ENT300 BUSINESS PLAN Latest - Doc (Ref)
ENT300 BUSINESS PLAN Latest - Doc (Ref)
ENT300 BUSINESS PLAN Latest - Doc (Ref)
FUNDAMENTALS OF
ENTREPRENEURSHIP (ENT300)
PREPARED FOR :
PREPARED BY :
1
LETTER OF SUBMISSION
2
LETTER OF SUBMISSION
Madam,
Below is the list of the group members that involved in completing this business
plan:
Thank you,
Yours sincerely
..........................
Muhammad Shafik bin Mat Intan
General Manager
3
ACKNOWLEDGEMENT
4
ACKNOWLEDGEMENT
Assalammualaikum wbt,
Alhamdulillah, praise to Allah S.W.T for the completion of this Business Plan as one
of the requirement that need to be accomplish in the course work assessment for the
code ENT 300.
Special thanks to our parents in supporting us to complete this business plan. This
business plan has been prepared with the cooperation and support from many people.
Besides, not to be forgotten to our lecturer which are Madam Eliy Nazira binti Mat Nazir
and her kindness in helping us during the process of completion of this project work. She
have given us a good service by providing useful information to us. Without her, we
would not be able to complete this business plan.
Lastly, to those who had involved and contributed directly or indirectly to this
business plan, we are very grateful to them for the effort and initiative that they have
shown in our project until we successfully completed our business plan. I apologize to all
other unnamed person who helped us various ways to complete this project and we
hope this business plan report can give us little bit about Entrepreneurship world and
fact about how to become a entrepreneur in future.
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TABLE OF CONTENTS
6
TABLE OF CONTENTS
2 PURPOSE
2.1 To evaluate the project
viability and growth
potential
2.4 To allocate
business resources
effectively
3 BUSINESS BACKGROUND
3.1 Vision and mission
3.2 Organizational chart
3.3 Logo and Motto
4 BACKGROUND OF
PARTNERSHIPS
4.1 General Manager
4.2 Administration Manager
4.3 Marketing Manager
4.4 Operation Manager
4.5 Financial Manager
5 LOCATION OF BUSINESS
7
5.1 Physical Location of the
Project
5.2 Advantage of the
Location
6 MARKETING PLAN
6.1 Marketing Objectives
6.2 Description of Product
6.3 Target Market
6.4 Market Size
6.5 Competitors
6.6 Market Share
6.7 Sales Forecast
6.8 Market Strategy
(Marketing Mix)
6.9 Organization Chart for
Marketing Department
6.10 Man Power
Planning and Schedule of
Remuneration
6.11 Marketing Budget
7 OPERATIONAL PLAN
7.1 Process Planning
for Manufacturing
7.2 Operations Layout
7.3 Production Planning
7.4 Material Planning
7.5 Machine and
Equipment Planning
7.6 Man Power Planning
7.7 Overhead Requirement
7.8 Total Operations Cost
7.9 Cost Per Unit
7.10 Productivity Index (PI)
7.11 Business and Operation
Hours
7.12 Operations Budget
8 ADMINSTRATION PLAN
8.1 Organizational Chart
for Administration and
Finance Department
8.2 Man Power Planning
8.3 Office Furniture,
Fitting and Office Supplies
8
8.4 Administration Budget
9 FINANCIAL PLAN
9.1 Operating Budget
9.2 Project Implementation
Cost and Sources of Finance
9.3 Fixed Asset
Depreciation Schedule
9.4 Loan and Hire Purchase
Depreciation Schedule
9.5 Proforma Cash Flow
Statement
9.6 Proforma Income
Statement
9.7 Proforma Balance Sheet
9.8 Financial Ratio Analysis
CONCLUSION
APPENDICES
PARTNERSHIP AGREEMENT
9
EXECUTIVE SUMMARY
EXECUTIVE SUMMARY
Design Evolution Corporation offers smart lock sensor hose product and service to
customers, providing the set of hose with smart lock sensor that the give high
satisfaction of consumer.
Our clients are the person that involve in the construction field with affordable price
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of product. We also targeting company that have project regarding with development all
over Malaysia, either in Peninsular or Sabah and Sarawak. Design Evolution Corporation
offers good quality of hose with lock sensor that will give many benefits to consumer.
