UNIT/

07: FAME
AND
THE
MEDIA

[ LEAD-IN ]

How much do you know about

Oil
the internet?
In the past, to become famous you needed a talent: singing,
1 Name two search engines. playing an instrument, dancing or writing books. Nowadays,
2 Name two news websites. it is much easier to become famous. This is because of the
3 Name two social media sites. internet. All you need is a camera or webcam, computer,
4 Name a website that has internet connection and a bit of creativity.
factual information on many First of all, you need to decide what you are going to write or speak
topics. about: hair and makeup, comedy, sport, news and current affairs,
raising money for a charity or something specialist like keeping tropical
What do you usethe internet for? fish. Then choose a site to post on. Some sites are international and
some may be particular to one country, such as Weibo in China.
YouTube is a good site to choose if you make your own videos. It is easy
to upload your short films, and many people use it.
If you want to become famous on YouTube, you should make lots of
videos and release one every day. YouTubers who become popular are
often those who present tips, advice, 'how to' guides and opinions on
entertainment or stories in the news. If you allow advertisements in your
videos, you will make money when people view the adverts. Facebook is
a good platform for those who want to make money, but not for those
who want to be famous. To earn money through Facebook, you need a
very original and/or funny page, with interesting photos which can get you
a few hundred thousand 'likes'. If you achieve fame on Facebook, it
probably won't last.
Twitter is a social media site where people can communicate through short
messages. It works well for those who want to be well-known but are not
so interested in making money. If you want to become known on Twitter,
you will need to post lots of entertaining content. lnstagram is a site where
people mainly put up photos and videos. It is a site which can make you
well-known, particularly if you want to become a famous photographer.

Creating your own blog is possibly the best

way to become internet famous and make
money, through advertising, especially once
I SKIM READING I
you have become known on one of the Skim read the passagein ONE
sites above. You need to be aware of the MINUTE.
topics and issues that are 'trending' What is the purposeof the
(that are popular right now) and post passage?
about those ideas. Learn to create
'vines' (a series of short extracts from A to give the advantages and
videos put together in a creative disadvantages of the internet
way) and become an expert on B to advise people how to
photo editing. With these few become famous on the
easily learnt skills and some internet
imagination, you can achieve
C to explain how beginners can
the fame you've always
start to use the internet
dreamed of - online at least.
 MATCHING FEATURES @ In th is type of task you get a
list of people, places or things
and a list of sentences. You
need to match each sentence
Readthe instructionsand statements (1-6) and the list of websites(A-E).
04 with a person/place/thing.
Then follow the stepsin the box below and completethe task.
Choose the correct website (A-E) for each statement. You may choose any
website more than once.
l You want to be rich and become famous. A YouTube
2 You want to take photographs as a career. B Facebook
3 You want people to know you but don't care about money. C Twitter
4 You want to make money but not be famous. D lnstagram
5 You can post a new film daily. E your own blog
6 You want to show people how to do something.

• Scan the text for thewebsites A to E. If possi ble,underline them.

In this task type the questions will
• Find the key words in sentences 1 to 6 and underline them. not be in the same order as the
• Find every time 'YouTube' is mentioned in the passage. Read all passage but the options e.g. people/
the information about it. places will be in text order. You will
• Which of sentences 1 to 6 refers to YouTube? need to 'jump around' the passage
Write A next to that sentence. a bit rather than reading it from
beginning to end.
• DothesameforwebsitesBtoE.

Only use information from

the passage to answer the
question, even if you think
some information in the
passage is incorrect.

IDENTIFYING THE WRITER'S VIEWS

Lookat statementsA to C. All of them giveinformationabout socialmedia.
Only one of them containsthe writer's personalview. Whichone? @ This task tests your ability to
decide if statements represent
A 'Weibo' is the Twitter of China, but actually has twice as many users as Twitter. the writer's views. The views
will not be stated directly.
B In the United States, over 70% of the population have a social media account.
C Over 1.5 billion people waste their time on Facebook.

Doesthe writer directly state his/heropinion?How can you identify his/heropinion?

