ECTUS

PROSP
23-24
KARACHI
SCHOOL
OF ART

ww.ksa.edu.pk
02134984167 / 02134976621
[email protected]
 INTRODUCTION RULES AND REGULATION
The Logo Examinations

ENTS
Vision and Mission Attendance
Principal’s Message General Discipline
Aims and Ideas
Teaching and Learning STUDENT LIFE
KSA Team (Administration & Faculty)
Community Projects
Study Trips
ADMISSIONS
Recreational Tours
How to Apply Student Council
CONT
Required Documents Annual Picnic
Eligibility Criteria
Interdepartmental Transfer COURSES
Financial Assistance
Foundation Studies
Fee Structure
Department of Fine Arts
Fee Payment Procedure
Department of Communication Design
Fee Refund Policy
Department of Textile Design
Department of Digital Media
FACILITIES

Library
Art Gallery
Transport
Other Facilities
Wifi
Cafeteria
Art Shop
Photocopier and Printer
Neighbourhood
INTROD
UCTION
 MISSION
VISION
OUR LOGO VISION

A square, divided into nine units symbolises by parts, the Leading on the educational front of
diverse aspects of Art as self-contained disciplines and as the creative industry as the primary
whole, the composite square, shows the intrinsic correlation trendsetter and developing leaders in
of different facets of art with one another. the industry capable of managing
the massive change and challenges
Apparent two-dimensional dispositions suggest the real of the 21st century via creative
space and invisible third dimension relates to the intellect solutions bringing Pakistan among
of the artist and beholder. the developed nations.

Square symbolises in its archetypal value, the tendencies

of permanence, security, honesty, integrity, morality, MISSION
balance and as well as rational organisation of space.
To provide higher education options
Colour of the logo, Terracotta Red, pays tribute to the with Bachelors and Masters Degree
evolution of art over thousands of years and proverbially programs in the fields of Art and
rich art history in the region. Design facilitating the national effort
of filling the massive educational gap
A geometric structure! that exists in the creative industry.
Message from the Principal

You are about to make one of the most important decisions of

your life so far. You need to have the best information about the
options available to you.

This prospectus is designed to give you clear picture of the

academic opportunities, which KSA has to offer. KSA holds a
legacy of top-quality teaching and exceptionally pleasant
environment, both of which have contributed to its national
reputation as an educational institution of high standing.

We feel that it is our responsibility to help you get academically

and technically equipped for a prosperous and progressive
career, which is rewarding in all senses.

We aim to make you confident and amiable towards your career

path and enable you to realize your true potential and accept
the challenges of your time. While studying at KSA you will learn
to analyze problems, become competent in securing critical
solutions and understand the industries from a local and global
perspective. You will learn to define and communicate your
judgments, enhance your capacity to organize and get close to
the practical approach towards professional life.

Wishing you best

Rabia Zuberi
Founder/Principal
Karachi School of Art,
 IDEAS
Karachi School of Art was founded edge and understand the worth of Arts, Communication Design and
in 1964 by Ms. RABIA ZUBERI and the local and regional traditions of Textile Design; same subjects are
her younger sister Hajra Zuberi. In art; superficially imported values offered in two years certificate
1964, even being the largest city of and trends of imagery, aesthetics courses. Moreover, Two-year diploma
the country, Karachi hardly had any and criticism would not help any in Digital Media is also offered.
institution dedicated to the education artist grow further. All departments i.e. Fine art,
of art. The opportunities of the art Communication Design, Textile Design
AIMS &
education were available only in Five decades of devotion and and Digital Media, aim to provide
Lahore as two government dedication rendered by Karachi students with the best that academic
supported institutions i.e. National School of Art are in fact an effort to life can and should offer to meet the
college of Art and Fine Art restore the credibility of art and challenge of the practical life.
department of Punjab University artist in our social structure.
were operational since partition. It A wide variety of training methods
was felt as the need of the time to To offer education of art with is used in all departments. In all
establish an institution dedicated to conceptual clarity and professional courses; students are taught in
the education of art in Karachi to proficiency has been the prime combination of lectures, seminars,
help people respond to their pursuit of Karachi School of Art group discussions, visit to the art
creative genius. since ever. studios/workshops, galleries, museums,
industrial centres, audio visuals,
Karachi School of Art was founded At present there are hundreds of individual tutorials and major studio
on the belief that the opportunities artists and designers serving in sessions. In all departments
of education should equally be different fields of life, related to considerable emphasis is placed on
provided to the young people visual art, in the country and students’ abilities to work practically
belonging to the broadest section abroad, who completed their basic and read widely with guidance from
of society to live in actual reality of professional education at KSA and their teachers and to formulate and
life and hold the greatest potential there are hundreds of young artists express their own opinion.
and are ultimately responsible to to come in future who will prove Staff-students contact remains relaxed,
determine the direction and pace themselves as successful and friendly and each student enjoys the
of progress of any nation. competent has their seniors benefit of individual attention.

