Scribd Logo
Upload

Welcome to Scribd!

  • 15 views

    Week4 Entrep Ruiz Emmanuel D 12 Wagayway

    Uploaded by

    John Dummy
    This document provides a lesson on recognizing potential markets. It includes 4 learning tasks: 1) evaluating potential markets and needs during COVID-19, 2) matching market segmentation variables to methods, 3) evaluating segmentation methods used in TV ads, and 4) giving examples of entrepreneurial marketing strategies used in segments. The reflection emphasizes analyzing potential, target, and available markets and needs thoroughly through research to ensure business success.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Week4 Entrep Ruiz Emmanuel D 12 Wagayway

    Uploaded by

    John Dummy
    15 views5 pages
    This document provides a lesson on recognizing potential markets. It includes 4 learning tasks: 1) evaluating potential markets and needs during COVID-19, 2) matching market segmentation variables to methods, 3) evaluating segmentation methods used in TV ads, and 4) giving examples of entrepreneurial marketing strategies used in segments. The reflection emphasizes analyzing potential, target, and available markets and needs thoroughly through research to ensure business success.

    Original Title

    WEEK4-ENTREP-RUIZ-EMMANUEL-D-12-WAGAYWAY

    Copyright

    © © All Rights Reserved

    Available Formats

    PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    This document provides a lesson on recognizing potential markets. It includes 4 learning tasks: 1) evaluating potential markets and needs during COVID-19, 2) matching market segmentation variables to methods, 3) evaluating segmentation methods used in TV ads, and 4) giving examples of entrepreneurial marketing strategies used in segments. The reflection emphasizes analyzing potential, target, and available markets and needs thoroughly through research to ensure business success.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    15 views5 pages

    Week4 Entrep Ruiz Emmanuel D 12 Wagayway

    Uploaded by

    John Dummy
    This document provides a lesson on recognizing potential markets. It includes 4 learning tasks: 1) evaluating potential markets and needs during COVID-19, 2) matching market segmentation variables to methods, 3) evaluating segmentation methods used in TV ads, and 4) giving examples of entrepreneurial marketing strategies used in segments. The reflection emphasizes analyzing potential, target, and available markets and needs thoroughly through research to ensure business success.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 5

    QUARTER III

    LESSON 4:
    RECOGNIZING A POTENTIAL
    MARKET

    GRADE 12
    ENTREPRENEURSHIP

    EMMANUEL D. RUIZ
    G12-WAGAYWAY
    MRS. ROSELYN
    MASCULINO
    RECOGNIZING A
    LESSON 4 POTENTIAL MARKET

    After going through this module, you are expected to:

    1. Recognize a potential market


    2. Analyze the market need.

    LEARNING TASK 1:

    DIRECTION: To check your prior information about the topic, please evaluate the
    pictures below and list down at least three (3) potential markets that entrepreneurs
    should consider during this COVID – 19 pandemic and indicate their needs. Write
    your answer in the space provided.

    POTENTIAL MARKET MARKET NEED


    Goods, foods (including lugaw, lugaw
    All people/ mass
    is essential hehe), vegetables and fruits
    All people/ mass (especially those who
    needs to go outside houses on Facemask, Face shield, sanitizer,
    countries affected by Covid-19 alcohol
    pandemic)
    People finding convenient and safe
    way to buy and purchase goods, items, Online delivery services
    and needs
    LEARNING TASK 2:

    Match the variables in column A with the method of segmentation in column B.


    Write the letter as your answer in the space provided before the number.

    Column A Column B
    C 1. Brand concept A. Demographic segmentation
    A 2. Income B. Geographic segmentation
    C 3. Culture C. Psychological segmentation
    D 4. Knowledge D. Behavioral segmentation
    B 5. Climate
    C 6. Social class
    C 7. Lifestyle
    D 8. Loyalty
    A 9. Religion
    A 10. Education
    LEARNING TASK 3:

    Watch and observe three products being advertised or promoted on television.


    Evaluate the segmenting methods used by the producers of the particular products.

    PRODUCT BRAND NAME METHOD USED FOR SEGMENTING


    Behavioral Segmentation (Advertised to attract
    people’s loyalty, perception, responses, reactions,
    Kopiko Blanca
    and to boost their coffee’s and their brand’s
    image)
    Demographic Segmentation (advertised for
    Modess
    women)
    Psychological Segmentation (advertised for
    Shopee people who are already used to online shopping,
    as their hobby, and based on their lifestyle)

    LEARNING TASK 4:

    Give examples of business that uses entrepreneurial marketing strategies in


    selected segments.

    ENTREPRENEURIAL MARKETING
    Individual or Strategies
    Differentiated Concentrated
    Mass or
    one-on-one Undifferentiated
    Marketing Marketing
    Marketing Marketing
    1. Hair salon 1. Organic fertilizers 1. Rolex watches 1. Rice

    2. Furniture shops 2. Diapers 2. Luxury bags 2. Facemask

    3. Catering services/
    Party and events 3. Well-designed
    3. Dogfood 3. Gadgets
    shops or decorating housewares shops
    shops
    4. Personalized gift
    4. Deodorant 4. Luxury cars, Ford 4. Canned Goods
    stores
    ASSESSMENT:

    Direction: Select the best answer by writing the letter on the space provided before
    each number.
    1. A
    2. B
    3. A
    4. B
    5. A
    6. B
    7. D
    8. B
    9. D
    10. A

    REFLECTION:

    In a separate sheet of paper, write your personal insights about the lesson using the
    prompts below.

    I understand that potential market is the part of the total population that has shown some
    level of interest in buying a particular product or service. Market identification is the
    strategic marketing method that defines the detailed customer of the product. There are
    three strategic marketing methods that will assist the entrepreneur in defining the specific
    market of the product, this is market segmentation, market targeting, and market
    segment selection.
    I realize that analyzing the potential market, target market and available market as well
    as the market needs is done in a detailed manner so giving more time doing it is essential
    to make sure the enterprise to be successful, research should be done twice as many
    times more than making a business plan.
    I need to learn more about the practical application of these competencies and
    learnings about market and market needs.

    You might also like