Readthis shorttext about what it islike to be famous.
Then answerthe questionsbelow.
Being famous is not as much fun as it sounds. I am only a little bit famous.
About two or three times a day people stop me to ask me to sign a piece of paper
or to have their photo taken with me. For me, it is not at all enjoyable, as it often
makes me late. However, I feel I should be polite to the person and have a chat
with them. Sometimes I wonder how it would feel to be very famous. You
wouldn't be able to get a quick coffee with a friend or go to a movie. I don't think
life would be very easy.
Do the fo{{owing statements agree with the claims of the writer? Write
YES if the statement agrees with the claims of the writer
NO if the statement contradicts the claims of the writer
NOTGIVEN if it is impossible to say what the writer thinks about this
1 The writer considers herself to be very well known.
2 It is inconvenient for her to be stopped by people she doesn't know.
3 She would like to drink more coffee.
4 Being very famous would be enjoyable.

When you have found the part of

the text which contains the answer,
, Read each statement carefully. The statements come in the order of the text.
read every word carefully.
Sometimes a small word can • Sometimes you will need to read the whole passage quickly to decide; for other
statements you only need to read a sentence or two.
change the meaning completely.
For example, if the writer says , Rememberthestatementmight not useexactlythesamewordsas in the passage.
people are 'too friendly', the
positive adjective 'friendly'
becomes negative.

07 Readthe instructionsand statementsand look at the passage'Becomingrich

andfamousthroughthe internet' again.Thenfollow the stepsin the box below
and completethe task.
Do the following statements agree with the claims of the writer of the passage
'Become rich and famous through the internet'? Write
YES if the statement agrees with the claims of the writer
NO if the statement contradicts the claims of the writer
NOTGIVEN if it is impossible to say what the writer thinks about this

1 Before the internet, you didn't need any special skills to become famous.
2 If you choose a specialist subject, you are more likely to get known.
3 Having your own blog is an excellent way to find fame.
~ Check your answers, and the reasons for them, in the notes below.

1 The answer is at the beginning of the text: In the past, to become famous you
needed a 'talent', another way of saying 'special skills'. The text states that it is
now easier to become famous 'because of the internet'. So the answer is No.
2 Specialist subjects are mentioned in the second paragraph, along with other
possible things to write about. The writer does not say if writing about a specialist
subject is more likely to make you famous than writing about the other topics
mentioned (comedy, sport, etc.), so the answer is Not Given.
3 To answer this, you only need to read the last paragraph, about biogs. The writer
states that biogs are possibly the best way to become internet famous. This is the
same as saying that biogs are an excellent way to become famous, so the answer is Yes.

You should be able to tell from

the statement which part of the
text to read in order to find the
answer. If you can't answer Yes
or No for that part of the text, the
~ Now follow the same stepsfor statements 4 to 6. answer is Not Given. You do not
need to continue searching in
4 You can get famous easily through Facebook. the rest of the text.

5 It is not worth the effort needed to get famous through Twitter.

6 Learning to make 'vines' could help you, if you are aiming to become famous,
so the answer is Yes.

l GRAMMAR FOCUS: FIRSTCONDITIONAL j

Look at this sentence from the passage 'Become rich and famous through the internet'.

Ifyou want to becomeknown on Twitter,you will need to post lots of entertaining content.
This is called a first conditional. It has two clauses, an 'If clause and a result clause.
The 'If' clause is in the present tense. The result clause has 'will/ won't+ infinitive'.

Find three more sentences from the passage which begin with 'If'. Complete the table.

If clause Resultclause
1
2

What is used instead of will/ won't in one of the result clauses?