TEACHING
It has been the basic aim of Karachi The aim is to teach students to
School of Art to educate as many read, study, think, practice, argue and
young people as possible in the explore the subject for themselves
field of art so that they could
contribute something positive to AND and to develop individual interest
and confidence in professional skill;
the social pattern in which they live,
as conscious and useful individuals. LEARNING and also, to develop in all graduates,
the skills of organisation, imagination,
understanding, and realisation of
Another structural notion in the Karachi School of Art offers commitment in general life.
manifesto of the Karachi School of four-year professional diploma or
Art urges on the need to acknowl two-year certificate courses in Fine
KSA TEAM
ADMINISTRATION FACULTY FINE ARTS COMMUNICATION TEXTILE DESIGN DIGITAL MEDIA
FACULTY DESIGN FACULTY FACULTY FACULTY
Rafi Uz Zaman FOUNDATION
President FACULTY Danish Raza Khawaja Sabir Sehrish Imran Sadaf Sajid
Dip (KSA) Dip CD (KSA) MA Design Marketing Head of Department
Imran Zuberi Romila Kareem (AIFD) BDes (NCA) Dip Animation (KSA)
Executive Director MA Art Education (BNU) Naheed Afridi Haider Agha
BFA (NCA) Dip FA (KSA) Dip CD (KSA) Saleema Naz Anzal Afzal
Romila Kareem MA Design Marketing Dip Animation (KSA)
Head of Academics Hadiqa Arshad Romila Kareem Khurram Naveed (AIFD) BDes (VS-KU)
BFA (VS-KU) MA Art Education (BNU) Dip CD (KSA) Azhar Siddiqui
Farazuddin Ahmed BFA (NCA) Unaiza Hasnain Dip CD (CIAC)
Finance Manager Tehmina Maknojia Riaz Mehmood BDes (VS-KU)
BFA (IVS) Habib Rehman Photography Diploma Mona Noor
Habib Shah BFA (CEAD) Minzah Shahzad BDes (IVS)
Accountant Farah Anwer Zia Kazmi B Des (IBT)
Dip FA (KSA) Moin Solangi Dip CD (KSA) Mohsin Khan
Mariam Ghais BFA (CEAD) Faisal Khursheed Film Diploma (KSA)
Asst. ManagerAdmin & Habib Rehman Yonus Usmani MBA (Iqra University)
HR Officer BFA (CEAD) Habib Rehman MBA (IBA) Waqas Naveed
BFA (CEAD) Dip Animation (KSA)
Hamza Ikhlaq
IT Administrator Moin Solangi
BFA (CEAD)
Nusrat Amin
Librarian

Muhammad Adeel
Admin Officer

Zahra Aftab
Front Desk Officer
ADMIS
SIONS
How to Apply Eligibility
Fine Arts / Communication Design / Textile Design
Online Form
Matriculation qualification with minimum 45% marks
The application form is available on our website under admissions section O Levels or any other foreign qualification with be equivalent to a minimum of
Fill out the application form online and submit 45% in matric
Visit the office with the required documents Equivalency Certificate from IBCC must be submitted for all international
Submit documents and sign the form by hand qualifications i.e. O-Levels, High School Diploma, IB etc.
Pay processing charges and receive admit card for the admission test Digital Media (Computer Graphic Design)
KSA Diploma: Matriculation qualification with minimum 45% marks
Notes:
SBTE Diploma: Intermediate qualification with minimum 45% marks
If you face any difficulty in submitting the online form, you have
O-Levels/A-Levels or any other foreign qualification with be equivalent to a
two other options:
minimum of 45% in matric/inter
Download the admission form (MS Word file) from our website, fill it out
Equivalency Certificate from IBCC must be submitted for all international
on the computer, print it, and submit it at the admission office along with qualifications i.e. O-Levels/A-Levels, High School Diploma, IB etc.
the documents.
Visit the admission office and fill out the form in the office. Notes:
For Digital Media diploma, candidates with matric or equivalent qualification shall
Required Documents not be eligible to register with Sindh Board of Technical Education and shall be
awarded KSA Diploma certificate
Copy of Matriculation Certificate and Mark Sheet
For Digital Media diploma, minimum eligibility to register with SBTE is
Copy of Equivalence Certificate in case of IB / O-Levels etc. intermediate or equivalent qualification
Copy of Migration Certificate (in case from other than Karachi board) Applicant’s awaiting results are also eligible to apply
Copy of other Educational Transcripts (if any) Awaiting result applicants will be given conditional admission which shall be
Two passport size recent photographs revoked if above criteria not fulfilled
Applicant’s and parent’s Copy of CNIC. If the applicant is under 18 years Admissions are granted upon successful completion of aptitude test and
of age, provide copy of B-Form interview
Interdepartmental Transfer Fee Rules:
Change of department/course is not allowed, however, under Tuition fees must be submitted regularly on a monthly basis
exceptional circumstances and on justified reason it can be allowed, Late fine will be applied after due date
on the authority of the Principal/Director before registration at SBTE. If dues exceed 3 months, admission will be suspended
Once registration is done at SBTE, department/course cannot be KSA reserves the right to review its tuition and other fees annually to
changed. Interdepartmental transfer is only possible between Fine cover inflation and other costs
Arts, Communication Design and Textile Design. From and to Digital
Media is not applicable. Refund Policy
Financial Assistance Any paid fee is non-refundable
Security deposit is refundable only on completion of 2nd year or 4th year
Student may apply for Financial Aid Program at any point of the
course at KSA. A total of 8 (eight) FAP’s will be awarded to the Security deposit will not be refunded if left after 1st/3rd year or in the
students on yearly basis. Karachi School of Art will provide 25%-50% middle of session.
financial backing to the qualifying students through this program. A Security deposit is refundable subject to clearance of dues, any other
student can be disqualified and ejected if his/her name appears on penalties and upon completion of certificate/diploma
the warning list for any reason. Refund will be made through cross cheque only in favour of the student
The decision will be taken exclusively by the executive council after or parent
a thorough interviewing process and legal verification of the required
documentation. Students on the FAP will not be eligible for other Fee Payment Procedure
financial assistance programs provided by KSA.
Fee payments can only be made through cash or pay orders. Cheques
Scholarship and Financial Aid Program forms are available from are not acceptable.
Administration office.
Pay at School
Fee Structure
Monthly fee voucher will be issued
Admission Processing Fee PKR 1000 Submit your fees through cash at the fee office
(one-time, non-refundable) Receive student copy of paid voucher
Admission Fee PKR 15000 Digital/Bank Fee Payment
(one-time, non-refundable)
You can pay your fees digitally through PayPro (ConnectPay) through
Security Deposit PKR 10000
(one-time, refundable) (refer to refund policy)
following mediums

