Paid Advertising - Blueprint

Introduction
Social media advertising is a way for companies to reach new clients and generate awareness for
their brand.
Even though writing outstanding content may help you get longer-term benefits, social media
advertising is more like marketing on steroids in that you pay organizations such as Facebook,
Twitter, or Linkedin a fee to have your business's material placed in front of the appropriate
audience.
Companies can advertise on Facebook, Twitter , LinkedIn etc...
For example if you want people in the US to know about your product or service then you will
need to advertise in the United States market using one of these social networks.
- Let's take Facebook, Twitter and LinkedIn.
Facebook is the most popular social network in the world with around two billion active users
per month. This means that you can easily find your target audience on this platform (for
example if you want to reach people interested in dogs).
Twitter has 313 million monthly active users but it reaches less than 20% of the total population.
LinkedIn is different since you can find professionals in any industry there, something that could
be very useful for your business if you are targeting people with specific skills or expertise.
Your Needs
Knowing which platform to use and what content to post on that platform is what Social Media
Marketing Agencies are all about.
Here are 10 reasons your company should consider Social Media Advertising:
1. Reach an audience that is not on other platforms (Snapchat, Twitter)

2. Offer multiple formats for ads depending on the type of content you produce
3. Is the best ROI in advertising right now according to Facebook themselves
4. You are in control of who, what and where your ads are seen
5. Facebook Audience Insights allows you to find exactly the right people for you
6. Your ad creative is built with powerful targeting options
7. You are able to test multiple different types of campaigns
8. You can manage your ads easily on the go
9. Facebook offers great customer support for advertisers
10. You can optimize constantly to constantly improve results
The Process
Step 1: Define your budget
Getting the budget right for paid advertising is often one of the most difficult parts. During our
online Video Session, we will decide what your budget should look like in order to get the best
overall results.
Step 2: Defining your objectives and choosing the platforms
This is one of the most crucial aspects of your paid social media effort. It's critical to clearly
define the goal of your campaign in order to achieve the results you desire. Is it to increase
number of likes and comments on your postings? To gain followers? To get people to convert on
a content offer? Or is it simply general brand awareness?
is your goal to increase the number of likes and comments? Or maybe gain more followers? how
about convert on a content offer? Whichever the goal, we will help you define it and decide what
is the most important one out of all of them.
Step 3: Clearly Defining your target audience
When developing your paid social media campaign, pay particular attention to targeting one of
your buyer personas on social media. As a result, you'll want to have thoroughly investigated and
described all elements of your buyer persona, including: location, age range, gender, and hobbies
and interests.
Step 4: Defining the Ad Campaign start and end dates as well as the Bid Level
This is one of the most crucial aspects of your paid social media campaign. How long do you
want your campaign to last? 1 week? 2 weeks? Or longer than that? Establish start and end dates
for your effort.
Finally, there's a little more work involved in the following step. Paid social media
advertisements use an auction-style technique. Each social networking platform has its own bid
requirement. You decide how much you're willing to pay to have your ad displayed on a specific
platform.
Step 5: Creating the "Ad Set"
The next stage is to submit your ad creative properties. This can be pictures, a video clip, the
click through URL, and the post message itself. Before you may start your campaign, the social
networking platform must approve it.
Step 6: Launch Campaign

It's finally time to start your campaign! When your ad is approved, you can officially launch the
campaign and, once it's live, your advertisements will begin posting at the beginning of the
campaign date and time.
Step 7: Manage and Measure Results
We are going to assist you during the entire process, but once the Campaign has launched, we
need to pay close attention to your campaign metrics and make the necessary adjustments in
order to make sure the campaign brings in constant positive results.
Conclusion
As a Facebook Ads Agency , we can help you with all of these steps including creating your campaigns,
finding and targeting your target audience as well as measuring results throughout the process. We are
going to pay close attention to your campaign metrics and make necessary adjustments in order for it to
bring positive results from day one.

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Introduction

Companies can advertise on Facebook, Twitter , LinkedIn etc...

- Let's take Facebook, Twitter and LinkedIn.

1. Reach an audience that is not on other platforms (Snapchat, Twitter)

Step 1: Define your budget

Step 2: Defining your objectives and choosing the platforms

Step 3: Clearly Defining your target audience

Step 5: Creating the "Ad Set"

Step 6: Launch Campaign

Step 7: Manage and Measure Results

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