GPCA Insight Nov 2017
GPCA Insight Nov 2017
GPCA Insight Nov 2017
LEGACY AWARD
HONORS GCC
PIONEERS
The annual award will recognize those
leaders that have made significant
contributions to the foundation of the
chemical industry in the region
INSIDE THIS ISSUE WELCOME
NEWS Legacy Award launched in Dubai 10 globally – and feature articles on issues that are
Initiative honors GCC industry pioneers driving this transformation, such as M&A, digitiza-
tion and China’s One Belt, One Road strategy.
FEATURE Petro Rabigh expands 14
As Yousef Al-Benyan, CEO of SABIC and Chair-
New complex adds downstream potential man of GPCA notes in his interview (page 17),
“Ready access to competitively priced feedstock
INTERVIEW Yousef Al-Benyan 18 and proximity to the most prosperous markets
SABIC CEO on growth and sustainability make the [GCC] region the world’s first choice for
Page 14 new petrochemical production facilities. However,
INTERVIEW Bob Patel 25 global trends show that cheap raw materials are
becoming available elsewhere.”
LyondellBasell CEO looks to expand
In such an environment, GCC producers need
INTERVIEW Rebecca Liebert 28 to think about consolidation, efficiencies and
Honeywell UOP CEO talks on digitization expansion and investment outside their domestic
markets. The Annual GPCA Forum will address
INTERVIEW Markus Steilemann 31 all these issues and more, with a line up of expert
speakers from all corners of the globe.
Page 25 Covestro focuses on key sustainability goal
Now truly is the time to begin the next stage of the
FEATURE M&A activity continues 33 journey – the first steps of which we celebrate at
GCC is set to play their part the Forum with the launch of our Legacy Award,
designed to recognize and honor the pioneers of
FEATURE Free trade under threat 37 the Arabian Gulf chemical industry.
Increasing protectionism is underway
Yours faithfully,
Dr. Abdulwahab Al-Sadoun
FEATURE China looks outwards 41 Secretary General, GPCA
Page 33 The OBOR strategy has huge implications
A
n improved product finder search category listings. Easy colour coding and including its statistical 2016 Facts and
function is the main innovation to section dividers make ease of finding Figures Report.
this year’s GPCA ‘Connecting the company details easier than before.
Gulf’ online members directory, which Three co-branded reports are also
can be accessed at www.gpca.org.ae/ The publication has been reformated into a now being launched, entitled: ‘The
congulf from the end of November. convenient A5 fomat, again for easy of use threat of free trade and its impact on
and consultation. Delegates to the Annual chemicals’, with chemicals consultancy
The search engine, sponsored by Forum in Dubai will each receive a copy ICIS; ‘Consolidation as a road to
ExxonMobil Chemical, not only lists all when they register at the event. transformation’, with Boston Consulting
products made by GPCA full members, Group; and ‘Accelerating organizational
but gives a succinct but useful description performance in the petrochemical
of each product and its position in the industry’, with Heidrick and Struggles
petrochemicals chain. Nearly 120 chemicals Consulting.
are listed and described, from acetic acid to
vinyl chloride monomer (VCM). Also out is the 8th GPCA Fertilizer
Convention post-event report, released in
GPCA has also improved the overall look November.
GPCA F
and feel of the web site, which as before HE GUL
ON N ECTING T
gives details of all GPCA members and C If you’d like
2018
y 2017 -
their activities. The site is being sponsored Members
Director to have a free
overall by DP World. copy of all
GPCA post-
The print version has also been revamped event reports,
for 2017, and will be available at the Forum visit the GPCA
in a new concise form, with all members’ stand in the
address and contact details arranged Annual Forum
alphabetically within five separate member exhibition area.
The Deputy Chairman and CEO of Kuwait Energy and Environmental Design
Petroleum Corporation (KPC), Nizar Al- (LEED) program. It is designed, built and
Adsani, and former and current members of operated as a sustainable building that
EQUATE’s board were also present. Ahmadi EQUATE CEO Mohammad Husain (right) meets the most advanced and eco-
governor Al-Sabah said: “EQUATE begins… celebrates 20 years of the company friendly universal standards.
patents
Plastics Excellence Awards, designed to reward innovation place on 14 March 2018.