Tuition Fee PKR 10000 Online Internet Banking (17+ Banks Available)
(monthly, non-refundable) Over the Counter at Meezan Bank, Silk Bank or any TCS Centre for cash
payments
Easy Paisa & Keenu Mobile App
You will receive PayPro ID via SMS and Email containing your digital fee
voucher
This payment method is not just reliable and safe; it is endorsed by State
Bank of Pakistan
FACI
LITIES
Library Art Gallery

To acknowledge the services the library is dedicated to Zaheen Karachi School of Arts has long provided pioneering education in art
Ahmed who devoted his entire working life to the cause of Art and design. However, it is also an institution struggling to keep up with
Education. A graduate of the KSA in 1974, Zaheen remained at the changing times and in its effort to modernize, KSA has transformed its
school as a dedicated teacher for the rest of his life. He continues to gallery into a space which can be utilized by contemporary artists to
be sadly missed by faculty and students alike. create visual dialogues. Exhibitions will be held on a monthly basis,
providing emerging artists with a platform to reach out to the public.
The KSA library has a rare collection of books related to different fields
of Art and Design and various other subjects. You may find a colossal Being part of an educational institution, the gallery will contribute by
variety of books covering numerous aspects of the various fields of familiarizing students with the key issues emerging in contemporary
the creative industry, which provides extensive facilities to maximize Pakistani art and the new critical methods which artists are using to
knowledge and enhance competence. There are more than 3000 engage with contemporary issues. Lectures and seminars will be a regular
books in the active inventory, some of which are very distinctive. Many feature, encouraging students to undertake an active consideration of
of the books preserved in this library are original editions and great artworks while resisting simplistic conclusions and binary thinking.
effort has been put in to develop such a collection of unique and
prime quality books. Many of the collection items are a rare find in the The KSA Gallery encourages new experimental art, and hopes to bring
market. The library is primarily accessible for reference; however a forth unique exhibitions. It provides a critical space for artists to exhibit,
number of books are also available for the students to issue. and for visitors to explore the art on display.

The Library also maintains an Audio/ Visual section. It has a collection

of documentaries, movies, e-books and many videos related to art and Transport
relevant subjects.

Each student is provided with a library card at the beginning of the Transport facility is available at Karachi School of Art for both morning
academic term, which needs to be renewed annually. For easy and and evening students. The transport system consists of a fleet of van
prompt access, all books are catalogued. covering vast areas of the city. The transport facility for the KSA is
managed with special emphasis on comfort, safety and punctuality.
The Library is primarily meant for bona-fide students, faculty & staff The transport facility is available to students at highly affordable rates
members of Karachi School of Art. The outsiders from other paid to the drivers directly. The administration closely monitors the
university/institution may be allowed only with the written prior transport service and ensures satisfactory service at all times.
permission of the Librarian for a limited period. They shall, however,
have to consult the documents within the premises of the library.
 ITIES
OTHER
WIFI: Hi-speed free WIFI is available for
students and faculty in all main areas of
FACIL the campus

