Module – 5

Case Method of Learning

Employment Communication
Impact of Technological Advancement
on Business Communication
Technological Advancement and
Business Communication
 Modern business requires modern
technology. Any business that expects to thrive
today must have at least a basic understanding of
the various innovations, programs and devices as
well as the knowledge of how to apply these
technologies.
The many tools and powers that technology
makes available to the business-owners and
employees help the business succeed in its goals
after understanding how to use them properly.
 Communication Networks
1. E- mail
2. Intranet
3. Internet
4. SMS
5. Teleconferencing
6. Videoconferencing
7. Blogs
8. Webinars
9. Chat Rooms
10. Voice and Text Messaging
1. Intranet
A local or restricted communications network,
especially a private network created using World
Wide Web software.
An intranet is a private computer network
that uses Internet protocols, network connectivity
to securely share part of an organization's
information or operations with its employees.
The same concepts and technologies of the
Internet such as clients and servers running on the
Internet protocol suite are used to build an intranet.
ADVANTAGES
• Workforce productivity improves.
• Connectivity with other systems.
• Increases collaboration and coordination.
• Cost-effective.
• Can capture and share knowledge.
DISADVANTAGES
• New evolving technology.
• Lack of security features.
• May require network upgrades.
 2. Internet
The Internet is the global system of interconnected
computer networks that use the Internet protocol suite
(TCP/IP) to link devices worldwide. It is a network of
networks that consists of private, public, academic,
business, and government networks of local to global
scope, linked by a broad array of electronic, wireless, and
optical networking technologies.
The Internet carries a vast range of information
resources and services, such as the inter-linked hypertext
documents and applications of the World Wide Web
(WWW), electronic mail, telephony, and file sharing.
 3. E mails
Electronic Mail (E-mail) is a method of
exchanging messages between people using
electronic devices. Email first entered
substantial use in the 1960s and by the mid-
1970s had taken the form now recognized as
email. Email operates across computer
networks, which today is primarily the Internet.
 E-mail, short for electronic mail and often
abbreviated to e-mail, email or simply mail, is a
store and forward method of composing,
sending, storing, and receiving messages over
electronic communication systems
 Advantages

1. Eliminates ―telephone tag.

2. Saves time.
3. Facilitates fast decisions.
4. Is cheap.
5. Provides a written Record.
 Benefits of Email
1. Business and organizational use
2. Facilitating logistics
3. It reduces cost.
4. It increases speed.
5. It creates a written record.
 SMS

Short Message Service (SMS) is a text

messaging service component of most
telephone, World Wide Web and mobile device
systems. It uses standardized communication
protocols to enable mobile devices to exchange
short text messages.
 SMS was originally defined as part of the
GSM (Global System for Mobile) series of
standards in 1985 as a means of sending
messages of up to 160 characters, to and from
GSM mobile handsets.
 Advantages of SMS
1. It is more discreet than a phone conversation,
making it the ideal form for communicating
when you don't want to be overheard.
2. It is often less time-consuming to send a text
message than to make a phone call or send an e-
mail.
3. SMS is also a convenient way for deaf
and hearing-impaired people to communicate.
4. Can be sent to an Offline Mobile Phone.
5. Messages are sent directly to the intended
recipient’s hand.
 Teleconferencing
A teleconference is a telephone meeting among
two or more participants involving technology more
sophisticated than a simple two-way phone connection.
At its simplest, a teleconference can be an audio
conference with one or both ends of the conference
sharing a speaker phone.
In telecommunication, teleconference is the live
exchange and mass articulation of information among
persons and machines remote from one another but
linked by a telecommunications system, usually over the
phone line.
 Advantages of Teleconferencing
1. Saves Time.
2. Save on Travel Expenses.
3. Efficient Record keeping.
4. Cut conference cost.
5. Encourage Productivity.
6. Reliability.
Disadvantages of Teleconferencing
1. Prone to Technical Challenges.
2. Less Effective Nonverbal communication.
3. Space Limitations.
4. Discourages team dynamics.
5. Eliminates informal Interactions.
 Video conferencing
A video conference is a live, visual connection
between two or more people residing in separate
locations for the purpose of communication.
At its simplest, video conferencing provides
transmission of static images and text between two
locations.
At its most sophisticated, it provides
transmission of full-motion video images and high-
quality audio between multiple locations.
 A videoconference (also known as a video
teleconference) is a set of interactive
telecommunication technologies which allow
two or more locations to interact via two way
video and audio transmissions simultaneously.
 Advantages of Video conference
1. Face to Face Business Communication
2. Make Business Communication Orderly and
Efficient
3. Allow to Interact with Content Sharing
4. Enhance Relationships between Employees
Scattering around the World
 Blogs
A blog is a discussion or
informational website published on the World
Wide Web consisting of discrete, often
informal diary-style text entries (posts).
 Types of Blogs
1. Personal blogs
2. Collaborative blogs or group blogs
3. Microblogging:-
Microblogging is the practice of posting
small pieces of digital content which could be
text, pictures, links, short videos, or other
media on the Internet.
4. Corporate and organizational blogs