B
enter the Plastics Excellence orouge’s Innovation
Awards six different categories. Centre has filed 520
GPCA is looking for outstanding patents on new products
initiatives and achievements in up to the end of September
the field of plastics conversion, 2017 and has so far obtained
plastics process improvement 122 patents. Ahmed Al Shamsi,
and new product development. Senior Vice President at
Borouge, says that 15% of the
A judging panel of leading ex- company’s sales come from
perts from the plastic and down- products developed by the
stream industries in the GCC will Innovation Centre.
pick the winning entries in the
fields of material use, design, Borouge and its Austrian
The Plastics Excellence Award winners from 2017 manufacturing, processes and joint venture parent Borealis
environmental sustainability. have launched Anteo, a new
G
PCA is looking for nomi- across the entire polymer value family of linear low-density
nations for its 8th Plastics chain in the Arabian Gulf region. To apply for GPCA Plastics polyethylene (LLDPE) packaging
Excellence Awards, to Excellence Awards, please visit grades for the global packaging
recognize industry excellence, Winners will be presented with www.gpcaplastics.com/about- market. Anteo delivers easy
best practice and innovation their awards at GPCA’s 9th awards/apply/ processability at lower extruder
pressure, better sealing
integrity and improved puncture
D
utch coatings and Wylick, the partner leading the Bimodal Terpolymer (BBT)
specialty chemicals Innovation Consulting Team at technology. The film is intended
company AkzoNobel KPMG in the Netherlands. for use in high performance,
this year launched an initiative multilayer flexible packaging
with consultancy KPMG to In June, 20 start-ups from more applications using. The first
stimulate technology start-ups than 200 submissions were grades in the Anteo product
and academics to work with its invited to attend the final event family, Anteo FK1820 and
AkzoNobel
specialty chemicals business in the Netherlands. Over the FK1828 are now commercially
and find solutions to some of course of two days, more than available in Europe, the Middle
the most urgent chemistry- Winners of this year’s Imagine 90 experts from AkzoNobel and East, Russia, Africa and Asia.
related challenges. Chemistry challenge partner organizations, including
KPMG and Lux Research,
The initiative, known as Imagine it says, to keep meeting worked with the start-ups to
Chemistry, has as its goal the customers’ needs and reach develop their ideas and define a
creation of a more sustainable the company’s goal of being clear route to market.
and live-able world through carbon neutral by 2050.
better chemistry. Innovation GPCA is holding its 5th R&I
through partnerships with “The challenge was open Summit on 11-13 March 2018
Borouge
start-ups is central to Akzo- to everyone who joined and in Dubai under the theme:
Nobel Specialty Chemicals contributed: open innovation in “Capitalizing on innovation: A Anteo PE film is being made
growth strategy. It is critical, its truest form,” says Ank van growth imperative”. solely in the UAE at Ruwais
al.com
exxonmobilchemical.com
NEWS
Eco-study will enable polyolefin SABIC
plant improvements to be made names new
GCC producers of HDPE and
PP have relatively low envi-
we will all contribute to reducing
the environmental impact of our
chairman
ronmental impacts, according existing polyolefin plants, as well
D
to a new GPCA eco-profile as making informed decisions r. Abdulaziz Saleh
report for future plants.” Aljarbou has been
chosen as the new
I
n line with its commitment The study was completed by Chairman of SABIC’s board
to advance the sustainability IFEU, an internally recognized of directors, replacing
agenda in the Arabian Gulf independent environmental Prince Saud bin Abdullah
region, GPCA has released a and energy consultancy, and bin Thenayan Al-Saud, who
study entitled ‘Eco-Profile of is based on 2014 data. To was with the company for 15
Polyolefins (HDPE and PP) in guarantee the validity of the years. The move was made at
the GCC’. “We will all study and to allow comparison the company’s Extraordinary
contribute to to European data, the General Assembly in October.
This highlights the sustainability assessment was conducted
efforts of GPCA member
reducing [our] according to Plastics Europe’s During the meeting, Yousef
companies that are producers environmental Eco-Profile methodology and bin Abdullah Al-Benyan, was
of polyethylene (PE) and impact to ISO 14044:2006 for life-cycle confirmed as Vice Chairman
polypropylene (PP), namely assessment (LCA). of the Board of Directors and
SABIC, EQUATE Petrochemicals, Craig Halgreen CEO, while Dr. Fahad Abdullah
Orpic, Saudi Polymers, Tasnee, VP, Corporate The main outcome of the Al-Mubarak, Calum Mclean
NATPET and Borouge. Sustainability, study is that GCC producers’ and Roberto Gualdoni were
Borouge operations have a lower appointed board members.
Leader of the project team, environmental impact in all
Craig Halgreen, VP Corporate categories except for the Global Aljarbou commented that:
Sustainability at Borouge, said: Borouge’s operations and Warming Potential (GWP), “I will contribute with full
“Understanding the average improve where necessary. Primary Energy Demand and commitment to the company’s
environmental impact of the Abiotic Depletion Potential, efforts to fulfil the objectives
production of polyolefins “As we expect other producers compared to European of Saudi Vision 2030.”
allows us to benchmark across the GCC to do the same, operations.
