COMPANY PROFILE

ABOUT US

THE FIRST PAY BY RESULT A DVERTISING IN I N D O N E S I A

OUR TEAM
TUNG D E S E M WA R I N G I N
Founder & Consultant

PETER K O H A R
Founder & Consultant

IN STAGRAM TIKTOK FA C E B O O K
Instagram.com/tconversion tiktok.com/tconversion Facebook.com/tconversion
THECONVERSION JOURNEY

2012 2017 2019

Found by Tung Desem Visit and Registered as FB Become FB Partner in

Waringin & Peter Kohar Partner Singapore Indonesia & Won Gold Medal
between Agencies in 2019

2013 2015 2021

Less than 1 year, we are Starting with 3 staff to 15

staff and keep growing till Growing with 40 Staff & Won
cooperate with BCA, Tiga
we be Google Partner FB Agency League Gold Medal
Pillar, Quaker, etc
in 2020 & Become Tiktok
Indonesia Partner
THECONVERSION – FB & GOOGLE PARTNERS
 WHY DIGITAL MARKETING

2021 DIGITAL IN I N D O N E S I A
TOTAL INTERNET ACTIVE SOCIAL MOBILE
POPULATION USERS MEDIA USERS CONNECTION

274.9 202.6 170.6 345.3

MILLION MILLION MILLION MILLION

URBANISATION PENETRATION PENETRATION PENETRATION

57% 73.7% 61.8% 125.6%

 WHY DIGITAL MARKETING

2021
ANNUAL DIGITAL GROWTH
TOTAL INTERNET ACTIVE SOCIAL MOBILE
POPULATION USERS MEDIA USERS CONNECTION

+1.1% +15.5% +6.3% +1.2%

JAN 2021 vs JAN JAN 2021 vs JAN JAN 2021 vs JAN JAN 2021 vs JAN
2020 2020 2020 2020

+2.9M +27M +10M +4.0M

 WHY DIGITAL MARKETING

2021
DEVICE OWNERSHIP
MOBILE PHONE NON-SMARTPHONE LAPTOP OR DESKTOP
SMARTPHONE TABLET DEVICE
(ANY TYPE) MOBILE PHONE COMPUTER

98.3% 16.0% 98.2% 74.7% 18.5%

SMART HOME VR BEAUTY
TV STREAMING GAMES SMART WATCH
DEVICE DEVICE
CONSOLE

6.0% 16.2% 5.7% 13.3% 4.2%

 WHY DIGITAL MARKETING

2021
M O S T USED S O C I A L M E D I A PLATFORMS

19.3%

15.9%
14.8% 14.8%

7.4%
6.8%
5.7% 5.7%
3.2%
2.4% 1.5%
0.7% 1.0% 0.9%

FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE

13 – 17 18 – 24 25 – 34 35 – 44 45 – 54 55 – 64 65+
YEARS OLD YEARS OLD YEARS OLD YEARS OLD YEARS OLD YEARS OLD YEARS OLD
 WHY DIGITAL MARKETING

2021
M O S T USED S O C I A L M E D I A PLATFORMS
YOUTUBE 93.8%

WHATSAPP 87.7%

INSTAGRAM 8 6 .6 %

FACEBOOK 85.5%

TWITTER 63.6%

FB MESSENGER 52.4%

LINE 44.3%

LINKEDIN 39.4%

TIKTOK 38.7%

PINTEREST 35.6%
SOCIAL NETWORK
TELEGRAM 28.5%
MESSENGER/CHAT APP/VOIP
WECHAT 26.2%
TRADITIONAL VS DIGITAL

TRADITIONAL MARKETING DIGITAL M A R K E T I N G

1. NOT TARGETED 1. THE TARGETED A U D I E N C E

2. NOT M E A S U R A B L E 2. A D S A R E M E A S U R A B L E

3. T R A D I T I O N A L WAY IS B E I N G LEFT B E H I N D 3. THE INTERNET K E E P S G R O W I N G

4. A D V E RT I S I N G F E E S A R E F I X E D

5. S L O W R E S P O N S E
VS 4. A D V E RT I S I N G C O S T S A R E FLEXIBLE

5. R E A L TIME R E S P O N S E S

6. TAKES 3-4 W E E K S TO C H A N G E A D S MATERIAL 6. C A PA B L E TO C H A N G E A D S MATERIAL IN

7. DIFFERENT S H O W TIME, DIFFERENT P R I C E MINUTES

7. DIFFERENT S H O W TIME, S A M E P R I C E
MARKETING TRENDS

BEFORE TRANSITION NOW

Message Purchase Leads

(cpas/web)
*And many more
*Pixel tracking

PAY PER DAY PAY PER CLICK PAY PER

A C QUISITION
WORK FLOW

PERFORMANCE BASED ROAS

ROAS
ANALYSE OPTIMIZE DEDUPLICATE &
BUYING
ATTRIBUTE

ANALYSIS OPTIMIZATION DUPLICATE FOR

DIGITAL ASSET CAMPAIGN BASED NEXT CAMPAIGN &
BRAND & ON BEST PRACTICE CREATE NEW
CHANNELS SUGGESTION STRATEGY
ROI
BUDGET OPTIMIZATION
 DIGITAL MARKETING SERVICES

ASSET AWARENESS ACQUISITION

• APPS INSTALL • SOCIAL MEDIA ADS (FB, IG, TIKTOK) • CONVERSION/ SALES

• VERIFIED ACCOUNT SUBMISSION • GOOGLE ADWORDS & GDN • COST PER LEADS

• INSTAGRAM FOLLOWERS • SOCIAL MEDIA MANAGEMENT (FB & IG) • COLLABORATIVE ADS (ROAS)

