BACHELOR OF SCIENCE IN TOURISM MANAGEMENT (BSTM)

(Based on CMO 14, s. 2017)

COURSE DESCRIPTIONS

I. GENERAL EDUCATION COURSES

A. Core Courses
Purposive Communication (3 units lecture)

Purposive Communication is about writing, speaking, and presenting to different audiences and for various
purposes (CMO 20 s 2013). It is a three-unit course that develops learners’ communicative competence and
enhances their cultural and intercultural awareness through multimodal tasks that provide them opportunities for
communicating effectively and appropriately to a multicultural audience in a local or global context. It equips
learners with tools for critical evaluation of a variety of texts and focuses on the power of language and the impact
of images to emphasize the importance of conveying messages responsibly. The knowledge, skills, and insights that
learners gain from this course may be used in their other academic endeavors, their chosen disciplines, and their
future careers as they compose and produce relevant oral, written, audio-visual and/or web-based output for
various purposes.

Mathematics in the Modern World (3 units lecture)

The course begins with the introduction to the nature of mathematics as an exploration of patterns (in nature and
the environment) and as an application of inductive and deductive reasoning. By exploring these topics, learners
are encouraged to go beyond the typical understanding of mathematics as merely a bunch of formulas but as a
source of aesthetics in patterns in nature, for example, and a rich language in itself (and of science) governed by
logic and reasoning.

The course then proceeds to survey ways in which mathematics provides a tool for understanding and dealing with
various aspects of present day living, such as managing personal finances, making social choices, appreciating
geometric designs, understanding codes used in data transmission and security, and dividing limited resources
fairly. These aspects will provide opportunities for actually doing mathematics in a broad range of exercises that
bring out the various dimensions of mathematics as a way of knowing, and test the learners’ understanding and
capacity.

Science, Technology and Society (3 units lecture)

This course focuses on interactions between science and technology and social, cultural, political and economic
contexts which shape and are shaped by them. It aims to let the learners exhibit competence and appreciation to
confront the realities brought about by science and technology in the society. These are the realities that pervade
the personal, the public, and the global aspects of our living and are integral to human development. This
interdisciplinary course seeks to instill reflective knowledge in the learners that they can live the good life and
display ethical decision making in the face of scientific and technological advancement and includes mandatory
topics on climate change and environmental awareness.

Art Appreciation (3 units lecture)

This is a course that aims to develop learners’ ability to appreciate, analyze and critique works of art. Through
interdisciplinary and multimodal approaches, this course equips learners with a broad knowledge of the practical,
historical, philosophical and social relevance of the arts in order to hone learners’ ability to articulate their
understanding of the arts. The course also develops learners’ competency in researching and curating arts as well
as conceptualizing, mounting and evaluating art productions.

Ethics (3 units lecture)

Ethics deals with principles of ethical behavior in modern society at the level of the person, society, and in
interaction with the environment and other shared resources. (CMO 20 s 2013) Morality pertains to the standards
of right and wrong that an individual originally picks up from the community. The course discusses the context and
principles of ethical behavior in modern society at the level of individual, society, and in interaction with the
environment and other shared resources. The course also teaches learners to make moral decisions by using
dominant moral frameworks and by applying a seven-step moral reasoning model to analyze and solve moral
dilemmas. The course is organized according to the three (3) main elements of the moral experience: (a) agent,
including context — cultural, communal, and environmental; (b) the act; and (c) reason or framework (for the act).
This course includes the mandatory topic on taxation

Readings in Philippine History (3 units lecture)

This course focuses on the analysis and interpretation of Philippine history viewed from multiple perspectives
through the lens of selected primary sources in different periods. Learners are given the opportunities to analyze
the authors’ background and main arguments. The discussions will tackle traditional topics in history and other
interdisciplinary themes that will deepen and broaden their understanding of Philippine politics, economics, cultural,
social, scientific, and religious.