Across the Northern area of Malaysia, that consist of Perlis, Kedah and Penang
particularly the Design Evolution Corporation business has seen an explosion of growth
over the year. Sungai Petani is an area that have rapid development rather other area in
Kedah. Moreover, Northern Malaysia do not have any influence company that supply
household equipments like IKEA at the Southern Malaysia. Hence, it cause the high
demand of services from Design Evolution Corporation.
Already we have service commitments plan to aggressively build our brand through
newspaper, ads and business catalogs. The Design Evolution Corporation will sure can
fulfill the problems that faced by consumer when using toilet in public throughout
Malaysia.
1
INTRODUCTION
1. Introduction
1.1. Name of the Business
Our company is name’s Design Evolution Corporation (DEVO Corp). We use the
make some evolution for the hose that been used in public place at Sungai Petani,
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Kedah area and throughout Malaysia. We hope that we can attract more construction
innovation from the usual hose used by consumer in every public place. We not only
provide the hose with sensor but we also provide the maintenance for our services.
Sungai Petani, Kedah. The chosen location can be considered as strategic since it is
near to the town of Sungai Petani, Kedah. In addition, Sungai Petani also have rapid
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PURPOSE
Everyone in the company will use the information contained in the company’s
business plan, whether to set performance targets, guide decision-making with regard to
on-going operations, or assess personnel performance in terms of their ability to meet
objectives set forth in the business plan. A company;s performance and progress can be
1
measured within planned goals involving sales, expenditures, time frame and strategic
direction. Business plans also hep an entrepreneur or business manager identify and
focus on potential problem areas, both inside and outside the company.
financial institutions
The business plan shows the financial strength of the company especially when
applying for loans and to convince the investors towards providing funds or other
financial institution the investor or financial institutions will evaluate a company’s ability to
handle more debt and, in some cases, equity financing. The business plan documents
the company’s cash flow requirements and provides a detailed description of its assets,
capitalization and projected financial performance. It provides potential lenders and
investors with verifiable facts about a company’s performance so that risks can be
accurately identified and evaluated. If the company has good business planning, they
will be interested in investing in the company. For the financial institutions, they will be
mare confident in lending t the company to finance the company’s business activities.
So, the good business plan will plays an important role to the company to get their fund
for financing the business activities.
2.3. To act as a guideline for the management of the proposed business
This business plan is a guideline for the organization in setting, planning, managing,
handling and controlling our business for day management, budget, financial forecast,
strategies, target market and even long term goal. It is also as a master plan of an
organization that necessary to calculate the effectiveness on running such business. A
successful business leader knows that a well-written business plan can provide day to
day operational assistance. Organization that stay concentrated on their business plan
have a higher chance of success, when use as a road map, it can help business leaders
stay focused on business growth, mission and organization’s goals.
The business plan plays a key role in allocating resources throughout a business so
that the company can meet the organization’s objectives. The company can use the
business plan as a road map for help the business leaders stay focused on growth,
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mission and organization’s objectives. For example, when a company reviewing their
business plan to cover the next stages, it’s important to be clear on how they will allocate
their resources yo make their strategy work. If a particular department in a company has
been given a target, the business plan should allocate enough resources to achieve it.
These resources may already be available or may be generated by future activity. This
could means, the company should recruiting more office staff,spending more on
marketing or buying more supplies and equipment. The changes in the market could
mean that there are increased opportunities for a certain division. Maximized on this by
making sure they have enough resources to increase their activities.
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BUSINESS
3. Business Background
Table 3.1 Business Background
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Bank Account Number 162071459278
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3.2 Organizational Chart *gambar formal
3.3.2 Motto
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PARTNERSHIPS BACKGROUND
4. Background of Partnership
4.1 General Manager
Table 4.1 Background of General Manager
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PAHANG.
Correspondence Address
E- Mail
Telephone Number 013-3747298
Date of Birth 22 JUNE 1998
Marital Status
Academic Qualification
Course Attended
Skills
Experiences
Present Occupation GENERAL MANAGER
Previous Business Experience
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PERLIS, 02600, ARAU, PERLIS.