Create a blog:-
• Sign in to Blogger
• On the left, click the Down arrow
• Click New blog
• Enter a name for your blog
• Click Next
• Choose a blog address or URL
• Click Save
 Webinars
An interactive seminar conducted
via Internet. Usually a live presentation,
lecture or workshop that happens in real time,
as users participate through text-based chat,
voice, video or file-sharing.
 Chat Rooms
A chat room is a Web site, part of a Web
site or part of an online service that provides a
venue for communities of users with a
common interest to communicate in real time.
Users can enter chat rooms and read
messages without sending any.
 Voice and Text Messaging
Voice messaging is an instant
communication technology in
which messages are transmitted
via voice media. Voice messaging is an
alternative to voice calls or text messages. It
stores voice messages in a voice mail, which
can be accessed via a smart device or even a
landline phone.
 Text Messaging

Text messaging or texting, is the act of

composing and sending electronic messages,
typically consisting of alphabetic and numeric
characters, between two or more users
of mobile devices, desktops/laptops or other
type of compatible computer.
 Employment Communication
Meaning of Employment Communication

Employment Communication is a mode

of communication used for employees but
specifically for accepting applicants for a job.
Communicating through written words in the
form of CVs, applications or communicating orally
during interviews, group discussions for the need of
employment with the employers is termed as
employment communication
 WHAT IS EMPLOYMENT COMMUNICATION?

Employment communication revolves around written communication and

conversation between the employer and the job-seekers.
The employer communicates with the job-seeker or prospective talents about the
vacancies, company culture, perks and benefits and security, etc. Employers use
creative means to attract and retain the best talents.
● The prospective candidates communicate with the employer about their interest
and willingness to work with through different mediums.
● Employment communication is the viable way or ways through which the job-
seeker persuades the employer to hire him/her by demonstrating that his/her
knowledge, expertise and skills satisfy the job requirements in the best possible
manner.
WHAT IS EMPLOYMENT COMMUNICATION?

● Looking for a job is not a single event; it is a process. The job seeker has to invest
time and energy in the job process.
● It is not as difficult as it appears to land a good job even in the midst of tough
competitions.
● Another fact that needs attention here is that it is not necessarily the ‘most
talented’ who bags the prize (here, ‘job’), rather someone who has excellent job
search skills and of course, he who performs adequately.
 Curriculum Vitae

The phrase ‘Curriculum Vitae’, of Latin origin, means ‘course of life’. It provides a
detailed account of the applicant covering every skill, all the jobs and positions
held, degrees, professional affiliations he/she has acquired, in proper sequence.
The CV is an in-depth and structured information about professional experience
and qualification of a person. It is more elaborate than a Resume.
Like Resume, a CV is a list of relevant information of a person seeking
employment. Considering the length of the subject-matter, the CV may extend to
three-four pages depending on the age, experience and achievements of a person.
 Curriculum Vitae
Components of a Good CV
As the CV acts as an identity card for an applicant’s entry into his/her chosen job, it
should have the following details.
Personal Details
Personal details contain address, email, phone number, marital status, nationality, date
and place of birth and also addition of social media account if it is used in a
professional way
Educational Qualifications
This contains the qualifications in a chronological order with authentic data.
 Curriculum Vitae
Work Experience

This includes specific applicable experience in relation

to the job as opposed to generalities.
Skill Summary

This includes a brief bulleted list of the relevant skills

and experience that the applicant possesses. Adding
this section can capture the attention of the recruiter
who spends a few seconds to read the CV. Here,
computer skills should be prioritized.
Knowledge of Languages

This includes the applicant’s proficiency (both spoken

and writing abilities) in languages.
Interests and Other Activities
 Bio - Data
How Does A Biodata Work?
Bio-datais the short form for biographical data. It
mainly contains personal facts about a person.
Personal facts include −
● Date of birth

