Get an

Online
Degree
certified

BBA
in
Mission
To provide value-based education and mould the character of the younger generation
through a system of wholesome learning, so that their earnest endeavor to achieve
progress and prosperity in life is matched by an ardent desire to extend selfless service
to society, one complementing the other.

Vision
We envision a world endowed with the wealth of knowledge and strength of
discrimination (Viveka). We envision a system, which is a healthy breeding ground
for the sprouting, culturing and dissemination of the whole gamut of knowledge in a
wholesome and holistic manner for the well-being of mankind. We envision a human
being empowered with wholesome knowledge, which makes him an enabler and
facilitator in the deep search and striving of every human being for that knowledge. We
envision a system where in there is a great inter play and exchange of ideas, thoughts,
feeelings and actions which develop people empowered with noble character, and
wholesome value. They go out in to the fields of action to build
a world of love, harmony, peace and knowledge. They follow the path of Dharma
and give a clear direction in every thought and human behaviour.
 Our Chancellor

There are two types of Education

Education
forLiving.
Education
forLife.
Sri Mata Amritanandamayi Devi

“Studying is a process, like the bud unfolding into the beautiful

fragrance spreading flower. Understanding this, we

should approach our topic of study with love and patience. Knowledge is

like a river. Its nature is to constantly flow. Wherever it can flow, it does so,

nourishing culture. On the other hand, the same knowledge,

if devoid of values becomes a source of destruction for the world.

When values and knowledge become one, there can be no more

powerful instrument for the welfare of humankind. There are two

types of education: education for a living and education for life.

When we study in college, striving to become a doctor, a lawyer, or an

engineer, that is education for a living. But education for life requires a

deeper understanding of the world, our minds, ouremotions and ourselves.

Amrita University provides education for life which is

much more than education just for living.”

 No.1
IN INDIA
INTERNATIONAL OUTLOOK 2020

Institution of Eminence
Recommended
Recommended by by
University
University Grants Commission
Grants Commission

University Rankings
 Amrita Vishwa Vidyapeetham
at a Glance
Amrita Vishwa Vidyapeetham is a multi-campus, multi-disciplinary research academia that is
accredited 'A' by NAAC and is ranked as one of the best research institutions in India. Amrita
is spread across six campuses in three states of India - Kerala, Tamil Nadu and Karnataka,
with the headquarters at Ettimadai, Coimbatore, Tamil Nadu. Amrita Vishwa Vidyapeetham
continuously collaborates with top US universities including Ivy league universities and top
European universities for regular student exchange programs, and has emerged as one of
the fastest growing institutions of higher learning in India.

“Amrita Vishwa Vidyapeetham has a major role to play in transforming our society into a
knowledge society through its unique value-added education system.”

Dr. A.P.J. Abdul Kalam

Former President of India

“This is not just another academy, but very high quality, world-class institution, focusing on
technology research, dealing with very concrete issues which have immediate applications.”
Prof. Muhammad Yunus
Nobel Laureate

“What makes Amrita students special? Western science leads to knowledge. Eastern science
leads to understanding. Amrita has both Western and Eastern traditions in education.”

Dr. Lee Hartwell

Nobel Laureate
 About
Amrita
Ahead
Amrita AHEAD's Online Degree programs focuses on an all-rounded individualized
learning trajectory to enhance and diversify one’s career growth pathways while
integrating Amrita’s philosophy of ‘Education for Life and Education for Living’. Inno-
vative and award-winning pedagogic practices provide experiential learning allowing
freshers and working professionals anytime access and flexibility with personalized
mentorship and interactivity. Our UGC recognized future ready degree programs are
offered jointly with Industry stalwarts, reputed national and international faculty that
equip and expose students to address real-life applications.
 Online
Our BBA
Program
Our Online BBA program offers students the opportunity to acquire management skills
at early stages in their career. One of the most sought after degrees, it will teach
students about the fundamentals of management and business. BBA degrees are a
combination of theory, its application, and personality development.

Amrita’s program is designed for versatile candidates who wish to advance their skills
while working their daily jobs.

The programme is taught alongside industry veterans as Mentors, NGOs, Govt. bodies
etc. who offer decades of their experience in providing individualized learning.