Prior to assuming the new
position, Aljarbou was on the
G
PCA has this year in order to deliver a convincing new online system for GPCA Lubricating Oil Company and
completed several argument to regulators. members has been developed Gulf Oil Industrial Company.
initiatives in the field and implemented.
of health, safety and the In a further initiative, GPCA has
environment (HSE). In the area of extended the use of Responsible Finally, the industry association
transport of chemicals, a GPCA Care to logistics providers, held its first workshop during
task force has finalized a position successfully launching its 2017 on the subject of human
paper on Dangerous Goods Road “Responsible Care for Logistic factors and their role in reducing
Transport (DGRT) and circulated Service Providers” in October risk and increasing safety at work.
it to GPCA member company 2017. It has also launched a
CEOs, asking for feedback and Peer Review Program within Ongoing work includes two
support on the initiative. Responsible Care and conducted new position papers under
a first pilot review successful development covering
Technical papers are now in pilot during the year. And, to Environmental Sustainability
production, highlighting the make it easier for members to of Supply Chains and the
requirements and components of submit their annual Responsible Importance and Benefits of Free Dr. Abdulaziz Saleh Aljarbou
the proposed DGRT regulations Care performance metrics, a Trade Agreements. takes the chair at SABIC
G
PCA will begin the sec- has unified its subsid-
ond year of its Leaders iaries under one brand name
of Tomorrow (LOT) to “highlight the scale of its
program on Day 0, 27 November business” and its contribution
at the Annual GPCA Forum in to the UAE’s economy, the
Dubai. company said in mid-October.
It added that the unified
Students from across the GCC entity would have a central-
have been selected to attend ized governance model while
recent 8th GPCA Fertilizer H.E. Shaikh performance and cost and of
Convention. Mohamed bin technology as a fundamental
Khalifa bin Ahmed game-changer that will “benefit
They have the opportunity to Al-Khalifa the industry significantly”.
increase resilience and capture Minister of Oil, In his inaugural address at the
more value from existing Bahrain event, held at the Ritz Carlton, He also pointed to the
assets by focusing on opera- Bahrain, on 26-28 Septem- promising opportunities
tional efficiency, supply chain ber, H.E. Shaikh Mohamed presented to the GCC, despite
integration and portfolio di- and services that support bin Khalifa bin Ahmed Al- current market uncertainties,
versification, and by providing crop productivity and improve Khalifa, Bahrain’s Minister oil price volatility and slow
innovative fertilizer products fertilizer use. of Oil, highlighted the major economic growth.
GPCA honors
chemical pioneers
GPCA is launching an annual Legacy Award at this
year’s Annual Forum to recognize those leaders
that have made significant contributions to the
foundation of the region’s chemical industry
T
hree pioneers of the chemical and Nominations for the GPCA Legacy Initiative Each of the GCC countries is represented
petrochemical industry in the Arabian and the GPCA Legacy Award “Al-Rowad” on the Committee. Nominations can also be
Gulf are being recognized at this are currently made by members of a made by GPCA Board Members who wish
year’s Annual GPCA Forum in Dubai, as Nomination Committee, which is made up to put forward a candidate for consideration
the industry association launches its GPCA of long-time veterans of the petrochemical by the Nomination Committee, provided he/
Legacy Initiative and GPCA Legacy Award industry in the Arabian Gulf region. she meets the nomination guidelines.
“Al Rowad”.
The three leaders being honored are Dr. Dr. Ghazi Al-Gosaibi
Ghazi Al-Gosaibi (1940-2010) of Saudi Saudi Arabia’s Minister of Industry and Electricity (1976-1983)
Arabia; Yousif Al-Shirawi (1927-2012) of
Bahrain; and Abdulbaqi Al-Nouri (1929- The first Chairman of SABIC, he will be cooperation among Arabian Gulf states.