Cafeteria: serves fresh and hygienic

snacks and meals

Art Shop: Stocks all basic stationary and

art materials

Printing: Coloured and B&W photocopier

and printing facility is available on
campus

Neighbourhood: Hospital, Masjid, Bank,

ATM, Superstore, Bakery and Art Shop all
within 100 meters from campus
RULES
& REGUL
ATIONS
Examinations Policy If a student clear mini thesis and fails any other subject then he/she
will appear in supplementary exams
Foundation Year / First Year Failing to pass supplementary exam will result in year back
Final examination shall be internal exams conducted by KSA Supplementary examination fee shall be PKR 1000 per subject and
Passing percentage for theory subjects is 40% and for practical subjects supplementary mini thesis fee shall be PKR 2000
is 50%
A student must clear all subjects to be declared pass Fourth Year
Final marking will be cumulated from portfolio marks + final exam marks Second year exams are divided in 2 parts; Final exams (60%) and
Students who fail more than three subjects will not be promoted to the sessional (40%)
next class and will have to repeat the year Final examination shall be conducted by SBTE and sessional marks will
If a student fails 3 or less subject than he/she will have one chance to be awarded by KSA
clear it in supplementary exam Student must clear both parts separately in order to pass a subject, if
Failing to pass supplementary exam will again result in year back you fail either you will be declared fail
Supplementary examination charges shall be PKR 1000 per subject Final exams are based on Board Test + Final Thesis
A student must show satisfactory progress throughout the year in
Second Year order to appear in Final Thesis
Second year exams are divided in 2 parts; Final exams (60%) and
sessional (40%) Attendance
Final examination shall be conducted by SBTE and sessional marks will
be awarded by KSA On medical or exceptional grounds the Principal of the institute may
Student must clear both parts separately in order to pass a subject, if condone the shortage of attendance up to 10%.
you fail either you will be declared fail
Passing percentage for theory subjects is 40% and for practical subjects The candidates having attendance less than 60% will not be eligible
is 50% for internal or board exams.
Sessional marks will be cumulated from portfolio marks + internal exam
marks An application for sick leave exceeding two days must be supported
If a student fails in KSA internal assessments, he/she will fail that subject by a medical certificate from a registered medical practitioner and
in board as well both must be submitted to the respective Head of Department and
In case of failing a subject(s), student will have to reappear in second approved by the principal before each absence is authorised.
year examinations in following year
Application for special leave shall be addressed and submitted in writing
Third Year to the respective Head of Department at least two days in advance
Final examination shall be internal exams conducted by KSA and these must have the recommendation of the respective Head of
Passing percentage for theory subjects is 40% and for practical subjects Department and approval of the principal before each authorised.
is 50%
A student must clear all subjects to be declared pass No student shall be eligible to appear in the second term annual
Final marking will be cumulated from portfolio marks + final exam marks examination if his/her total attendance fail short of 60% of the total
+ mini thesis marks lectures and studio sessions conducted during the academic session.
It is mandatory to clear mini thesis for promotion to next level Shortage in attendance on any account during the final year (prior to
If a student fails mini thesis and clear rest of the subjects then the commencement of the final project i.e. thesis project) shall disqualify
supplementary thesis will be conducted a final year student from undertaking his/her thesis projects.
If a student fails mini thesis along with any other subject then he/she will
have to repeat the year
A maximum period of 15 days absence is granted to the student in Any student found guilty of indiscipline, misconduct or misbehaviour
case he/she falls ill, or in exceptional cases such as an accident or or found disturbing the atmosphere and smooth running of the school
death of a close relative, subject to the condition that he/she submits shall be liable to be put on social probation. Social probation shall
a medical certificate, an application and proof of the incident within entail withdrawal of scholarship (if awarded) and participating in any
one week. school activities and any other punishment as may be deemed fit by
the committee appointed by the principal.
General Discipline
No student body/association/society shall exist or function in the
Visitors are not allowed to see the students in the classrooms. To School without permission of the principal/director.
attend any guest during school hours will only be possible through
principal’s permission. No posters, banners, handbills and pamphlets shall be displayed or
distributed in the school without permission of the principal/director.
KSA is smoke free zone; smoking on campus is strictly prohibited.
No outsider shall enter the school or address students of the school
Union activities are strictly prohibited. except by invitation of the office.

Entertainment function/get to gathers/outdoor visits can be arranged

with the principal’s permission only.

Major disciplinary offence may result in expulsion from school.

It is the responsibility of all students to read and comply with the rule
and regulations of the school.
All students will purchase their own equipment and material required
for course work which the school is not authorised to issue. Students
shall make good to the satisfaction of the principal, if they cause any
loss or damage the property of school.

No student shall enter the school without showing the identity card.
Students identification cards must be carried by the students and
whenever so required by the school authorities. A fine of Rs.200 shall be
charged for the loss of school’s identity card and the issue of a duplicate.

The school authorities shall not be held responsible for the safe
keeping of the private property of students.

No students of the school shall hold any exhibition of work outside the
school without having first obtained written permission of the
principal. Every students of the school shall surrender his/her identity
card to the school office before he/she leaves the school on any
account or after completion of the course.
STU
DENT
LIFE
Community Projects Student Council

Students of Karachi School of Art regularly participate in the community KSA Student Council is a democratically elected student body which
projects other than their routine academics. Our students volunteered works as a constructive bridge between management and students.
in both editions of Karachi Biennale and also executed an educational Student Council is elected annually through elections. It consists of 12
installation project for KB19. We were also actively involved with other members and representation of each department is mandatory. Student
art projects with Alliance Francis, I AM KHI, Karachi Art Festival, council is responsible for arranging different academic and recreational
Goethe Institute, British Council, etc. events for students.

Study Trips Annual Picnic

Different industrial and field trips are frequently arranged for It is the event of the year when entire school; administration, faculty and
students in their respective area of study. That includes visit to art students have a day out of campus at a soothing beach or a peaceful
exhibitions held in art galleries, presenting different and unique sights farmhouse. Different activities and games are also organized to make it
for photography and design study. Arrangements are also made for a memorable day.
students to attend various Textile industries and international trade
exhibitions held in the city.

Recreational Tours

Outdoor recreational tours are arranged for the students that provide
them the opportunity to explore the natural beauty and sights and
take inspiration from them. Such tours prove to be very beneficial in
expanding one's vision and developing creative skills. The trips are
generally made to various locations in Sindh and also to the Northern
Areas of Pakistan.
COU
RSES
FOUN
DATION
Common and compulsory to all four years diploma programs. Foundation
Studies is designed on the belief that the traditional understanding of Curriculum
the basic disciplines of the visual art should be grasped completely.
Helping students acquire these basic skills which provide the cornerstone INTRODUCTION TO VISUAL ARTS:
for the development of more specialized capabilities is the main
objective of foundation year. Elements of Arts:

Foundation studies cover a wide range of subjects for all students Line, Shape, Volume, Light, Texture, Colour, Perspective, Composition,
regardless of their intended course in future. It is basically the first year Importance, quality and application to the Arts using visual references
of diploma programs in Fine Arts, Communication Design and Textile
Design. As the name implies, foundation focuses on the development Principal of Design:
of certain basic skills which are essential for all artists and designers
such as drawing, basic design, elements and principals of design, Rhythm, Contrast, Continuity, Harmony, Emphasis, Balance, Unity,
drafting, color theory, understanding of different mediums and an Importance, quality and application to Design using visual references
ability to communicate ideas visually.
Terminology used in Art + Design

