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Analytical Exposition Text (Vika)

The document discusses how YouTube is the second largest search engine and outlines reasons why businesses should utilize it as a marketing platform, including that Google prioritizes YouTube videos in search results, videos can reach a large audience organically through proper keyword usage, and videos can engage audiences and convert them into customers by building trust. The writer argues that given these benefits, businesses should create YouTube videos to promote and expand their brands.

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Avika Falahan
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171 views3 pages

Analytical Exposition Text (Vika)

The document discusses how YouTube is the second largest search engine and outlines reasons why businesses should utilize it as a marketing platform, including that Google prioritizes YouTube videos in search results, videos can reach a large audience organically through proper keyword usage, and videos can engage audiences and convert them into customers by building trust. The writer argues that given these benefits, businesses should create YouTube videos to promote and expand their brands.

Uploaded by

Avika Falahan
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Analytical Exposition Text

Read the following text.

What has one billion users and doubles as the second largest
search engine on the Internet? The answer is YouTube. This search
engine has been an incredible tool for most businesses.
Unfortunately, not many businesses make use of it. I want to share
why YouTube is such an significant platform for your brand.
It is said that YouTube is the second largest search engine,
while its parent company Google is the first. Do you know what it
means? It means Google gives search engine priority to YouTube
videos. Try to search for a “how to” on Google, then the results
come back with several videos related to the “how to”. The videos
may have even been the first results on the page even though
some of these videos date back several years, to 2011 and before!
Even without relying on Google, your chance of getting
discovered on YouTube alone is very high. By using the right
keywords for your videos (actual phrases that your customers will
use to locate your content), you can increase the odds of discovery.
Furthermore, you can use YouTube to keep the audience’s
attention. Ultimately, you can turn your audience from leads into
customers by building trust. Consequently, you need to also
provide something valuable to your audience so that they remain
interested in what you have to say. That value could be a how-to, a
product demo, or a freebie found on your site.
Based on the arguments above, I believe that YouTube is
beneficial to promote and expand your businesses. So, what are
you waiting for? Make one now.
Adopted from: https://kickofflabs.com/blog/you-should-be-on-youtube-heres-why/ (March 15,
2019)
Answer the following question
1. What does the text tell you about?
2. In your opinion, why did the writer write the
text?
3. What is the function of the first paragraph?
4. What is the function of the second, third, and
fourth paragraphs?
5. What is the function of the last paragraph?
6. What tenses are used in the text?
7. What is the word ‘furthermore’ used in the text
for?
Answer
1.The second largest search engine on the
internet, who has call as Youtube
2.Because the writer want to share about the
beneficial of youtube
3.To influence the reader
4.To expland and give definition briefly,
accuretelet and solidly
5.To persuade the reader’s that something
which must happen or not.
6.Present Tense
7.Furthermore is a useful word when you have
an additional point to make in an argument or
explanation.

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