2010) of Kuwait. recognized for his instrumental role in In 1980 SABIC joined the Bahraini
founding SABIC and leading it into a path government and the Petrochemical
Special award ceremony will take place of great development and success. Industry Company (PIC) of Kuwait to
at 5.30pm on 28 November, Day 1 of the form the Gulf Petrochemical Industries
Annual Forum at the Madinat Jumeirah. Widely admired in Saudi Arabia Company (GPIC).
for his many-faceted
The first of its kind in the region, this annual career, his charismatic In 1982 Al-Gosaibi was
program will honor individuals who have character, his frankness, named Saudi Arabia’s
made extraordinary contributions to foster his championing of Minister of Health.
and strengthen the development of the modernization in After stepping down
chemical and petrochemical industry in one Saudi Arabia, his from this position,
or more of the GCC states. contributions as a he served as Saudi
novelist and poet, and Arabia’s ambassador
It will further aim to recognize, preserve and his role in establishing to Bahrain (1984-
make known the achievements of those the Disabled Children 1992), its ambassador
individuals who set the foundations for the Society, Al Gosaibi is to the UK (1992-2002),
regional chemical industry and played a recognized by GPCA for his its Minister of Water and
pivotal role in establishing its position as an pioneering role in establishing Electricity (2002-2004), and its
important global player. a basic chemical industry in Saudi Minister of Labor (from 2004).
Arabia and laying the path that has led
Each year from now on, individuals will to the flowering of a robust private and Dr. Al-Gosaibi also played a prominent
be recognized as Arabian Gulf Chemical state-owned Saudi chemical sector. role in the modernization of many
Pioneers by the GPCA Legacy Initiative. aspects of Saudi life. In many ways,
The GPCA Legacy Award “Al-Rowad” will As SABIC was evolving, Dr. Al-Gosaibi he showed the path that Saudi
be bestowed on one of them or upon one furthered the formation of the chemical entrepreneurs could follow in creating
of the pioneers who was selected in a industry in Bahrain and promoted private Saudi chemical enterprises.
previous year.
Petro Rabigh
Petro Rabigh’s Phase II expansion adds new chemicals to the Saudi Arabian product slate
R
abigh Refining and Petrochemical • low density polyethylene (LDPE), used • paraxylene, which goes into artificial
Company - Petro Rabigh - is in the in extrusion coating food packaging and textiles and fibers as well as food
process of starting up its new Phase injection molding applications packaging and
II units, an expansion and diversification
program the company believes is set • ethylene vinyl acetate (EVA), used in foam • benzene, used in several industrial
to shape the future of the downstream applications such as shoes and protective compounds for the manufacture of
industry in Saudi Arabia by ushering in a food packaging polystyrene and engineering plastics,
new wave of investment and job creation in synthetic rubber, nylon and detergents
innovative industries. • ethylene propylene rubber (EPR), used
to make sealing products, electrical As the first producer in Saudi Arabia of PA6,
According to Petro Rabigh, the new high equipment and automotive parts Petro Rabigh is targeting local consumer
value-added products were selected with markets that prove resilient in the face
local industry in mind, aimed at making • thermoplastic olefin (TPO), used in the of market fluctuations, such as the food
existing industries more competitive locally manufacture of synthetic rubbers for packaging industry. Such markets maintain
and internationally, and at encouraging automotive exterior parts and general high demand while demand for other
innovative converters to establish industries industrial products products falls in response to economic
new to the region. changes.
• polymethyl methacrylate (PMMA), used
“The new products have a very wide in automotive parts, extrusion sheets and As one of the very first producers of PMMA
range of applications,” says Petro Rabigh optical lenses in the Kingdom, Petro Rabigh is targeting
President & CEO Nasser D. Al-Mahasher. PMMA’s potential annual growth in Saudi
“The opportunities they create for new • polyamide 6 (PA6), used in engineering Arabia of an estimated 6%.
industries and investment will have a lasting plastic and food packaging
impact on the regional economy.” The new products and capacities aim to
• acetone and phenol, which have reduce existing industries’ dependence on
The new slate of products and some of applications in adhesives and glues, and expensively imported feedstock to make
their applications include: pesticides and herbicides them more competitive both regionally and
S
ABIC’s dominance in the
petrochemical industry in Saudi
Arabia is clear. However, other
parts of the world have risen to be big
petrochemical producers thanks to
cheap natural gas, mainly the US. Are
SABIC, Saudi Arabia and the Middle East
in general risking losing the race on that
front, given more plentiful and cheaper
feedstocks elsewhere?
Ready access to competitively priced
feedstock and proximity to the most
prosperous markets make the [GCC]
region the world’s first choice for new
petrochemical production facilities.
However, global trends show that cheap
raw materials are becoming available
elsewhere.
