Guidelines for Project Work (Business Studies)

AAROHI RATHORE Marketing Management

ANJANI SHARMA Business Environment

ARYAN SIKKA Principles of Management

ARYAN VERMA Business Environment

AYUSHI NANDA Marketing Management

KINSHUK ARORA Marketing Management

LAVANYA BANSAL Marketing Management

MADHUR SAXENA Principles of Management

PARTH BHARDWAJ Principles of Management

RAJ RAI Business Environment

SIDDHARTH SHARMA Business Environment

SONIA PAWARIA Marketing Management

TANISHKA GUPTA Marketing Management

VANI GOEL Marketing Management

YASHIKA Principles of Management

KAASHVI Principles of Management

➢ There should be RING FILE for your project work

➢ The project should be handwritten
➢ Topic with suitable heading.
➢ It should be covered with Black chart paper/ Handmade Sheet/White Chart paper
➢ Plain ruled Sheets must be in use. (No floral watermark sheets to be consider).
➢ No use of glitters, sparkles, and any decorative materials.
➢ Use of Black pen Blue pen CD marker only
➢ Pasting of coloured pictures only
➢ Few imp points related to file:
➢ 1. Minimum 25 pages file and maximum 35 pages (to be strictly followed)
➢ Proper sequence of pages:
➢ ~ Page 1: Topic, Name, Class and Board Roll No. (leave the space blank, will fill it
later) Introduction Page
➢ ~ Page 2: Acknowledgement
➢ ~ Page 3: Certificate
 ➢ ~ Page 4: Index
➢ ~ Content Pages
➢ ~ Observations and Findings
➢ ~ Conclusion
➢ ~ Bibliography

DETAILS OF EACH PROJECT:

I. Project One: Elements of Business Environment
1. Changes witnessed over the last few years on mode of packaging and its economic
impact.
a) The changes in transportation of fruits and vegetables such as cardboard crates being
used in place of wooden crates, etc. Reasons for above changes.
b) Milk being supplied in glass bottles, later in plastic bags and now in tetra pack and
through vending machines.
c) Plastic furniture [doors and stools] gaining preference over wooden furniture.
d) The origin of cardboard and the various stages of changes and growth.
e) Brown paper bags packing to recycled paper bags to plastic bags and cloth bags.
f) Re use of packaging [bottles, jars and tins] to attract customers for their products.
g) The concept of pyramid packaging for milk.
h) Cost being borne by the consumer/manufacturer.
a. Packaging used as means of advertisements.
b. The reasons behind changes in the following: Coca – Cola and Fanta in the
seventies to Thums up and Campa Cola in the eighties to Pepsi and Coke in
nineties.
c. Time period when India sold Coca Cola and Fanta which were being
manufactured in India by the foreign companies.
The students may be asked to enquire about

• Reasons of stopping the manufacturing of the above mentioned drinks in

India
• The introduction of Thums up and Campa cola range.
• Re entry of Coke and introduction of Pepsi in the Indian market.
• Factors responsible for the change.
• Leading brands and the company having the highest market share.
• Different local brands venturing in the Indian market.
 • The rating of the above brands in the market.
• The survival and reasons of failure in competition with the international
brands.

i) Changing role of the women in the past 25 years relating to joint families, nuclear
families, women as a bread earner of the family,
j) changes in the requirement trend of mixers, washing machines, micro wave and
standard of living.
k) The changes in the pattern of import and export of different Products.
l) The trend in the changing interest rates and their effect on savings.
m) A study on child labour laws, its implementation and consequences.
n) The state of ‘anti plastic campaign,’ the law, its effects and implementation.
o) The laws of mining /setting up of industries, rules and regulations, licences required
for running that business.
p) Social factors affecting acceptance and rejection of an identified product. (Dish
washer, Atta maker, etc)
q) What has the effect of change in environment on the types of goods and services?

The students can take examples like:

a) Washing machines, micro waves, mixers and grinder.
b) Need for crèche, day care centre for young and old.
c) Ready to eat food, eating food outside, and tiffin centres.
r) Change in the man-machine ratio with technological advances resulting in change of
cost structure.
s) Effect of changes in technological environment on the behaviour of employee.

