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Management Syllabus WBCSC

The document outlines the syllabus for the State Eligibility Test in Management conducted by the West Bengal College Service Commission. It covers 10 units that include topics such as management concepts, organizational behavior, human resource management, accounting, finance, marketing, operations management, business policy and strategic management, entrepreneurship, and international business. The syllabus provides an overview of the key subject areas that will be tested in the examination.

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Sukanya Paul
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85 views6 pages

Management Syllabus WBCSC

The document outlines the syllabus for the State Eligibility Test in Management conducted by the West Bengal College Service Commission. It covers 10 units that include topics such as management concepts, organizational behavior, human resource management, accounting, finance, marketing, operations management, business policy and strategic management, entrepreneurship, and international business. The syllabus provides an overview of the key subject areas that will be tested in the examination.

Uploaded by

Sukanya Paul
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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THE WEST BENGAL COLLEGE SERVICE COMMISSION

STATE ELIGIBILITY TEST

Subject: Management Code No. : 31

Unit – I
Management – Concept, Process, Theories and Approaches, Management
Roles and Skills

Functions – Planning, Organizing, Staffing, Coordinating and Controlling.

Communication – Types, Process and Barriers.

Decision Making – Concept, Process, Techniques and Tools


Organisation Structure and Design – Types, Authority, Responsibility,
Centralisation, Decentralisation and Span of Control

Managerial Economics – Concept & Importance

Demand analysis – Utility Analysis, Indifference Curve, Elasticity &


Forecasting
Market Structures – Market Classification & Price Determination
National Income – Concept, Types and Measurement

Inflation – Concept, Types and Measurement

Business Ethics & CSR

Ethical Issues & Dilemma


Corporate Governance

Value Based Organisation


Unit – II
Organisational Behaviour – Significance & Theories

Individual Behaviour – Personality, Perception, Values, Attitude, Learning


and Motivation
Group Behaviour – Team Building, Leadership, Group Dynamics
Interpersonal Behaviour & Transactional Analysis
Organizational Culture & Climate

Work Force Diversity & Cross Culture Organisational Behaviour

Emotions and Stress Management

Organisational Justice and Whistle Blowing

Human Resource Management – Concept, Perspectives, Influences and


Recent Trends
Human Resource Planning, Recruitment and Selection, Induction,
Training and Development
Job Analysis, Job Evaluation and Compensation Management

Unit – III
Strategic Role of Human Resource Management
Competency Mapping & Balanced Scoreboard

Career Planning and Development

Performance Management and Appraisal

Organization Development, Change & OD Interventions

Talent Management & Skill Development


Employee Engagement & Work Life Balance

Industrial Relations: Disputes & Grievance Management, Labour Welfare


and Social Security

Trade Union & Collective Bargaining


International Human Resource Management – HR Challenge of
International Business

Green HRM

Unit– IV
Accounting Principles and Standards, Preparation of Financial Statements
Financial Statement Analysis – Ratio Analysis, Funds Flow and Cash Flow
Analysis, DuPont Analysis

Preparation of Cost Sheet, Marginal Costing, Cost Volume Profit Analysis

Standard Costing & Variance Analysis

Financial Management, Concept & Functions


Capital Structure – Theories, Cost of Capital, Sources and Finance

Budgeting and Budgetary Control, Types and Process, Zero base


Budgeting

Leverages – Operating, Financial and Combined Leverages, EBIT–EPS


Analysis, Financial Breakeven Point & Indifference Level.