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Understanding the Self (3 units lecture)

The course deals with the nature of identity, as well as the factors and forces that affect the development and
maintenance of personal identity. The course is intended to facilitate the exploration of the issues and concerns
regarding self and identity to arrive at a better understanding of one’s self. It strives to meet this goal by stressing
the integration of the personal with academic – contextualizing matters discussed in the classroom and in the
everyday experiences of learners – making for better learning, generating a new appreciation of the learning
process, and developing a more critical and reflective attitude while enabling them to manage and improve their
selves to attain a better quality of life.

The Contemporary World (3 units lecture)

The course explores the complex and diverse context of the contemporary world. The approach that will be used in
this course is the interplay of the four disciplines: Economics, Sociology, Political Science, and Biology to be able to
explain development, birth of globalization, its many facets, complexities, controversies and its effects to individual
lives as well as the different countries around the world. This will start by providing learners with the key concepts,
theories and current issues related to economic development. It will also intend to answer questions: Why are
financial crises, environmental crises and health crises also now increasingly experienced as global crises? How are
resources and people moving around the world in new ways? How do these movements change politics locally and
globally? How do they relate to national security and national sovereignty? Why does increasing global
interconnectedness between countries also lead to greater inequality in countries.

Religions, Religious Experiences, and Spirituality (3 units lecture)

The course deals with the role and impact of religions and spirituality on human history and life. It discusses the
nature of religious experience and offers learners opportunities to explore fundamental questions of life and human
existence. It examines how living belief systems express the human search for meaning, significance, and values
throughout human history. It aims to help learners compare and contrast the worldviews, goals, ideals, and
practices of major religious traditions as well as to appreciate the diversity of religiosity in various cultures and
contexts. It engages the learners to develop their own personal attitudes and responses to fundamental questions
through insights drawn from religious beliefs, teachings and practices, especially their own faith and lived religious
traditions.

Life and Works of Rizal (3 units lecture)

As mandated by Republic Act 1425, this course covers the life and works of the country’s national hero, Jose Rizal.
Among the topics covered by this course are Rizal’s writings, particularly the novels Noli Me Tangere and El
Filibusterismo, his essays, and various correspondences. Inspired by Jose Reizal’s life, works, and writings, this
course will also provide a multitude of opportunities and activities for learners that will help and guide them deal
with both vital and trivial challenges they may encounter on a daily basis.

II. Other Courses

 
B. PE and NSTP

Physical Activities towards Health and Fitness 1 (PATHFit 1)

Movement Competency Training (2 units lecture)

This course reintroduces the fundamental movement patterns, emphasizing safe executions. Fitness essentials are
introduced to clearly understand the use of the concepts; Body Mass Index (BMI), maximum heart rate, target
heart rate, and resting heart rate. These concepts are essential in helping students to design their own safe and
habit-forming exercise routines.

Strength, endurance, and flexibility exercises are performed to meet the demands of functional fitness and physical
activity performance. Emphasis will be on exercise adaptations to enhance total fitness in conjunction with healthy
eating principles, goal setting, sleep, and recovery. Periodic evaluation will be conducted to assess the level of
exercise adaptations and promote lifelong physical activity.

Physical Activities towards Health and Fitness 2 (PATHFit 2)

Exercise-based Fitness Activities (2 units lecture)

This course builds on various exercise experiences to maintain and enhance cardiorespiratory and musculoskeletal
fitness. Core stability, muscle strength, endurance, power, speed, agility, body coordination, and balance are
enhanced through safe and habit-forming movement sequences.

Exercise principles are practiced in conjunction with healthy eating principles, goal setting, sleep, and recovery.
Periodic evaluation will be conducted to assess the level of exercise adaptations and promote lifelong physical
activity.

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Physical Activities towards Health and Fitness 3 (PATHFit 3) (2 units lecture)

This course will provide physical activities to optimize health and fitness. Students will be in rhythmic activities
providing an avenue for self-expression and movement exploration.

Dance is a healthy way to enhance grace, poise, creativity, and flexibility. Apart from this, dance can also
strengthen one's capacity to move with music, improving a great sense of rhythm relevant to one's personal, social,
mental, and spiritual health.

Philippine folk and other ASEAN dances, modern and contemporary dances, are reintroduced to students, thereby
requiring them to work together to foster social and personal responsibility, which is essential for Marian Ignatian
graduates.