II. Project Two: Principles of Management

The students are required to visit any one of the following:

1. A departmental store.
2. An Industrial unit.
3. A fast food outlet.
You are required to observe the application of the general Principles of management
advocated by Fayol.
Fayol’s principles 1. Division of work. 2. Unity of command. 3. Unity of direction. 4. Scalar
chain 5. Espirit de corps 6. Fair remuneration to all. 7. Order. 8. Equity. 9. Discipline 10.
Subordination of individual interest to general interest. 11. Initiative. 12. Centralisation and
decentralisation. 13. Stability of tenure. 14. Authority and Responsibility
OR
They may enquire into the application of scientific management techniques by F.W. Taylor
in the unit visited. Scientific techniques of management. 1. Functional foremanship. 2.
Standardisation and simplification of work. 3. Method study. 4. Motion Study. 5. Time Study.
6. Fatigue Study 7. Differential piece rate plan.

• The observations could be on the basis of

• The different stages of division of work resulting to specialisation.
• Following instructions and accountability of subordinates to higher authorities.
• Visibility of order and equity in the unit.
• Balance of authority and responsibility.
• Communication levels and pattern in the organisation.
• Methods and techniques followed by the organisation for unity of direction and
coordination amongst all.
• Methods of wage payments followed.
• The arrangements of fatigue study.
• Derivation of time study.
• Derivation and advantages of method study.
• Organisational chart of functional foremanship.
• You must develop worksheets. Examples; worksheets, questionnaire, interviews and
organisational chart etc.
Project Four: Marketing
(Choose any one product)
1. Adhesives
2. Air conditioners
3. Baby diapers
4. Bathing Soap
5. Bathroom cleaner
6. Bike
7. Blanket
8. Body Spray
9. Bread
10. Breakfast cereal
11. Butter
12. Camera
13. Car
14. Cheese spreads
15. Chocolate
16. Coffee
17. Cosmetology product
18. Crayons
19. Crockery
20. Cutlery
21. Cycle
22. DTH
23. Eraser
24. e-wash
25. Fairness cream
26. Fans
27. Fruit candy
28. Furniture
29. Hair Dye
30. Hair Oil
31. Infant dress
32. Inverter
33. Jams
34. Jeans
35. Jewellery
36. Kurti
37. Ladies bag
38. Ladies footwear
39. Learning Toys
40. Lipstick
41. Microwave oven
42. Mixers
43. Mobile
44. Moisturizer
45. Music player
46. Nail polish
47. Newspaper
48. Noodles
49. Pen
50. Pen drive
51. Pencil
52. Pickles
53. Razor
54. Ready Soups
55. Refrigerator
56. RO system
57. Roasted snacks
58. Salt
59. Sarees
60. Sauces/ Ketchup
61. Shampoo
62. Shaving cream
63. Shoe polish
64. Shoes
65. Squashes
66. Suitcase/ airbag
67. Sunglasses
68. Tea
69. Tiffin Wallah
70. Toothpaste
71. Wallet
72. Washing detergent
73. Washing machine
74. Washing powder
75. Water bottle
76. Water storage tank
77. Wipes

You are required to make a project on the identified product/service keeping in mind the
following:
1. Why have they selected this product/service?
2. Find out ‘5’ competitive brands that exist in the market.
3. What permission and licences would be required to make the product?
4. What are your competitors Unique Selling Proposition.[U.S.P.]?
5. Does your product have any range give details?
6. What is the name of your product?
7. Enlist its features.
8. Draw the ‘Label’ of your product.
9. Draw a logo for your product.
10. Draft a tag line.
11. What is the selling price of your competitor’s product?
(i) Selling price to consumer
(ii) Selling price to retailer
(iii) Selling price to wholesaler
12.What is the profit margin in percentage to the
• Manufacturer.
• Wholesaler.
• Retailer.
13. How will your product be packaged?
14. Which channel of distribution are you going to use? Give reasons for selection?
15. Decisions related to warehousing, state reasons.
16. What is going to be your selling price?
(i) To consumer
(ii) To retailer
(iii) To wholesaler
17. List 5 ways of promoting your product.
18. Any schemes for (i) The wholesaler (ii) The retailer (iii) The consumer
19. What is going to be your ‘U.S.P?
20. What means of transport you will use and why?
21. Draft a social message for your label.
22. What cost effective techniques will you follow for your product.
23. What cost effective techniques will you follow for your promotion plan.
24. SWOT Analysis
25.Licensing and Permission
• At this stage the you will realise the importance of the concept of marketing mix and
the necessary decision regarding the four P’s of marketing.
▪ Product
▪ Place
▪ Price
▪ Promotion
On the basis of the work done by the students the project report should include the
following:
1. Type of product /service identified and the (consumer/industries) process involve there in.
2. Brand name and the product.
3. Range of the product.
4. Identification mark or logo.
5. Tagline.
6. Labelling and packaging.
7. Price of the product and basis of price fixation.
8. Selected channels of distribution and reasons thereof.
9. Decisions related to transportation and warehousing. State reasons.
10. Promotional techniques used and starting reasons for deciding the particular technique.
11. Grading and standardization.
Guidelines for Project Work (EPS)