SABIC
shale gas for our proposed ExxonMobil
joint venture in Texas, and a possible oil-to- SABIC is the major chemical producer in the GCC and has global expansion plans
chemicals joint venture in the Kingdom with
Saudi Aramco. From its very beginnings, my company of organizational transparency. We are the
has emphasized the importance of doing only Middle Eastern company to make
The chemical and petrochemical business in an open and transparent manner. these rankings.
industries in the Middle East are set to I am proud to say that our efforts have been
grow faster than GDP in coming years. recognized by Transparency International, Earlier this year, SABIC published its
However, is the current environment widely seen as the “gold standard” in first quarterly financial statements
supportive of transparency and assessing an organization’s commitment to under International Financial Reporting
corporate governance? combatting corruption and fraud. Standards (IFRS), the common language of
We support the Kingdom’s recent efforts international accounting. I think most of us
to improve the transparency of its markets We are ranked number four on disclosure know instinctively that organizations that
and economy, in order to encourage practices and anti-corruption programs; are more transparent tend to be among the
increasing overseas investment. and number eight on disclosure practices most profitable and successful.
term objective is to increase support for and extend our existing programs and
customers in the key growth industries create new ones in line with our overall
Yousef Al-Benyan: Chairman of GPCA that are the focus of the government’s strategy for contributing to Saudi Arabia’s
and Vice Chairman and CEO of SABIC downstream strategy. modernization program.
Several countries in the Middle East SABIC is a strong supporter of Saudi In general, are Middle East chemical
region are moving to diversify their crude Arabia’s National Industrial Cluster Program, companies willing to modernize? Do they
oil-based economies and enter more which is leading the development of fast- have the know-how and, perhaps more
downstream markets. Saudi Arabia has growing, export-oriented industrial sectors importantly, the investment willingness
itself embarked on an ambitious plan of in Saudi Arabia. We have also joined hands to do so?
reforms aiming to modernize the economy with the Public Investment Fund and Saudi Changes are necessary. For decades, part
and diversify away from crude oil. What Aramco to establish Dussur to advance of our success here in the GCC region was
part can SABIC play in that plan? industrialization and diversification away based on access to advantaged feedstock.
SABIC is a strong supporter of Saudi from oil through the creation of profitable We can no longer rely on that.
Vision 2030 – the most significant shift companies that might not be developed by
in the Kingdom’s economic development the private sector alone. The challenges are everywhere. We are
policy in decades. Vision 2030 opens dealing with lower-for-longer oil. That
up broad vistas of possibilities for These initiatives, along with our Local means that naphtha-based products made
strengthening Saudi Arabia’s local Content program, will be key to creating from oil are becoming more competitive
economy and business capabilities thousands of high-skilled and specialized than they have been in the recent past.
across every sector. jobs for Saudis. That makes our region’s products – which
are mostly ethane and propane-based –
SABIC’s Local Content program will be How prepared is the company to be part less competitive in Europe. That turns the
key to attracting internal investments in situation of 2004 to 2014 on its head.
innovation, technology, manufacturing,
procurement and in creating thousands In North America, Europe and Asia, trade
of high-skilled and specialized jobs for
“With SABIC’s global blocs and trade barriers are increasing. If we
Saudis. It will also help create a culture presence, we are have to pay higher import tariffs on top of
of entrepreneurship and a more vibrant uniquely positioned to already higher costs and other unfavorable
business climate overall. leverage our global role economic conditions, this only makes
to enable Saudi Arabia’s circumstances even more difficult for us.
With SABIC’s global presence, we are
uniquely positioned to leverage our
Vision 2030” Mergers and acquisitions are happening.
global role to enable Saudi Arabia’s ICIS reports that 2017 is likely to be a
Vision 2030 in three key areas: Strategy, Yousef Al-Benyan record year in petrochemical mergers and
Synergy and Support. Vice Chairman and CEO, acquisitions. This is neither good news nor
SABIC, and Chairman, bad news for this region, but it will make
Our global strategy positions SABIC to GPCA the industry more competitive.
bring Saudi-based suppliers and converters
LyondellBasell to
profitably build on what we have, through
debottlenecking or adding to capacity, or
exploring new projects – perhaps more on
the propylene side,” says Patel.
CEO Bob Patel sees opportunities to expand in Asia The company owns 28.56% of Thai-
land-based PP producer HMC Polymers
and the Middle East through joint ventures and also with partner PTT Global Chemical and
other investors holding the rest. It has
leverage its suite of polyolefins process technologies capacity of 810,000 tons/year and uses
LyondellBasell’s Spheripol and Spherizone
technologies.
Joseph Chang ICIS position on the cost curve,” he explains. China’s environmental focus
China’s crackdown on pollution and ban
L
yondellBasell will seek to expand its The company has minority stakes in three on imported waste plastics will create a
global reach, not only by building joint ventures (JVs) in Saudi Arabia – 25% tailwind for the global polyolefins market,
cost-advantaged US capacity and each in Saudi Polyolefins Company (SPC), according to the LyondellBasell CEO.
exporting more product, but also growing with TASNEE owning 75%, and Saudi
through joint ventures in the Middle East Ethylene & Polyethylene Company (SEPC), “Certainly we’re seeing recycling plants
and Asia, as well as leveraging its suite of with TASNEE and Sahara Olefins holding being shut down and demand for recycled
polyolefins process technologies. 75%; and a 20.95% stake in Al-Waha Pet- plastics down significantly, so virgin
rochemicals, with Sahara Olefins holding polymer demand is generally increasing.