Physical Activities towards Health and Fitness 4 (PATHFit 4) (2 units lecture)

This course will provide active recreational and sports activities to optimize health and fitness. Students will be
engaged in individual and dual sports and traditional games of the Philippines and other countries.

Individual-Dual sports and Traditional games are avenues for habit-forming physical activities. Aside from
maintaining physical health, students will improve discipline, motivation, and focus when performing a series of skill
training, exercise drills, and gameplay. Further, Social interaction and strategy development are emphasized as a
way to enhance critical thinking. Students will also be exposed to other countries' traditional games to foster
cultural diversity. They have a chance to compare game mechanics and improve their understanding of how games
bring family and friends together.

NATIONAL SERVICE TRAINING PROGRAM (NSTP) 6 Units (3 units per semester)

The course is pursuant to Republic Act No. 9163, otherwise known as the National Service Training Act of 2001,
which mandates tertiary educational institutions to incorporate in the collegiate curriculum a program aimed at
“enhancing civic consciousness and defense preparedness in the youth by developing the ethics of service and
patriotism while undergoing training in any of its three (3) Program Components, namely; Reserve Officers Training
Corps (ROTC), Civic Welfare Training Service (CWTS) and Literacy Training Service.”

NSTP1.23 (3 Units – First Semester)

Part 1 of the NSTP 1 of the three (3) Program Components covers a common module with the following topics:
The NSTP Law, Good Citizenship, Health and Wellness, Drug and Substance Abuse Prevention and Control, Disaster
Risk Reduction and Management, Environmental Awareness and Protection and National Security Concerns.

Further, NSTP 1 introduces the JEEPGY (Justice and Peace, Ecological Integrity, Engaged Citizenship, Poverty
Alleviation, Gender Equality and Youth Empowerment) Framework where students anchor their projects on the its
different pillars according to their field of specialization or interest.

Part 2 of the NSTP 1 (by Program Components) contains the theoretical foundation of the course in preparation for
community integration, immersion and community project implementation.

Institutional Courses

Essentials of Catholic Faith and Life (3 units lecture)

The course deals with the foundations of Catholic Faith and Life. It aims to lead learners to have an informed,
personal and living faith in Jesus Christ and to live this faith as a member of the Catholic Church sharing in its life
of faithfulness to Christ’s teaching, worship, sacrament, and mission. It gives an overview of the articles of Catholic
faith and their scriptural basis and discusses the different aspects of Church life and mission. It discusses the
dignity of the human person, family, society and morality from the perspective of the Catholic faith in dialogue and
confrontation with contemporary views.

Living in the IT Era (2 units lecture; 1 unit laboratory)

This course discusses the science, culture and ethics of using information technology and its influence on modern
living. It covers topics about the proper use of data or information, the evaluation on the reliability of internet
content, uses of technology in emergency situations, cyber laws of the Philippines, electronic commerce, and
immersive Technologies.

Global Distribution System (2 units; 1 unit laboratory)

Most travel companies use a GDS (Global Distribution System) to book flights, hotels, car hire , rail providers and
tour operators. Learning a GDS has many benefits, it is a computer-based training tool that helps you expand
your skills to book air, cars, hotels, tours, cruises and more. it will help students deliver significant bottom-line
savings through our deep travel and distribution expert.

Destination Management and Marketing (3 units lecture)

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This course takes a destination management and marketing approach to tourism, and focuses on the planning of
destination experiences, and the management of sustainable destinations. Students will identify, and analyse in
detail, how these two principles have been integrated in a variety of destinations to enhance global
competitiveness. Topics include the roles and functions of governments and destination management organisations
(DMOs); planning and product development; policy and regulation; positioning and branding; resources, networks
and partnerships; risk management and disaster recovery and the implementation sustainable tourism. This course
builds on, and considers, fundamental and advanced topics in tourism marketing, governance and sustainable
planning and management.

Data Analytics in Hospitality and Tourism (1 unit laboratory)

Data Analytics in Hospitality and Tourism is a course that focuses on the use of data analysis to improve decision-
making and performance in the hospitality and tourism industry. The course covers a range of techniques and tools
used to analyze data, including statistical analysis, data mining, and predictive modeling.