1. Business Plan
AAROHI RATHORE
2. Market Survey

1. Business Plan
ARYAN VERMA
2. Market Survey

1. Business Plan
LAVANYA BANSAL
2. Market Survey

1. Business Plan
PARTH BHARDWAJ
2. Market Survey

1. Business Plan
SONIA PAWARIA
2. Market Survey

1. Business Plan
TANISHKA GUPTA
2. Market Survey

1. Business Plan
VANI GOEL
2. Market Survey

1. Business Plan
YASHWARDHAN TYAGI
2. Market Survey

1. Business Plan
AIESHANEE
2. Market Survey

1. Business Plan
LOKANSHU PANDEY
2. Market Survey
Students have to do TWO projects in the entire academic session.
TOPICS FOR THE PROJECT:
1. Business Plan
2. Market Survey
BIFURCATION

• 10 Marks each for 02 Projects

• 5 Marks for Numerical Assessment

• 5 Marks for Viva

Steps involved in the conduct of the project:

Students may work upon the following lines as a suggested flow chart:

• Choose a title/topic Collection of the research material/data

• Organization of material/data Present material/data
• Analysing the material/data for conclusion
• Draw the relevant conclusion Presentation of the Project Work

➢ There should be a RING FILE for your project work.

➢ The project should be handwritten
➢ Topic with suitable heading.
➢ It should be covered with Black chart paper/ Handmade Sheet/White Chart paper
➢ Plain ruled Sheets must be in use. (No floral watermark sheets to be consider).
➢ No use of glitters, sparkles, and any decorative materials.
➢ Use of Black pen Blue pen CD marker only
➢ Pasting of coloured pictures only
➢ Few imp points related to file:
➢ 1. Minimum 25 pages file and maximum 35 pages (to be strictly followed)
➢ 2. Proper sequence of pages:
➢ ~ Page 1: Topic, Name, Class and Board Roll No. (leave the space blank, will fill it
later)
➢ ~ Page 2: Acknowledgement
➢ ~ Page 3: Certificate
➢ ~ Page 4: Index
➢ ~ Content Pages
➢ ~ Observations and Findings
➢ ~ Conclusion
➢ ~ Bibliography

Sequence of Business Plan (Contents)

➢ Executive Summary
➢ The business idea: The introduction to the Main product or service selected.
➢ Analysis of its unique Features , Market Potential , Market size , segment , uses and
other details
➢ Name of your business, logo design and tagline
➢ Competitor Analysis : Comparison of similar products or services in the market.
Selection of top competitors and brief details of there product
➢ Our Unique Selling Proposition (USP)
➢ Functional Structure
➢ Our Physical Resources
➢ Our Production Process
➢ Our Human Resource
➢ Marketing Strategies
➢ Market research plan (Description of competitor, demand for product/service etc)
➢ Target customers and how will you reach them?
➢ Advertising and promotion ideas
➢ Packaging-Eco-friendly packaging
➢ Distribution (How do you intend reaching your customers?)-Channel of distribution –
direct and indirect
➢ What does quality mean for your product or service? -ISI, Agmark, FPO etc
➢ Our Financial Projections and Budget
➢ SWOT analysis
➢ Computation / calculation of cost per unit of the selected product or service. Reason
behind the same
➢ Computed fixed cost – Along With the following details with other details
o Consultancy charges
o Salary
o Rent
o Insurance
➢ Computed Variable cost –With any of the the below details
o Packing charges
o Raw material
o Power
o Wages
➢ Selling Price Calculation : What is the selling price and logic behind it?
➢ Start up Cost Computation : Details of your start–up costs , its components
➢ Sources of finance of start up cost : How would the business plan meet the costs?
➢ Risk Factor Analysis and Mitigation Plan : Different possible risk factors in business
and their mitigation or survival plan.
➢ Calculation of One month’s profit and loss statement for the first month of the
second year.
 ➢ Calculation of break even point ( BEP ) with explanation : What is the break-even
point of your business? Computation assuring the selling price and units which will
be sold.

Contents of Market Survey Product

1. Introduction of Product Line Business
2. Introduction of Existing product in the market that you choose
3. Corporate History of the company
4. List of products offered by them( Various Brands)
5. Marketing Mix- 4P’s
6. SWOT Analysis
7. Consolidated Balance Sheet
8. Questionnaire
9. Graphical Representation
10. Five reasons for the company popularity
11. Conclusion
12. Bibliography