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Apples Market Segmentation

Apple's largest market share is in the Americas, bringing in over $37 billion in Q3 2022 sales. While strongest in the US, Europe and Greater China are also important target markets. Apple customers tend to be aged 18-45, married with or without children, and predominantly female. They are generally financially stable, not risk takers, and loyal to the Apple brand and ecosystem.

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Miguel Sebastian Torreses
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130 views1 page

Apples Market Segmentation

Apple's largest market share is in the Americas, bringing in over $37 billion in Q3 2022 sales. While strongest in the US, Europe and Greater China are also important target markets. Apple customers tend to be aged 18-45, married with or without children, and predominantly female. They are generally financially stable, not risk takers, and loyal to the Apple brand and ecosystem.

Uploaded by

Miguel Sebastian Torreses
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Apple's Market

Segmentation

Apple's market share is the


largest in the Americas,
amounting to over $37 billion
in net sales in Q3 of 2022. In
the US, Apple is by far the
strongest player in market
share among smartphone
brands. Among MacBook users
in the US, over half are from
rural regions and towns.
Although not as big as America,
Europe, and Greater China are
also important Apple target
ic

eo markets.
G

grap
h

Apple's customer
demographics include people
aged 18 to 45. They are either
single, married with no kids, or
De mo

married with young children


or teens. Apple's target
audience comprises strongly
of females, with around 66%
gr
a p hi
c

female to 34% male


c
h i

customers.
grap

Among Apple's primary


customers, you’ll find fewer
older or retired individuals.
The brand is most popular
ho

among millennials, followed


by Gen X.
y c
Ps
Apple customers are generally
financially stable and are not
high-risk takers. They enjoy the
B

comfort of the Apple brand


e

and the security and quality it


h

represents (Carmely, 2022).


a

They are also loyal brand users:


vi

nearly 85% of iPhone owners

ra plan to buy another one. An


o

l Apple customer profile shows


characteristics as an ‘aspirer’,
The Apple customer base has a strong ‘succeeder’, or ‘explorer’. They
preference for the iPhone, and are loyal have a higher income status so
users. This has resulted in consistent they can afford and enjoy the
growth in iPhone sales. luxuries of life.
An Apple customer analysis also shows
strong loyalty to the brand’s App Store. In
2021, customers spent around $85 billion
on app subscriptions and in-app
purchases. Most of the apps downloaded
by the Apple target audience are free apps.
Of the paid apps, over 58,000 costs less
than $1 to purchase.
Gaming is the most popular category for
iOS users; 13.5% of apps available in the REFERENCES
App Store fall in this category, followed by Carmely, M. (2022, November 8). Apple Target Market Analysis – Apple
Demographics, Marketing Strategy & Competitors. Start.io - a Mobile
Business apps with 10.2%. Marketing and Audience Platform. https://www.start.io/blog/apple-
target-market-analysis-apple-demographics-marketing-strategy-
competitors/

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