 EXAM SKILLS
[IJ.!T!J
Readthe passageand answerthe questionsbelow.
Oneanimal that achievedfame in the twenty-first century is
Knutthe polar bear.Knutwas born in Berlin Zoo in
December2006.Sadly,Knut was rejected by his mother,
Tosca,and was raisedby zookeepers.Knut was extremely
popular with the public, not only in Germany,but acrossthe
world. Knut's story increasedattendance at the zoo by about
30% and increasedthe zoo'srevenueby five million euros.The
e Like people, animals each have their own zoo made substantialamounts of money by selling Knut toys,
personality and talents. And like some people, candy and other products. There were evensongswritten
some animals achieve fame. Some of them about him. Bythe time he was a year old, Knut weighed almost
become famous through films, TV or 100 kg and it was too dangerousfor him to be handled by
advertisements, and others through their work, humans. Poor Knut missed his favourite keeper.Knut suffered
for example rescuing people or playing a role in a in his short life without his mother, and later without human
war. Still others have done something special or contact. Hedied of a virus at the ageof four.
been the first to do something. 0) Evensome wiid animals havebecome famous. Oneof them is
Elsathe lioness,born in 1956.Elsa'smother was killed by a game
Ci) There have been many famous dogs in history.
warden, a personwhose job it was to protect wild animals.The
One of them is Hachiko, a dog remembered for
warden, GeorgeAdamson,had killed the lioness to defend
his loyalty to his owner. Hachiko was born in himself,but he felt guilty about the orphaned cubs. He and his
Japan in 1923 and was owned by Hidesaburo wife, Joy,took them home and brought them up. Theytrained
Ueno, a professor at Tokyo University. Every day, Elsa,one of the cubs, to live in the wild. During her adult life in the
Hachiko waited for Ueno at Shibuya station and wild, she had three cubs and took them to visit her human foster
the pair walked home together. One day in May parents. Joy Adamsontold Elsa'sstory in a book called Born
1925, Ueno died suddenly while he was at work. Free.Born Freewas made into a film, which was popular with
For the next nine years, nine months and 15 both adults and children. In 1984,the actors who had starred in
days, his faithful dog continued to meet the the film started the Born FreeFoundation,an organisation that
train his owner used to take every day. At first protects wildlife in manyways.The Foundation'simportant
work includesimproving conditions in zoosand circuses,
the station staff did not welcome him, but
stopping hunting for 'sport' and working against the killing of
gradually people understood his loyalty and
elephants for ivory.
began giving him food and treats. Hachiko did
not stop waiting for Ueno until his own death in
G Manyof us enjoy learning about famous animals.They can
inspire us with their charactersand stories,just as human
1935. There have been films and books about
celebrities can. Someof them are rememberedfor years
Hachiko, and every year there is a ceremony to through books, films, toys and other items created in their
commemorate him at the railway station in memory. But in the end, it is humansand not the animals
Tokyo, where he waited so faithfully. themselveswho benefit from that fame.

Questions1-7
Choosethe correct animal (A-CJfor each question. Youmay chooseany animal more than once.
Which animal ...
1 never forgot their human friend? A Hachiko
2 lived part of their life in the wild?· B Knut
3 made large profits for the humans who cared for them? C Elsa
4 was not wanted by their parent?
5 has had valuable work done in their memory?
6 is formally remembered at regular times?
7 had souvenirs of them made?
 Questions8-16
Do the following statementsagree with the claimsof the writer in the readingpassage?
Write
YES if the statement agreeswith the claimsof the writer
NO if the statement contradictsthe claims of the writer
NOTGIVEN if it is impossibleto say what the writer thinks about this
8 All animals are very much the same.
9 There are many different reasons why animals might be remembered.
10 Ueno died after a long illness.
11 After some time, the people who worked at the railway station were kind to
Hachiko.
12 The songs written about Knut were very popular.
13 Knut had a happy life because of his fame.
14 The Adamsons made money from Elsa.
15 The Born Free Foundation does useful work.
16 Famous animals get many advantages from their fame.
UNIT/
07: FAME
ANDTHE
MEDIA

~ You will hear a journalist talk about how this artist became famous.
Complete the flow-chart below. Write NO MORETHAN TWO WORDS
for each answer.

FLOW-CHART COMPLETION

@ Flow-chart completion tasks are similar to other completion tasks. Either:

• you are given a list of words to choose from, or
• you complete the chart by usingwords from the recording.

The instructions will tell you how many words you can use.
The answers come in the same order as the recording.

He learnt how to play a variety of instruments: 1 _____ , guitar, drums and trumpet.

,I.
He entered talent 2 _____ in his home town and his mother posted some videos on YouTube.