“The Middle East is a very important region the remainder. Directionally, it bodes well for the cycle, and
on the global petrochemical stage and we’re seeing prices respond,” says Patel.
will be for many years to come. Its energy SPC produces polypropylene (PP) with
position should not be understated and we a capacity of 720,000 tons/year, while “We think this will play out more
view it as an important strategic region for SEPC is focused on polyethylene (PE) – prominently in the first and second quarter
LyondellBasell,” says Bob Patel, CEO of high density PE (HDPE) and low density of 2018 as regulations go into effect,” he
the company and a speaker at this year’s PE (LDPE) in particular with capacities of adds.
Annual GPCA Forum. 400,000 tons/year for each grade. Al-Waha
Petrochemicals has PP capacity of 450,000 China plans to ban the import of certain
“The impact of US petrochemical capacity tons/year. waste plastics, along with other waste
expansions for Middle East producers materials, by the end of 2017. This includes
should be minimal. They will run at full “We are pleased with our three Saudi waste and scrap of ethylene polymers
capacity because of their competitive joint ventures and want to find ways to (such as PE), styrene polymers, vinyl
H
oneywell UOP’s projects in the have to meet these standards. “Everyone is
Middle East extend from the continuing to look at the demand for clean
first days of the region’s refining fuels,” says Liebert.
industry right up until today, and now also
encompass the future. It is a future that will As the home to the world’s lowest-cost
combine digital and process technology oil, the Middle East has a tremendous
to reduce downtime and increase yields at opportunity to increase margins if it can find
refineries and chemical plants. the best way to add value to its crude oil.
But it is not just focusing all of its energy on
Honeywell UOP pioneered the first refining converting crude oil to refined products.
processes a century ago and is now doing
the same with new digitization technologies In some cases, companies are looking
that are just now being installed in plants. for ways to replace domestic crude
Two current projects illustrate the journey consumption with natural gas, Liebert
that has been taken. “We are seeing a explains. Producers could then upgrade the
lot of interest in oil and sell it for higher margins.
One is a refinery expansion in Jordan adding petrochemical
which will use several of Honeywell complexes to existing Growth in fuel demand reflects a global trend
UOP’s process technologies. The other for the rise of the middle class. As more
is a propane dehydrogenation (PDH)
refineries or putting in people adopt middle-class buying habits,
unit in Saudi Arabia, where operator Al brand-new integrated they are buying automobiles and driving more
Waha recently installed Honeywell UOP’s refinery/petrochemical frequently, increasing global demand for fuel.
Connected Plant digital technology. complexes”
This growing middle class is not just
These projects are by no means the first Rebecca Liebert affecting refiners, but also petrochemical
ones in the Middle East for Honeywell UOP, CEO, Honeywell UOP producers. As more people adopt middle-
which has been in the region since 1963, class lifestyles, they are buying more
says its CEO Rebecca Liebert, who is consumer goods and pre-packaged meals.
speaking at this year’s Annual GPCA Forum include crude and vacuum distillation units That, in turn, increases demand for plastics.
on the topic of digitization. “We understand as well as other downstream plants.
the value of being there and being local.” “It’s a global phenomenon,” says Liebert.
Not only will the expansion increase the “They’re buying more cars, which have a lot
Among its more recent projects is the refinery’s capacity to 120,000 bbl/day, it of plastics. They’re buying more appliances,
expansion project in Jordan. The scope will also allow the refinery to make high- they’re buying homes, they’re eating take-
here is so large, she says, that it is almost quality fuels able to meet Euro V automotive out food, and they’re having babies.”
like building a new refinery. Honeywell UOP emission standards.
has agreed with Jordan Petroleum Refinery Like refined products, petrochemicals
Co (JPRC) to provide the technology and Around the world, countries are adopting provide the Middle East with yet another
equipment for the expansion. The work will similar cleanfuel standards. If the Middle avenue to add value to crude oil, she notes.
Sustainability goal
sectors, and has already made significant
sustainability inroads in many of these key
industries.
