Keyword Research

Keyowrd research outlines

1) Keyword research checklist

2) Keyword researh by usmain latif written on the book (23 videos )

3) Keyword research by simpli learn tutorials

4) Some tips and vidoes by ahref videos

5) How to do keyword research for seo pdf for keyword research

Keyword Research Checklist

1) Use Google Keyword Planner To Find Untapped Keywords: Keyword Planner Tool provides you

with all the necessary information needed to conduct keyword research.

2) Understand User Search Intent: Google has always focused on providing users with the most

relevant results for their search queries. Thus, by understanding the User Search Intent, you would be

able to create content that is aligned with it, which will help boost ranking as well as traffic. Check

this blog to know more.

3) Use The Right Mix of High & Low Volume Keywords: Most marketers ignore keywords with low

volume searches, however, these might actually lead to conversions. More often than not, low volume

searches are specific search phrases that customers are looking for. Thus, ensure you have a right

balance of high, medium, and low volume keywords that fit into your sales funnel.

4) Understand Keyword Search Volume: Depending on the keyword research tool you are using, the

search volume for specific keywords may differ. These tools help you identify the monthly search

volume (the number of searches for a given keyword in a particular month). Thus, though an important

metric that helps you to strategize your content and SEO campaign, it is important that you don’t build

your campaign/content based solely on this factor.

5) Understand Keyword Difficulty: In SEO, some keywords are more difficult to rank for than others.

The keyword research tool you are using will provide you with this metric. Thus, if you are targeting

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high competition keywords, then to rank higher than your competitors in the search result, you need

to create better content, building more links, etc.

6) Head Terms vs Long Tail Keywords: Head terms are generally high search volume keywords that

are competitive. Whereas, long-tail keywords have a low search volume and are easier to rank. Long-

tail keywords are more search specific, so even though you receive a low amount of traffic, the chances

of conversion are higher. While head terms may bring in more traffic, the visitors you receive on your

site may/may not be looking for the services or products you are offering.

7) Delve Deeper Into the Questions People Are Asking: Search engines are constantly trying to find

ways through which they can offer their customers a better search experience. “People Also Ask”

boxes is another feature that it has introduced, which provides related Q&A to the original search

query. This will help you understand what consumers are searching for, and by providing answers to

these questions, you can boost your site’s organic traffic and build your site’s authority. Read here for

more information.

8) Try Out Online Communities For Keyword Ideas: Another untapped source that can aid in keyword

research is online communities like Quora, Reddit, and other niche-specific forums. They can help you

understand what your target audience is searching for and help you discover amazing blog topics that

can drive traffic to your website. Check out this article for keyword ideas inspiration.

9) Use ATP Tool To Find “Question Keywords”: Most people are looking for answers online.

However, how do you find the questions they are searching for? Here is a tool that can help you!

AnswerThePublic (ATP) is a visual keyword research tool that helps you to find out the questions and

queries your consumers are searching for in Google. This is in line with understanding the User Search

Intent, which will help you to improve your conversions.

10) Pick One Keyword Per Page: This helps you to avoid double targeting of keywords, ensuring that

no two web pages of your website are competing for the same spot in the search result.

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❖ 3 Keyword reseach by Simpli Learn

keyword research

❖ keyword reserch is one of the most important activities in seo

❖ it is a practice where you choose the primary and secondary keywords around which

meta tags and content will be based on

❖ keyword research gives you a better understanding of how high the bemand is for certain keywords

❖ the primary components to keyword research are below

❖ search volumes

❖ competition

❖ relevancy

❖ commercial intent

❖ also you can use keyword research tool like: google keyword planner

❖ example.

❖ you wnt to create a content on digital marketing then based on search volume and competition your

primary keyword becomes what is digital marketing?

❖ if your content start ranking high for this keyword, it will get more trffic to your webpages

❖ keyword usage

❖ when a search engine crawls a website it uses NLP (natural language processing)

❖ using nlp search engine looks for content and keyword

❖ for example. when your website is about digital marketing and if you have onlyl the keyword digital

marketing used in it, then you might not rank for the keyword digital marketing in search engine results.

❖ it's important to add some related words like How to do digital marketing, types of

digital marketing, skills required for digital marketing, types of digital marketing. etc

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Keyword research and search trend

❖ provide insights to people's needs and intent

❖ To be relevant, brands have to predict what search users intend to do and incorporte that into their

content

❖ Google Mobile First: Display as much information as possible in a fast-loading and

easy-to-read format that reduces mobile user's frustration

❖ necessary for any marketing function ( social, content, marketing, planning)

❖ needs and intent applied to voice search, questions and google's anser display

❖ is your content strucutred to answer question

❖ prepare for google to display your content to searchers without any tracking/clicks to your website

keyword research.

