PGP13033 S03

Anna Mary Sangma
PGP13033
Industry 4.0 Individual Assignment
Q1. How many layers are there in the IoT industry and who are the players?
Based on the analysis of the industrial network, why has the IoT industry
undergone a fairly slow process of development?
There are normally Four major layers in the IoT sector:
Layer of service Application: Industry 4.0, Smart Services and Smart Cities
Layer of Cloud Platforms: Application Development includes Iaas, Paas and SaaS
providers
Layer of Data Transmission: Communication technology and equipment,
communication network operations and embedded equipment.
Layer of Data Sensisng: Sensing technology and equipment
There are a number issues that contribute to the IoT industry's slow rate of
development, including:
a) Interoperability: It might be difficult to create smooth interoperability and

integration since various IoT ecosystem devices and systems frequently employ
proprietary standards and protocols.
b) Security and Privacy Issues: IoT devices are susceptible to security flaws, and
data gathering and storage privacy issues have been brought up. Strong privacy laws
and security measures are needed to address these challenges.
c) Scalability and Complexity: IoT systems need managing huge amounts of data
and integrating numerous devices. It might be difficult to manage the complexity of IoT
implementations and ensure scalability.
d) Standardisation: The need for more broadly agreed frameworks and industry
standards to ensure the creation of interoperable and compatible technologies.
Q2. Advantech might have created more value had it focused on Industry 4.0 and
become an integrator in the smart factory sector. Why didn’t Advantech choose
this path? What would you do if you were the decision maker at Advantech?
There may be a number of reasons why Advantech decided against concentrating on

Industry 4.0 and joining the industry of smart factories, among the causes that might
exist are:
a) Market Opportunities: Advantech might have discovered other market niches or
opportunities where they could set themselves apart and gain a competitive
edge.
b) Core Competencies: Advantech may have realised that, rather than

concentrating on integration services, its main capabilities and strengths lie in
other facets of the IoT sector, such as the provision of hardware components or
software platforms.
c) Competitive Environment: Advantech might have encountered fierce rivalry in

the smart factory market, making it challenging to seize a dominant position or
produce significant value.
I would perform a thorough review of market trends, client expectations, and our own
capabilities if I were the decision-maker at Advantech. Based on this assessment, I
would weigh the potential advantages and disadvantages of being an integrator in the
smart industrial market. In addition, I would evaluate the market's growth potential, the
competitive environment, and how well it aligns with our long-term strategic objectives.
In the end, the choice would be determined by the particular circumstances and
opportunities accessible at that moment.
Q3. What are the similarities and differences between co-creation and IMAX? Why
did Advantech choose the “co-creation” model when encountered with the wave
of IoT? What do you think its advantages are?
Co-creation and IMAX are both collaborative methods, however they are applied
differently and have different goals:
Similarities:
Collaboration: In order to produce value and improve the entire experience, co-
creation and IMAX both involve collaboration between numerous parties, including
clients, partners, and end users.
User Involvement: The end users are actively involved in the process in both strategies.
They offer suggestions and criticism, as well as help to build or enhance the finished
item or experience.
Differences:
Scope and Application: Co-creation is a more general notion that can be used in a
range of contexts and businesses. It entails involving stakeholders in every stage of
value creation, from ideation to execution. On the other hand, the term "IMAX" explicitly
refers to a method of filmmaking and an associated experience.
Outcome: Co-creation aims to create customized solutions that meet the specific needs
and preferences of users. It focuses on personalization and tailoring the product or
service to individual or collective requirements. IMAX, on the other hand, is primarily
focused on delivering a unique and immersive cinematic experience with advanced
audiovisual technologies.
When confronted with the IoT wave, Advantech probably choose the "co-creation"
strategy for a number of reasons:
Market Differentiation: Advantech might set itself apart from rivals by using a co-
creation strategy and providing specialised and personalised solutions. This can assist
companies in addressing the wide range of consumer needs in the quickly developing
IoT sector.
Enhanced Innovation: Through co-creation, Advantech is able to draw on the skills
and knowledge of its partners, clients, and end users. By include them in the
development process, you can gather insightful information, suggestions, and
comments that will result in more creative and user-focused solutions.
Customer Satisfaction and Engagement: Co-creation encourages a higher level of
customer involvement and engagement. Advantech may forge closer ties, raise
customer happiness, and boost customer loyalty by actively integrating customers in the
development process.
Flexibility in Response to industry Dynamics: The IoT industry is characterised by

quickening technology change and changing consumer preferences. Co-creation
enables Advantech to remain flexible and more successfully modify its services to
shifting market circumstances.
Increased innovation, improved customer happiness, improved market distinctiveness,

and improved adaptation to the changing IoT landscape are all benefits of Advantech's
co-creation strategy.
Q4. What do you think may be the challenges or obstacles for Advantech’s “co-
creation” model and operating philosophy and how should it cope with them?
The following could pose difficulties or hurdles to Advantech's co-creation approach and
business ethos:
Collaboration Barriers: Coordination and management of collaboration among

numerous stakeholders can be challenging. It might be difficult to ensure good
communication, align goals and expectations, and resolve any conflicts. By building
effective channels for communication, supporting platforms for cooperation, and offering
excellent project management and facilitation support, Advantech can address this.
Protection of Intellectual Property: There is a possibility of disagreements or

intellectual property leakage in a co-creation paradigm. To secure the intellectual
property rights of all parties involved, Advantech should set up explicit agreements and
legal frameworks, fostering confidence and security throughout the co-creation process.
Resource Allocation: Allocating resources is necessary for co-creation, including both
human and financial resources. In order to properly manage the co-creation efforts,
Advantech must carefully allocate resources. The balance of internal R&D initiatives,
client engagements, and partnership collaborations may be required for this.
Scalability and Standardisation: Keeping scalability and assuring standardisation

across many efforts might be difficult as the number of co-creation projects rises.
Advantech has to set up scalable frameworks, processes, and best practises to speed
up co-creation activities while preserving consistency and quality.
Managing Expectations: As part of the co-creation process, many stakeholders are

gathered, each with their own expectations and needs. Throughout the co-creation
process, Advantech needs to properly manage these expectations, create practical
targets, and maintain open communication.
Advantech should make considerable investments in project management capabilities

to meet these obstacles, as well as develop clear norms and agreements, encourage
open communication, and regularly monitor and assess the co-creation activities to
pinpoint areas for improvement. Creating an innovative and collaborative work
environment within the company can also help the co-creation model succeed.

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Anna Mary Sangma

There are normally Four major layers in the IoT sector:

a) Interoperability: It might be difficult to create smooth interoperability and

There may be a number of reasons why Advantech decided against concentrating on

b) Core Competencies: Advantech may have realised that, rather than

c) Competitive Environment: Advantech might have encountered fierce rivalry in

Flexibility in Response to industry Dynamics: The IoT industry is characterised by

Increased innovation, improved customer happiness, improved market distinctiveness,

Collaboration Barriers: Coordination and management of collaboration among

Protection of Intellectual Property: There is a possibility of disagreements or

Scalability and Standardisation: Keeping scalability and assuring standardisation

Managing Expectations: As part of the co-creation process, many stakeholders are

Advantech should make considerable investments in project management capabilities

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