Colegio San Agustin
PAASCU Accredited Level II
Senior High School Department
Accountancy, Business and Management
A Feasibility Study On
Omoishi Rice Business
In Partial Fulfilment of the Requirements of Senior High School
Accountancy, Business and Management Strand
Submitted to:
Mr. Jevic B. Reyes
Submitted by:
Hana A. Tanaka
John Philip P. Dadia
Queen Shaira M. Siason
March 2019
Colegio San Agustin
PAASCU Accredited Level II
Senior High School Department
Accountancy, Business and Management
Endorsement Sheet
This feasibility study of Ms. Hana A. Tanaka, Mr. John Philip P. Dadia and
Ms. Queen Shaira M. Siason entitled "Omoishi Rice" A Feasibility Study on Food
Business submitted in partial fulfilment of the requirements for Senior High School –
Accountancy, Business and Management Strand, is hereby accepted.
MS. CARMELA MIRALLES CHUA
Research Adviser
Approval Sheet
Accepted and endorsed after having passed the oral defense satisfactory as
indicated in the corresponding rating form by the undersigned.
MR. FERNANDO T. PENDON III, MBA MS. KAYCEE DRELL A. RAGUSTA, MBA
GLADYS JOY S. TALLORIN, PhD
Approved and accepted in the partial fulfilment of the requirements for the
Senior High School – Accountancy, Business and Management Strand, March 2018.
MS. ANA LIZA BARABICHO-NAVAL
Academic Coordinator, Senior High School
Colegio San Agustin
PAASCU Accredited Level II
Senior High School Department
Accountancy, Business and Management
ACKNOWLEDGEMENT
We would like to express our deepest gratitude to the Almighty God who created
and gave us the opportunity to be able to fulfill our research successfully, as a partial
requirement for completion in Accounting Business Management (ABM) Track of K-
12 program.
We are grateful to our honorable mentor Mr. Jevic O. Reyes, ABM Coordinator and
Research 1 and 2 Teacher for his sincere guidance, untiring cooperation, valuable
advice and endless inspiration enabled us to overcome the entire problem as
successfully accomplish our goals during the course of our feasibility study. We are
very thankful to Ms. Carmela Miralles-Chua who has given all the necessary
suggestions to enhance the main purpose of the feasibility study. Without her
supervision, help and valuable suggestions it would not be possible to complete our
feasibility study. We are thankful to Ms. Claire Luanne who guided us in creating our
financial study. We are also thankful to the previous panelists who molded us to gain
experience, and enabling us to defend and market our feasibility study. We are
grateful to our parents and guardians who have shown their support, which
consequently allowed us to provide good quality products that ensured the safety
and satisfaction of the customers during the business simulation.
Finally, we would like to express our gratitude to Hana A. Tanaka, Queen Shaira M.
Siason, and John Philip P. Dadia in providing their valuable assistance and time
during the business simulation.
Colegio San Agustin
PAASCU Accredited Level II
Senior High School Department
Accountancy, Business and Management
TABLE OF CONTENTS
Title Page.................................................................................................................i
Endorsement/ Approval Sheet..............................................................................ii
Acknowledgement.................................................................................................iii
Table of Contents...................................................................................................iv
List of Tables……………………………………………………………………………..ix
List Figures…………………………………………………………………………….....xi
Introduction............................................................................................................xii
Omoishi Rice Logo…………………………….…………………………………….…xiii
I. Executive Summary 1
A. Name of the Business 1
B. Title of the Study 1
C. Store Location 1
D. Brief Description of the Project 2
E. Description of the Logo 3
F. General Objectives of the Study 4
G. Research and Methodology 4
G.1. Sampling Techniques 4
G.2. Survey Questionnaire 6
G.3. Interview 7
G.4. Research 7
G.5. Search of Internet, Books, and Libraries 8
H. Operational Terms 11
I. Scope and Limitation 13
II. Marketing Aspect 14
Colegio San Agustin
PAASCU Accredited Level II
Senior High School Department
Accountancy, Business and Management
A. Introduction 14
B. Marketing Objectives 15
C. Target Market: Customers 16
C.1. Target Market: Competitors 20
D. Marketing Strategy: Marketing Mix 27
E. Marketing Mix: Products 29
E.1. Marketing Mix: Price 35
E.2. Marketing Mix: Position 38
E.3. Marketing Mix: Promotion 40
E.4. Marketing Mix: Process 45
E.5. Marketing Mix: Physical 49
E.6. Marketing Mix: People 53
E.7. Marketing Mix: Productivity 56
F. Marketing Activity 59
G. Marketing Budget 64
H. Marketing Strategy: Monitoring / Measurement of Activities 65
I. Marketing Analysis: SWOT Analysis 66
I.1. Marketing Analysis: SWOT Analysis 67
J. Conclusion 70
III. Technical Aspect 71