1) why keyword research

2) types of keyword research

3) how to do keyword research

4) alternative suggestions to keyword

5) keywrod clustering

6) tools for keyword research

1) why keyword research

❖ imagine jessi is planning to publish a blog of pizza recipes

❖ where, she plans to write on the topics below

❖ .. pizza receipes step by step | easy receipes

❖ .. pizza recipes with sausage | recipes for free

❖ .. homemade pizza toppings | pizza recipes without oven

❖ .. pizza dought recipes | simple pizza recipes

❖ .. thin crust piza recipes- made by jessie

❖ but i'm unsure if these will bring traffic

❖ these keywords are not the right choice

❖ some of the issues with the choosen keywords are.

❖ few keywords have,

❖ low search volume ( this will lead to less traffic)

❖ high competition ( this will not help you with page ranking)

❖ irrelevant to the topic ( this will result in high bounce rate)

❖ incorrect use of primary and secondary keywords (this will lead to poor seo optimization)

2) Types of keyword research

1) short tail keyword

2) long tail keyword

1) short tail keywords

❖ . these keywords ar enot specific

❖ . they consist of less than 3 words

❖ . they have high search volumn and high competition

❖ . since these keywords are broad match, they don't convert very well

❖ . an example of a shiort tail keywords are

❖ . mobie phones, cell phones, smart phone, pizza receipes, puma shoes,

2) long tail keywords

❖ . these keywords are very specific

❖ . they consist of more than 3 words

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❖ . they have relatively slow less search volume and competition

❖ . this will bring in quality traffic leading to higher conversion rate

❖ . an example of a long tail keywrds are: homemade pizza dough recipes, mobile phone

prices in pakistan, latest mobile phone etc.

❖ these keywords are used for targeted pages

3) How to do keyword research

❖ keyword research is done based on the following factors

Search volum: it indicates the potential traffic can obtain

❖ search volume is the average monthly searches made for a particular word or

phrase.

❖ targeting keywords of high search volume will help to bring more traffic to your webiste.

❖ search volume may also have seasonality factor for seasonal and trending keywords

❖ for example: phrases like funny ahlloween costumes will have more search volume in

octorber ( as halloween day is on 31 october)

❖ competition/difficult: it determines the difficulty to rank

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❖ allintitle: pizza recipes

❖ it is one of the important metric when doing keyword research

❖ high the competition, harder it is to rank #1 on google serp

❖ high search volume and low competition keyword is the ideal combination to prefer

❖ the difficulty of a keyword ranges from 0 to 100

❖ tips : get the numerical factors which shows in allintitle:

❖ relevancy: it's more intuitive to your business to drive more quality traffic

❖ keyword relevancy drives quality traffic to your websit

❖ it refers to the concept of how relevant your keywords are to each page of our site.

❖ always prefer keywords relevant to your content (even though it doesn't have a high search volume)

❖ example: suppose you have a beginner content on seo , prefer to use relevant keywords (like seo tutorial

or what is seo), instead of focusing on irrelevant keywords with high search volume ( like what is

digital marketing)

❖ note: understand your business and find keywords relevant to your business

❖ commercial intent: these keywords drive more conversions and revenue for the business

❖ these keywords are more specific and often result in high conversion rate.

❖ For example, commercial intent keywords like "buy iphone" has low search volume but

is shows that the persons is reday to make a purchase.

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❖ some of the commercial intent keywords are below discount, deal, buy, coupon, shipping

❖ keyword research lays the foundation for a good seo

❖ websites with well-chosen keywords help to get more organic traffic.

❖ the chosen keywords can be furhter divided into:

❖ 1 primary keyword ::// primary keywords defined the nature of your content.

❖ 2 secondary keyword ::// secondary keywords are relevant to primary keyword

❖ note: for a web page, there can be several secondary keywords but only one primary keyword

❖ imagine you have a blog of (healthy dietrary tips) where you can choose your primary and secondary

keywrods as,

❖ primary keywords - healthy diet plan ( directly related to the content that's we talking about in content

❖ Secondary keywords - helathy diet for weight loss

❖ helthy dief food

❖ low carb diet

❖ healthy meal plants

❖ secondary keyword are also related to the content as play of the primary keywords

4) Alternative suggestions to keyword research

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❖ lsi stands for latent semantic indexing

❖ it is semantically linked to your primary keyword

❖ they are used to drive relevant traffic and create more visibility on serp

❖ an easy way to look for lsi keywords is on google serp

❖ Q why are lsi keyword important?

❖ for example: imagine, richal has a blog that explains about python, but how do search engines know if

the website python is about the python programming or python snake

❖ this is where search engines (like google) search for lsi keywords in order to understand what the web

page is specifically focusing on.

❖ did you know: lsi keywords can improve your search positioning in featured snippets

❖ quora : quora is a great platform to know trendy topics and the topics getting user engagement

❖ you can brainstorm several keywords and topic ideas from quora within minutes

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❖ with quora : explore "top question"

❖ this process will help you find keywords with high search volume.

