SBE Acquisition

Press Release
Paris, October 9, 2018
AccorHotels completes its acquisition

of a 50% stake in sbe Entertainment Group
Founder & CEO Sam Nazarian will control the remaining 50%
Image: sbe corporate office – Los Angeles California
AccorHotels and sbe Entertainment Group (“sbe”) announced today the

completion of AccorHotels’ acquisition of a 50% stake in sbe.
Through this partnership, AccorHotels’ will pursue its strategy to expand its
offering in the luxury lifestyle hospitality segment and its footprint in gateway
cities across North America.
This long-term investment will allow sbe to leverage AccorHotels’ leading global
hospitality platform while remaining an independent luxury lifestyle operator.
sbe will continue to be led by its Founder and CEO Sam Nazarian as well as its
expert management team while retaining its global headquarters in New York.
Sébastien Bazin, Chairman & CEO, AccorHotels: Sébastien Bazin, Chairman &
CEO, AccorHotels: “I am very proud of this unique partnership. It combines the
best of both groups by offering all our guests lifestyle concepts in the luxury
segment. With sbe’s brand portfolio, AccorHotels is also taking a significant
step forward in its group’s expansion in key gateway cities in the US. Sam
Nazarian is an innovator with an inborn sense of creating unique experiences
and groundbreaking hotels and F&B concepts. We are delighted to join forces
and mutualize our skills for the benefits of our guests”.
Sam Nazarian, Founder and CEO of sbe: “This partnership with AccorHotels
marks the beginning of a new chapter in sbe’s history and I’m thrilled that this
strategic partnership has now been completed. sbe has grown rapidly since the
acquisition of Morgans Hotel Group in 2016. The sbe portfolio will grow to over
50 hotels by 2020, paired with tremendous expansion in the residential, culinary
and entertainment segment of the 360 lifestyle experience, including over 50
global venues in the pipeline. The partnership with AccorHotels is only going
to accelerate this growth both in the US and in international markets. Sébastien
Bazin has built an incredibly successful global platform in an ecosystem and
digital market. Everyone at sbe is hugely excited to combine the unique
offerings of both groups to provide our guests with unparalleled lifestyle
experiences.”
sbe hotels, culinary and entertainment venues will be distributed on the
AccorHotels platform, be featured on Accorhotels.com and will be part of the
AccorHotels loyalty program. With its global hotel development platform and its
presence in 100 countries, AccorHotels will play a key role in developing sbe’s
iconic luxury lifestyle hotel, restaurant and entertainment brands globally
including SLS, Delano, Mondrian, Hyde and The Originals (Sanderson, St. Martin
Lane, 10 Karakoy, Shore Club and Redbury).
Renowned for its unique 360-degree approach to lifestyle hospitality sbe
develops, manages and operates award-winning global properties and brands
that includes luxury residences, serviced apartments, wellness and spa platforms
and dining & entertainment experiences.
Through this investment, sbe will accelerate its international growth with
expansion into new markets outside of the US, including priority growth markets
in the Middle East and Latin America. sbe’s pipeline includes projects in some of
the most important global gateway cities such as Atlanta, Chicago, Washington
D.C., Dubai, Rio de Janeiro, Mexico City, Cancun, Tokyo and Los Cabos.
sbe’s leading hospitality and residential brands include SLS, Delano, Mondrian,
Hyde, The Originals (Sanderson, St. Martin Lane, Hudson, 10 Karakoy, Shore Club
and Redbury Hotels). Through its Disruptive Restaurant Group platform, sbe has
created global award-winning culinary brands Katsuya, Umami Burger, Cleo,
Leynia, Diez & Siez and Fili’a and innovative entertainment brands including
Hyde nightclub and dayclub, Nightingale, Privilege dayclub Black Orchid, S Bar,
Skybar and the Doheny Room. Landmark destinations in its portfolio include,
Delano South Beach in Miami, SLS Baha Mar in the Bahamas, Mondrian Doha in
Qatar, Hyde Bellagio in Las Vegas, Mondrian Park Avenue in New York City and
the newly-opened 57 story SLS LUX Brickell and Hyde midtown both in Miami.
Upcoming openings include Delano Dubai at the Palm and Hyde Beach House in
Hollywood Florida.
By the end of 2018 sbe will operate 25 hotels, comprising 7,498 keys with a
majority in North America, 170 award winning restaurants and entertainment
venues in global destinations as well as new properties in the Middle East, Asia
and Latin America. It currently has a further 20 hotels and residences around the
world in its pipeline, as well as 59 standalone restaurants and nightlife venues.