,I.
The YouTubeclips brought him a lot of 3 ____ _
,I.
He was discovered by a 4 ____ _
,I.
He signed a recording 5 _____ and became a 6 ____ _

~ Thinkabout how you completedthe flow-chart in exercise2 and answer

the questions.
1 Were the words in the recording exactly the same as the words in the flow-chart?
2 Was there extra information in the listening which you didn't need to use and which
might have led you to give the wrong answer?
~ Readthe opinionsbelow on beingfamousand completethesetasks:
• Underline the key words in each sentence. In the exam it is unlikely that you
• Read the word before and after the gap. will be able to guess the actual
missing word, However, it will help
• Make a note of the possible grammatical forms of the missing word,
you a lot if you think about the type
i.e. adjective, noun, verb, etc.
of word you are listening for.
• Try to guess the missing word, or some possible words.

A: 1wouldn't like to be famous. I would hate people to l _______ me all

the time. You would always be followed by 2 _______ and never able to
have a private life. Being followed on a good day, when you've been to the
hairdresser and are wearing your best jeans, is perhaps 3 ________ , but
can you imagine how it would make you feel on a bad day?

B: I would love to be famous. I would adore all the 4 -------- and the
special treatment. Everywhere I went, people would know my name and I wouldn't
need to 5 _______ anymore. The best part, though, would be meeting
other famous people. I can imagine that would be so 6 _______ . They
would come to my 7 ________ yacht and I would 8 _______ _
their mansions.

~ Listenand fill the gapsin exercise4.

60

~
Now readthe flow-chart below.Usingthe techniquedemonstratedin the previous
exercise,predictthe grammaticalform of the missingwords.Try alsoto think about
the possiblemeaning.
Completethe flow-chart below. WriteNO MORETHANTWOWORDSfor eachanswer.

How to becomefamous
Find something you like doing and 1 _____ at becoming the best
in that particular skill.
J,
Study 2 _____ and try to learn as much as possible.

J,
Create 3 _____ and market yourself. You need to be able to sell yourself.
Social media is a great way to do this these days.

J,
Don't worry if sometimes you 4 _____ . You can learn from
the experience.

~ Listen and fill the gaps in exercise 6.

61
 @ The subject matter forth is type of task can vary. It is possible to be presented with a flow-chart
which is technical or scientific. The language used, therefore, can often seem challenging at first.

One approach to handling this type offlow-chart is this:

• Underline the keywords you do understand.
• Decide which type of word is missing from each gap: adjective, noun, verb, etc. (make a note).
• Try to work out the overall meaning of each stage of the chart.

~ Readthe flow-chart below, which usesa lot of technical language,and

follow the adviceon the previouspage.
Try not to panic when you see
Getting the best from your camcorder technical or scientific words
Most camcorders can perform all necessary tasks using automaticfunctions. you don't recognise. Focus on
But for a more professional result, you must also learn how to use the the words you do understand.
! _____ controls.

J,
The Focusfunction on the camera is very 2 _____ . You need to turn the focus
ring one way or the other, depending on whether the object you want to film is
3 _____ orfurther away.

J,
The Iris is an adjustable opening {aperture) which controls the amount of
4 _____ coming through the lens (the exposure). As you open the iris, more
light comes in and the picture appears 5 ____ _

J,
Finally, the Zoom is a very 6 _____ manual function and therefore
often over-used. This feature moves your shot closer or further away from the
subject. For 7 _____ zooms a tripod is recommended.

~ Lookat the optionsin the box. Discusswith a partner which are possiblefor eachgap.

A bigger B brighter C closer D important E light

F long G manual H popular I short J useful

Youwill hear a talk on how to get the best from your camcorder.
ChooseSEVENanswersfrom the list and write the correct letter,
Listen carefully, as some of
A-J, next to questions1-7 in exercise8.
the options in the box are
d istractors.
 EXAM SKILLS

[j]JJJYou will hear a lecture on how to make a short film. Complete the flow-chart below.
;: ~ Write NO MORETHANTWOWORDSfor eachanswer.
----
63

Makinga short film

When deciding which type of film to make, use the 1 _________ _
you have among you.

J,
Make the plot of your film 2 _________ _

J,
Have a 3 __________ with you at all times.

J,
Write the screenplay: a description of the scene, the location, the actors' words, the
4 __________ anddirectionsfortheactorsaboutwhatthey
should do.

J,
Prepare a storyboard. This is a bit like a 5 _________ _

J,
Choose a director. He or she is in control of the 6 ----------
elements of the film.

J,
Cast you rfilm. One way to find actors might be to 7 _________ _