Throughout the course, students will learn how to collect and analyze data related to the hospitality and tourism
industry, including customer behavior, marketing campaigns, and revenue management. Students will also learn
how to use data to identify trends, forecast demand, and optimize business operations.

The course will cover the following topics:

1. Introduction to data analytics in hospitality and tourism

2. Data collection methods and sources
3. Data management and cleaning
4. Descriptive statistics and data visualization
5. Inferential statistics and hypothesis testing
6. Regression analysis and forecasting
7. Data mining and pattern recognition
8. Predictive modeling and decision-making
9. Revenue management and optimization
10. Marketing analytics and customer behavior analysis

Throughout the course, students will have the opportunity to apply their knowledge and skills to real-world case
studies and projects related to the hospitality and tourism industry. Students will also learn about the ethical
considerations related to data analytics in this field.

By the end of the course, students will have a strong understanding of the principles and applications of data
analytics in hospitality and tourism. Students will also be able to use data to make evidence-based decisions that
can improve business performance and customer satisfaction in this industry.

ELEC049.23 Trainers Methodology* (3 units lecture; 2 units laboratory)

Trainers Methodology is a course designed to equip Hospitality and Tourism Management students who want to
become trainers in the hospitality and tourism industry with the necessary skills to design, deliver, and evaluate
effective training programs.

Throughout the course, students will learn about the principles of adult learning, training needs analysis,
instructional design, and training delivery methods. The course is designed to provide students with a
comprehensive understanding of the process of training development and delivery, as well as the importance of
effective communication and feedback.

The course will cover the following topics:

1. Introduction to trainers methodology in hospitality and tourism

2. Principles of adult learning and motivation
3. Training needs analysis and assessment
4. Instructional design and training planning
5. Effective training delivery techniques
6. Training evaluation and feedback
7. Assessment and certification of learning
8. Technology-enhanced training delivery
9. Safety and health training in the hospitality and tourism industry
10. Workplace learning and development strategies

Throughout the course, students will have the opportunity to practice their skills through a variety of hands-on
activities, such as designing and delivering a training program, conducting a training needs analysis, and evaluating
training effectiveness.

By the end of the course, students will have a strong understanding of the principles and practices of trainers
methodology in the hospitality and tourism industry. Students will also be able to design and deliver effective
training programs that meet the needs of learners and contribute to the success of the hospitality and tourism
industry.

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C. BSTM: Institutional Courses for Specific Degree Programs

GEC019.23 Indigenous Creative Crafts (3 units lecture)

This course focuses on traditional forms of weaving, woodwork and other crafts, where they are done, how and by
whom, and their artistic and social purposes. The course work can include the indigenous creative crafts of the
different cultural tribes of the Philippines and other parts of the world.

III. Professional Courses

A. Business and Management Education Courses

Operations Management in Tourism and Hospitality Industry (3 units lecture)

This course examines hotel management and operations such as: The industry from traditional to modern hotels;
The process at every stage of the “Guest Cycle” i.e. reservation, registration, stay, and check-out; The importance
of service quality in guest services; The hotel revenue cycle and impact of rate structures on revenues; The impact
of technology on hotel operations.

Strategic Management in Tourism and Hospitality (3 units lecture)

At the end of this course, learners shall learn how to: (1) understand the definition of strategic management; (2)
gain familiarization with tourism and hospitality; (3) be aware of strategy framework; (4) comprehend how strate -
gies are formed; and (5) apply strategy implementation. To achieve these goals, this course shall make use of in-
teractive materials to present the concepts of the topics to be discussed. Assessments shall be done after the entire
course to check for knowledge retention and understanding. In strategic Management for Hospitality and Tourism,
the strategies formulated should be able to cater to diverse and unique demands of customers and the business
needs. Implementation is a sensitive phase as when strategies and plans are not implemented and executed in
alignment to the organization’s goals it can inhibit growth.

