The Water We Eat Lesson 22032022

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WHAT IF

What if I told you:


you eat 3496 litres of water
EVERYDAY

1 Source: The Water We Eat .com. | Data: Water Footprint Network, Virtual Water by Tony Allan
A DISCOVERY

Eating water might sound strange, but you


are about to discover that actually you eat
loads of it, you are addicted to it, and you
don’t know it.

2 Source: The Water We Eat .com. | Data: Water Footprint Network, Virtual Water by Tony Allan
WHY IT IS IMPORTANT

An understanding of our water consumption


can help us provide a solution to one of our
most pressing problems: making sure there is
enough water for everybody on the planet.

3 Source: The Water We Eat .com. | Data: Water Footprint Network, Virtual Water by Tony Allan
YOUR ACTIONS MATTER

You can be part of that


SOLUTION.

4 Source: The Water We Eat .com. | Data: Water Footprint Network, Virtual Water by Tony Allan
WHAT IS VISIBLE

Much of the water we use is


obvious it's visible in our
homes. It's the water we use
at home for drinking,
cooking, washing. That is our
domestic consumption.

5 Source: The Water We Eat .com. | Data: Water Footprint Network, Virtual Water by Tony Allan
DOMESTIC CONSUMPTION

Our domestic consumption is


137 litres of water everyday.

6 Source: The Water We Eat .com. | Data: Water Footprint Network, Virtual Water by Tony Allan
HOW WE MANAGE IT

This is how we manage


those 137 litres.
5% Cleaning
10% Cooking and drinking
20% Laundry
30% Flushing toilet
35% Bathing and Showering

7 Source: The Water We Eat .com. | Data: Water Footprint Network, Virtual Water by Tony Allan
A LITTLE PROBLEM

There is a little problem


though, because what we
consume at home is visible to
us, but it is only a small bit of
what we use in total. There
are two invisible parts.

8 8
Source: The Water We Eat .com. | Data: Water Footprint Network, Virtual Water by Tony Allan
FIRST INVISIBLE PART

The first invisible part is the


water used for the production
of the industrial products we
consume everyday, such as
paper, cotton, clothes. This
part amounts to 167 litres per
day.

99 Source: The Water We Eat .com. | Data: Water Footprint Network, Virtual Water by Tony Allan
SECOND INVISIBLE PART

The second big invisible part


is associated with the
production of the food we
consume. This amounts to
3496 litres per day which
means that 92% of the water
we use is invisible and it is
hidden in our food!

10 Source: The Water We Eat .com. | Data: Water Footprint Network, Virtual Water by Tony Allan
VIRTUAL WATER

We call this invisible water Virtual Water, a


term coined by water guru Prof. Tony Allan.
The concept of virtual water helps us realize
how much water is needed to produce the
goods we use and the food we eat.

Let's discover why it is invisible.


11 Source: The Water We Eat .com. | Data: Water Footprint Network, Virtual Water by Tony Allan
BEEF: TIME

Consider beef for instance.

In an industrial beef
production system it takes on
average three years before
the animal is slaughtered to
produce about 200 kilos of
boneless beef.

12 Source: The Water We Eat .com. | Data: Water Footprint Network, Virtual Water by Tony Allan
BEEF: GRAINS

During the three years the


cow consumes nearly 1300
kg of grains such as wheat,
oats, barley, corn, dry peas,
and other small grains.

13 Source: The Water We Eat .com. | Data: Water Footprint Network, Virtual Water by Tony Allan
BEEF: ROUGHAGES

The cow also consumes 7200


kg of roughages such as
pasture, dry hay, silage, and
other roughages.

14 Source: The Water We Eat .com. | Data: Water Footprint Network, Virtual Water by Tony Allan
BEEF: WATER

The production of all the


grains and roughages
requires 3060000 litres of
water. We need to take into
account also 24000 litres of
water that the cow drinks
during the three years and we
do not have to forget the
7000 litres for servicing the
farmhouse and for
slaughtering processes.

