IDC MarketScape

IDC MarketScape: Worldwide Unified Endpoint Management

Software 2022 Vendor Assessment
Phil Hochmuth

THIS IDC MARKETSCAPE EXCERPT FEATURES ZOHO (MANAGEENGINE)

IDC MARKETSCAPE FIGURE

FIGURE 1

IDC MarketScape Worldwide Unified Endpoint Management Software

Vendor Assessment

Source: IDC, 2022

Please see the Appendix for detailed methodology, market definition, and scoring criteria.

May 2022, IDC #US48325122e

IN THIS EXCERPT

The content for this excerpt was taken directly from IDC MarketScape: Worldwide Unified Endpoint
Management Software 2022 Vendor Assessment (Doc # US48325122). All or parts of the following
sections are included in this excerpt: IDC Opinion, IDC MarketScape Vendor Inclusion Criteria,
Essential Guidance, Vendor Summary Profile, Appendix and Learn More. Also included is Figure 1.

IDC OPINION

As enterprise IT operations start returning to some form or pre-COVID-19 pandemic version of

"normal," organizations are discovering new use cases and requirements for their endpoint device
management platforms. It is now critical for unified endpoint management (UEM) technology to be able
to support multiple device types accessing corporate data, apps, and IT resources both on network
(attached to a corporate LAN, an extended WAN, or via a VPN connection) and off network (connected
to the public internet via wired/wireless broadband, but not attached to private business networks).

In addition, it is important for UEM platforms to address specific business use cases and tactical
workflows and operations. Mobile devices, tablets, and laptops are now used broadly in task-specific
scenarios (e.g., retail, optical data input/capture, logistics record keeping, public safety
communications) that may require different features and capabilities from a device management
perspective compared with standard end-user computing requirements for mobiles or PCs. In some
instances, enterprises may choose multiple UEM platforms, deploying technologies in best-of-breed
scenarios to handle various use cases across the organization.

Customer UEM and device management requirements will also vary widely based on organizational
details (enterprises versus SMBs, vertical market or region, etc.). Also, decisions on device-type
standardization (e.g., Mac-only or Windows-only shops, Android-centric firms, or iOS-only
deployments) will also largely dictate the type of UEM technology adopted.

IDC MARKETSCAPE VENDOR INCLUSION CRITERIA

IDC invited vendors to participate in this assessment based on the following key criteria:

▪ The vendor has an UEM suite offering device and application management functions for PCs
and laptops as well as for mobile devices (smartphones and tablets).
▪ The vendor has UEM product revenue of $5+ million for calendar year 2021. Revenue was
estimated in May 2022 and may differ from forthcoming market share documents.
In addition to the companies profiled in this study, there are a number of other companies in the UEM
market. These include Apple, Addigy, Amtel, Citrix, HMD, Kandji, Prey Software, SimpleMDM, Tanium,
and Verizon.

©2022 IDC #US48325122e 2

ADVICE FOR TECHNOLOGY BUYERS

Buyers of UEM software should look for the following attributes, capabilities, and relevant use case
scenario support from vendors under consideration:

▪ Hybrid worker device support scenarios key. The UEM platform should be able to support
endpoint device management from both an on-premises/in-office perspective and a remote or
work-from-home scenario, with full support functionality across both scenarios.
▪ Strong UEM capabilities and road map for customer success. While UEM platforms today
mostly manage smartphones and tablets, laptops and PCs (both Windows and Mac) as well
as emerging Google Chrome OS devices are increasingly critical for management with UEM.
Critical support issues will involve transitioning Group Policy Object (GPO) and PC image
management frameworks and modernizing patching and software distribution to UEM-based
modern management.
▪ Workspace intelligence and analytics. With a broad view of endpoint and end-user activity,
UEM platforms are becoming a central point of data gathering and analytics on enterprise
worker behavior, device, app, and data usage patterns, as well as analysis of software
performance and availability. UEM vendors with strong analytics and reporting capabilities
around these key metrics will have competitive advantages over vendors not focusing on this
area.
▪ Conditional access controls and policy enforcement triggers. This is becoming a critical feature
of UEM platforms. Conditional access controls what apps, data, or other resources a user can
connect to and consume based on an array of factors, such as location (GPS location and
network connectivity type) as well as the day, the end-user identity and role, and the state of or
health of the device being used (from the standpoint of a jailbroken/rooted device or an
operating system [OS] that is out of date).
▪ Baseline mobile endpoint support. In addition to PC support, core mobility functionality of UEM
platforms is in the areas of mobile device management (MDM), MAM, and MCM. Core
functional components also include secure PIM, DLP and file access controls restrictions, app
wrapping, and SDK capabilities. While UEM platforms are evolving to new use cases and
management tasks, these core UEM platform capabilities are still a baseline requirement.
▪ Strong portfolio of adjacent and complementary IT products, services, and solutions. Solutions
such as identity, cloud access security brokers (CASBs), IT service management (ITSM), IT
asset management, network security, and end-user productivity apps are all important for tight
integration with UEM platforms, according to users deploying the technology.
▪ A broad set of legacy and modern PC management support functions. The long tail of PCLM
and traditional management requirements means solutions that can address both legacy and
modern endpoint management scenarios will have the greatest value to deploying enterprises.
▪ Capabilities for supporting noncorporate devices or bring-your-own-device (BYOD) users.
Support for employees' personal mobile device, or BYOD, is critical to expanding seats and
overall management scope of an UEM platform. With over 90% of enterprises supporting
BYOD, businesses must find tools that can apply to these devices the same levels of granular
policy enforcement, security, and control over apps and data accessed by these devices as
corporate-owned devices.
▪ Ability to address three to four major endpoint device operating systems. To be a viable UEM
platform, an offering should support at least three of the four major operating systems for an
enterprise endpoint device (Windows, macOS, iOS, and Android) and be able to support both
mobile and PC form factors across these OSs.

©2022 IDC #US48325122e 3

VENDOR SUMMARY PROFILES

This section briefly explains IDC's key observations resulting in a vendor's position in the IDC
MarketScape. While every vendor is evaluated against each of the criteria outlined in the Appendix,
the description here provides a summary of each vendor's strengths and challenges.

Zoho (ManageEngine)
Zoho (ManageEngine) is positioned in the Leaders category in this 2022 IDC MarketScape for
worldwide UEM software.

Zoho, founded in 1996 and with worldwide headquarters in Chennai, India (and U.S. headquarters in
Austin, Texas), is a maker of business SaaS products for enterprises and SMBs. The vendor has a
worldwide reach and sells its CRM, ERP, productivity, and IT infrastructure software across all global
markets. The vendor's UEM product, ManageEngine Endpoint Central, is part of the larger
ManageEngine business unit, which covers IT infrastructure and security software products.

ManageEngine Endpoint Central supports the five major endpoint operating systems (Windows, Mac,
iOS/iPadOS, Android, and Chrome) as well as legacy Windows and Linux. The product also supports
ruggedized and IoT endpoint OSs such as Zebra, Honeywell, and Datalogic devices, as well as Apple
tvOS, Microsoft HoloLens, and Google Glass. While most Zoho products are SaaS/cloud,
ManageEngine Endpoint Central can be deployed as either on premises or via SaaS and can support
both off-network and on-network management use cases.

ManageEngine develops and markets system infrastructure software products targeted at SMBs and
enterprises. ManageEngine Endpoint Central is an evolution of its separate Desktop Central and
Mobile Device Management Central products, and Zoho has a broad portfolio of IT tools, including
ITSM (ManageEngine Service Desk), endpoint security, analytics tools (ManageEngine Analytics
Plus), and IT asset management (ManageEngine Asset Explorer) as well as tools for managing Active
Directory deployments. These offerings integrate tightly with ManageEngine UEM and can provide
enterprises and SMBs a strong single-vendor approach to most end-user computing management and
security functions. There is also an endpoint security add-on capability to ManageEngine UEM, which
combines antimalware with endpoint management in a single package.

Strengths
▪ Patch management is one of the main capabilities across Windows and Mac platforms, as well
as extensive patch and vulnerability management support for third-party apps and software on
both platforms. It also supports broader automation of PCLM routines such as patches,
deploying software and OS imaging (in addition to mobile device management) and
application management.
▪ ManageEngine UEM is among the most price-competitive UEM products evaluated in this
study. The vendor also has competitive bundling and add-in pricing discounts for products
across its portfolio, which could be attractive to price-sensitive enterprises or SMBs looking for
broad, high-function/low-cost endpoint management solutions.

