INTERNATIONAL AND DOMESTIC TOUR “Clients satisfaction may be achieved by

PLANNING, PACKAGING AND PRICING providing the right destination which should be
selected using the right kind of tour, operated by
MODULE 1
the right type of Tour Company, for the right
OVERVIEW OF THE TRAVEL AND TOURISM departure date, at the right price.”
BUSINESS
ACTIVITIES INVOLVED IN TOUR OPERATIONS
What is travel and tourism business?
 Planning - This includes the selection of
Meaningful visitor experience components and activities to be
included in the tour package.
 Tourism suppliers  Contracting
 Organizations  Casting
 Tour operators  Quotations and Tariff
 Related services  Reservations
 Agents  Field Operations
Tourism in the Philippinwa Economic  Accounting
Contribution  Evaluation

12.7% of GDP (PSTA Report, 2019)

UNIT 2
Tourism Expenditures:
THE TOUR COMPONENTS
 Food and beverages
 Accommodation TOUR PACKAGE – Types, Classifications,
 Transportation  Food and beverages
 Different Attractions  Accommodation
 Entertainment activities  Transportation
 Events  Different Attractions
 Souvenirs  Entertainment activities
TOURISM ORGANIZATIONS IN THE PHILIPPINES  Events
 Souvenirs
 Philippine Travel Agencies Association
 Experiences
(PTAA)
 Hotel and Restaurant Association of the TYPES OF TOUR PACKAGE
Philippines (HRAP)
 Ad hoc - contains a components that
 Philippine Tour Operators Association
needed by your client. You do something
(PHILTOA)
based on what they want and need
 National Association of Independent
o tour packages are “tailor-fit” to
Travel Agencies (NAITAS)
the needs of the client.
TRAVEL SERVICES AND HANDLING AGENCIES  Regular – A pre-arranged tour (prepared
tour packages even there’s still no
 TOUR OPERATORS (wholesalers) clients)
 TRAVEL AGENTS (retailers)
BASIC COMPONENTS OF A TOUR PACKAGE
  Travel Component – air transportation  Destinations (may cover single or
from the origin to the destination and multiple destinations)
vice versa  Activities
 Ground Component – transfers,  Meeting people
accommodation, sightseeing, meals,
CATEGORY OF ACCOMMODATION
entertainment, shopping and other
ancillary services  DLX
CLASSIFICATIONS OF TOURS  FST
 STD
According to the Services  ECO
 Independent  BUD
o Services are separately booked TYPES OF MEAL PLANS
and purchased by the tourists
 Inclusive  Full – board/ Full – Pension – American
o Air fare Plan (AP)
o Land arrangement (transfers, o Three meals a day
accommodation, sightseeing  Bermuda Plan (BP)
and some meals o Either have breakfast/lunch or
 Escorted or hosted breakfast/dinner
o Air fare  Bed and breakfast (continental
o Land arrangement (transfers, breakfast (CBF) or Continental Plan
accommodation, sightseeing (CP), Oriental Breakfast Filipino
and some meals Breakfast)
o Escort or guide o consist of a roll, coffee or juice;
 Fully-inclusive or all-inclusive Filipino Breakfast, fried or plain
o Air fare rice with “tapa” or “daing
o Land arrangement (transfers,  A la carte/ Buffet Service
accommodation, sightseeing o Guests must go to the buffet
and some meals table for food
o Escort or guide o from the menu (buffet service)
o Complete activities, freebies  Table d’hote
o Family-style service - Involves
According to Purpose bringing various food items in
 Recreation and leisure sufficient quantities for tables of
 Education six, eight, twelve or more
 Business persons.
o by table
 Religious
o Set meal - plated
 Medical
 European Plan (EP)
 Visiting friends and relatives
o
VARIATION OF TOUR PACKAGES

 Duration (number of days and nights

included in the package)
  Half-Board/ Demi – Pension/ Modified 2. Competitor analysis (number of
American Plan (MAP) competitors, type of package tour
o means that two meals are offered, their existing clients, location,
included, either breakfast and business strategies, etc.)
Lunch or breakfast and dinner 3. Availability of supplies and resources
o Two meals a day required for the tour product
4. Existing market price for similar products
5. Possible constraints (permit, license,
TYPES OF FOOD SERVICES restrictions, taxes, etc)
6. Seasonality of the product
 Table Service
 Buffet Service FACTORS INVOLVED IN FORMULATING A TOUR
PACKAGE
TYPES OF FOOD SERVICE
“Clients’ satisfaction may be achieved by
 Room service providing the right destination which should be
 Quick counter service selected using the right kind of tour, operated by
 Traditional Counter Service the right type of Tour Company, for the right
departure date, at the right price”
MODE OF CLASS OF TRANSPORTATION
SERVICES
 Air
o Charter  Client’s Profile
o Private  Destination requested or proposed
o Scheduled  Duration
 Road  Category of accommodations
o Bus  Meal Plan
o Auto  Sightseeing or activities requested or
o suggested
 Water  Mode and class of transportation
 Rail  Ancillary services
 Number of FOC

UNIT 3 Example:

TOUR ITINERARY PLANNING REQUIREMENTS  Client Profile: 25 students and 2 advisers

from NYP, Singapore
WHAT IS AN ITINERARY  Destination requested: ACE (Academic
A chronological order of activities which and Cultural) Program Phil History &
include the destination, travelling time, length of Culture, Business and Finance
stay in the destination as well as travel services  Duration: 2 weeks/14 days 13 nights
included in the tour program  Category of Accommodation:
Dormitory, Hostels, Budget, Apartelles
PREPARING AN ITINERARY REQUIRES  Meal Plan: American Plan/ Set meal/ A
MARKETING RESEARCH la carte
1. Size and type of the potential market
 Sightseeing or activities requested or MODULE 2
suggested: Intramuros. Rizal Park, CCP,
UNIT 1 – ITINERARY
BSP Museum
 Mode and class of transportation: Bus,
Mini-bus
TYPES OF SIGHTSEEING TOURS
 Ancillary services: T-shirt, ID, souvernir
 Number of FOC: 2 advisers/ tour guide/  Half-day Sightseeing
2 staff o Operated mornings or
afternoons. Normally includes a
Department of Tourism - Policies and
snack
standards of tourism industry in the
 Full-day Sightseeing
Philippines is governed by its national
o 8-10 hours with lunch
tourism organization
 Evening Tours
o Operated after six in the
evening. Normally includes
dinner and a drink
 Optional Tours
o Tours that are not included in
the package where the client
pays extra

TYPES OF ITINERARY

 Skeletal – an outline of the tour

Example:
DATE/DAY ITINERARY
DAY 01 MNL/HKG
Transfer-in
DAY 02 Hotel CP
Hong Kong Island Tour
Ocean Park
DAY O3 Hotel CP
Dinner Cruise
DAY 04 Hotel CP
Transfer-out
HKG/MNL

 Technical – covers all the activities

including the duration of the tour as well
as the stay
 Descriptive – has information about the
places to be visited