How to Increase eBay

Sales Fast –
Even for Beginners!
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BY NEIL WATERHOUSE
How to Increase eBay
Sales Fast - Even for
Beginners!
BY NEIL WATERHOUSE
Welcome!

0
Q&A

• Newbies
• And experienced full time sellers

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Who am I ?

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Bio
• Full time online seller since 1998
• Author Best Seller “Million Dollar ebay Business From Home”
• Multi Million Dollar seller
• Amazon “invited” guest speaker
• Ebay “invited” guest speaker
• Alibaba “invited” guest speaker
• 1st eBay multi million dollar seller for Australia Post Eparcel
• 1st multi million dollar seller for Channel Advisor Australia
• Founder, speaker 4 largest eBay & Amazon Meetup Groups in Australia with over 6000 members
• Creator of DropShip Formula™
• Professional eBay Sellers Alliance “invited” guest speaker
• Retail Global “invited” guest speaker
• Channel 9 “Invited” Guest Speaker
• Radio Control jet fanatic!

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Terminology

• Words used by myself or from Q&A

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Market update

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Market update

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Glory days
• Covid 19 – Captive market – More people than ever purchasing online
• Since Covid 19 – Some items > 400%
• No need to “guess”
• No capital required
• No need to leave the comfort of your house
• No need to have visitors
• Easy to outsource – Learn each task then outsource it.
• Virtual assistants from $1 per hour – Use 10% of profits
• Easy to automate
• Tools and software which was not available 2 years ago
• So much easier today – no need to continually fly to Asia
• Path has already been laid
• Buyers are spending more than ever – Over $4,000 per person PA and continually growing
• Buyers trusting Ecommerce more than ever
• WiFi Hotspots all over the world
• Covid 19 – Captive market – More people than ever purchasing online

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Competition

• Over 95% eBay sellers use “Best Guess” marketing strategies

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Difference between being seller 1 and
10

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Difference Between a Small eBay /
Amazon Business and a Large One
How many “proven” items listed

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Many streams make a river

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Tonight – How to Increase eBay Sales
Fast - Even for Beginners!

• Tonight - How to increase eBay sales

• Assume you already have sales but, you wish to increase them
• Assume you already have a methodology to find in demand items
on eBay and list them
• Tonight is about how to increase those eBay sales
• If your brand new and don’t already have a methodology in place
to find in demand items on eBay and list them
• Free online class - How to make $4,000 profit each month selling
on eBay and Amazon
• https://www.neilwaterhouse.com/4000-new

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Tonight - Removing any guesswork
• Don’t Guess, Only Use Data
• All tasks must be duplicatable so you can outsource to low
cost overseas virtual assistants from $1 per hour
• Use 10% of profits
• Free – How to find Virtual Assistants from $1 per hour
• https://www.neilwaterhouse.com/va1

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With eBay Optimization

• 124 Optimization techniques

• You only need to know 1 more than your competitor to beat
them

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Don’t get bogged down learning “stuff”
that you don’t need to know

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Always – Only “Do” the 95 / 5

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Barriers To Entry

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Getting more sales = Optimisation

• All about how to get your listings to the top of the search
results
• First, need to understand how eBay’s search engine works

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CASSINI –
EBAY’S SEARCH ENGINE

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Cassini (eBay’s Search Engine)
• Rolled out in 2014 (Previously Voyager)
• Four core values that drive eBay's development and tweaking
of the Cassini system / search engine:
• Relevance
• Value
• Trust
• Convenience
• Cassini is shopper-oriented

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16 Times Rule

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16 Times Rule
• How to potentially increase sales by 16 for a non-optimised
listing
• Title x 2
• Gallery Image x 2
• Listing description x 2
• Impression to sale ratio x 2
• 2x2x2x2 = 16

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Title – 80 Characters

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16 Times Rule
• How to potentially increase sales by 16 for a non-optimised
listing
• Title x 2
• Gallery Image x 2
• Listing description x 2
• Impression to sale ratio x 2
• 2x2x2x2 = 16

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Gallery Image

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16 Times Rule
• How to potentially increase sales by 16 for a non-optimised
listing
• Title x 2
• Gallery Image x 2
• Listing description x 2
• Impression to sale ratio x 2
• 2x2x2x2 = 16

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Listing Description

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16 Times Rule
• How to potentially increase sales by 16 for a non-optimised
listing
• Title x 2
• Gallery Image x 2
• Listing description x 2
• Impression to sale ratio x 2
• 2x2x2x2 = 16

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Impression to sale ratio

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16 Times Rule
• How to potentially increase sales by 16 for a non-optimised
listing
• Title x 2
• Gallery Image x 2
• Listing description x 2
• Impression to sale ratio x 2
• 2x2x2x2 = 16

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Lets get started

• Foundations First

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How many feedback does your eBay
account have?