● Person’s height, weight

● Father’s name

● Mother’s name

● Gender

● Complexion

● Religion

● Marital Status
 Preparing Your Resume
Meaning:-
A brief written account of personal,
educational and professional qualifications
and experience, as that prepared by an
applicant for a job.
Content involved in Preparing Resume
1. Personal/biographical details
2. Contact Information
3. Career Objective
4. Educational Background
5. Work experience
6. Skills/Certifications
7. Achievements
8. References
 Covering Letter or Job Application
Letter
A cover letter is a written document
commonly submitted with a job application
outlining the applicant's credentials and interest
in the open position.
A job application letter, also known as a
cover letter, should be sent or uploaded with the
resume when applying for jobs.
 Important points with regard to Job
Application/Covering Letter
1. Good quality paper is used.
2. Return address is properly positioned.
3. Subject and attention lines are used if
appropriate.
4. Complimentary close is included.
5. Enclosure note is used to acknowledge the
attachments like resume and any other
enclosure.
6. Address is written in clear handwriting or typed
so that it may reach the place without any problem.
7. The application should be written in own
handwriting as far as possible.
8. The letter is folded and packed properly, along
with all requisite documents like resume and proper
size of envelope.
9. Each letter is written uniquely and personally to
appropriate persons at the firm where one wishes
to work.
 Techniques for writing Successful job
Applications or covering letters
1. Be positive and confident.
2. Talk of key credentials to fulfil job
requirements.
3. Show interest in working for the
organisation.
4. Show knowledge about the company.
5. Show knowledge about the job
requirements.
6. Prove that one’s capabilities and experience fulfil
key requirements.
7. Be straightforward but polite and respectful in
seeking to attend the interview.
8. Write correct qualification and other details,
exactly as mentioned in the resume.
9. Avoid any negative remarks about yourself,
others and the company.
10. Prove through the letter that you have the
strengths and capabilities to excel in the job.
 Job Inquiry Email
Job inquiry emails are messages sent to
businesses that haven't advertised job
openings. Within these messages, job seekers
add their resume, explain their qualifications
and express their interest in working with the
company. During a period of no hiring, a hiring
manager is more likely to see your resume.
Steps involved in writing Inquiry Emails
1. Research the business
2. Write a rough draft
3. Compose an opening sentence
4. Use formal language
5. Attach a resume and cover letter
 Job Interview
A job interview is an interview consisting
of a conversation between a job applicant and a
representative of an employer which is
conducted to assess whether the applicant
should be hired.
An interview can be defined as an oral tool
to test a candidate’s traits for employment or
admission to a premiere institution of learning.
 Steps involved in Preparing for a Job
Interview
1. Reviewing the job description
2. Consider your eligibility for the job
3. Thoroughly researching the company
4. Prepare a list of expected interview questions
5. Practice mock interviews
6. Organise your documents
7. Update your social media profile
8. Decide on your interview dress
9. Planning your journey to the interview
10. Preparing your own questions for the employer
11. Following up with the employer
 Types of Interviews
1. Panel Interview.
2. Telephonic Interview.
3. Preliminary Interview.
4. Skill-based Interview.
5. Academic Interview.
6. Personality Interview.
7. Interview through video conferencing.
 Conducting Yourself during the
interview
1.The opening formalities:-
i) Use the interviewer’s name and pronounce it correctly
ii) Apply a firm handshake
iii) Wait for the interviewer to ask you to be seated
iv) Maintain appropriate eye contact and use your body language to convey
confidence.
v) Be conscious of nonverbal messages.
2. The information Exchange:-

i) Communicate your sincere interest in the company. Show your strong interest in the
company.
ii) Focus on satisfaction gained from contributing to a company rather than the benefits you
will receive.
3. The Closing
 Group Discussion
A group discussion is a discussion between
a group of participants on a given subject. A
group discussion typically forms a part of the
selection process used by organisations
and educational institutions. The candidates
talk about the given topic to present facts,
opinions and conclusions.
 A discussion group is a group of
individuals, typically who share a similar
interest, who gather either formally or
informally to discuss ideas, solve problems, or
make comments.
 KEY POINTS
• Use positive affirmations
• Begin with the strongest note
• Come directly to the point, do not beat around the
bush
• Volume
• Intonation, Tone
• Pronunciation
• Diction
• Rate
 What does the GD test

• Body language
• Communication skills
• Self confidence
• Team skills
• Listening ability
• Ability to present your views logically
• Time management
 Case Method of Learning
Meaning:-
A case is a written account of real or
simulated managerial problems, dilemmas
and situations calling for solutions.
Case analysis is an exercise in critical
thinking and understanding of concepts and
causes of problems and events.
 Types of Case studies
1. Illustrative Case Studies
These are primarily descriptive studies. They
typically utilize one or two instances of an
event to show what a situation is like.
Illustrative case studies serve primarily to
make the unfamiliar familiar and to give
readers a common language about the topic in
question.
2. Exploratory (or pilot) Case Studies
These are condensed case studies performed
before implementing a large scale investigation.
Their basic function is to help identify
questions and select types of measurement prior
to the main investigation. The primary pitfall of
this type of study is that initial findings may seem
convincing enough to be released prematurely as
conclusions.
3. Cumulative Case Studies
These serve to aggregate information from
several sites collected at different times.
The idea behind these studies is the
collection of past studies will allow for greater
generalization without additional cost or time
being expended on new, possibly repetitive
studies.
4.Critical Instance Case Studies
These examine one or more sites for either
the purpose of examining a situation of
unique interest with little to no interest in
generalizability, or to call into question or
challenge a highly generalized or universal
assertion. This method is useful for answering
cause and effect questions.
 The process of Case Analysis
1. Study the case
2. Identify the problem
3. Define the problem
4. Identify the causes of the problem
5. Develop alternative solutions
6. Evaluate the alternatives
7. Develop a plan of action