Question Option 1 Option 2 Option 3 Option 4 Answers

A good qualitative problem statement: Defines the independent Conveys a sense of  Specifies a research hypothesis Specifies the relationship
and dependent variables emerging design to be tested between variables that the 2
researcher expects to find 
The correlation coefficient r is independent of Origin only Scale of Measurement only Both change of origin and scale no change of origin & scale of
of measurement measurement 3
If two variables oppose each other then the correlation will be Positive Correlation Zero Correlation Perfect Correlation Negative Correlation 4
what is research design Searching again and again Finding solution to any Arrangement of conditions for Describe the data and
problem collection and analysis of data characteristics 3
Research is Searching again and again Finding solution to any Working in a scientific way to no solutions needed
problem search for truth of any problem 3

Application of scientific method in finding for truth about business business research hypothesis conclusion estimation
phenomenon is called 1
Which of the following is the first step in starting the research Searching sources of Survey of related literature Identification of problem Searching for solutions to the
process? information to locate problem 3
problem.
Action research means A longitudinal research An applied research A research initiated to solve an A research with
immediate problem socioeconomic objective 3
In multiple regression, when the global test of significance is All of the net sample All of the sample regression At least one sample regression The regression equation
rejected, we can conclude that regression coefficients are coefficients are not equal to coefficient is not equal to zero intersects the Y-axis at zero 3
equal to zero zero
A residual is defined as Error sum of square Y−Ŷ Regression sum of squares Type I Error 2
Marketing research that can be considered conclusive includes all Search of secondary data Statistical Analysis Experimentation Simulation
of the following EXCEPT 4
Methodology of research is given in which part of the report? Preliminary section Appendices Executive summary Main Report 4
Survey research is cross-sectional and as a result, it is Low in internal validity but High in internal validity but None of these High in ecological validity but
high in replicability. low in reliability. low in external validity. 1
What does the term 'longitudinal design' mean? A study completed far A study which is very long A study with two contrasting A study completed over a
away from where the to read. cases. distinct period of time to map
researcher lives. changes in social phenomena. 4

Cross cultural studies are an example of: Longitudinal design Comparative design Experimental design Case study design 2
What type of data do you need for a chi-square test? Categorical Ordinal Ratio Interval 1
How many variables do you need to run a one-sample chi-square At least 4 At least 2 At least 3 You should only have 1
analysis? 4
What is a primary source? A source used often A source found in an A source created at the time of A source created at the time
important book like an an event by an individual who of an event by an individual 3
encyclopedia was there who was there
Which of these characterizes a factorial design? One in which there is a One in which there is more One in which the researcher One in which there is more
single independent than one dependent does not wants to investigate than one independent
variable. variable the interactions between variable 4
variables

The ______________________ are conducted within an internal organizational External organizational Research Proposal Academic research proposal
organization and are submitted to the management for approval proposals proposals 1
and funding.
A study is based on 30 people (across three focus groups). What Qualitative study. Structured study Quantitative study Focus Group Study
type of study is this? 1
A study is based on 1000 people interviewed face to face in Ethnographic study. Qualitative study. Self-completion study. Questionnaire study.
shopping centres. What type of study is this? 4
Which one of the following is a data collection method? The interview. The onion. The case study Positivism. 1
A technique used to compare means of two or more samples Analysis of variance Analysis of Variance Two-way Anova one-way analysis of variance
(using the F distribution). (ANOVA) 1
A technique that compares the mean of two or more groups based One-way ANOVA Analysis of Variance Two-way Anova Any way
on one independent variable (or factor) 1