C. Tourism and Hospitality Core

THC001.23 Macro Perspective of Tourism & Hospitality (3 units lecture)

This course will cover the workings, operations and the integrative activities of major stakeholders in the Tourism
and Hospitality Industry. The student will also gain knowledge on managing and marketing a service-oriented busi-
ness organization. Apart from the scope and structure of travel organizations, it provides an in-depth study of the
nature and distinctive characteristics of each sector of the entire tourism industry, focusing on the management,
organization and planning of specific business strategies for various entities in the local setting. This will also in-
volve the analysis of the possible impacts of external factors and trends on the different tourism industry sectors
and specific types of businesses. It will also look into client profiling such as travel motivations and influences as it
relates to aligning strategic and tactical solutions to the business. The course also Identifies the employment oppor-
tunities available in each sector and the corresponding qualifications for the jobs.

Risk Management as Applied to Safety, Security & Sanitation (3 units lecture)

The student will develop knowledge, skills and values on the basic principles of personal hygiene, food safety and
sanitation as applied in tourism and hospitality industry. Topics include the following; compliance with workplace
hygiene procedures, Establishing and maintenance of a safe and secure workplace, Implementation of occupational
health and safety procedures and Performing basic First Aide procedures.

Tourism and Hospitality Service Quality Management (3 units lecture)

Topics include concepts and terminologies of TQM: definition, common element and terminology; vision and reality
– bridging the gap; constructive and critical personal reflection: proposed quality, self-assessment and peers-as -
sessment; seeking practical feedback for supervisors and continuing improvement, developing a personal manage -
ment philosophy and personal development plan.

Micro Perspective of Tourism & Hospitality (3 units lecture)

This course is designed to give a clear and whole overview of Tourism and Hospitality as an ecosystem and goes
beyond the usual closed- concept of tourism. It introduces the concepts and terms that are common throughout
the different sectors. It also intends to develop, update and maintain local knowledge as well as tourism industry
knowledge. It shows the structure and scope of tourism as well as the impact of tourism as effects of the conver -
gence of tourism with other local industries and let the learners appreciates its multiplier effects win various fronts.
It discusses the major factors that influence the history and future of tourism in the world and in the Philippines. It
also introduces the sustainable goals of tourism and discusses, among others, how to develop protective environ-
ments for children in tourism destinations; to observe and perform risk mitigation activities; etc. the learners will
also learn to appreciate the key global organizations and the roles they play in influencing and monitoring tourism
trends.
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Philippine Tourism, Geography and Culture (3 units lecture)

This course presents comprehensive coverage of the major tourist destinations in the Philippines. Major discussions
will be on political structures and subdivisions, geographical characteristics, major attractions, gastronomy, culture
and traditions of the various regions of the country leading to the realization of the potentials of the Tourism indus-
try of the Philippines. Learners will also have a comprehensive knowledge about the mechanism, logistics, opera-
tions and management of the tourism network system in the Philippines with its inherent physical and cultural re -
sources as seen in the various provinces of the country.

Professional Development with Applied Ethics (3 units lecture)

This course deals with the study of the professional rights, duties and the roles of a Hospitality and Tourism
Professional in the social, spiritual, physical, intellectual and moral aspects of humanity.

Multicultural Diversity in Workplace for the Tourism Professional (3 units lecture)

This course describes the skills, knowledge and performance outcomes required to manage multicultural diversity in
workplace that covers organizations diversity policy, encouraging diversity within work teams and upholding the
benefits of a diverse workplace. It should also develop the ability to communicate with people from a range of so -
cial and cultural groups with respect and sensitivity, and to address cross-cultural misunderstanding if it arises. The
end goal is for the student to be equipped with social awareness and diverse understanding when serving cus-
tomers and working with colleagues

Tourism & Hospitality Marketing (3 units lecture)

This course will equip learners with the necessary skills to develop actual marketing campaigns for a business
within the tourism and hospitality industry. Emphasis is on the analysis of the market, its competition and its prod-
ucts; preparations of a financial budget and the development of short-term and long- range strategies to achieve
desired profit through effective advertising, sales and an effective public relations plan.

