Narut Rattanasawasdi

+66952364514 [email protected]

Professional Summary
A General Manager and Data Analyst with over 7 years of progressive experience, adept at leveraging data insights to
drive strategic decisions and business growth. Began career as a Research Assistant, utilizing skills in economic
analysis and feasibility studies, then moved to Lalamove as data analyst and strategy manager, turning data insights
into impactful business strategies and leading high-stakes projects to success. Currently serving as General Manager at
Boutique Logistics Ltd. (Go Storage), successfully built the startup from ground zero, achieving a 70% occupancy rate
within a year. Demonstrated expertise in managing all operational facets, optimizing digital marketing campaigns, and
enhancing team productivity. Proficient in capitalizing on market trends for growth, and introducing innovative
services. Skilled in leveraging data analysis, advanced algorithms for customer segmentation, and process automation
tools like Excel VBA and Python, committed to driving business success through analytical prowess, strategic
planning, and proficient team management.
Work Experiences
General Manager at Boutique Logistics Ltd. (Go Storage) | 2022 - Present
Build a Start-Up Company from Zero:
- Achieving 70% occupancy rate for Self-Storage within 1 Year
- Overseeing the construction phase of the storage warehouse reducing the CAPEX by more than 20%
- Setting up the internal operation and accounting process of the Self-Storage business
- Optimizing the digital marketing ads to achieve better CTR, CPC and Conversion Rate
- Manage and motivate employees to ensure high levels of productivity and performance
Business Expansion/Strategies:
- Preparing and presenting regular reports to shareholders and investors
- Monitoring and analyzing market trends to identify opportunities for growth and improvement
- Introducing new service into the business (Fulfillment Service, Document Storage, Booth Event Set-Up)
- Conducting a feasibility analysis in order to create business expansion plans and strategies
Data Analyst and Strategy Manager at Lalamove | 2019 - 2022
Converting Insights Obtained from Data into Business Strategies:
- Implementing results from focus group interview and industry trends, launched new 4W services for
Lalamove generated more than 75% YoY growth for Lalamove 4W business
- Pinpointing offline advertisement locations for the marketing team based on Order Heatmap, Population
Density and Network Analysis based on districts density
- Increasing lifetime value per customers and promotion spending efficiency by promoting cross-wheel
purchase behavior resulted from analyzing customer spending behavior
Applying K-mean algorithm to classify corporate customers into groups such as SME, Small Enterprise,
Medium Enterprise, Large Enterprise for Sale/AE team to manage their corporate customers
- Analyzing order pattern to develop incentive scheme to increase daily drivers’ efficiency
Managing and Maintaining Tableau Dashboards:
- Creating and maintaining dashboards for Operation Team, Marketing Team and Sale/AE Team to track each
team’s performance as well as providing them sufficient data to perform daily operation tasks
Dashboard Examples: Team Key Metrics, Fraud Detection, Order Heatmap, Customer Spending Behavior
KFC Special Project:
- Brought the project from loss making to profitable by significantly reducing cash on delivery fraud,
optimizing drivers’ utilization rate, improving part-time staff performance and eliminating unnecessary full-
time staff overtime costs
- Created feasibility analysis of the project to ensure profitability when the business is scaled throughout
Bangkok and vicinity areas
- Laid the foundation of the rolled-out KFC project functioning teams as well as their operation process
- Used Excel VBA to automate COD payment, driver income payment and driver income report reducing 2
headcount costs and eliminating the risk of human error
Creating a route optimization with constraints tool using Python:
- Allowing Lalamove to serve Nestle generating more than 700k THB transaction amount per month
Optimizing the Pricing of Lalamove Services:
- Analyzed competitor pricing scheme and optimized pricing of each service types of Lalamove to stimulate
organic demand growth from competitive pricing, while ensuring satisfactory of drivers
- Set the surcharge amount and criteria generating extra 500k THB transaction amount within a month for the
company, while keeping the customer churned rate to minimal level
Optimizing the Order Allocation of Lalamove Services:
- Reduced the matching time of Motorcycle service by 36% and 4W services by 50% by optimizing the
configurations (Ring size and Driver Count), while the service’s response rate remained the same at 98%+

Research Assistant to Dr. Phongthorn Wrasai and Mr. Nara Panprayad | 2016 - 2019
Topic: Studying the capacity of Thai Creative Economy (CE) for escaping middle-income trap
- Summarizing Thai economy situation regarding CE and middle-income trap
- Providing information of CE and middle-income-trap in TCDC outlook publication
- The first team in Thailand who classify Thai economy into CE and non-CE sectors for future research
proposes
- Estimating the income of creative labors in Thailand and finding the most relevant factors
Topic: Feasibility analysis of 945 holding company
- Forecast revenue, cost and profitably of 6 product lines based on past performance and current market
situation
- Create a business recommendation based on the fragility of each product line such as expanding market share,
reducing cost and process optimization

Achievements/Extra-Activities
Second runner-up in B.E. best seminar paper competition | 2018
Topic: Bank profitability and risk in a low interest rate environment
- Using a dynamic panel regression model estimated by System – GMM, concluded that interest rate only
affects bank profitability, while bank risk remains stable.
Research Papers | 2018
Thailand: Export composition and contribution
- Study the percentage of value-added and employment generated by each economic sector’s export using SAM
(Social Accounting Matrix) to determine the level of dependency and concentration of export of each
economic sector
Linkages of Thai industry: An application of network analysis
- Study the interconnection in term of value-added and employment of Thai economy using network analysis
and Input-Output table
Publication | 2017
- Providing information of CE and middle-income-trap in TCDC outlook publication
First runner-up in Thailand This Week Policy Competition | 2016
- Create a policy recommendation for BTS sky-train to address its problems of pricing and expansion.

Education
Data Analytic/Science Online Courses from Udemy, Coursera and Dataquest | 2018 – 2020
- Data Science A-Z: Real – Life Data Science Exercises Included from Udemy
o Learnt Tableau, Data Modeling, SSIS, and SQL
- Tableau 10 A-Z: Hand – On Tableau Training For Data Science from Udemy
o Learnt Data Visualization, Dashboard, Story Line
- SQL for Data Science from Coursera (Did not purchase the certificate)
Thammasat University, Faculty of Economic (International Program) | 2014 - 2018
- Major: Quantitative Analysis
- 3.55 GPA, First Honor Degree
- Specialized in Regression Analysis and Network Analysis
- Skilled in Microeconomic and Monetary Policy
 - Studied Fundamental of Business and Integrated Business Economics

Core Skills
Skills/Knowledges
- Regression analysis - Macroeconomic
- Time-Serie analysis - On-demand logistic
- Network analysis - Adaptability
- Research methodology - Leaderships
Software
- Stata
- Gephi (A network analysis software)
- Python, SQL and Tableau
- MS skills: Word, Powerpoint, Excel, Excel: Visual Basic for Application (VBA)
Languages
- English: Proficient (TOEIC: 955)
- Thai: Native Speaker