❖ with this idea, an individual can look at the top 5 questons for a specific topic (like healthy dieting and

find relevant keywords)

❖ for example, some of the keywords you get from these question are: "best way to lose weight" cheapest

diet' "daily diet'

❖ Google suggest : google suggest is a feature of google search engine which provides search

recommendation

❖ note: users select search keywords from google recommendation

❖ according to google: autocomplete predictions are automatically generated by an algorithm without

any human involment based on a number of objective factors, including how often past users have

searched for a term.

❖ wikipedia: wikipedia helps us to find relevant keywords in an easier way

❖ with wikipedia:

❖ identify a list of keywords in the meta description itself

❖ choose keywords from the first paragraph of wikipedia (as it has many relevant keywrods)

❖ take a look at keywords from the Wikipedia contents section

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❖ additional pages like see also gives relevant keywords that you are looking for

❖ Consider references section as they contain relevant keywords.

❖ google your keyword with wikipedia term in the search query and get relevant keywords from the title

tags on serp

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❖ reddit : reddit is another popular community where people discuss variety of topics

❖ with the help of subreddits, an individual can find relevant keywords with high search volume

❖ In reddit, there is an easier way to find out keywords using a tool called keyworddit.

❖ keywords gives the average monthly searches for a particular keyword

❖ For example, type a word in keyworddit and choose keywords from the auto-generated list. .

❖ this tool will extract keywords from the subreddits and give relevant terms with their search volumes

❖ The reddit keyword research tool (keyworddit.com)

5) keyword clustering

❖ in order to gain higher rankings, seo experts clusster keywords into content them that are relevant to

each page of the website

❖ why do you have to target just one keyword per content when you can target many

❖ for example: after keyword research you can thematically group keywords into a core topic

❖ The cluster is formed of core topic with related subtopics keywords.

❖ this helps you to rank better

❖ tips to remember:

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❖ some of the additional steps in keywords research are:

❖ staying up-to-date on industry news

❖ brainstorm your own ideas and identify a list of keywords that are relevant to your business

❖ determine the keywords that your competitors are already ranking for

6) tools for keyword research

❖ Keyword research tools are important for finding that best keywords.

Important factors that help you rank #1 on google

1) Keyword research

❖ These factors follow a 80/20 rule

❖ where 20% is the effort you invest and 80% is the results obtained

❖ Did you know

❖ According to web ceo itd:

❖ 20% of your target keyword brings 80% of traffic.

❖ 20% of landing pages drive 80% of overall traffic

❖ 20% of your backlinks pass 80% of your link juice

Keyword Research:

❖ consider an example where joey has a website of shoes for kids, but it isn't ranking #1 on google

❖ an example of right-keyword could be shoe for children

❖ I always suggest to research keywords in different ways

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❖ Analyze and choose the best keyword

❖ for example:

❖ identify a list of keywords that are relevant to your business

❖ check the keywords that your competitors are ranking for

❖ use third party tools to choose keywords with less competition and more search volume for your website

❖ brainstorm your own ideas and find related keywords ( or lsi keyword ) on google

❖ note: long-tail keywords are easier to rank on google

❖ how to find out keywords that your competitors are ranking for

❖ tools like semrush, ahref, moz, keyword everywhere, google keyword planner, etc.

❖ there are few more techniques that can help in keyword research

❖ for example

❖ on social media, find the most shared article for a topic/keyword

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❖ check for communities (like Reddit, Quora), where people ask about certain topics (keywords)

❖ stay up-to-date on industry news, as it will help you learn new jargos (without even doing the keyword

research)

❖ it's important to have webpages with well-chosen keywords (i.e primary and secondary keywords) as

they help your website to rank well on Google

❖ primary keyword : defines the nature of your business

❖ secondary keyword: it is highly relevant to your primary keywords

❖ for example:

❖ imagine you have a blog of homemade ice cream recipes where, you can have primary keywords as and

secondary keywords as

❖ Keyword clustering

❖ Why target only one keyword per content when you can target many?

❖ ans : after keyword research, seo experts cluster keywords into content them that are

relevant to each page of the website in order to gain higher rankings, traffic and

more conversions

❖ tip #1 opt for smarter ways to do keyword research

❖ below are the few tips that can hel user to do keyword research in an easier way

❖ identity a list of keywords that are relevant to your business

❖ choose keywords based on the following:

❖ high search volume

❖ keyword/product fit

❖ commercial intent

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❖ Difficulty

❖ note you can use a third party tool to choose keywords for your web page

❖ identify trends from a site search query ( ike amazon)

❖ know what your competitors are ranking for

❖ find lsi keywords on google

❖ choose your primary and secondary keywords wisely

❖ stay up date on industry news, as it will help you learn new jargons

❖ AT THE END, take a look at wikipeida, reddit, and quora ( as they help you find related keywords tht

you are looking for)

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