Course Outline Terms and process used in Art and Design explained with the aid of
visual references

Teaching Hours Media of visual Arts:

S# Subjects
Theory Studio
1 ! Introduction to Visual Arts 50 • Fine Arts: Drawing, Painting, Sculpture, Printmaking, Photography, Film
2 ! Drawing 100 400 Applied Arts: Architecture, Graphic Design, Comp. Graphics, Product /
3 ! Basic Design 50 200 Textile Design, Ceramics & Glass
4 ! Drafting 30 120
5 40 160 Brief history of each discipline and introduction to use of visual
! Materials & Processes
language
6 ! History of Art 50 •
7 ! Sketch Book • •
DRAWING:

Perspective – One point, two points, three points & Ariel perspective
studies in the studio

Still Life – studies simple geometric and organic objective including

plant forms

Basic Anatomy - Simple bio machines: basic structure and movement

of the body using skeleton & model
Life-long and short studies of simple poses Techniques: Clay, Wax, Plaster of Paris, Cardboard and other simple
media, Ceramics. Simple exercises based on Realistic and abstract studies

BASIC DESIGN:
HISTORY OF ART:
Applied Element of Visual art - short exercises exploring each element
with special emphasis on colour Overview of major periods of World Art and Architecture - A concise
study of World Art from the perspective of the changing role of the
Typography (Lettering and Calligraphy - introduction to basic Artist and the evolution of human dwellings.
techniques typeface)

3D Design - basic packaging techniques and introduction to SKETCH BOOK:

product design
To be submitted weekly, Work must be original.
Textile Design --- Graphic representation of natural elements

Terms and process used in Art and Design explained with the aid of
visual references

Media of visual Arts:

Fine Arts: Drawing, Painting, Sculpture, Printmaking, Photography, Film

Applied Arts: Architecture, Graphic Design, Comp. Graphics, Product /
Textile Design, Ceramics & Glass

Brief history of each discipline and introduction to use of visual language

DRAFTING:

Handling and use of instruments, Solid geometry, Isometric

Perspective, Basic techniques

SCULPTURE (Materials & Processes):

Concepts: Three dimensionality, use of media, Introduction to

concepts of carving, modelling, construction and assemblage.
FINE
ARTS
This robust program leverages its strengths from half a century of THIRD YEAR
irrefutable legacy based on leadership and excellence. It reflects
Teaching Hours
exhilarating, new convergent practices and encourages dialogue S# Subjects Theory Studio
among emerging and traditional genre.
1 ! Drawing 60 240
Studies aim to provide a comprehensive understanding of visual art 2 ! Painting 50 240
and overall analysis of formal values along with different theories in 3 ! Miniature Painting 10 40
visual art and school of thoughts. The program encourages students 4 ! Printmaking 30 130
to develop independent learning, search and research for their own 5 ! Sculpture 40 240
creative identity and acquire personal visual language while keeping 6 ! History of Art & Art Appreciation 50 •
their studio activity related to the bigger picture of social, political 7 ! Scenic Art / Film • •
cultural and historical perspectives. FOURTH YEAR
Teaching Hours
This program offers four major areas of specialization: Painting, S# Subjects Theory Studio
Miniature, Sculpture and Print-making. Following foundation course in
the first year, students are given initial understanding of all areas in the 1 ! Drawing 30 120
second year. In the third year students select one subject as major area 2 ! Major Discipline 80 320
of specialization with one minor. In the fourth year, students are 3 ! Minor Discipline 40 160
required to submit a thesis project, which is taken as the apex of the 4 ! Open Subject 10 40
studies. A panel of jurors evaluates the thesis project that leads to the 5 ! Photography 10 40
completion of studies. 6 ! History of Art & Art Appreciation 50 •

The educationists in this department pursue the responsibility of

preparing students for a highly competitive and fast changing world.
During the program, students learn to develop essential skills of
self-management and professional practices.
Curriculum
SECOND YEAR
COURSE OUTLINE DRAWING

Anatomy - detailed study of muscles and Skelton)

SECOND YEAR
Teaching Hours Life - advanced long and short poses, study of movement
S# Subjects Theory Studio
1 ! Drawing 60 240 Still Life composition studies including complex objects & using a verity of
2 ! Painting 80 320 drawing styles
3 ! Printmaking 30 120
4 ! Sculpture 60 240 Environment - outdoor and study work from direct study (not from memory
5 ! History of Art 50 •
Perspective-application of laws of perspective to landscape environment &
6 ! Sketch Book • • the figure in space
PAINTING: Three-Dimensional studies - figurative and abstract studies. Scale of
work to be between 12”-24”, Scaled figure

Preparation of Canvas/paper
HISTORY OF ART:
Colour - colour analysis of object comparative studies in watercolour,
gouache, oil, acrylic etc. An introduction to history of the Art of the Indo-Pak sub-continent

Still Life - A variety of arrangements to explore composition, picture

plane, the relationship of objects to each other and the use of space THIRD YEAR
Nature study - study of plants, fruits & vegetable, natural forms DRAWING:

Landscape - Direct studies of a variety of landscapes in different Anatomy - studies of moving figures, natural poses. Study of variety of
media & the development of these studies into studio work people e.g. children, old people, fat or thin people etc.