Entrepreneurship in Tourism & Hospitality (3 units lecture)

This course describes the skills, knowledge and performance outcomes required to plan and develop a feasible
Business Plan by understanding the nature and scope of entrepreneurship, scanning the market of potential entre-
preneurial venture opportunities, and identifying and evaluating the methods of venturing into business including
but not limited to starting one’s own business, buying existing businesses and the process of franchising. It also
emphasizes on assessing the possible characteristics and mindset of entrepreneurs, analyzing typical entrepreneur-
ial venture challenges, errors and rewards, identifying effective strategic management, developing product and ser -
vice innovations and introducing the concepts of environmentally sustainable practices, social entrepreneurship and
intellectual property management.

Legal Aspects in Tourism & Hospitality (3 units lecture)

The tourism and hospitality industry operate within a comprehensive domestic, and international, legal and regula-
tory framework. This course examines this framework and covers the key principles of law applicable to hospitality,
tourism and related industries. Various legislations on business organizations and several international law issues
such as consumer protection, product and service liability, employment and law access to the natural environment
will be covered.

Topic include: national and international regulation of the travel and hospitality industry; consumer contracts law,
the law of carriers and inn, the duties of travel operators and agents, travel insurance law, the law of bailment, the
responsibilities of travel agents and tour operators, hotel management law, liquor licensing law, catering law, gam-
ing law, marketing law, consumer rights and complaints, the law regulating payments (including international credit
card payments); the finance of carriers and inns; criminal and civil liability of people working in the travel and
tourism industry.

This course also examines the law regulating the issuance of visa and travel documentation, and considers the lia -
bility of the operators, agents carriers and government instrumentalities in relation to health and safety issues (in-
cluding acts of terrorism).

C. Tourism Management Professional Core Courses

Sustainable Tourism (3 units lecture)

This unit investigates the practical application of sustainable development by examining tourism businesses in the
Philippines and other country. It also covers the historical development of the general concept of sustainability, its
relevance for eco-tourism and nature-based tourism, management strategies to achieve sustainable tourism, quality
and accreditation schemes, and the future of sustainable tourism.

Tourism Policy Planning & Development (3 units lecture)

Learners will be able to understand tourism planning as a process and as a set of techniques for sustainable
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tourism development giving importance on the physical environment and the social, cultural and political realities of
planning and policy making. Learners will engage with practical planning tools and strategies, industry,
government, field work, and individual and group projects to develop an understanding of tourism policy-making
processes and to gain skills in both evaluation and development of tourism plans and policies. Learners will also
discover tourism as a strategy for urban revitalization, conservation, agriculture, and historic preservation while
promoting the value of tourism in enhancing community character, culture, quality of life and sense of place. Case
studies in Philippine-setting are emphasized. Discussions will also be made on the Philippine Tourism Master Plan to
allow the learners an overview of what real plans are like and experience evaluation by measuring the actual
achievements of the government against their plans. The course may include a field trip component.

Introduction to MICE (3 units; 2 units lecture, 1 unit laboratory)

The course examines the principles of conceptualizing planning, managing and evaluating events, conferences,
meetings, festivals and other such special activities. Topics include the significance of conventions and events in
tourism. Lessons include discussions on event conceptualization, event design, project/event management,
methods of monitoring and evaluation, physical requirements, organizing, promotions, sponsorships and handling
the financial aspects of such task. This will give the learners the skills and knowledge to develop business strategies
to get MICE business and retain clients, as well as to identify, understand and overcome the intricate challenges of
collective supplier management and engagement. This is an integration course that applies all the principles of
management and foundation tourism courses.

Applied Business Tools and Technologies (3 units; 2 units lecture, 1 unit laboratory)

The course identifies common tools, technology and techniques used in the Tourism and Hospitality industry. It
includes an overview of the applications or systems composed of technical processes, methods, software and
hardware that have evolved and streamlined certain functions in the workplace. These applications and systems
include those used in (1) and organization’s internal functions, (2) business-to business operations (including
operations with suppliers) and (3) business-to consumer transactions. The goal is to expose learners to different
applications so he/ she can identify, learn, analyze and understand available devices and solutions, from which they
can select the one/s that is most appropriate for the business functions. Topics covered: how to utilize information
technology applications’ how to use various communication channels in dealing with guest and colleagues; how to
access and retrieve electronic-based-data; how to perform administrative and Clerical procedures; how to receive
and process reservations; how to source and provide destination information and advice; how to produce applicable
Travel documentation, etc. the student will also learn to appreciate the impact of technological innovations to the
economy, the industry, the organization’s business model and to giving importance to specific functions/operations
of the organizations. This will also ensure that the learners will also know the value of including tool and technology
in its business strategy