15 Source: The Water We Eat .com. | Data: Water Footprint Network, Virtual Water by Tony Allan
BEEF: TO SUM UP

Therefore, in total, we need


3091000 litres of water for
producing 200 kilos of
boneless beef. This means
that to produce 1 kilogram of
boneless beef we need 15400
litres of water.

16 Source: The Water We Eat .com. | Data: Water Footprint Network, Virtual Water by Tony Allan
A WATER WALL

Can you visualize 15400 litres of


water in your head?
Well, if this is a 1-litre water bottle…

17 Source: The Water We Eat .com. | Data: Water Footprint Network, Virtual Water by Tony Allan
A WATER WALL

…this is how 1000 litres


look like…

18 Source: The Water We Eat .com. | Data: Water Footprint Network, Virtual Water by Tony Allan
A WATER WALL

…and this is how


15400 litres look
like, a 23 by 14
metre water-wall!
All completely
14 meters
hidden in a big
steak!

23 meters

19 Source: The Water We Eat .com. | Data: Water Footprint Network, Virtual Water by Tony Allan
WATER FOR FOOD

Water is precious. But not


just for drinking: water is
food! Thanks to the
extraordinary work of
scientists we know how
much water we need to
produce the food we
consume. It is easy to see that
some products such as fruit
and vegetables are more
water-friendly than others.

20 Source: The Water We Eat .com. | Data: Water Footprint Network, Virtual Water by Tony Allan
NOW WE KNOW

So now we know: most of the water we use - 92 %


of it - is used in food production. Most of this water
is managed by the world’s farmers. With the help of
science and technology they have performed greater
and greater miracles in improving water productivity
– in getting more crops per drop.

21 Source: The Water We Eat .com. | Data: Water Footprint Network, Virtual Water by Tony Allan
WE CAN HELP

Can we help? We can!


The good news is that each one of us can also make
the world a little more water secure, ready to face
the needs of our peak population future.

How? The answer lies in our shopping baskets.


22 Source: The Water We Eat .com. | Data: Water Footprint Network, Virtual Water by Tony Allan
THE AMOUNT OF MEAT

The amount of meat in our diet is crucial! The average daily water
consumption of a meat-eating person is 5000 litres of water per day.
The average for a vegetarian is 2500 litres. In countries where there is a
culture of heavy meat consumption, the advice is: one meat-free-day a
week! Every little bit helps.

23 Source: The Water We Eat .com. | Data: Water Footprint Network, Virtual Water by Tony Allan
THE TYPE OF MEAT

The type of meat we consume is crucial! Choose meat raised on grass


if you can. It is normally a more sensible use of water resources, since
the land often cannot be used for highly productive crop production.
Meat from sheep almost always falls into this category.
Agri-corporations and supermarkets do not generally fit the grass-fed
livestock model. Cheap meat is usually fed on grain, corn-fed beef is
the problem.
24 Source: The Water We Eat .com. | Data: Water Footprint Network, Virtual Water by Tony Allan
THE FOOD WE WASTE

The food we waste is crucial! We are highly wasteful, particularly in


the industrialized nations. In the advanced economies we throw away
approximately 30% of the food we purchase. Almost a third! And with
it, all the water resources we use to produce that food. It would be wise
to consider whether we should be producing and buying that food in the
first place, so please, do not waste!

25 Source: The Water We Eat .com. | Data: Water Footprint Network, Virtual Water by Tony Allan
DON’T FORGET

1 2 3
one meat-free-day choose meat do not waste
a week raised on grass food

26 Source: The Water We Eat .com. | Data: Water Footprint Network, Virtual Water by Tony Allan
A SENSIBLE DIET

Enjoy a water sensible diet.


Start today and spread the message!

27 Source: The Water We Eat .com. | Data: Water Footprint Network, Virtual Water by Tony Allan
CREDITS

This work is labor of love and passion for an important cause.

If you use this material, we would be grateful if you could credit us.

We would be over the moon to receive a photo of you with your


class while using the infographic or this teaching material:
[email protected]

This work by InfoDesignLab is licensed under a Creative Commons


Attribution-NonCommercial-NoDerivs 3.0 Unported License. Neither modifications nor commercial
uses of the material are permitted. 
@@InfoDesign_Lab @angelamorelli @tomhal99

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