T
he chemical industry in the Middle the door to a sustainable future for
East and globally can make a lightweight products,” says Steilemann.
difference by pushing the boundaries This technology uses fiber-reinforced
in terms of products and raw materials, and thermoplastics and adopts a highly
thus tap into the world’s growing needs efficient production method.
for innovative sustainable products and
solutions for the sake of the environment The Middle East is a fast growing region with a
and future generations, says Dr. Markus sizeable population, which provides Covestro
Steilemann, Chief Commercial Officer and with opportunities, mainly in the areas of
CEO-designate of Covestro. construction and furniture. Steilemann believes
that the region could tap into the trend towards
Steilemann, a speaker at this year’s Annual sustainability by “further increasing resource
GPCA Forum in Dubai, believes that the “We see tremendous and energy efficiency.”
drive for sustainability in the chemical growth opportunities
industry is at the heart of the chemical through megatrends Use of carbon dioxide as feedstock
industry’s transformation. Covestro is “constantly pushing the
that demand innovative boundaries” and resource conservation
He notes that “the chemical industry sustainable solutions” is a key area of focus, with the ongoing
is a crucial link between scientific drive to replace the chemical industry’s
breakthroughs and societal challenges Dr. Markus Steilemann reliance on traditional fossil fuels and to
for delivering impact,” and adds that the Chief Commercial Officer make production “more environmentally
chemical industry is a key enabler to help and CEO-designate, compatible”, says Steilemann.
“transform our economy and society Covestro
towards a more sustainable future.” Carbon dioxide (CO2) is a “promising
alternative” to traditional fossil fuels and the
Steilemann is a key advocate of sustain- “We see tremendous growth opportunities German chemical producer is already using
ability in the chemical industry and is through megatrends that demand innovative this as a key component in polyurethane
keen to unlock the growth potential in the sustainable solutions,” says Steilemann, foams, thereby saving crude oil resources,
Middle East and across all regions, having referring to the topic he is going to address points out Steilemann.
recently been appointed as the new chair in his presentation at the GPCA Forum.
of the board for SusChem – the European It is also worth noting there is an increasing
Technology Platform for Sustainable Steilemann believes that the drive for demand among the emerging middle class
Chemistry. sustainability is likely to affect many for sustainably produced furniture. To
areas, especially key industries such as meet this need, Covestro has developed
As chair of SusChem, Steilemann will be automotive, construction and furniture. a special coating hardener that has a
instrumental in shaping new strategies for biomass content of 66%.
European research and innovation policy, Germany-based Covestro is a major player
missions and funding beyond 2020. in the polyurethanes and polycarbonate Covestro has worked with coatings supplier
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T
he pressure on petrochemical
producers to use mergers and
acquisitions (M&A) to drive growth
shows no signs of abating. Indeed, some
sector consultants expect the pressure to
increase.
LANXESS
For industry managers, it is a question of Saudi Aramco has expanded outside the GCC area with the ARLANXEO joint venture
grasping opportunities as they become with LANXESS. Matthias Zachert, Chairman, LANXESS, and Abdulrahman Al-Wuhaib,
available. The bigger companies continue Senior Vice President Downstream, Saudi Aramco, sign the deal in September 2015
to search for higher returns and different
degrees of focus. As they do so, they divest chemical producers vis-a-vis their upstream growth, a feature of the industry over the
operations and spin off businesses that are counterparts. past two years at least.
the fuel for further sector-wide M&A activity.
That does not mean that commodities do Specialties have driven much of the trading
There are a number of underlying trends, not make money for the best-positioned multiple uplift in chemical company share
some of which are strengthening. Where players; they do and can do handsomely prices, Valence says and the difference
possible, companies are tending to when supply/demand balances, between the upstream and the downstream
look for downstream, specialty or niche downstream demand and feedstock and has become quite marked. The suggestion
opportunities that will help cement them energy costs chime together. is that cash flow growth for commodity
among the top five global players in a and diversified chemical companies has
particular business. Seeking refuge downstream been negated by competition from Chinese
But the data shows that more companies producers and lower oil prices.
This is not simply consolidation for the sake have sought refuge downstream. Chemical
of it but the search for stronger and more company trading multiples (enterprise Chinese companies have expanded
stable returns alongside greater market share. value to earnings before interest, tax, in intermediates such as adipic acid,
depreciation and amortization (EBITDA), caprolactam, butanediol and isocyanates,
M&A advisors, the Valence Group, recently have grown strongly and are now higher driving European and US companies away
highlighted research that has shown than before the financial crisis. and into more specialized sectors.