Portrait - Realistic and abstract studies Life – outdoor/indoor single/group studies of people in their natural setting

Composition: Life Groups/Single figures related to their surroundings Still Life - studies towards composition with a variety of media

Environment - Urban studies to include studies of students Environment - Composition studies including large scale drawings
personal surroundings
Animal Studies - characteristics of different animals & simple anatomy
Abstract Study - development of an ideas from realism to abstraction

Landscape e.g. Outdoor studies in different light condition PAINTING:

Colour studies - analysis of objects/people, colour related time of day, Portrait - Realistic and abstract studies
imaginative use of colour
Composition: Life Groups/Single figures related to their surroundings

PRINTMAKING: Environment - Urban studies to include studies of students

personal surroundings
Advertising & Art Poster using poster colour mono print &linocut
Abstract Study - development of an ideas from realism to abstraction

SCULPTURE: Landscape e.g. Outdoor studies in different light condition

Concepts: Relief - development of relief from 2D drawing or painting Colour studies - analysis of objects/people, colour related time of day,
and translation of a 3D set up into relief. Use of low & high relief imaginative use of colour
MINITURE PAINTING: Emphasis on drawing as both, development of an idea and as
an art work
Study of various schools of miniature painting in the Indo-Pak
sub-continent
MAJOR DISPLINE:
Study of techniques of miniature painting including assignment to
produce work in miniature technique of environment, event or portrait Painting, sculpture or printmaking
of person known to student
Emphasis on development of personal vision

PRINTMAKING:
MINOR DISPLINE:
Intaglio, Relief, Planography, Serigraphy - exploration of different techniques
Painting, sculpture or printmaking

SCULPTURE: Emphasis on development of personal vision

Concepts: Portrait - life size, real or abstract study

OPEN SUBJECT:
Composition - development of an ideas from sketches & studies,
figurative or abstract This is the time to allow the student to explore other areas of
expression in preparation for section D of diploma show.

HISTORY OF ART & ART APPRECIATION

PHOTOGRAPHY:
Prehistoric Art to 19th Century European Art with visual references
(see syllabus for detail) Introduction to photography as an art form, handling of camera and its
accessories, developing printing and enlarging, visits to studios of
Group discussion with visiting Art personalities. Gallery/ Museum visits well-known photographers

SCENIC ART / FILM-VIDEO WORKSHOP:

HISTORY OF ART & ART APPRECIATION:
Practical experience linked to annual school event
20TH century Art - A global view

FOURTH YEAR Art law – copyright sales of works public liability current policies on
art guide to undertaking commissions to assist the graduating student
DRAWING: to adopt a professional attitude to suggest a career options. Visits
from Artists
Preparatory drawing towards major, minor subjects; life
drawing-detailed studies and quick Sketches
COMMUN
ICATION
DESIGN
A multifaceted and dynamic Communication Design department Course Outline:
takes its pride in delivering state of the art professionals in the fields of
print media, publishing and direct marketing. With a booming creative SECOND YEAR
industry in Pakistan and growing number of advertising agencies along Teaching Hours
with an ever-growing need for skilled professionals, this department S# Subjects
Theory Studio
holds great promises for the industry.
1 ! Drawing 50 200
At KSA students of Communication Design are educated to develop 2 ! Application of Design 50 200
a unique visual language based on a thorough knowledge of design 3 ! Typography 50 200
principles combined with their individual design aesthetic and a clear 4 ! Techniques of Printing 50 •
understanding of related technologies. 5 ! 3D Design 50 200
6 ! Illustration 20 80
Courses are designed to equip students with critical, creative and 7 ! History of Art 50 •
analytical knowledge in order to provide a range of career options in 8 ! Sketch Book • •
the field of graphic design and print media. The courses are taught not THIRD YEAR
only to transfer latest state-of-the-art skills but are also tailored to
Teaching Hours
broaden student’s horizon and provide a clear understanding of the S# Subjects Theory Studio
global design industry and standards.
1 ! Drawing 50 200
Advance level assignments are simulated to match the industry 2 ! Advertising Design 80 320
environments and challenges, including actual advertising campaigns, 3 ! Photography 20 80
agency work and marketing gigs. 4 ! Printmaking 20 80
5 ! Illustration 20 80
Students learn to analyze popular culture, trends, perceptions and 6 ! History of Design 50 •
utilization of such elements into their creative ideas for more effective 7 ! Advertising Theory 50 •
communication. Today KSA Communication Design graduates are not FOURTH YEAR
only working for major advertising agencies, production houses and Teaching Hours
TV channels locally and globally but are also running their own S# Subjects Theory Studio
business successfully.
1 ! Drawing 30 120
2 ! Practical Design Assignment 40 410
3 ! Internship • 200
4 ! Marketing 30 •
Curriculum 3-D DESIGN:

Packaging design
SECOND YEAR
ILLUSTRATION:
DRAWING:
A passage from a book introducing elementary techniques using pen
Anatomy - detailed study of muscles and Skelton ink water colour black and white illustration using line and wash. Colour
illustration using tone and flat colour + print making techniques
Life detailed study of human form and movement etching wood cut silkscreen mono print.
Still Life – study of complex arrangement of objects, a variety of
media to be used HISTORY OF ART:
Composition study of figure and object in space exploration of An introduction to history of Art of the Indo-Pak sub-continent
positive and negative values