Tour & Travel Management (3 units lecture)

The course studies the role of the Travel Agency and Tour Operator in the Tourism Industry, leading to a better
understanding of the trade and its internal workings, the role of each component in offering cost effective and good
“value for money” products for its clients. It also includes topics such as tour products and its efficient development
and marketing as well as a travel agency and tour operator organization and functions. In addition to lecture
classes, the learners are exposed to the skills required in the travel trade, such as interpersonal and communication
skills, terminologies, documentation, procedures and systems used.

Transportation Management (Air, Land, Sea) (3 units lecture)

This course discusses the general knowledge of the transportation, its role to the tourism, planning and policies.
The content includes transportation systems, various aspects of tourism-related forms of transportation, modes of
transportation, transportation operation including concepts and methods of analysis, infrastructure and
geographical and legal factors relating to local and international transportation. Topics include discussions of
surface, air and water transportation; organization, operations, and regulatory and marketing aspects; examination
of the inter-model concept; and the social economic, and political factors that have influenced government
transportation priorities.

Research in Tourism (3 units lecture)

A study of the different nutrition and research principles and methodologies. It emphasizes on the meaning and im-
portance of research in the field of Tourism. This includes practical training in preparation of a research proposal-
research problem, review of related literature and methodology. Learners are expected to undertake a research
proposal in the field of Tourism.

Global Tourism, Geography & Culture (3 units lecture)

This course shall have learners analyze and familiarize themselves with specific world travel destinations, with
emphasis on the explorations of geographic features, customs and traditions, population centers, visitors’
attractions, political, religious, language and other cultural differences as these relate to the hospitality and travel
industry. Learners will develop understanding as well as sense of responsiveness for cultural values and traditions
that exist beyond their own culture. Learners will be able to identify international travel patterns by locating various
major cities, natural wonders, historic sites, and other tourism attractions, both man-made and natural focusing as
well with the major travel-generating and travel- receiving areas.
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Research in Tourism 2 (3 units; 2 units lecture and 1 unit laboratory)

This is a continuation of TPC007 and includes the practical training in conducting research study- data gathering,
data evaluation, data analysis and interpretation, and reporting of research results. Learners are expected to com -
plete a research study in the field of Tourism.

D. Tourism Management Professional Electives

Travel Writing & Photography (3 units lecture)

This course is teaches learners who desires to take the kind of inspiring photographs of geographic locations.
Learners must learn how to see the world like a photographer. This course will teach you just that, introducing you
to the many types of travel photography – landscapes, nature, portraits and documentary. Learners will master the
gear needed to take amazing photos in every scenario. Throughout the course, learners will complete a series of
photo projects that will be reviewed and evaluated by your teacher to help them improve. By the time learners
complete the program, a portfolio of high-quality photos and the skills necessary to succeed in the world of travel
photography.
Philippine Gastronomical Tourism (3 units lecture)

This course provides an introduction to the study of Gastronomical Tourism by developing learners’ understanding
of the relationship between gastronomy and tourism on a local and global scale.

Medical & Wellness Tourism (3 units lecture)

This is an introductory course examining the interrelationships among fitness, spa, and wellness. Learners will take
a comprehensive look at industry basics: How to establish a wellness business, marketing and administrative
practices, and client management. The course will evaluate many different approaches to maintaining a healthy
lifestyle. A review of standard therapeutic programs will be studied.

Agri-tourism (3 units lecture)

Agri-tourism provides a cutting edge option for learners looking to enter the agricultural industry or return to a
home operation and increase the viability of maintaining their cultural heritage. Graduates enter careers as Agri-
tourism enterprise managers, entrepreneurs in their own enterprise, non-formal educators serving as developers of
educational activities and programs for Agri-tourism sites. This course provides an overview of the rapidly growing
international fields of Agri-tourism from interdisciplinary academic approaches. Information presented in the course
includes research-based theories and methods of social scientific inquiry through which learners will assess how a-
Agri-tourism intersects with other popular food movements such as gastronomic tourism, farm to table, locavore,
regional cuisines, sustainability, wine trails, craft beer, farmstead cheese, artisanal bread, etc.