Our graduates move on to holding important positions with corporations, government

bodies, think tanks, etc. influencing ideas, solutions, strategies globally while upholding
the highest ethical standards.
 How to earn a degree on

Amrita
Ahead
Choose a Degree
Choose a degree ranging from Undergrad to
Master's programs.
+
Learn Anytime Anywhere
+ Earn credits towards your degree wherever you are- you
just need a smartphone, tablet or computer and access
to the internet

Ace the Assessments

Complete online assignments to get feedback
and demonstrate your understanding.
+

= Earn your degree

Complete the requirements and gain an internationally
recognised qualification.
Course
Duration
Limits No. of years

Minimum 3

Maximum 6
Curriculum
Semester 1
BBA
Communicative English

Principles of Management

Financial Accounting

Business and MIS

Basic Concepts of Mathematics

Semester 2
BBA
Professional Communication

Business Organization and Systems

Business Economics

Environmental Science and Sustainability

Business Laws

Business Statistics
Semester 3
BBA
Organizational Behavior

Introduction to Marketing Management

Banking and Insurance

Cost and Management Accounting

ELECTIVE

Quantitative Techniques

Semester 4
BBA
Advanced Marketing Management

Basics of Human Resources Management

Introduction to Research Methods

Financial Management

Production and Operations Management

ELECTIVE
 Semester 5
BBA
Principles of International Business

Business Ethics and Corporate Social Responsibility

ELECTIVE

ELECTIVE

ELECTIVE

Introduction to Strategic Management

Sustainable Business Administration

Semester 6
BBA
ELECTIVE

ELECTIVE

ELECTIVE

Internship
Electives
Data Analytics
 Data Analysis using Microsoft
 Data Visualisation using Power
 Tableau for Business Intelligence

Digital Marketing and Sales

 Introduction to Digital Marketing
 Advertising and Sales Promotion
 Social Media Marketing

Banking and Fintech

 Innovations in Banking
 Forensic accounting and Fraud management
 Introduction to Investing in Stock Markets

BBA in Retail (Luxury)

 Brand Management
 Corporate Communication
 International Retail and Distribution
 Developing and Launching Products Across Sectors
 Digital Communication and Advertising
 Budget Management
BBA in Marketing (Digital)
 Social Media Marketing
 Mobile and Email marketing
 Affiliate Marketing
 Web designing and development
 Marketing Research and Analytics
 Integrated Marketing Communications

BBA in HR (Talent Acquisition)

 Recruitment Tools and Techniques
 Recruitment Selection Process
 Post Selection Recruitment Processes
 Information Storage and Management in HR
 Payroll System Management
 Compensation and Benefits Management

BBA in CRM
 Strategic Customer Relationship Management
 Virtual Marketing
 Financial Markets and Instruments
 Entrepreneurship
 e-CRM
 Analytical CRM
Our online BBA program has a series
of specialisations which are -
> Data Analytics
> Marketing
> HR, Finance, Project Management and Operations
> Financial Management
> Digital Marketing

Industry certification Training

xxx
> Amazon Certifications (Optional) for Data Analytics
> Microsoft certifications (Optional) for Marketing
> Oracle E-business suite Certifications for HR, Finance, Project Management and
Operation
> SalesForce for Marketing Administration
> National Institute of Securities Markets (NISM) Certifications for
Financial Management
> NSE (National Stock Exchange) Academy Certification in Financial Markets (NCFM)
Certifications for Financial Management - Foundation, Intermediate and Proficiency
> PMI (Project Management Institute) certifications
> Association for Supply Chain Management (ASCM) for Operations Management
> American Marketing Association (AMA) for Marketing
> Google Certifications for Digital Marketing and Advertising

Mentored industry-relevant projects In areas of Operations,

Supply chain Management, Human resources management, Marketing and
Finance
Online Class
Schedule
Live Sessions - 1 hour per week per course

Reading material & video lectures

Uploaded every week prior to the live session

Discussion forums
Active for 2 hours on weekly basis for every course

Quizzes & assignments

Once a week, every week

Our structure will enable students to clarify their doubts and solve the
questions/assignments in a timely manner. Approximately 15 weeks of
e-content is prepared inclusive of exams.
Each course will be in
4 quadrants, fully following
the UGC guidelines

1) Quadrant I - E-Tutorial which contains: Video and Audio Content

in Animation, Virtual Labs, etc, along with the transcription of the
video.

2) Quadrant II - E-Content which contain: Self-instructional material

(digital Self Learning Material), e-Books, case studies, presentations
etc. and also contains Web Resources such as further references,
Related Links etc.

3) Quadrant III - The Discussion forum for raising of doubts and

clarifying the same by the Course Coordinator.