SKETCH BOOK:
APPLICATION OF DESIGN:
Studies from life, Thumbnail sketches and development of concepts.
Process of developing design concept layouts of poster, logo, package Original work, submit weekly
& press ad Poster colour work for poster , package press ad in line art
illustration only

Finished Art work including cutting and pasting and camera ready Art
work (Mechanical) package and press ad (using line art illustration only)
THIRD YEAR
DRAWING:
TYPOGRAPHY:
Life Drawing - Action studies and composition studies of figure in real
Lettering, calligraphy - Western & Arabic typesetting, Chart of life situations and multiple figure compositions
Expressive Words - Basic techniques
Still Life composition from functional objects e.g. telephone,
motorbike, etc.
TECHNIQUES OF PRINTING:
Environmental studies - Landscape and urban environment
Theory of Letter Press, Photo Offset, Photo Engraver, Photo of
Silkscreen, visits to printing press
ADVERTISING DESIGN:
FOURTH YEAR
Logo, Stationary, Poster, Press Ad, Magazine Ad, Hoarding, Package,
Brochure, Story Board, Typography, Social Media, Digital Advertising,
Content Creation, App Design, etc. DRAWING:

Advanced with time restriction emphasis on short poses miniature and

PHOTOGRAPHY: large scale drawing using a verity of media

History of photography, Types of cameras, Parts of camera, Film types,

Camera accessories, Exposing - Daylight/Artificial, Digital techniques PRACTICAL DESIGN ASSIGNMENTS:

Digital Advertising, Environment Design, Graphic Installations, Smart

GRAPHIC PRINTMAKING: Phone App Design, Social Media Content Creation, TVCs, Copywriting,
Campaigns, etc. using advanced techniques emphasis on development
Intaglio, Relief printing, Planography, Serigraphy, Scraperboard, of concepts
Mono-print - as applied to illustration and design work
INTERNSHIP:
ILLUSTRATION
To familiarize student with the working of an advertising agency to be
One book cover, three illustrations and one dummy arranged in small groups through the year

HISTORY OF DESIGN: MARKETING – THEORY AND PRACTICE:

Emphasis on period from the industrial revolution to modern time’s Sales Promotion, Point of Sales, Elements of a Creative Advertising
including European and Asian traditions Campaign, Copywriting, Basic Elements of Good Design, Typography,
Product Profile

ADVERTISING – THEORY PRACTICE:

Introduction to advertising, Role of advertising, Advertising agency

system of working, Advertising Media, Advertising psychology,
Morality of advertising
TEXTILE
DESIGN
The Textile Design program prepares students to meet today’s THIRD YEAR
imaginative, technical and intellectual demands of the textile and
Teaching Hours
printing industry. S# Subjects Theory Studio
This department proudly retrieves its decades of reputation based 1 ! Drawing 40 160
on student’s extraordinary creative achievements resulting from a 2 ! Fabric Design 40 160
thorough knowledge of Textile materials and processes of dyeing, 3 ! Research Projects 50 50
weaving and printing. 4 ! Fabric Technology 50 •
5 ! Printing Processes 60 140
It is a department where ideas are inspired by wide ranging visual 6 ! Weaving 50 200
studies, personal environments and nature. Students are encouraged 7 ! Printmaking 20 80
to develop high-end customized methodologies of observation and 8 ! History of Design 10 40
analyze specific strategies for the transformation of ideas into tangible 9 ! History of Textiles 50 •
and usable design. With in-depth lectures a range of professional FOURTH YEAR
advice the courses in this department aim to produce not only excellent
Teaching Hours
designers but also skilled professionals capable of supporting the S# Subjects Theory Studio
industry. This department is also one of the first in the country to
venture into environmentally friendly reusable and sustainable materials 1 ! Drawing 20 80
via strategic research and execution of intelligent design. 2 ! Design for Machine made Textile 90 360
3 ! Fashion Illustration 30 120
The department maintains professional and industrial acquaintances 4 ! Marketing 50 •
and regularly participates in local and national textile trade fairs and 5 ! Research Project 50 •
completions of apparel design.

Course Outline: Curriculum

SECOND YEAR SECOND YEAR
Teaching Hours
S# Subjects DRAWING:
Theory Studio
1 ! Drawing 50 200
Life drawing, Still Life, Nature Study, Composition
2 ! Design Development 50 200
3 ! Fabric Technology 50 •
4 ! Techniques of Fabric Printing 50 • DESIGN DEVELOPMENT::
5 ! Application of Design 50 200
6 ! Hand Crafted Textiles 60 240 Exploration of Colour, Composition, Evolution of Pattern, Repeat Pattern
7 ! History of Art 50 •
8 ! Sketch Book • •
FABRIC TECHNOLOGY: FABRIC DESIGN:

Classification of Fibres, Basic Weaves, Variation of plain weaves Aesthetics of fabric design, Evolution of design, Colour combination,
Thematic textile design.

TECHNIQUES OF FABRIC PRINTING:

REASERCH PROJECTS:
Wood Block Printing, Silk Screen Printing, Roller Printing, Transfer
Printing, Rotary Printing, Visits to Industry Researched design work based on local textile and crafts including
written research, motifs from historical buildings, art and craft etc.

APPLICATION OF DESIGN: FABRIC TECHNOLOGY:

Contextual design: Upholstery, curtains hedlinen, Table linen, Dress Advanced processes, Dyeing technology
material etc.