E- Mail [email protected]
Telephone Number 012-6064976
Date of Birth 7 AUGUST 1998
Marital Status SINGLE
Academic Qualification DIPLOMA IN INDUSTRIAL CHEMISTRY
2
*CASHIER AND SALES GIRL
- COACHING (2014)
*ZUMBA & YOGA CLASSES
Present Occupation MARKETING MANAGER
Previous Business Experience
2
4.5 Financial Manager
2
LOCATION BUSINESS
2
5.1 Physical location of the project. (map)
5.2 Advantage of the location.
2
MARKETING PLAN
2
6. Marketing Plan(Arial 12, BOLD)
6.1 Marketing Objectives
(i) New business
• Introduce new product – state the product, to whom, reason
This section describes the products offered by the business in detail. The
Product Description
Features • Size :
• Shape :
• Flavour :
• Odour :
• Packaging :
• Colour :
Materials
Benefits
2
6.3 Target market (Arial 12, BOLD)
Here, the customers’ profile in the target market area is explained. The
entrepreneur should identify the different market segments that exist in the
same market.
Target market = 45 x 9%
= 4 outlet
2
6.4.1.2 Population 2
Table 6.4.1.2 Kedah
Target market= 41 x 9%
= 4 outlets
3
6.4.1.3 Population 3
Table 6.4.1.3 Pulau Pinang
Target market= 63 x 9%
= 6 outlets
Total target market= 14 outlets per month
6.4.2 Total market size
Total market size = Population 1 + Population 2 + Population 3
= Total Table 6.4.1.1 + Total Table 6.4.1.2
+ Table 6.4.1.3
= RM967,466.60/per year
3
6.5 Competitors (Arial 12, BOLD)
3
6.6.2 Adjusted market share after the entry of your business.
Table 6.6.2 Market share after the entry of your business
3
6.8.2.1 Quality
6.8.2.2 Design
6.8.2.3 Packaging
6.8.2.4 Product Differentiation
6.8.2.5 Labeling
6.8.2.6 Product safety
6.8.3 Price
6.8.3.1 Cost based pricing – explain
= RM 232.90
6.8.4 Place
Manufacturer Wholesaler Retailer Consumer
• Manfacturer – explain
• Wholesaler – explain
• Retailer – explain
• Consumer – explain
workers)
12, BOLD)
3
Table 6.10List of Marketing Personnel and Schedule of
Fixed Asset
Signboard
Working capital
Transportation cost
Salaries
Promotion cost
Petrol
Other Expenses
Insurance and roadtax
Banner
Business card
Poster
Bunting
TOTAL
3
3
OPERATIONAL PLAN
3
7 Operational Plan (Arial 12, BOLD)
↓
Getting confirmation and comment from client
↓
Redesign project if necessary
↓
Publish product design to the client
↓
Proceed project as planned
↓
Get feedback from client
tools
3
Assembly component 10 Screwdriver ✓
machine
Testing process 5 Testing ✓
tools
Admin Financial
Sofa
per
Unit
= RM80622.22/RM232.90
3
= No. of output per month / No. working days per month
= 346/22
4
*Electrical PVC conduit fitting, 1 unit=6 pieces=RM1.10
usage)
a) Welding tools
= 0.69 @ 1 machine
= 0.46 @ 1 machine
c) Testing tools
= 0.22 @ 1 machine
4
7.5.2 List of tools & equipment (purchase)
component tools
Testing tools 2 301.00 602.00
TOTAL 6 1225.00
workers)
Operation
Assistant manager
Operation Manager
22 X 30 min
480 minutes
= 1.375 @ 2 operator
b) technician/testing operator
4
22 X 30 min
480 minutes
= 1.375 @ 2 operator
of remuneration
labour/indirect material/insurance/maintenance
and utilities)
4
7.8 Total Operations Cost
Total Operation Cost = Direct Material Cost (total raw material) + Direct
overhead)
= RM47157.80
= RM129.91
= 1.71
Business hour = 8 hours per day (8.00 a.m until 5.00 p.m)
Operating hour = 8 hours per day (8.00 a.m until 6.00 p.m)
4
Working days = 5 days per week (Monday – Friday)
*Saturday, Sunday and Public holiday: closed/off day
4
7.12 Operations Budget
Fixed Asset
- tools and 1.225.00
equiptment
Working Capital
- raw materials 32,272.80
- salary, EPF,
SOCSO 9,085.00
- ovehead 5,800.00
Other Expenses 150.00
- office
equiptment
1,225.00 47,307.80
TOTAL
4
ADMINISTRATION PLAN
8. Administration Plan
4
General
manager
Administratio Financial
n manager manager
4
Printer 1 158.00 158.00
Broom + dustbin 1 10.00 10.00
White board 1 50.00 50.00
Cattle 1 20.00 20.00
TOTAL 1929.00
Fixed Asset
Furnitures, 1929.00
Fittings 60.00
Working capital
Salary, EPF, SOCSO, 7705.00
Building, 2700.00
Overhead 700.00
Other Expenses
4
Office supply, 137.50
Fuel, 300.00
Business license 240.00
5
FINANCIAL PLAN
5
(table and graph)
CONCLUSION
5
Alhamdulillah, we are grateful to finish this business plan. We have gone through
lots of new experiences and it is very beneficial for all of us in participating in this
business. We hope that our business will be progressed smoothly in the future. Our
target is that we want to achieve high profit in the involvement of this business even
though there are many rivals exist.