4) Quadrant IV - Assessment, which contains: Problems and their

Solutions. They can be in the form of Multiple Choice Questions, Fill
in the blanks, Matching Questions, Short Answer Questions, Long
Answer Questions, Quizzes, Assignments and Solutions.
 Job Roles

Finance Manager Business Administrator Human Resource Research &

Manager Development Manager

Business Consultant Information Marketing Manager Territorial Sales Manager

Systems Manager

Business Analyst Project Manager Strategist Market Analyst

Business Idea Developer

Ambassadors of Social Good
Ample opportunities to get involved with our social organisation across India
help students develop a sharp mindset to create impact first and then deliver on
shareholder return. It's not surprising to find our alumni at an organisation such
as the- Worldbank, United Nations which is partnered with our in house think
tank - Ayudh.

(https://www.ayudh.in)

Impact Entrepreneurship
Students also have the opportunity to bring fruition to their ideas with our in-house
business incubator - Amrita TBI. Amrita TBI is a non-profit startup incubator
supported by Govt. of India and Amrita Vishwa Vidyapeetham that funds, mentors
and nurtures ideas, startups and entrepreneurs. National Award winner for being the
best startup incubator in India.

(https://www.amritatbi.com)
 Industry Partners
Industry Certification Training

Placements*

International University Partners

Go Global with our International Programs:Student Exchange program,
Study Abroad Program and 3+1+ x Integrated Masters Program

*Data is based on on-campus information

 The Amrita Advantage

UGC
Entitled

UGC Entitled Industry Aligned Career Placement 5th Best

Programs Curriculum Assistance University in India

20000+ Students 1650+ Faculty Collaborations with 27 16 Constituent

(Offline) Top World-Ranked Universities Schools

Strong Alumni Network Immersive Affordable Outstanding faculty

learning experience from India & abroad

Complete your BBA at your Course Mentors Build your Startup

own pace (3 to 6 years) at Amrita TBI
Eligibility
Students with Indian Education:
Direct admissions for learners with an aggregate minimum
of 55% marks. Learners below 55% marks will be also
considered for admissions following a short interview
> Candidates must have passed 10 + 2
> Candidates who have passed 3-year diploma can also apply
Candidates with work experience will have an added advantage
for admissions.

Students with a Foreign Education:

Certificate of Equivalence from the Association of Indian
Universities is needed. This is required for any student with a
Foreign Education who wishes to apply to an Indian University.
Please refer to Foreign Education who wish to apply to any
Indian University (https://aiu.ac.in)
 Fee Structure*
Semester Amount

Semester 1 Rs 25000

Semester 2 Rs 25000

Semester 3 Rs 25000

Semester 4 Rs 25000

Semester 5 Rs 25000

Semester 6 Rs 25000

Total** Rs 150000

* If you are a foreign national, please email [email protected]

** Avail reduction in total fees, if paid in full

Zero Cost EMI Options available

Amrita AHEAD Scholarships
Categories Eligible for Scholarships*

UG: Above 60% in 12th

or equivalent

Merit PG: Above 6.0 CGPA or equivalent

10%
at UG level

Enrolled AHEAD UG/PG:

Above 7.5 CGPA

Defence
All in service or retired 20%
Personnel

Martyr's Wards of Martyred soldiers 20%

Sports Sports listed under IOC, IOA, AIU, MYAS 25% to 100%

Divyang Differently-abled 20%

Amrita
Selection process 20%
Vidyalayam

Amrita Alumini CGPA: above 6 / above 7.5 10% / 20%

Amrita National/International events recognized

Talent Hunt 20%
by the Board

*Scholarships will be approved and then reviewed on a regular basis.

Student Testimonials
“During my stay at Amrita University for three remarkable
years, I came across a variety of people from different
countries and cultures. I had received so many opportunities
to express the best version of myself, a big thank you to my
ever-inspiring mentors who helped me discover the part of
myself that I could present to the world.”

Ashutosh Rai
PreppyPick, Founder & CEO

“Amrita Vishwa Vidyapeetham has played a vital role in

creating a solid base for my career with its world-class
faculty, value-driven curriculum, skill-building exercises,
research-led learning experiences, exemplary placement
assistance and value-added socially responsible activities.”

Vishnu Vijay Sankar

Probationary Officer, Federal Bank

"Amrita Vishwa Vidyapeetham is one of the best colleges in

the country with a global reputation that has the best academic
excellence and has produced many successful graduates.
The university offers research-orientated and latest world-class
education. The university provides value education with a
special focus on life skills which helps students improve their
personality and develop a positive attitude towards life.”

Ms. Ananthalekshmy
 8590007473

8590007473

[email protected]

www.amrita.edu/ahead

www.facebook.com/AmritaAHEAD

www.instagram.com/amritaahead

www.twitter.com/AmritaAHEAD

www.linkedin.com/company/amrita-ahead

Apply now: https://aoap.amrita.edu/ahead/index