BUSINESS

PROPOSAL
BUSINESS PRESENTATION LARANA, INC.

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TABLE OF
1. Company Overview
2. Product and service

CONTENT 3. Operation 5 year expense

4. Profit and loss forecast
5. Sale forecast
6. Cash flow forecast
7. Subscription forecast
8. Business ratio
9. Risk management
 LARANA, INC.

OVERVIEW
Product Positioning
iis a business that retails clothing, fashion The store will use clothing products of clear
to consumers, the store offers a wide origin and ensure the quality of the products
selection of clothing from different The price of fish is suitable for school age
brands Build customer loyalty and make the brand
Stores may also offer related products more popular
and services such as style consultations, Build strong relationships between brands
personal shopping, or in-person shopping and customers. Thereby positioning the
option. brand in the minds of customers

Market share Primary Business

Market share refers to the percentage of The main business of a fashion clothing store is to
total sales in a particular market held by a sell fashion clothing items to customers here who
are students and students in peace
particular company or product.
The store specializes in casual, fashion or
Market share is an important metric for
sportswear styles
businesses to track as it provides insight Stores can offer a personalized shopping
into their relative competitiveness experience, with knowledgeable staff able to
assist customers
The store uses a combination of online and
offline sales channels
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 LARANA, INC.

THE COMPANY IS EXPECTED TO OPERATE IN 5 YEARS, WITH AN

INVESTMENT OF 900 MILLION DONG, A BANK LOAN OF 300 MILLION

OPERATION
DONG WITH AN INTEREST RATE OF 7%.

PLAN
Objective: The store aims to become one of the first and only
influential clothing stores,
Market analysis: The store has conducted research and
analysis of the fashion clothing market in Hoa Lac
Product strategy: The store focuses on diversifying product
styles and quality to meet the needs of customers.
Financial management: The operation plan should include
effective financial management, ensuring a balance between
investment, operating costs and income
Human resource management: The store will attach great
importance to recruiting and training high-quality personnel.
Marketing and distribution: The store will use innovative
marketing strategies to build a strong brand and increase
customer awareness of its products.
Evaluation and Adjustment: Stores need to regularly evaluate
their performance and adjust their operating plans as
necessary.
PRODUCTS OR SERVICE
01

Product:
Men's/Women's Clothing: The store can offer a wide range of
clothing such as shirts, t-shirts, jackets, jeans, shorts, hoodies
and more.

Service:
Trials and consultations: Stores can offer customers a service to
try on and advise on the right style, color, and style for them.

03
PROFIT AND LOSS
FORECAST
 SALES FORECAST

QUALITY IS OUR PRIORITY

Presentation are communication tools that

can be used as demontrations, lectures,
reports, and more. it is mostly presented
before an audience.
Cash flow forecast
The statement of cash flows identifies a FCF= [(revenue – Op EX – E&A)] x (1-t)] + D&A -Cap Exp – add WC
company's cash inflows and outflows over a Op Exp = operating expenses = 1,387,000,000
specified period. The process of estimating D&A = depreciation & amortization = 6,830,000 VND
cash flow (at least monthly) for the purpose of Cap Exp = capital expenditures = 60,450,000
managing liquidity requirements and Add WC = additional working = 0
controlling investments is known as cash flow t= tax rate = 0
forecasting. An accurate forecast provides FCF= [(1,565,200,000 - 1,387,000,000 - 6,830,000]x (1 - 0)
investment professionals with the vital data + 6,830,000 -60,450,000 - 0
they need to make wise investment choices. =117,750,000
LARANA, INC.

BUSINESS
PLAN

PLAN 01 PLAN 02 PLAN 03

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 RISK
Inventory Management
MANAGEMENT
Occupational Health and Safety

Customer Relations

Competition and Market Trends

Financial Management

Supplier and Vendor Risks

- Very Good: All customers are satisfied with the products, services, and product
quality at the store. In this case, the revenue in a day is 1,100,000 VND. Because
RISK
ASSUMPTION
sales, in this case, increase much and fast.

- Good: A small number of customers expressed the attitude that the clothing style
in the store did not suit the customer. In this case, assume a daily turnover of VND
900,000.

- Average: The level of customer satisfaction is average, there are funny and
comfortable customers but there are also difficult customers. Assume the revenue
in a day is 600,000 VND

- Bad: Every customer who comes to the store does not like any product or service
at the store, feeling extremely bad. Assume the revenue in a day is 500,000 VND

Cost is 70% of revenue => Cost = Revenue x 70%

According to the above case, the project will earn 80,028,000 VND/year.
Liquidity Ratios or short-term
solvency ratio is a group of indicators that
debt
BUSINESS
help managers measure the ability of a RATIO
business to pay short-term financial
obligations within a year. No need to raise
capital from outside. Liquidity ratio includes
many indicators, of which there are 3 main
indexes that investors most often
encounter, which are:
• Current Ratio
• Quick Ratio
• Cash Ratio
Performance metrics can help you manage your
company in a better way through the use of
BUSINESS
company credit, inventory, and assets. This group of
indicators shows how quickly a business converts.
RATIO
Through this table, it can be seen that our company
has short-term solvency with the index ranging
from 2.5 to 3.2. Our company has financial
flexibility, being able to use short-term assets to
respond quickly to payment requests, allowing it to
take advantage of business opportunities and deal
with unexpected situations.
Furthermore, our company's quick ratio shows that
the company has the ability to use current assets to
easily pay short-term liabilities.
Our company's inventory turnover ratio is
also very stable. We have been using
BUSINESS
inventory efficiently, reducing the risk of RATIO
obsolete or damaged inventory. It also
reflects our company's ability to respond
quickly to changing market demands,
reducing its financial exposure and
increasing its financial viability. The time it
takes our company to convert inventory
into sales has also improved year over year
and is very stable.
Our company is using loans and external BUSINESS
finance effectively as the company's growth
rate increases year by year.
RATIO
SUBSCRIPTION FORECAST
 SOLUTION
Hedging: We wanted to sell more
attractive and new products but we
made a trade-off to minimize the
loss of capital for the store at first.
Therefore, we admit to barter to sell
only basic style clothes the first
time.
Insurance: burglary insurance covers Diversification: To avoid some risk
our business assets, and electronic to our sources, we will accumulate
equipment insurance will cover your many list suppliers to use when
electronic items from theft, once can’t provide clothes for the
destruction, or damage…. shop on the due date.
BENEFIT 01 LARANA, INC.

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INVESTOR
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BENEFIT 02

BENEFIT
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 LARANA, INC.

RACHELLE BEAUDRY
MANAGER

OUR TEAM
MEET
ADELINE PALMERSTON
CEO / FOUNDER

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 BUSINESS PRESENTATION LARANA, INC.

THANK YOU
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