how strongly enterprise value creation
has advanced for the more specialized They have also tracked strong profits These trends provide opportunities for
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FEATURE
G
lobal merchandise trade will grow
by 3.6% by volume in 2017,
under attack
double the lacklustre increase of
1.3% in 2016, according to latest forecasts
in September by the Geneva-based World
Trade Organization (WTO). The stronger
growth this year has been attributed by the
WTO to a resurgence in intra-regional trade in
Asia and revived import demand into the US. For GCC producers heavily reliant on access to
It has been achieved, however, despite a global markets, the rise of protectionism and the
rising protectionism and scepticism about
the benefits of trade. There are signs demise of free trade agreements around the globe
that trade liberalization, which started
opening up markets across the world
is a cause for concern
20-30 years ago, may have peaked. Some
economists are even predicting a period of says Rene van Sloten, Executive Director Since the financial crisis of 2008, trade
deglobalization. Industrial Policy at the European Chemical restrictive measures by governments have
Industry Council (Cefic). been substantially outnumbering liberalization
“The improved outlook for trade is welcome initiatives, according to figures both from the
news, but substantial risks that threaten the “What is worrying is the climate of negative WTO and economic research organizations.
world economy remain in place and could opinion on trade which is leading to
easily undermine any trade recovery,” said protectionism. Perhaps we are entering While WTO statistics display a steady net
WTO’s Director General Roberto Azevêdo. an era when trade is no longer seen in rise in protectionism, the research bodies
“These risks include the possibility that a positive light. NGOs and other groups have been recording an even steeper
protectionist rhetoric translates into trade active in civil society trade matters seem increase, mainly because they apply a much
restrictive actions.” to believe that stricter trade rules can help broader definition of what is protection.
resolve environmental and social issues.”
Increased protectionism risk “Using very fine-grained trade data, we
In its report this month on the State of the In the EU, for example, politicians are estimate that 73.5% of the exports (of
Region in 2017-2018, issued for the Asia- proposing imposing taxes on imports the G20 group of nations) face some type
Pacific Economic Co-operation (APEC) based on their carbon footprints. “Sug- of trade distortion in foreign markets, 10
summit in Da Nang, Vietnam, the Pacific gested border taxes for environmental times the trade coverage of protectionism
Economic Co-operation Council (PECC) reasons is one of the biggest concerns at reported by the WTO, which only looks at
placed increased protectionism as the the moment,” says van Sloten. a narrow set of trade restrictions,” says
highest of five top risks to growth.
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FEATURE
E
very chemical company, including
of course those in the Middle East,
huge implications
needs to understand the map
below and its implications for global trade
flows over the next 20 years. Failure to
understand and respond to what this map
is telling us could be a very costly error.
to Western markets, or allow them to transfer Middle East implications East, as already discussed above.
low-margin production overseas. The Greek All of the Middle East is in the OBOR
port of Piraeus is set to play a crucial role region. And of course the Middle East is Another opportunity is for the Middle East
here. COSCO China Shipping has acquired a rich in hydrocarbons, whereas China’s to build more petrochemicals capacity in
two-thirds stake in Piraeus Port Authority as domestic supplies of oil are dwindling and China. There are already three new crackers
part of China’s strategy to make Greece the it has very little natural gas. under planning in China with Saudi Arabian
main gateway for Chinese exports to Europe. joint venture partners, which include Saudi
So, ever closer economic and geopolitical Aramco and SABIC (see table).
However, there are plenty of sceptics who ties between the Middle East and China
doubt whether China will come anywhere can result in more oil and gas flowing to The win/win is obvious here. The Middle
close to achieving its OBOR objectives. China from the Middle East. East supplies crude into new refineries,
Cost overruns and project delays are thereby helping to fill China’s oil deficit. This
obviously going to be major a hurdle given Back in the other direction could come then feeds new petrochemicals capacity,
the scale of what is being attempted – USD Chinese investment in new Middle East which is very cost competitive because of
1 trillion of planned investment. petrochemicals capacity. advantaged crude supply.
But let us assume that the OBOR is only China may also relocate lower-value Another major objective of China’s is to
50% successful. The end-result would finished goods manufacturing to the Middle raise its petrochemicals self-sufficiency,
still be a vast new eco-system of regional both through domestic investments and
and sub-regional, highly integrated investments in fellow OBOR countries.
petrochemicals value chains. “Build win/win
deals with China The Middle East can support China in
How this would work is that oil, gas and and the Middle East realizing this objective. The biggest
petrochemicals feedstocks such as naphtha deficits are polyethylene, monoethylene
would flow much more freely across
petrochemicals industry glycol and paraxylene. Build win/win
borders. So would the petrochemicals can greatly profit from deals with China and the Middle East
themselves, the components of finished the OBOR initiative” petrochemicals industry can greatly profit
products and goods. from the OBOR initiative.
www.sipchem.com