Unfortunately, with the good cooperation with all the subordinates we manage to
compete with the rivals as fair and square. We also hope that with our dedication and
hard work, we will achieve our vision to become the only company is the best in giving
service for smart sensor lock hose and create a benchmark for other company in the
aspect of quality standard. Before that, we should also shows our effectiveness in doing
our job and to make sure that our service will be available in Northern area of Malaysia
and also along in Peninsular Malaysia, Sabah and Sarawak.
In addition, we know that sensor lock hose service is not found in Malaysia because
Malaysian lack of awareness about the cleanliness when using toilet at public places.
Therefore, we hope can produce the great smart sensor lock hose that no one can
match with our services. We will provide full responsibility and commitment; there is no
doubt that we will achieve all these things. We are also encouraged to take any chance
that directly or indirectly in order to increase our business performance in the future
undertakings
5
APPENDICES
PARTNERSHIP AGREEMENT
5
With reference to the Partner Act 1961 (Revise 1974), this agreement is lawfully
made between the partners of Design Evolution Corporation (DEVO CORP) . The
reason of this partnership agreement is made in order to make sure that all the business
operation run accordingly to the schedule and the main objective of the business can be
achieved.
All the partners as below within the business organization make this agreement in
front of the lawyer Mr. Mustapha from Tiffany & Co. that our company have selected to
represent us.
It is hereby declared that all partners as mentioned below have witnessed and
agreed to accept all terms, conditions and regulations stated as follow:
This partnership is registered under the name of Design Evolution Corporation . The
partners have also agreed to accept the position in Design Evolution Corporation
enlisted as follow:
It is also agreed that all profit sharing will be based on the capital contribution of
each partners. Should the company suffer from any loss, of which the negligence caused
by anyone of the partners, that partner will be responsible for the loss.
All the money owns by the partnership or money received on behalf of the partnership
must be credited to the agreed partnership current bank account.
It is also agreed that if in case where any of the partners want to withdraw from the
5
partnership, then she must give a one month notice to the other partners.
- Give or transfer own share to the public or people outside the business organization.
- Accept, borrow or lend money owned by the business to other people outside the
business organization except regarding on business matter.
- Accept or borrow money owned by the business for personal use. If any partners have
borrowed any money or asset, payback or recovery must be made in one month from
the date borrowed without any interest.
- Act or become a surety to any side or person in any activity that can jeopardize the
partnership deed or agreement.
- Dispose any asset or liability such as debts, money, or others owned by the partners.
- If any partners dies or become paralyzed that may bring difficulty for her to perform her
work, the next-of-kin must give a written notice in between 45 days to other partners if
he/she wants to become a partner, if there is no notice between those periods, the next-
of-kin will receive back the capital contributed by the decreased or the paralyzed partner
according to the agreed proportion.
- This agreement can be changed or dissolved if agreed by all the partners under a
memorandum signed by all of the partners.
- It is also agreed that any action that may not fall under this agreement can be taken
action or revised under the partnership act 1961 (Revised 1974).
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Verify, I am Muhammad Shafik bin Mat Intan, I/C number 980622-06-5607, address
Kampung Beletik, 27200 Kuala Lipis, Pahang agreed to be part of partner for Design
Evolution Corporation. Which is located at Taman Bandar Baru, Jalan Cinta Sayang,
08000 Sungai Petani, Kedah. With a contribution of 40% of the total share of RM
100,000, I promise to accomplish every duty assigned and willing to give full commitment
towards the organization management. I also promise to obey the rules and the
regulations as states in Design Evolution Corporation.
Yours truly,
.............................
Muhammad Shafik bin Mat Intan
980622-06-5607
First witness,
..............................
Nur Amirah binti
Laksemana 980807-04-
5100
Second witness,
..............................
Nur Farahanim Najwa binti Norman
980124-06-5452
Third witness,
.................................