©2022 IDC #US48325122e 4

Challenges
▪ While Zoho/ManageEngine offers a large portfolio of apps and platforms for enterprise IT
beyond UEM, it does not integrate widely with third-party security products and technologies
such as information and event management, endpoint security, and mobile threat
management. However, the vendor is in the process of expanding partnerships with threat
intelligence vendors and recently partnered with CrowdStrike. (It also supports the three major
cloud identity platforms: Microsoft, Okta, and Ping.)
▪
▪ The Zoho and ManageEngine brands, while widely deployed and known in the SMB market,
do not have as much awareness in the enterprise space. Among enterprise IT decision
makers (at firms with more than 1,000 employees) IDC interviewed for this study, a few had
ManageEngine on their short list of potential UEM providers.
Consider Zoho (ManageEngine) When
Consider Zoho/ManageEngine when your organization is already standardized on ManageEngine from
a service desk and/or PCLM platform perspective. Adding the UEM capabilities to an existing
ManageEngine environment can be a quick and efficient way to introduce UEM practices into a
business, especially for the midsize and SMB customers using ManageEngine that may not have
budget or capability to adopt and absorb a larger, more complex, and costly UEM solution.

APPENDIX

Reading an IDC MarketScape Graph

For the purposes of this analysis, IDC divided potential key measures for success into two primary
categories: capabilities and strategies.

Positioning on the y-axis reflects the vendor's current capabilities and menu of services and how well
aligned the vendor is to customer needs. The capabilities category focuses on the capabilities of the
company and product today, here and now. Under this category, IDC analysts will look at how well a
vendor is building/delivering capabilities that enable it to execute its chosen strategy in the market.

Positioning on the x-axis, or strategies axis, indicates how well the vendor's future strategy aligns with
what customers will require in three to five years. The strategies category focuses on high-level
decisions and underlying assumptions about offerings, customer segments, and business and go-to-
market plans for the next three to five years.

The size of the individual vendor markers in the IDC MarketScape represents the market share of each
individual vendor within the specific market segment being assessed.

©2022 IDC #US48325122e 5

IDC MarketScape Methodology
IDC MarketScape criteria selection, weightings, and vendor scores represent well-researched IDC
judgment about the market and specific vendors. IDC analysts tailor the range of standard
characteristics by which vendors are measured through structured discussions, surveys, and
interviews with market leaders, participants, and end users. Market weightings are based on user
interviews, buyer surveys, and the input of IDC experts in each market. IDC analysts base individual
vendor scores, and ultimately vendor positions on the IDC MarketScape, on detailed surveys and
interviews with the vendors, publicly available information, and end-user experiences in an effort to
provide an accurate and consistent assessment of each vendor's characteristics, behavior, and
capability.

Market Definition
Unified endpoint management (UEM) is a technology submarket category of the client endpoint
management functional software market. UEM solutions combine into a single software platform the
management and provisioning functions for most common end-user computing operating systems (i.e.,
Windows, macOS, iOS, Android, and Chrome OS) and device types. By definition, UEM products must
be able to manage both mobile and PC endpoints; this excludes legacy platforms such as PC life-cycle
management (PCLM), PC imaging solutions, and mobile device management (MDM).

LEARN MORE

Related Research
▪ IDC Market Glance: Client Endpoint Management, 1Q22 (IDC #US48969122, March 2022)
▪ Top 5 Trends in Unified Endpoint Management to Watch in 2022 (IDC #US48779022,
February 2022)
▪ Top Technology Integration Opportunities for Unified Endpoint Management (IDC
#US48266821, September 2021)

Synopsis
This IDC study represents a vendor assessment of providers offering unified endpoint management
(UEM) software through the IDC MarketScape model. The assessment reviews both quantitative and
qualitative characteristics that define current market demands and expected buyer needs for UEM
software. The evaluation is based on a comprehensive and rigorous framework that assesses each
vendor relative to one another, and the framework highlights the key factors that are expected to be
the most significant for achieving success in the UEM market over the short term and the long term.

"Enterprises are emerging from the pandemic with new requirements around how endpoint devices are
used, deployed, managed, and secured," says Phil Hochmuth, program VP, Endpoint Management
and Enterprise Mobility at IDC. "Unified endpoint management adoption was strong through the
pandemic, but what has emerged is a market where multiple platforms may now exist in an
organization that focuses on unifying endpoint management for specific use cases. Deploying one
UEM tool to 'rule them all' is becoming a rarer thing in most deployments."

©2022 IDC #US48325122e 6

About IDC
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