Peer Review Template

(Managing an Agile Team)

NOTE: Go to the ‘File’ menu and then use either
‘Make a copy’ or ‘Download As’ to make yourself an editable
copy of this template.
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Table of Contents
Table of Contents

For the Peer Reviewer

Part 1: Positioning Statement

Part 2: Focal Questions

1. What’s important to this business? Why? How is it measured with regard to customer/user behavior?
2. For which problem scenarios/jobs-to-be-done should we test new propositions?
3. How will we define and measure success?

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For the Peer Reviewer

While you may not be familiar with the particular company or domain, go as far as you can toward putting yourself in the shoes of the project
sponsor or whoever will be the ultimate user of the team’s work. Do you understand its focus? Is it actionable? Can you see a clear path to
continue it, driving valuable outcomes for the firm?

Part 1: Positioning Statement

Please replace the brackets (example [0-5]) with your assessment of your peer’s work as the rubric describes. Then use the bottom section for
qualitative feedback.

As a reminder, the format for a complete positioning statement is:

For (target customer) who (statement of the need or opportunity), the (product name) is a (product category) that (statement of key benefit – that
is, compelling reason to buy). Unlike (primary alternative), our product (statement of primary differentiation).

Element Criteria Score

Positioning Statement Select:
[0-5]
Includes all of the following: 5
1. Target customer
2. Statement of the need or opportunity
3. Product category
4. Statement of key benefit – that is,
compelling reason to buy
5. Primary alternative
6. Statement of primary differentiation).
Includes 5 or fewer of the elements above 4
Includes 3 or fewer of the elements above 3
Is missing or includes none of the elements 0
above

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Notes on the Positioning Statement [I might better understand the subject

company better if …]

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Part 2: Focal Questions

1. What’s important to this business? Why? How is it measured with regard to customer/user
behavior?
Please replace the brackets (example [0-5]) with your assessment of your peer’s work as the rubric describes. Then use the bottom section for
qualitative feedback.

Element Criteria Score

Charter Question/Answer #1 Select:
[0-5]
Includes all of the following: 5
1. Customer Segments (BM Canvas & CI
Canvas)
2. Value Propositions (BM Canvas)/
Problem Scenarios (CI Canvas)
3. Customer Relationships (BM Canvas)/
Big Innovation Goals (CI Canvas)
4. Channels (BM Canvas)/ Innovation
Metrics (CI Canvas)
5. Storyboard (optional)
-OR-
6. Clear notes on how the items above (1-
4) answer the focal question
Includes 3 or fewer of the elements above 4
Includes 1 or fewer of the elements above 3
Is missing or includes none of the elements 0
above
Charter Question/Answer #1 [I might better understand the subject
company’s focal points better if …]

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2. For which problem scenarios/jobs-to-be-done should we test new propositions?

Please replace the brackets (example [0-5]) with your assessment of your peer’s work as the rubric describes. Then use the bottom section for
qualitative feedback.

Element Criteria Score

Charter Question/Answer #2 Select:
[0-5]
Includes all of the following: 5
1. Job to be Done description
2. The Job to be Done is not a solution
but rather a fundamental
job/need/habit/desire
3. Value Proposition description
4. The Value Proposition appears testable
Includes 3 or fewer of the elements above 4
Includes 2 or fewer of the elements above 3
Is missing or includes none of the elements 0
above
Charter Question/Answer #2 [I might better understand the team’s topical
focus better if …]

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3. How will we define and measure success?

Please replace the brackets (example [0-5]) with your assessment of your peer’s work as the rubric describes. Then use the bottom section for
qualitative feedback.

Element Criteria Score

Charter Question/Answer #3 Select:
[0-5]
Includes all of the following: 5
1. Job to be Done
2. Definition of success
3. Description of how success will be
measured
Includes 2 or fewer of the elements above 4
Includes 1 or fewer of the elements above 3
Is missing or includes none of the elements 0
above
Charter Question/Answer #3 [I might better understand the team’s
definition of success better if …]

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