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    Multi Trillion Dollar Company Copywriting Tricks 1674018298

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    CYGNKAS
    Apple uses 8 copywriting tricks to drive billions in revenue: 1) repetition to emphasize features, 2) contradictions to surprise readers, 3) popular quotes for puns and memorability, 4) combining techniques for impact, 5) avoiding boredom by adding fun, 6) rhymes for memorability, 7) highlighting solutions and benefits over features, and 8) keeping messages short and simple for clarity. Examples are provided for each technique.

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    Multi Trillion Dollar Company Copywriting Tricks 1674018298

    Uploaded by

    CYGNKAS
    38 views20 pages
    Apple uses 8 copywriting tricks to drive billions in revenue: 1) repetition to emphasize features, 2) contradictions to surprise readers, 3) popular quotes for puns and memorability, 4) combining techniques for impact, 5) avoiding boredom by adding fun, 6) rhymes for memorability, 7) highlighting solutions and benefits over features, and 8) keeping messages short and simple for clarity. Examples are provided for each technique.

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    Apple uses 8 copywriting tricks to drive billions in revenue: 1) repetition to emphasize features, 2) contradictions to surprise readers, 3) popular quotes for puns and memorability, 4) combining techniques for impact, 5) avoiding boredom by adding fun, 6) rhymes for memorability, 7) highlighting solutions and benefits over features, and 8) keeping messages short and simple for clarity. Examples are provided for each technique.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    38 views20 pages

    Multi Trillion Dollar Company Copywriting Tricks 1674018298

    Uploaded by

    CYGNKAS
    Apple uses 8 copywriting tricks to drive billions in revenue: 1) repetition to emphasize features, 2) contradictions to surprise readers, 3) popular quotes for puns and memorability, 4) combining techniques for impact, 5) avoiding boredom by adding fun, 6) rhymes for memorability, 7) highlighting solutions and benefits over features, and 8) keeping messages short and simple for clarity. Examples are provided for each technique.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 20

    8 copywriting

    tricks used by
    Apple
    to reach billions
    to make billions
    Apple is one of the
    biggest companies in
    the word
    But they still need
    marketing, and they've
    nailed copywriting.
    So here are 8 tricks
    used by Apple to
    drive billions in
    revenue that you
    can use too
    1. The power of
    repetition
    Apples repeats words to
    emphasize features and
    benefits.

    Because repetition improves


    memorability.
    Example:
    2. Use contradictions
    Contradictions surprise the
    reader.

    And they can be used to


    make strong statements.
    Example:

    "Lots" vs. "less" , Apple likes to


    use opposing adjectives.
    3. Pop culture
    Apple often uses popular
    quotes to create puns and
    highlight features or
    benefits.

    It delights the reader and


    makes your message more
    memorable.
    Example:

    Everybody knows the quote


    from Spidermans uncle.
    Apple just gave it a little
    twist.
    4. Combine
    techniques
    No one said you can only use
    one technique at a time.

    Use 2 or more if it makes


    sense. But don't
    overcomplicate it.
    Example:

    Apple combines repetition


    with contradictions.
    5. Don't be boring
    Being just another boring ad,
    headline or piece of copy
    sucks.

    Readers are bored.

    And won't remember it.

    Add some fun to your copy.


    Example:
    6. Rhyme
    Rhymes are pretty, easy to
    remember and can be used
    to highlight important
    points.

    Apple knows that. You


    should too. And you don't
    have to write an entire
    poem.

    One sentence can be


    enough.
    Example:
    7. Solution & Benefits
    Present solutions to
    problems.

    Highlight benefits over


    features.
    Example:
    8. KISS
    One of the most important
    copywriting rules.

    Keep It Short and Simple.

    Apple uses short headlines


    for big ideas.

    And the copy consists of


    short, simple sentences.
    Example:
    Recap
    1. Power of repetition
    Contradictions
    2. Pop culture
    3. Combine techniques
    4. Don't be boring
    5. Rhyme
    6. Solution & benefits
    7. KISS

    Credit: Moritz K.

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