Colegio San Agustin

PAASCU Accredited Level II

Senior High School Department
Accountancy, Business and Management

A Feasibility Study On
Omoishi Rice Business

In Partial Fulfilment of the Requirements of Senior High School

Accountancy, Business and Management Strand

Submitted to:
Mr. Jevic B. Reyes

Submitted by:
Hana A. Tanaka
John Philip P. Dadia
Queen Shaira M. Siason

March 2019
 Colegio San Agustin
PAASCU Accredited Level II
Senior High School Department
Accountancy, Business and Management

Endorsement Sheet

This feasibility study of Ms. Hana A. Tanaka, Mr. John Philip P. Dadia and
Ms. Queen Shaira M. Siason entitled "Omoishi Rice" A Feasibility Study on Food
Business submitted in partial fulfilment of the requirements for Senior High School –
Accountancy, Business and Management Strand, is hereby accepted.

MS. CARMELA MIRALLES CHUA

Research Adviser

Approval Sheet

Accepted and endorsed after having passed the oral defense satisfactory as
indicated in the corresponding rating form by the undersigned.

MR. FERNANDO T. PENDON III, MBA MS. KAYCEE DRELL A. RAGUSTA, MBA

GLADYS JOY S. TALLORIN, PhD

Approved and accepted in the partial fulfilment of the requirements for the
Senior High School – Accountancy, Business and Management Strand, March 2018.

MS. ANA LIZA BARABICHO-NAVAL

Academic Coordinator, Senior High School
 Colegio San Agustin
PAASCU Accredited Level II
Senior High School Department
Accountancy, Business and Management

ACKNOWLEDGEMENT

We would like to express our deepest gratitude to the Almighty God who created

and gave us the opportunity to be able to fulfill our research successfully, as a partial

requirement for completion in Accounting Business Management (ABM) Track of K-

12 program.

We are grateful to our honorable mentor Mr. Jevic O. Reyes, ABM Coordinator and

Research 1 and 2 Teacher for his sincere guidance, untiring cooperation, valuable

advice and endless inspiration enabled us to overcome the entire problem as

successfully accomplish our goals during the course of our feasibility study. We are

very thankful to Ms. Carmela Miralles-Chua who has given all the necessary

suggestions to enhance the main purpose of the feasibility study. Without her

supervision, help and valuable suggestions it would not be possible to complete our

feasibility study. We are thankful to Ms. Claire Luanne who guided us in creating our

financial study. We are also thankful to the previous panelists who molded us to gain

experience, and enabling us to defend and market our feasibility study. We are

grateful to our parents and guardians who have shown their support, which

consequently allowed us to provide good quality products that ensured the safety

and satisfaction of the customers during the business simulation.

Finally, we would like to express our gratitude to Hana A. Tanaka, Queen Shaira M.

Siason, and John Philip P. Dadia in providing their valuable assistance and time

during the business simulation.

 Colegio San Agustin
PAASCU Accredited Level II
Senior High School Department
Accountancy, Business and Management

TABLE OF CONTENTS

Title Page.................................................................................................................i
Endorsement/ Approval Sheet..............................................................................ii
Acknowledgement.................................................................................................iii
Table of Contents...................................................................................................iv
List of Tables……………………………………………………………………………..ix
List Figures…………………………………………………………………………….....xi
Introduction............................................................................................................xii
Omoishi Rice Logo…………………………….…………………………………….…xiii

I. Executive Summary 1

A. Name of the Business 1

B. Title of the Study 1

C. Store Location 1

D. Brief Description of the Project 2

E. Description of the Logo 3

F. General Objectives of the Study 4

G. Research and Methodology 4

G.1. Sampling Techniques 4

G.2. Survey Questionnaire 6

G.3. Interview 7

G.4. Research 7

G.5. Search of Internet, Books, and Libraries 8

H. Operational Terms 11

I. Scope and Limitation 13

II. Marketing Aspect 14

 Colegio San Agustin
PAASCU Accredited Level II
Senior High School Department
Accountancy, Business and Management

A. Introduction 14

B. Marketing Objectives 15

C. Target Market: Customers 16

C.1. Target Market: Competitors 20

D. Marketing Strategy: Marketing Mix 27

E. Marketing Mix: Products 29

E.1. Marketing Mix: Price 35

E.2. Marketing Mix: Position 38

E.3. Marketing Mix: Promotion 40

E.4. Marketing Mix: Process 45

E.5. Marketing Mix: Physical 49

E.6. Marketing Mix: People 53

E.7. Marketing Mix: Productivity 56

F. Marketing Activity 59

G. Marketing Budget 64

H. Marketing Strategy: Monitoring / Measurement of Activities 65

I. Marketing Analysis: SWOT Analysis 66

I.1. Marketing Analysis: SWOT Analysis 67

J. Conclusion 70

III. Technical Aspect 71

A. Introduction 71

B. Objectives 72

C. Product 73

D. Product Preparation Guide 75

 Colegio San Agustin
PAASCU Accredited Level II
Senior High School Department
Accountancy, Business and Management