In addition, sbe has sold 1,300 branded residential units valued at $2 billion with
over 2,500 units valued at $2.5 billion in its pipeline.
Dakota Development is a division of sbe that is responsible for the design and
development of sbe properties around the world. Dakota Development will
2
remain at the forefront of the design and development process as our pipeline
continues to grow with the support of AccorHotels.
ABOUT ACCORHOTELS
AccorHotels is a world-leading travel & lifestyle group and digital innovator offering unique experiences in more than 4,500
hotels, resorts and residences across 100 different countries.
With an unrivaled portfolio of internationally renowned hotel brands encompassing the entire range from luxury to
economy, from upscale to lifestyle and midscale brands, AccorHotels has been providing savoir-faire and expertise for
more than 50 years.
In addition to its core hospitality business, AccorHotels has successfully expanded its range of services, becoming the world
leader in luxury private residence rental with more than 10,000 stunning properties around the world. The Group is also
active in the fields of concierge services, co-working, dining, events management and digital solutions.
Relying on its global team of more than 250,000 dedicated staff, AccorHotels is committed to fulfilling its primary mission:
to make every guest Feel Welcome. Guests have access to one of the world’s most attractive hotel loyalty programs - Le
Club AccorHotels.
AccorHotels plays an active role in its local communities and is committed to promoting sustainable development and
solidarity through PLANET 21 Acting Here, a comprehensive program that brings together employees, guests and partners
to drive sustainable growth.
From 2008, the AccorHotels Solidarity Endowment Fund has acted as a natural extension of the Group’s activities and
values, helping to combat the social and financial exclusion experienced by the most disadvantaged members of society.
Accor SA is publicly listed on the Euronext Paris Stock Exchange (ISIN code: FR0000120404) and on the OTC Market (Ticker:
ACRFY) in the United States.
For more information or to make a reservation, please visit accorhotels.group or accorhotels.com. Or join and follow us on
Twitter and Facebook.
ABOUT sbe
Established in 2002 by Founder and CEO Sam Nazarian, sbe is a privately-held, leading lifestyle hospitality company that
develops, manages and operates award-winning hotels, residences, restaurants and nightclubs. Through exclusive
partnerships with cultural visionaries, sbe is devoted to creating extraordinary experiences throughout its proprietary
brands with a commitment to authenticity, sophistication, mastery and innovation. Following the acquisition of Morgans
Hotel Group, the pioneer of boutique lifestyle hotels, sbe has an unparalleled global portfolio which will see 25 hotels and
over 170 global world-renowned culinary, nightlife and entertainment venues by the end of 2018. The company is uniquely
positioned to offer a complete lifestyle experience - from nightlife, food & beverage and entertainment to hotels and
residences, and through its innovative customer loyalty and rewards program, The Code, as well as its award-winning
international real estate development subsidiary, Dakota Development - all of which solidify sbe as the preeminent leader
across hospitality. The company’s established and upcoming hotel brands include SLS Hotel & Residences, Delano,
Mondrian, The Redbury, Hyde Hotel & Residences, and The Originals. In addition, sbe has the following internationally
acclaimed restaurants and lounges under subsidiary Disruptive Restaurant Group: Katsuya by Chef Katsuya Uechi, Umami
Burger, Cleo by Chef Danny Elmaleh, Fi’lia by Michael Schwartz, Leynia and Diez & Seiz by Chef José Icardi, Hyde Lounge, S
Bar, Doheny Room Skybar, Bond, and Privilege. To learn more, visit sbe.com
Media Relations
Carina Alfonso Martin Line Crieloue

Vice President Media Relations Worldwide Senior Media Relations manager
Phone: +33 (0)1 45 38 84 84 Phone: +33 (0)1 45 38 18 11
Email: [email protected] Email: [email protected]
Investor and Analyst Relations
Sébastien Valentin Pierre-Loup Etienne

Senior Vice President, Investor Relations Investor Relations
and Financial Communication Phone: +33 (0)1 45 38 47 76
Phone: +33 (0)1 45 38 86 25 Email: [email protected]
Email: [email protected]

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Press Release

Paris, October 9, 2018

AccorHotels completes its acquisition

Image: sbe corporate office – Los Angeles California

AccorHotels and sbe Entertainment Group (“sbe”) announced today the

Carina Alfonso Martin Line Crieloue

Investor and Analyst Relations

Sébastien Valentin Pierre-Loup Etienne

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