TPE005.23 Tour Guiding (3 units lecture)

This course discusses competencies that a person must achieve to assist and guide the tourists and coordinate
their itinerary from the day of arrival at a specific destination up to the day of departure. Tour guides serve as
constant traveling companion for the tourists and see to it that whatever is contracted by the tour operator abroad
is given as per contract as specified in the itinerary.

Accommodation Operation & Management (3 units lecture)

This course is designed to give an overview of the working components of a hotel and their interrelationships.
Learners will explore in a descriptive fashion the responsibilities of each hotel department and how and why their
interactions are important. Learners will examine the difference in operations of various types and sizes of hotels
from B&B to full service hotels. Topics covered include front desk operations, reservation systems, housekeeping
and maintenance, inventory management systems, guest policies, internal and external communication, human
resources, and security and risk management.

Ecotourism (3 units lecture)

This course is designed to enhance the knowledge, skills and attitudes of an individual in the field of Ecotourism
services such as coordinating tour program/ itinerary; guiding and accompanying tourist in a locality in accordance
with industry standards. It covers the basic, common and core competencies.

Specialized F&B Service Operation (3 units; 2 units lecture, 1 unit laboratory)

This course covers basic management principles and practices for the food and beverage service industries, such as
preparation, safe food handling, budgeting and operations, menu development, human resources, marketing,
catering and event planning. Learners will examine the financial relationship of the food and beverage aspect of the
hotel industry. Topics covered are: marketing, food purchase controls, production, service, management of bar and
beverage, sales techniques and sanitation.

Hospitality & Tourism Facilities Management & Design (3 units lecture)

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This course will develop knowledge, skills and attitudes in ensuring the work environment of the organization fits
the industry professional. Topics include: planning and designing workstations to create efficient and effective
workplaces; selecting workstation furnishings to provide flexibility and adaptability for workers; designing lighting
for proper illumination on work areas; creating work areas where noise is controlled for normal operation to be
done in the work station in hospitality and tourism facilities.

Cabin Crew Essentials (3 units; 2 units lecture, 1 unit laboratory)

Cabin Crew Essentials is a course designed to provide students with the foundational knowledge and skills required
to work as a cabin crew member in the airline industry. The course covers a range of topics, including customer
service, safety and emergency procedures, and airline operations.

Throughout the course, students will learn about the responsibilities of cabin crew members, including the provision
of excellent customer service, ensuring passenger safety, and responding to emergencies. Students will also learn
about the various roles and functions within an airline, including ground operations, flight operations, and in-flight
services.

The course will cover the following topics:

1. Introduction to the airline industry and cabin crew roles

2. Customer service skills and techniques
3. Safety and emergency procedures
4. Aircraft familiarization and layout
5. Cabin preparation and security
6. Communication and teamwork in the cabin
7. In-flight service and catering
8. First aid and medical emergencies
9. Aircraft emergencies and evacuation procedures
10. Crew resource management and fatigue management

Throughout the course, students will have the opportunity to practice their skills through a variety of hands-on ac-
tivities, such as role-playing scenarios and emergency simulations.

By the end of the course, students will have a strong understanding of the responsibilities and duties of cabin crew
members, as well as the importance of safety, customer service, and effective communication in the airline indus -
try. Students will also be able to demonstrate the necessary skills and knowledge required to work as a cabin crew
member in an airline.

IV. Practicum

Practicum (6 units; 600 hours)

A practicum in Tourism is an applied or practical experience designed to engage tourism learners by actively
involving them in their professional field. Learners are required to finish 600 hours duty in the company which they
will be assigned by the practicum coordinator. This will allow learners to experience the best that suit their needs
and career focus. Learners are needs to finish the required number of hours on the given time and submit
necessary documents to their coordinator, e.g. practicum certificate, evaluation, etc.

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