• SEARCH ENGINE OPTIMIZATION • ONLINE REPUTATION MANAGEMENT • DRIVE ONLINE TO OFFLINE

• WEBSITE DEVELOPMENT • KOL/ BUZZER MANAGEMENT • PERFORMANCE ADS CAMPAIGN

• CONVERSION AGENT • VIDEO TIKTOK MANAGEMENT • PARTICIPANT /JOIN EVENT

• CRM SYSTEM & WA BLAST • TIKTOK SHOP • RESELLER / AGENT

 CURRENTLY, WE
HANDLED MORE THAN
271 CLIENT AND 90% OF
THEM DO REPEAT ORDER
OUR TRUSTED CLIENTS
E LE C TRO N IC & AUTOMOTIVE

PROPERTY
OUR TRUSTED CLIENTS

EDUCATION

BAN K & F I N A N C I A L
OUR TRUSTED CLIENTS

BEAUTY & HEALTH C A R E

OUR TRUSTED CLIENTS

F M CG
OUR TRUSTED CLIENTS

LIFESTYLE
CASE STUDY - LEADS

Convert 470 Qualified Leads in 2 Months

WE CONVERT 470 LEADS INTO 15 UNIT

SOLD WITH ESTIMATED RE VE NUE
Rp 40.482.000.000,-
and many more will close the sales in this current
negotiation proccess

Wiraland Property Inhouse Visit

ADDITIONAL 2.295 PROSPECT IN

3 MONTHS COME TO INHOUSE
GALLERY MARKETING
CASE STUDY - LEADS

384 New Bank Customer From 3.200 Leads

ADDITIONAL 384 LEADS TO OPEN

ACCOUNT. ESTIMATED WORTH
RP 384.000.000,- IN 1 MONTH

80% Qualified Leads to AXA Campaign in 3 month

In 3 month campaign, we got 16.338

Leads and after cleansing process to
be 13.185 Leads Qualified
CASE STUDY – CPAS

11.79X Purchase ROAS

In 1 Month on Collaborative Ads, we got

more than 11.79X ROAS to purchase on Buds
Organics Shopee marketplace Store

18.86X Purchase ROAS

In 1 Month on Collaborative Ads, we got more

than 18.86X ROAS to purchase on iPanganan
Shopee Marketplace Store
CASE STUDY – CPAS

10.39X Purchase ROAS

In 3 Month on Collaborative Ads, we got more
than 10.39X ROAS to purchase on Baseus Shopee
Marketplace Store also help them to get Verified
Account badge & IG Shopping

5.69X Purchase ROAS

In 1 Month on Collaborative Ads, we got

more than 5.69X ROAS to purchase on Pods
Shopee marketplace Store
CASE STUDY – WEB PURCHASE

3.70X Purchase ROAS

Running (CPAS) Collaborative Ads for Growth Sales

on Market Place & help them to get Verified
Account badge & IG Shopping

14.79X Web Purchase ROAS

In 1 Month on Conversion OBJ, we got 14.79X

ROAS to purchase on Website Store
CASE STUDY – WEB PURCHASE

15.500 Install In “Offline To Online” Activations

TOTAL TRANSACTIONS IN 1 M ONTH

I N C R E A S E 2 X T H A N U S U A L D AY
A N D A C H I E V E 8 . 0 0 0 T RA N S A C T I O N
P E R D AY E S T I M AT E D W O RT H
RP 8 0 0 . 0 0 0 . 0 0 0 / DAY

Additional 269 We b Transactions In 1 Month

A D D I T I O N A L 269 T R A N S A C T I O N S
ON WEBSITE. ESTIMATED WORTH
RP 269.000.000
CASE STUDY SUBMISSION VERIFIED ACCOUNT

Our Brand get Verified

Account :
With TheConversion as already
- Bank Mayapada Facebook Agency Partner in
- Plaza Indonesia Indonesia, We’ll help you to get
- Optik Seis verified account as long as you
- Cashlez running ads with us!
- Siloam Hospital
- Gaudi Clothing
Required :
- H-Booster
- Hufagrip - You have FB/ IG profile link
- Wakuliner - Parent company/ parent brand
- Bank Ganesha, Name
- And etc - And supporting articles/links
about the brand (min. 20
article)
- Spend Ads min. 50mio/ monthly
 CASE STUDY ORM
Before After

WE FILL THE FIRST

SEARCH PAGE RESULT
WITH POSITIVE ARTICLES
CASE STUDY WEBSITE

HOMECO MICROLAX
www.homeco.co.id www.microlaxindonesia.com
SOCIAL MEDIA MAINTAINANCE

MARJAN DAIKIN EXCELSO

https://www.instagram.com/marjanboudoin/ https://www.instagram.com/daikinindonesia/ https://www.instagram.com/excelsocoffee/

THEMATIC VIDEO CREATION

SILOAM HOSPITALS AQUA JAPAN ALGA SPRINGBED

Jantungku, Jantungmu Selamat Idul Fitri Kasur Pegas Super

(Hari jantung Sedunia) 1436 Hijriyah Keras Hires
https://www.youtube.com/watch?v=-5fglHoeq8Q https://www.youtube.com/watch?v=P50cDDyMMo8 https://www.youtube.com/watch?v=wtTCUIXMx2I
ANY QUESTION

Lets Discuss Further!

Riffat Maulidya
081386466300 - [email protected]