E. Plant Layout 82

F. Machinery, Equipment and Tools 87

F.1. Machinery 88

F.2. Utensils 90

F.3. Office Supplies 93

F.4.Sanitary supplies 98

G. Raw Materials Requirements 98

H. Utilities and Overhead Requirements 102

H.1. Electricity 103

H.2. Water 103
H.3. Cellular Load 103
H.4. Gas 103
I. Waste Disposal System 103

J. Direct Labor Requirements 104

K. Conclusion 105

IV. Management Aspect 106

A. Introduction 106

B. Objectives 107

C. Form of Ownership 108

D. Vision, Mission, Core Values 109

D.1. Vision 109

D.2. Mission 109

D.3. Core Values 109

 Colegio San Agustin
PAASCU Accredited Level II
Senior High School Department
Accountancy, Business and Management

E. Capitalization 110

F. Organizational Chart 112

G. Manpower Requirements 113

H. Project Schedule Gantt Chart 115

V. Financial Aspect 116

A. Introduction 116

B. Objectives 117

C. Major Assumptions 118

D. Income Statement 119

E. Statement of Changes in Partner’s Equity 120

F. Statement of Financial Position 121

G. Statement of Cash Flow 122

H. Computation Notes to Income Statement 123

I. Conclusion 123

VI. Socio- Economic Aspect 125

A. Introduction 125

B. Objectives 125

C. Socio-Economic Contributions 126

C.1. Contribution to the Philippine Economy 126

C.2. Employment Generation 126

 Colegio San Agustin
PAASCU Accredited Level II
Senior High School Department
Accountancy, Business and Management

C.3. Environment Conservation 127

Appendices 128

Findings 138

Recommendations 139

Bibliography 140
 Colegio San Agustin
PAASCU Accredited Level II
Senior High School Department
Accountancy, Business and Management

LIST OF TABLES

TABLE PAGE

2.1 Marketing Objectives 15

2.2 Target Market: Customers 17

2.3 Target Market: Competitors 20

2.4 Marketing Strategy: Marketing Mix 27

2.5 Marketing Mix: Products 29

2.6 Marketing Mix: Price 36

2.7 Marketing Mix: Position 38

2.8 Marketing Mix: Promotion 40

2.9 Marketing Mix: Process 45

2.10 Marketing Mix: Physical 49

2.11 Marketing Mix: People 53

2.12 Marketing Activity 59

2.13 Marketing Budget 64

2.14 Marketing Strategy: Monitoring / Measurement of Activities 65

2.15 Marketing Analysis: SWOT Analysis 66

2.16 Marketing Analysis: SWOT Analysis 67

3.1 The Plant Layout 83

 Colegio San Agustin
PAASCU Accredited Level II
Senior High School Department
Accountancy, Business and Management

3.2 Machinery 88

3.3 Utensils 90

3.4 Office Supplies 93

3.5 Sanitary supplies 95

3.6 Raw Material Requirements 99

3.7 Materials for Packaging 101

4.1 Capitalization 111

4.2 Manpower Requirements 113

4.3 Project Schedule Gantt Chart 115

5.1 Income Statement 119

5.2 Statement of Changes in Equity 120

5.3 Statement of Financial Position 121

5.4 Statement of Cash Flows 122

5.5 Net sales revenue 123

5.6 Cost of sales 123

5.7 Distribution expenses 124

5.8 Administrative expenses 125

 Colegio San Agustin
PAASCU Accredited Level II
Senior High School Department
Accountancy, Business and Management

LIST OF FIGURES

FIGURE PAGE

1.1 Omoishi Rice Logo 3

3.1 Production Process 81

3.2 Floor Plan 85

3.3 Physical Appearance 86

3.4 Interior (tent) 87

4.1 Organizational Chart 112

 Colegio San Agustin
PAASCU Accredited Level II
Senior High School Department
Accountancy, Business and Management

Introduction

According to H. Cortnee (CNN Producer Report, 2016), “Filipinos can’t live

without rice. Hence, rice is part of our culture. Every single Filipino family has rice in

their pantry and is cooked during meals. I do eat rice at least once or twice a day.”

Part of the Filipino culture is the love for eating. A more particular tradition on food is

the Filipino’s love for rice. Rice as the staple food in the country is and is the meal of

most Filipinos, three times a day; breakfast, lunch and dinner.

Omoishi rice is a business that the researchers make for the purpose to serving

the valued customers in a new product dish that promotes a healthy living kind of

food, it is presumed that this food will be enjoyed not only by the adults but also by

the young ones. The researchers innovated the normal kind of omurice in a fusion of

Filipino dishes such as pork giniling, pork tocino and beef tapa. Nowadays people

would choose an artificially made food product that is less healthy and has less

nutritional content over the conventional food that is said to be “good for our healthy

lifestyle” (Help Guide, 2019). Omoishi rice promotes a healthy and convenient way

of eating by introducing a complete meal that would benefit the customer’s dietary

plans.

The products can benefit the students because they are cheap and can reach the

expected food budget of the customer. Because most of the customers are wise

consumers, Omoishi rice gives satisfaction to all consumers.

 Colegio San Agustin
PAASCU Accredited Level II
Senior High School Department
Accountancy, Business and Management

A Feasibility Study On Omoishi Rice Business