A. Introduction 71
B. Objectives 72
C. Product 73
D. Product Preparation Guide 75
Colegio San Agustin
PAASCU Accredited Level II
Senior High School Department
Accountancy, Business and Management
E. Plant Layout 82
F. Machinery, Equipment and Tools 87
F.1. Machinery 88
F.2. Utensils 90
F.3. Office Supplies 93
F.4.Sanitary supplies 98
G. Raw Materials Requirements 98
H. Utilities and Overhead Requirements 102
H.1. Electricity 103
H.2. Water 103
H.3. Cellular Load 103
H.4. Gas 103
I. Waste Disposal System 103
J. Direct Labor Requirements 104
K. Conclusion 105
IV. Management Aspect 106
A. Introduction 106
B. Objectives 107
C. Form of Ownership 108
D. Vision, Mission, Core Values 109
D.1. Vision 109
D.2. Mission 109
D.3. Core Values 109
Colegio San Agustin
PAASCU Accredited Level II
Senior High School Department
Accountancy, Business and Management
E. Capitalization 110
F. Organizational Chart 112
G. Manpower Requirements 113
H. Project Schedule Gantt Chart 115
V. Financial Aspect 116
A. Introduction 116
B. Objectives 117
C. Major Assumptions 118
D. Income Statement 119
E. Statement of Changes in Partner’s Equity 120
F. Statement of Financial Position 121
G. Statement of Cash Flow 122
H. Computation Notes to Income Statement 123
I. Conclusion 123
VI. Socio- Economic Aspect 125
A. Introduction 125
B. Objectives 125
C. Socio-Economic Contributions 126
C.1. Contribution to the Philippine Economy 126
C.2. Employment Generation 126
Colegio San Agustin
PAASCU Accredited Level II
Senior High School Department
Accountancy, Business and Management
C.3. Environment Conservation 127
Appendices 128
Findings 138
Recommendations 139
Bibliography 140
Colegio San Agustin
PAASCU Accredited Level II
Senior High School Department
Accountancy, Business and Management
LIST OF TABLES
TABLE PAGE
2.1 Marketing Objectives 15
2.2 Target Market: Customers 17
2.3 Target Market: Competitors 20
2.4 Marketing Strategy: Marketing Mix 27
2.5 Marketing Mix: Products 29
2.6 Marketing Mix: Price 36
2.7 Marketing Mix: Position 38
2.8 Marketing Mix: Promotion 40
2.9 Marketing Mix: Process 45
2.10 Marketing Mix: Physical 49
2.11 Marketing Mix: People 53
2.12 Marketing Activity 59
2.13 Marketing Budget 64
2.14 Marketing Strategy: Monitoring / Measurement of Activities 65
2.15 Marketing Analysis: SWOT Analysis 66
2.16 Marketing Analysis: SWOT Analysis 67
3.1 The Plant Layout 83
Colegio San Agustin
PAASCU Accredited Level II
Senior High School Department
Accountancy, Business and Management
3.2 Machinery 88
3.3 Utensils 90
3.4 Office Supplies 93
3.5 Sanitary supplies 95
3.6 Raw Material Requirements 99
3.7 Materials for Packaging 101
4.1 Capitalization 111
4.2 Manpower Requirements 113
4.3 Project Schedule Gantt Chart 115
5.1 Income Statement 119
5.2 Statement of Changes in Equity 120
5.3 Statement of Financial Position 121
5.4 Statement of Cash Flows 122
5.5 Net sales revenue 123
5.6 Cost of sales 123
5.7 Distribution expenses 124
5.8 Administrative expenses 125
Colegio San Agustin
PAASCU Accredited Level II
Senior High School Department
Accountancy, Business and Management
LIST OF FIGURES
FIGURE PAGE
1.1 Omoishi Rice Logo 3
3.1 Production Process 81
3.2 Floor Plan 85
3.3 Physical Appearance 86
3.4 Interior (tent) 87
4.1 Organizational Chart 112
Colegio San Agustin
PAASCU Accredited Level II
Senior High School Department
Accountancy, Business and Management
Introduction
According to H. Cortnee (CNN Producer Report, 2016), “Filipinos can’t live
without rice. Hence, rice is part of our culture. Every single Filipino family has rice in
their pantry and is cooked during meals. I do eat rice at least once or twice a day.”
Part of the Filipino culture is the love for eating. A more particular tradition on food is
the Filipino’s love for rice. Rice as the staple food in the country is and is the meal of
most Filipinos, three times a day; breakfast, lunch and dinner.
Omoishi rice is a business that the researchers make for the purpose to serving
the valued customers in a new product dish that promotes a healthy living kind of
food, it is presumed that this food will be enjoyed not only by the adults but also by
the young ones. The researchers innovated the normal kind of omurice in a fusion of
Filipino dishes such as pork giniling, pork tocino and beef tapa. Nowadays people
would choose an artificially made food product that is less healthy and has less
nutritional content over the conventional food that is said to be “good for our healthy
lifestyle” (Help Guide, 2019). Omoishi rice promotes a healthy and convenient way
of eating by introducing a complete meal that would benefit the customer’s dietary
plans.
The products can benefit the students because they are cheap and can reach the
expected food budget of the customer. Because most of the customers are wise
consumers, Omoishi rice gives satisfaction to all consumers.
Colegio San Agustin
PAASCU Accredited Level II
Senior High School Department
Accountancy, Business and Management
A Feasibility Study On Omoishi Rice Business