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How to get feedback up

• Feedback = “social proof”

• 25 feedback is a good place to start
• Change your buying habits to get more feedback
• Sell some used “stuff” – great experience for learning

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What is your eBay use name?

• Does your eBay username give potential buyers the feeling of

trust and confidence?

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Survey your eBay User Name

• How to get your eBay user name surveyed

• Does your eBay user name give the feeling of trust and quality?
• Must get your name surveyed
• David Jones
• Harrods
• Nordstrom
• versus $2 shops, reject shops, variety stores, discount stores
• Can change name every 30 days
• http://wordoid.com/
• Convert name / word(s) to German or European

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Get a Professional Logo Created
Get logo made - $5

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Get a professional eBay listing Template
created

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Title – 80 Characters allowed
• Add more proven "converting" keywords
• Every extra “relevant” keyword equals more traffic to your
listing

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2018
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How to find keywords for your title

• eBay Auto Suggestion

• Terapeak
• https://www.neilwaterhouse.com/terapeak-seo-01/Google
Keyword tool
• Google Auto Suggestion
• Amazon auto suggestion
• Compare keywords using Google Trends

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eBay Auto Suggestion (Search Box)

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Google Trends - Free

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Google Trends Comparison

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Compare competitors keywords using
Google trends

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Gallery Image Optimisation

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Click Through Rate (CTR)

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Gallery Image
• Image – 1600 pixels – Can be 500 but…
• Add three benefits of you the seller
• Ask yourself“ why should I buy from you"? What are your top 3
answers?
• Often – Logo, Country Flag, Icon to give “feeling of speed”.
• Ask yourself "what are the top three “measurable and specific”
benefits of the product"?
• Convert features to benefits using “so what”
• Can easily double the click through rate to your listing

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How to Add “Graffiti” to Gallery Image

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Canva (Free)

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 How to Use Canva
• https://www.neilwaterhouse.com/canva-01/

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More Gallery Image optimization
Infographics

• Australian Approved
• Sales but with “perceived end date” i.e. Season Sale

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Don’t forget

• Learn each task, then outsource it.

• https://www.neilwaterhouse.com/va1

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Gallery Image

• With infographics, does your competitor have infographics?

• If so, should you improve on those?

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eBay Listing Templates

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Templates checklist
• Simple visually pleasing layout • 8 Pictures – 2 x 4
• Logo • Captions on pictures
• Flag • Nothing to click
• Short Story • Black text
• Call to action • No borders
• Terms and Conditions • Must be Mobile Responsive
• Return Policy
• Warranty
• Payment information
• 20 Bullet Points
• RRP

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eBay Listing Template
• Visually pleasing, mobile responsive eBay listing template
• X2
• www.fiverr.com
• Less than $100

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Impression to Sale Ratio
• Low impressions + High Sales compared to competition = jet
stream (top of best match search results)
• x2 ++

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Over 90% of sellers do not optimise

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Barriers To Entry

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Compare date of arrival with
competitor

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Date of arrival

• Handling time
• Shipping service

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Compare dispatch postcodes

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Compare postcodes

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Do you offer express?

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eBay Premium Service

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eBay Premium Service

• Free Shipping
• Express Option
• 1 Day Handling
• Min 30 Day Returns
• eBay Top Rated Seller

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Your Price

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Match price of competitor

• Beat with optimization

• Aggressive - $1 cheaper for 1st five sales
• End with .97

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Your Shipping Cost

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Are you using eBay’s postage rates table?

• https://www.neilwaterhouse.com/ebay-postal-rates-table-
01/

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Schedule listings to start in the
morning

• Listings get max traffic in 1st and last 12 hours

• Use Schedule

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Item Specifics

• Be careful what you copy

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Zip code mismatch

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Are you in correct category? Compare
to competitors

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Social Proof

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Social Proof

• GTC – Good Till Cancelled Listings

• Make sure out of stock function enabled

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Airline Strategy

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https://www.scarcitymanger.com

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Sponsored listings

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Sponsored listings

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Sponsored Listings

• Try to accept “Trending Rate” until 5 sales

• Note: Normally only charge for around 40% of sales

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Do you have a eBay Store?

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Store Categories for SEO

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Multi-Variation Listings

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Multi-Variation listings

• Free step by step

• https://www.neilwaterhouse.com/how-to-add-variations-in-
your-ebay-listings-step-by-step/

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Q&A

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Most people over estimate what they
can do in the short term but WAY
underestimate what they can do in the
long term

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THANK YOU

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