Nurul Janatul Afiqah binti Abdul
Aziz 980518-03-5950
Fourth witness,
..............................
Siti Zulaila binti
Osman 970505-07-
5364
5
Verify, I am Nur Amirah binti Laksemana, I/C number 980807-04-5100, address 327-
9, Kampung Permatang, Batu-4, Klebang Besar 75200 Melaka agreed to be part of
partner for Design Evolution Corporation. Which is located at Taman Bandar Baru, Jalan
Cinta Sayang, 08000 Sungai Petani, Kedah. With a contribution of 15% of the total share
of RM 100,000, I promise to accomplish every duty assigned and willing to give full
commitment towards the organization management. I also promise to obey the rules and
the regulations as states in Design Evolution Corporation.
Yours truly,
.............................
Nur Amirah binti
Laksemana 980807-04-
5100
First witness,
..............................
Muhammad Shafik bin Mat Intan
980622-06-5607
Second witness,
..............................
Nur Farahanim Najwa binti Norman
980124-06-5452
Third witness,
.................................
Nurul Janatul Afiqah binti Abdul
Aziz 980518-03-5950
Fourth witness,
..............................
Siti Zulaila binti
Osman 970505-07-
5364
5
Verify, I am Nur Farahanim Najwa binti Norman, I/C number 980124-06-5452,
address No. 10, Alan Setia Jasa 16/6, Taman Setia Jasa, 28000 Temerloh, Pahang ,
agreed to be part of partner for Design Evolution Corporation. Which is located at Taman
Bandar Baru, Jalan Cinta Sayang, 08000 Sungai Petani, Kedah. With a contribution of
15% of the total share of RM 100,000, I promise to accomplish every duty assigned and
willing to give full commitment towards the organization management. I also promise to
obey the rules and the regulations as states in Design Evolution Corporation.
Yours truly,
.............................
Nur Farahanim Najwa binti Norman
980124-06-5452
First witness,
.............................
Muhammad Shafik bin Mat Intan
980622-06-5607
Second witness,
..............................
Nur Amirah binti
Laksemana 980807-04-
5100
Third witness,
..............................
Nurul Janatul Afiqah binti Abdul
Aziz 980518-03-5950
Fourth witness,
.................................
Siti Zulaila binti
Osman 970505-07-
5364
5
Verify, I am Nurul Janatul Afiqah binti Abdul Aziz, I/C number 980518-03-5950,
address Lot 3, Kampung Kubang Panjang Lemal 17000, Pasir Mas Kelantan agreed to
be part of partner for Design Evolution Corporation. Which is located at Taman Bandar
Baru, Jalan Cinta Sayang, 08000 Sungai Petani, Kedah. With a contribution of 15% of
the total share of RM 100,000, I promise to accomplish every duty assigned and willing
to give full commitment towards the organization management. I also promise to obey
the rules and the regulations as states in Design Evolution Corporation.
Yours truly,
.............................
Nurul Janatul Afiqah binti Abdul
Aziz 980518-03-5950
First witness,
..............................
Muhammad Shafik bin Mat Intan
980622-06-5607
Second witness,
..............................
Nur Amirah binti
Laksemana 980807-04-
5100
Third witness,
.................................
Nur Farahanim Najwa binti Norman
980124-06-5452
Fourth witness,
..............................
Siti Zulaila binti Osman
6
970505-07-5364
Verify, I am Siti Zulaila binti Osman, I/C number 970505-07-5364, address 693,
Kampung Setol, Jalan Baru, 13700, Perai, Pulau Pinang agreed to be part of partner for
Design Evolution Corporation. Which is located at Taman Bandar Baru, Jalan Cinta
Sayang, 08000 Sungai Petani, Kedah. With a contribution of 15% of the total share of
RM 100,000, I promise to accomplish every duty assigned and willing to give full
commitment towards the organization management. I also promise to obey the rules and
the regulations as states in Design Evolution Corporation.
Yours truly,
.............................
Siti Zulaila binti
Osman 970505-07-
5364
First witness,
..............................
Muhammad Shafik bin Mat Intan
980622-06-5607
Second witness,
..............................
Nur Amirah binti
Laksemana 980807-04-
5100
Third witness,
.................................
Nur Farahanim Najwa binti Norman
980124-06-5452
Fourth witness,
..............................
Nurul Janatul Afiqah binti Abdul
Aziz 980518-03-5950