typography and Layout: Constructing a Grid – Indesign
Week 7 - Introduction to Digital Typography
READING WEEK
Week 8 - Intro to Colour
Week 9 - Visualization & Colour
Week 10 - Visualization and colour concept development
Week 11 / 12 / 13 - App development art direction in studio
Week 14 - Presentations
INM100 - 14 Weeks DESIGN PRINCIPLES 1 PROFESSOR: Kathy-Ann Scantlebury

DESIGN PRINCIPLES 1 CREDIT STATUS: 1 COURSE CREDIT

Modes of Instruction

Material will be presented in professor-led projects and class discussions, demonstrations,

hands-on workshops and daily in-class tutorials. Regular attendance is expected as each class
involves the creation and completion of a new project.

Each project except for the tests is instructor-led and students are encouraged to attend
classes as there will be material covered through discussion that is not available in the notes and
material on the server. There will be a test in week 7 and a final exam in week 14. Every week
there will be a new lecture or piece to a project and every piece has a weighted bearing on the
final mark.

Modes of Evaluation

Projects are due at the end of class unless otherwise specified. Late projects will be accepted
up to one week past the due date and will receive a grade reduction of 25%. In case of sickness,
the late penalty will be waived upon presentation of a doctor's note. Students missing a class
on a testing day will receive a failing grade on that test unless proof of mitigating circumstances
is presented. If a student is not able to attend a class on a test day, arrangements must be
discussed with the professor in advance. In case of illness, a doctor's note must be presented
in order to avoid a failing grade. It is the responsibility of the student to obtain any notes or
handouts missed due to absence. All evaluation will be based on prescribed objectives and how
completely the student's work meets stated project needs.

Every project a student will be assigned and submits will be considered a vehicle for evaluation.
Productivity, accuracy, and innovation will be considered as will participation in class discussions.

Prescribed Text and Tutorials

There are no required texts for INM100 but there are several texts which would enhance
the learning objectives should students wish to study further. These texts would provide
extra instruction, though regular attendance for in-class demonstrations and instructor-led
projects will more than cover the necessary material. The texts listed below are all avaible at
neighbourhood bookstores and are also available at amazon.com.

1. Kimberly Elam, Grid Systems, Principles of Organizing Type (Princeton Architectural Press, 2004)

2. Raymond Morioka, Colour Design Workbook (Rockport Press, 2008)

3. Ellen Lupton & Jennifer Cole Phillips, Graphic Design The New Basics

4. Ambrose / Harris, Grids

5. Ellen Lupton, Thinking with type (2nd edition)

6. Mary Stewart, Launching the imagination (2nd edition) - A guide to Two-dimensional Design

Required Supplies & expenses

Flash drive for personal storage

Binder for note taking and organizing handouts

INM100 - 14 Weeks DESIGN PRINCIPLES 1 PROFESSOR: Kathy-Ann Scantlebury

DESIGN PRINCIPLES 1 CREDIT STATUS: 1 COURSE CREDIT

WEEK 1 - CLASS INTRODUCTION & PRINCIPLES OF DESIGN

Design concepts and Definitions
The visual language of design: point, line, shape, plane, form, texture, pattern and colour, etc
ASSIGNMENT 1 - WEIGHT: 10% - DEADLINE: WEEK 4 CLASS

WEEK 2 - PHYSICAL ATTRIBUTES OF TYPE & CLASSIFICATIONS

Terminology, type classification, type families, Typographic measurement system, anatomy
ASSIGNMENT 2 - WEIGHT: 10% - DEADLINE: NEXT CLASS

WEEK 3 - LEGIBILITY, HIERARCHY AND ACCESSIBILITY

Legibility and readability and how easily a page of text can be read and navigated. The
difference between tracking and kerning. How do color and value affect readability?
Visual hierarchy of elements and layout
ASSIGNMENT 3 - IN-CLASS GROUP PROJECT WEIGHT: 10%

WEEK 4 - LEGIBILITY, HIERARCHY AND ACCESSIBILITY

Layout is the placement of text and objects on a page. Typography and the Golden Section.
ASSIGNMENT 4 - IN-CLASS PROJECT: WEIGHT: 10%

WEEK 5 - GRIDS & VISUAL ORGANIZATION

Grid Systems: Manuscript Grid / Column grid / Modular grid / Baseline grid
Grid Anatomy : Columns and Column Intervals
ASSIGNMENT 5 - IN-CLASS PROJECT

WEEK 6 - TYPOGRAPHY AND LAYOUT: CONSTRUCTING A GRID – INDESIGN

ASSIGNMENT 5 - IN-CLASS PROJECT: WEIGHT: 10%

WEEK 7 - INTRODUCTION TO DIGITAL TYPOGRAPHY

Flowline / Grid Modules / Spatial Zones / Baseline Grid / Fibonacci numbers
Differences between screen and traditional typography. Look at how differences impact
legibility and readability issues. Digital environments Variables: size, type style, tracking,
leading, paragraph size, measure, and texture. Visual Design for engaging content
ASSIGNMENT 6 - WEIGHT: 20% - DEADLINE: WEEK 12 CLASS

READING WEEK

WEEK 8 - INTRO TO COLOUR

Essential Colour relationships / Color schemes based on hues at full saturation and of middle
value. Monochromatic / Analogous color / Complementary / Split complementary / Triadic /
Tetradic / Cool and Warm colour

WEEK 9 - VISUALIZATION & COLOUR

Introduction to colour responses and personal preferences. Color and the digital realm
ASSIGNMENT 6 - PROGRESS CHECK INS, MANDATORY

WEEK 10 - VISUALIZATION AND COLOUR CONCEPT DEVELOPMENT

Creativity & problem-solving process
ASSIGNMENT 6 - PROGRESS CHECK INS, MANDATORY

WEEK 11 - PRODUCTION PROCESS

Introduction of production in print and digital design, final steps to project completion.

WEEK 12 / 13 - APP DEVELOPMENT ART DIRECTION IN STUDIO

ASSIGNMENT 7 - PROGRESS CHECK INS, MANDATORY

WEEK 14 - PRESENTATIONS
In-class work: project work session / reviews / feedback
ASSIGNMENT 7 - IN-CLASS PROJECT: WEIGHT: 30%