Unit –V

Value & Returns – Time Preference for Money, Valuation of Bonds and
Shares, Risk and Returns;

Capital Budgeting – Nature of Investment, Evaluation, Comparison of


Methods; Risk and Uncertainly Analysis

Dividend – Theories and Determination


Mergers and Acquisition – Corporate Restructuring, Value Creation,
Merger Negotiations, Leveraged Buyouts, Takeover

Portfolio Management – CAPM, APT

Derivatives – Options, Option Payoffs, Option Pricing, Forward Contracts


& Future Contracts

Working Capital Management – Determinants, Cash, Inventory,


Receivables and Payables Management, Factoring
International Financial Management, Foreign exchange market

Unit - VI

Strategic Management – Concept, Process, Decision & Types


Strategic Analysis – External Analysis, PEST, Porter’s Approach to
industry analysis, Internal Analysis – Resource Based Approach, Value
Chain Analysis

Strategy Formulation – SWOT Analysis, Corporate Strategy – Growth,


Stability, Retrenchment, Integration and Diversification, Business Portfolio
Analysis - BCG, GE Business Model, Ansoff’s Product Market Growth
Matrix
Strategy Implementation – Challenges of Change, Developing Programs
Mckinsey 7s Framework
Marketing – Concept, Orientation, Trends and Tasks, Customer Value and
Satisfaction

Market Segmentation, Positioning and Targeting

Product and Pricing Decision – Product Mix, Product Life Cycle, New
Product development, Pricing – Types and Strategies
Place and promotion decision – Marketing channels and value networks,
VMS, IMC, Advertising and Sales promotion

Unit –VII
Consumer and Industrial Buying Behaviour: Theories and Models of
Consumer Behaviour

Brand Management – Role of Brands, Brand Equity, Equity Models,


Developing a Branding Strategy; Brand Name Decisions, Brand Extensions
and Loyalty

Logistics and Supply Chain Management, Drivers, Value creation, Supply


Chain Design, Designing and Managing Sales Force, Personal Selling

Service Marketing – Managing Service Quality and Brands, Marketing


Strategies of Service Firms
Customer Relationship Marketing – Relationship Building, Strategies,
Values and Process

Retail M arketing – Recent Trends in India, Types of Retail Outlets.

Emerging Trends in Marketing – Concept of e-Marketing, Direct


Marketing, Digital Marketing and Green Marketing

International Marketing – Entry Mode Decisions, Planning Marketing Mix


for International Markets

Unit –VIII
Statistics for Management: Concept, Measures Of Central Tendency and
Dispersion, Probability Distribution – Binominal, Poison, Normal and
Exponential

Data Collection & Questionnaire Design


Sampling – Concept, Process and Techniques

Hypothesis Testing – Procedure; T, Z, F, Chi-square tests


Correlation and Regression Analysis

Operations Management – Role and Scope


Facility Location and Layout – Site Selection and Analysis, Layout –
Design and Process

Enterprise Resource Planning – ERP Modules, ERP implementation


Scheduling; Loading, Sequencing and Monitoring

Quality Management and Statistical Quality Control, Quality Circles, Total


Quality Management – KAIZEN, Benchmarking, Six Sigma; ISO 9000
Series Standards

Operation Research – Transportation, Queuing Decision Theory, PERT /


CPM

Unit –IX
International Business – Managing Business in Globalization Era; Theories
of International Trade; Balance of payment

Foreign Direct Investment – Benefits and Costs

Multilateral regulation of Trade and Investment under WTO


International Trade Procedures and Documentation; EXIM Policies

Role of International Financial Institutions – IMF and World Bank


Information Technology – Use of Computers in Management Applications;
MIS, DSS

Artificial Intelligence and Big Data

Data Warehousing, Data Mining and Knowledge Management – Concepts

Managing Technological Change

Unit – X
Entrepreneurship Development – Concept, Types, Theories and Process,
Developing Entrepreneurial Competencies

Intrapreneurship – Concept and Process

Women Entrepreneurship and Rural Entrepreneurship


Innovations in Business – Types of Innovations, Creating and Identifying
Opportunities, Screening of Business Ideas

Business Plan and Feasibility Analysis – Concept and Process of Technical,


Market and Financial Analysis
Micro and Small Scale Industries in India; Role of Government in
Promoting SSI

Sickness in Small Industries – Reasons and Rehabilitation


Institutional Finance to Small Industries – Financial Institutions,
Commercial Banks, Cooperative Banks, Micro Finance.

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