PRINTING PROCESSES:
HAND CRAFTED TEXTILES:
Student work from design stage through to printing fabric using
Loom operation, block printing, Tie and Dye, Batik, Hand pained silkscreen, wood block
fabric embroidery
Visits to industry including Training (subject to availability)
Study of traditional textile: Ajrak, Khes, Durry, Carpets etc.

WEAVING:
HISTORY OF ART:
Advanced techniques, Variation of weaves, Student should weave
Art of the Indo-Pak subcontinent complete piece, Visits to industry

GRAPHIC PRINTMAKING:
THIRD YEAR
Etching, Wood cut, Silk Screen, Lithography, Mono prints, Photo
silkscreen, Photo Litho
DRAWING:

Life drawing / fashion drawing, Nature Study, Environment, Composition PHOTOGRAPHY:

History of photography, Types of cameras, Part of cameras, Film types,

Camera accessories, Exposing – Daylight/Artificial, Dark room
equipment, Developing & Printing, Photographic Papers, Enlarging
FOURTH YEAR
DRAWING:

Life Drawing, Still Life, Nature Study, Environment, Composition

DESIGN FOR MACHINE MADE TEXTILE:

Student design specific function textiles

e.g.

• Linen
• Upholstery

For home, work places, personal clothing etc.

Work to words final presentation

OR

HAND CRAFTED TEXTILE:

Student produce textile in any of the following process.

• Handloom
• Block print
• Batik

Embroidery, etc.
Work to words final presentation
(STUDENT CHOSE ONE OF THE ABOVE DISCIPLINES)
DIGITAL
MEDIA
The Digital Media course is strategically designed to cater the SECOND YEAR
ever-growing demand of technically skilled human resource in the
Teaching Hours
industry. This is a streamlined and intense program tailored to equip S# Subjects
Theory Studio
students with all technical knowledge needed to jumpstart their careers
1 ! Drawing II • 100
as skilled technicians with a broad vision and understanding of the
field. The courses offer extensive hands on training in a variety of 2 ! Graphic Design II 50 150
industry standard programs with in-depth knowledge of technologies, Major (any one)
methodologies and applications relevant to the field of Digital Media. 3 - Animation 100 300
! - Video Editing / Film
The primary focus of this course is to interject basic understanding of
latest software and programs in the world of digital media. It provides Minor (other than major)
clear understanding of design; digital media and concepts related to 4 - Animation 25 75
2D and 3D animation, modeling, special effects and video editing. - Video Editing / Film
!
Additionally the course also provides in-depth theoretical and subjective
understanding of the field and related technologies. Industry practitioners
as well as skilled educationists in the industry teach this program with
the objective of bringing it as close as possible to a real field experience.
Curriculum
Guest seminars and special events are regularly arranged for the
students in partnership with local digital media entities. FIRST YEAR
Graphic Design – I
Course Outline:
Study of the elements & principles of design

FIRST YEAR Elements: Line. Volume. Shape. Form. Texture. Color. Light.
Teaching Hours
S# Subjects Theory Studio Principles: Balance. Proportion, Unity. Contrast. Continuity, Harmony
1 ! Storyboarding 50 150 Typography: History of typesets. Classification of Types.
2 ! Advertising & Marketing 100 •
3 ! Graphic Design I 50 150 Textures
4 ! Drawing I • 100
5 ! Photography 20 80 Visualization & Execution.
Application Software Story Illustration
6
! (Illustrator, Photoshop, InDesign) 100 300
Inspirational Design.

Basic Printmaking

Logo designing
Advertising & Marketing Application Software

Introduction to Marketing Management Introduction to computer Graphics / Digital Imaging

Marketing Mix Vector Graphics / Raster Graphics

SWOT Analysis Pixel Depth, Pitch resolution

Product Life Cycle Overview of various graphics formats and software

Introduction to Advertising Image processing using adobe Photoshop

Types of Advertising Designing Objects using Illustrator

Function of Advertising Introduction to InDesign

The Advertiser (Client)

Working of Advertising Agency

SECOND YEAR
Graphic Design – II
Introduction of Market & Market Research
Elements & principal of Design
Target Audience
Collages
Planning & executing Advertising Campaign
Typography

Drawing - I Composition: Layouts, Thumbnails layout. Rough layout comprehen-

sive layout.
Still Life
Label design (Thumbnail sketches, actual size, Comprehensive)
Introduction to the different media of drawing
Stationary
Environment study
Packaging
Perspective drawing: one point, two point, three point perspective
Book cover
Nature Study (plant, bird)
Press ad
Product drawing
Story illustration
Basic Printing Channel ID’s

Photography Antonymous colour correction and environment adjustment

Short film on 5000 still image with the basic sense of Composition
Drawing – II
Capturing portraits with the sense of light
Life & object Drawing.

Environment study Computer Animation (Optional major)

Product sketching. Introduction to Animation

Animation Software
Perspective Drawing (one point, 2 point perspective)
Software 3D Studio Max (Advance)
Nature study.
Character Animation (MAYA)
Study of human figure.
Understanding modelling concept

Optional Major Course: Modelling Method

Video Editing (Optional Major) Understanding Composition concepts

Non Liner Editing
Working with light and camera
Software: Adobe Premier and Adobe After Effects
Exploring rendering techniques
Basic introduction, understanding of interface & the difference b/w
offline and online editing Managing material library

Juxtaposing of layers in premiere and after effects as well Working with Maps

Edge to edge frame work in premiere Animation with light/ Camera / Rendering

Figure creation and animation with making in aftereffects Creating Atmosphere and Environments

Text application with or without images Working with Track View

Channel ID’s